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Why is Your Google Business Profile Important?

Why is Your Google Business Profile Important?

by | Mar 3, 2023 | Digital Marketing, SEO

Ever wondered how to get your business to the top of a Google search?  

Your Google Business Profile could be the key you need to open the door for new business opportunities. Google Business Profile, previously Google My Business, is an excellent SEO tool at your disposal, especially when it comes to local SEO.  

Local SEO explained 

It’s all about targeting the customers who are local to you – the ones who are within a short drive away from where you run your business. This is especially important for those with a store front. When your customers are looking for a local business who can solve their particular problem, you need to be the first name they see both on your organic search and through Google Maps. Local SEO includes optimising your Google Business Profile as well as other tricks of the trade. To find out more on how local SEO can boost your business, check out what CREATIVE in TiME can do to boost your organic rankings. 

What exactly is a Google Business Profile? 

You might be familiar with Google My Business (GMB) since the name change only happened about a year ago. But it’s the same system with even more benefits than ever for your business!  

When you search for a company on a search engine, have you noticed on the right-hand side a profile looking something like this?  

THIS is a Google Business Profile, and it can do wonders for your business! 

Google Business Profile allow you to list your business and its location on Google Maps and local search results. This helps to attract customers within the local vicinity of your place of operations.  

So why is a Google Business Profile Important? 

The short answer: it brings in leads to your business. But there’s a lot more to it than that.  

With this profile, you can clearly display important information about your organisation that your customer’s/clients are searching for. This could be anything from opening times and your website to your address and reviews by previous customers. 90% of people read reviews before converting so by having reviews appear right at the top of Google, it gives your business a higher chance of obtaining a new customer.  

When you are looking for a business on Google, how often do you go to the contact page to call them up? More often than not, users head straight to the Google Business Profile and get essential contact information from there with 94% of calls coming from the Google Business Profile alone! If you let CREATIVE in TiME work their magic on your profile, you can work your magic from there and upsell your clients on a daily basis! 

Creating a Google Business Profile 

At CREATIVE in TiME, we offer everything from uploading your businesses information to optimisation and responding to your customer’s reviews. Contact us today to get started on your Google Business Profile 

Creating a Google Business Profile is entirely free. But to optimise to and utilise in its best capacity, you need to know what the tips and tricks that Google’s robots are looking for. That’s why we are here. CREATIVE in TiME use their expertise to give your Google Business Profile a high success rate.  

5 Ways to Optimise your Google Business Profile 

1. Make sure all your information is correct.  

This might be stating the obvious, but you might be surprised how many businesses forget to update their Google Business Profile when they move locations. By providing the correct information, not only does it mean you’ll get leads sent to the right place, but you’ll also provide a good user experience for your customers, resulting in positive reviews. 

2. Add in high-quality photos  

You wouldn’t buy something without seeing the product yourself first, would you? The same goes with users when Googling for your company. When a restaurant has high quality images of their food, it can entice customers to place a booking. When you showcase behind the scenes images from your business, it shows the positive and friendly experience they will have whilst with you. A high-quality image of your company logo is also a must! 

3. Don’t forget to add video 

Online Videos Have an Audience Reach of 92% Worldwide. By adding a video to your Google Business Profile, your target audience can get a real feel for what you have to offer and the people behind the business. Ever since TikTok took the world by storm, your audience has been consuming more video content than ever before. After all, a video can say exactly what you need to say in under a minute. 

4. Write a compelling description  

Your description should help sell your business to potential customers. It needs to include your unique selling point (USP) – what makes you stand out from your competitors? Otherwise, how will they know to choose you? Your unique selling point is well unique; its what gets your customers to convert instead of looking at your competitors.  

5. Engage with your Google reviews 

Having customers leave reviews on your business sends a trust signal to potential new customers. But so does responding to the reviews you receive. By responding to positive reviews, it shows that you are engaging and building loyalty and trust with them. Alternatively, by replying to negative reviews with solutions for unhappy customers, it shows you are proactive to solve any issues. Every business has at least one negative review – it’s all about how you address them. Struggle with keeping professional? Leave it to us. 

How CREATIVE in TiME can help  

Setting up your Google Business Profile might appear easy enough at a first glance but optimising it the profile is the key to success. Creating these business profiles can be time-consuming and for a busy business owner such as yourself, this might not be your top priority. But that’s what we are here for! We discuss your goals, we set up and optimise your profile, and you get to watch the leads roll in! Contact CREATIVE in TiME today to get started. 

By opting to include more than just one of our services, you can reap the benefits from multiple directions, giving your business even more opportunities. Local SEO doesn’t just comprise of your Google Business Profile; it also includes localised keywords in your copy and building links with other businesses and organisations in your area. See our full list of services here. 

What Does Google’s ‘Helpful Content Update’ Mean For You?

What Does Google’s ‘Helpful Content Update’ Mean For You?

by | Aug 19, 2022 | Digital Marketing, SEO, Uncategorized

Google will soon rollout a change to its search ranking algorithm that may prove be one of the most significant changes in over a decade. 

Google announced yesterday that it’s rolling out new Search updates over the next few weeks that will aim to make it easier for people to find high-quality content. Google call it the helpful content update. So, how helpful is it really? 

Google says that the update will especially target content that has been created primarily for ranking on search engines, known as “SEO-first” content, rather than human-first content. 

What is Google’s helpful content update? 

Google’s new helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.” 

The purpose of this algorithm update is to help searchers find high-quality content. Google wants to reward better and more useful content that was written for humans and to help users instead of only benefiting the website owner. 

Content written for the purpose of ranking in search engines – what you might call “search engine-first content” or “SEO content,” has been frequently written about lately and discussed across social media. 

In short, searchers are getting frustrated when they land on unhelpful webpages that rank well in search because they were designed to rank well but without providing the required content.  

Google’s new algorithm aims to downgrade those types of websites while promoting more helpful websites, designed for humans, above content which is designed for search engines.  

Google said this is an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in search.” 

If you are a frequent Google searcher, then time to rejoice! 

Google Suggests Instagram and TikTok are eating into Google’s core products, Search and Maps 

The launch of the new Search updates come as Google recently acknowledged that TikTok is cutting into its Search product. 

Senior vice president Prabhakar Raghavan, who runs Google’s Knowledge & Information organisation, recently noted that younger users are often turning to apps like Instagram and TikTok instead of Google Search or Maps for discovery purposes.  

For instance, Raghavan said nearly 40% of young people go to TikTok or Instagram when looking for a place to eat, as opposed to Google Maps or Search. Google therefore is attempting to create a better user experience via the helpful content update. 

 
This just highlights that for those businesses who are yet to delve into the world of video content as a means of promoting your business, they could be missing out on nearly 40% of search traffic. Are you one of those businesses? 

It’s time to stop ignoring the power of TikTok for your business. It’s not just a ‘teenager thing’. Over 60% of users are 20-49 and these could be your key customers.  

Our TikTok Tips 

  • Jump on those trends and show some personality. TikTok is a perfect example of why people buy from people. Express yourself! 
  • Be consistent. Have a schedule and stick to it but don’t be scared to be reactive. Some posts might be getting only a couple of views, but some might get 1000s! 
  • Don’t try to make it perfect. Creating content takes time but try not to worry about the small imperfections. Imperfect content is better than no content! 

With these upcoming ranking improvements, Google is likely looking to regain users’ trust when it comes to delivering relevant and high-quality results. We recommend hitting the TikTok trend whilst it’s hot. 

What types of content will the helpful content update impact? 

While Google algorithms do not specifically target any specific niche, Google said these types of content may be impacted the most: 

  • Online educational materials. 
  • Arts and entertainment. 
  • Shopping. 
  • Tech-related. 

This is because content written in those areas has historically been written more for search engines than humans.  

For example, Google say:  

“If you search for information about a new movie, you might have previously encountered articles that aggregated reviews from other sites without adding perspectives beyond what’s available elsewhere on the web. This isn’t very helpful if you’re expecting to read something new.”  

With this update, you’ll see more results with unique information, so you’re more likely to read something you haven’t seen before. If you are a website owner, make sure that any content you are producing is unique and useful to any potential readers! 

More helpful product reviews written by experts 

In addition to announcing the search results ranking improvements, Google also said it’s launching an update in the coming weeks to make it easier to find high-quality and original reviews.  

Product review videos are a notable part of TikTok, so it’s no surprise that Google is working to surface higher-quality reviews on its search results page. This is in order ensure that people come to its platform for reviews, as opposed to social media. 

What will be impacted?  

Google said this update may, in the future, impact those who “create product reviews in any language,” but Google said the initial rollout will be “English-language product reviews.” Google added they have seen “positive effects” from this update in the past and the search company “plans to open up product review support for more languages” in the future. 

As a business, it is SO important to be obtaining regular in-depth, high-quality reviews of your product/service in order to be found in the right ways. Positive reviews will earn you search engines trust.  

If you don’t have a Google Business Profile (formerly Google My Business), or if you do and you aren’t managing it, and receiving/responding to reviews then you’re missing a trick.  

Google Business Profiles are often overlooked at SEO agencies, but that’s where CREATIVE in TiME are different.  

We can set up and manage your Google Business Profile to improve your local SEO and get you found. Through uniquely tailored review responses, useful Google posts and closely monitored insights, CREATIVE in TiME can take your Google Business Profile from Zero to Hero. 

Conclusion

In short, here’s what you need to do now:  

  • Create human-first content. Follow Google’s long-standing advice and guidelines to create content for people, not for search engines. Find these guidelines via a quick Google Search. 
  • Create video content. It’s time to stop ignoring the power of TikTok for your business. It’s not just a ‘teenager thing’. Over 60% of users are 20-49 and these could be your key customers. 
  • Get more reviews and make sure your Google Business Profile (formerly, Google My Business) is up to date.  
SEO With Google: A Guide 

SEO With Google: A Guide 

by | Aug 17, 2022 | Digital Marketing, SEO

Did you know that there are 5.4 billion Google searches per day? That makes Google the most popular search engine which controls 90% of the global search engine market. 

And that’s just the tip of the iceberg! 

Almost everything about Google is in the billions which means that your website needs to live up to Google’s standards. 

Search engine optimisation is the practice of optimising a website to increase rankings in organic search results, with a priority focus on Google rankings! 

Spoiler alert: It may be easier than you think… 

In fact, SEO can involve more than just optimising your webpage, it can also include: 

  • Branding 
  • Content Marketing 
  • Web Development 
  • User Experience 
  • And more… 

To get to the point, the sites which are ranking high on Google aren’t just good at SEO, they need to be good at digital marketing in general! 

Ready for the good stuff, it’s what you’re here for right? 

SEO with Google: Keywords 

If you are looking to begin developing your SEO with Google then keywords are a great way to start. 

This is because you want your content to be optimised around keywords that people are going to type into Google. 

If you optimise your pages and content around search queries then your pages can rank for those terms, perfect! 

For example, If you are a business selling blinds and shutters, then you would likely want to use keywords such as blinds near me, shutters in Leicester, best blackout blinds and cheapest shutter options. 

We won’t natter at you for too long here, check out information about what an SEO keyword is here and how to find SEO keywords! 

SEO with Google: SEO-friendly Content 

Now that you have completed keyword research and have a list of keywords which your target customer will be searching on Google, it is time to put this effort to good use by writing some SEO-friendly content. 

This should be made easier by using your keyword research as a basis for your writing. 

Try using one keyword as your focus per page, this will allow you to rank well for multiple keywords across your entire site. 

Here are some top tips for using SEO keywords on your website: 

  • Use your keyword in the title tag 
  • Include your keyword in the first 50-100 words on your page 
  • Use your keyword in the page URL 
  • Use your keyword in the subheadings 
  • Include your keyword in the meta description 

SEO with Google: Blogging 

On the topic of creating SEO-friendly content, blogging is an ideal way to improve your website’s SEO as well as helping your customers with useful information. 

Blogging weekly or monthly allows you to create keyword-heavy content which is useful to potential readers.  

If you are looking to start blogging to help your Google SEO  then here are some tips on how to start writing blogs from scratch: 

  • Title: Tell the reader WHAT they are going to read. Avoid clickbait or vague titles as these will cause your readers to bounce off your content, sending bad signals to Google.  
  • Introduction: Introduce the blog, what is it about? What can readers expect to learn? Don’t be afraid to show your personality!  
  • Background Information: Include/explain any information that may be needed before answering the question. Imagine your mum is reading your content, would she understand what you are talking about without any context? Use this section of a blog to explain the details as if this is the first time your reader is hearing about this topic (which it very well could be!).  
  • Answer the Question: Answer the question clearly and honestly. You can voice an opinion however present the facts clearly and without bias.   
  • Outro: Include links to any relevant products, to your shop, your social media accounts or to other related blogs. ALWAYS link to something. Explain what your blog/business is about and why people should keep up to date with your latest content. 

SEO with Google: Link Building 

Link building is one of the most important, and hardest, parts of your SEO with Google strategy! 

Link building is the act of building one-way hyperlinks (aka backlinks) to your website. 

Without your site having backlinks to it, simply, you are likely to not rank very well on Google. It’s sad but true! And it is even more important that you don’t just have lots of backlinks but that they are high quality too. 

So, what is a high-quality link? 

Well,  think of it like this… 

Imagine you are looking to order some new clothes online (as per usual) but want to check out a new shop. 

Do you purchase from the shop being linked to by Vogue and Glamour magazine? Or do you purchase from the shop being linked to by seedy unknown companies? 

The likelihood is that you will buy from the former as you have trust in the referral and therefore confidence in the link. 

High-quality links show that your business is trustworthy, reputable and real. 

Benefits of link building include: 

  • Improve page credibility 
  • Increased web traffic 
  • Create more revenue opportunities 
  • Build brand authority 
  • Increase exposure  
  • Lower bounce rates 

To make the most out of your link-building ventures, you should aim to get referrals from high authority websites instead of buying links. 

A great way to gain links is to reach out to other businesses in your industry and offer to place a link to their business on your website in return. 

SEO with Google: Mobile Optimisation 

Did you know that over half of all web traffic comes from mobile devices? 

That’s right! So if you think you’re skating by without checking on your mobile site optimisation then I hate to tell you but…you may want to have a peep. 

Google has been prioritising mobile page load speed as a key metric when ranking your website which makes mobile optimisation one of the most important ways to rank on Google. 

Do you need help making your website mobile friendly? 

Get in touch now with CREATIVE in TiME if you need help with SEO, Content Marketing, Email Marketing, PPC, Social Media and Website Development! 

SEO Company in the UK 

SEO Company in the UK 

by | Mar 10, 2022 | Marketing Consultancy, SEO

We are CREATIVE in TiME. A Digital Marketing Agency with expertise in SEO ready to help you rise through the Google Ranking with our organic SEO expertise. 

What other SEO company do you know that has the knowledge and expertise of a Chartered Engineer and an award-winning multi-business creator? 

Fred has a background in Aerospace, rail, hydrogen fuel cell, electronics, IOT, F1, business transformation specialist. Andrea is an award-Winning Business builder, marketing guru, franchise creator. She has 20 years business experience in B2C and B2B and is a networking Queen. 

“I reached out to Creative in time recently for a discovery call and WOW what a chat it was , they came back promptly with a strategy for my SEO and Marketing for a LTD company I have. 

The value from the beginning was fab ! 

I would highly recommend speaking with the team and not sit on the fence  – I only invested a little ‘time ‘ to outline what I wanted and the best thing was they kept it simple !! you truly get VALUE and INNOVATION with this team.” 

Why Do You Need an SEO Company? 

Having an effective SEO Strategy and delivery plan is a high reward investment for your business. Out of all of the different forms of digital marketing, SEO will provide you with the best potential long-term success with your investment as it will not disappear or stop working overnight like other forms such as paid advertising.  

SEO process image

Do you want to improve your web and social presence, bring in more traffic, build credibility and trust with your customers? SEO is at the heart of all of these. 

In a nutshell, we: ⁠ 

  • Research⁠ 
  • Report & goal set⁠ 
  • Content build⁠ 
  • Page optimise⁠ 
  • Do socials & link building⁠ 
  • Deliver follow up reporting & analysis⁠ 

Let’s look at some of this in more detail… 

Our SEO strategy will involve completing detailed research into your market, industry or sector. 

We will take the time to understand the Google Trends around your target clients, keyword volumes, and create an action plan for moving forwards. 

We will perform a full technical SEO audit of your website and all content hosted on it to analyse where we can make short, medium and long term SEO improvements. Using specialist tools and Google Analytics we can identify improvements and deliver them for you. 

Analysing your website and data helps us to understand who your customers are, what they want, and how they behave. This information is then used to improve customer experience, increase sales, and retain customers. 

When optimising your SEO, we will continually research and update our knowledge to stay up to date on the trends regarding your sector and keywords. SEO is not a short term fix guarantee, it often takes months to achieve the desired results and we will always strive for the best possible outcome for your business, not the quickest fix. 

What Makes Our Company Different? 

We understand the people, the resources, the processes, and tools that go into making your business run smoothly and we get the struggles companies like yours to experience with the technical world of SEO. 

It’s no secret that SEO companies don’t have a great name. The common complaints being that they just don’t return value. We believe that the missing link time and time again is understanding. 

Understanding your business and your goals, understanding your customers and understanding your expectations. Because we spend the time in the beginning asking the ‘right’ questions, we can provide you value and achieve deliverables in record TiME. 

Our customer base is predominantly in the industry sectors of Technology, Information, Manufacturing and Engineering. Just because you may not fall into one of these categories, this does not mean we can’t help you; we help clients in other sectors too! 

“Andrea and the team at Creative In Time have been an absolute breathe of fresh air. Full and consistent transparency throughout the proposal process. They have shown their authority when it comes to PPC and SEO skills both technically and creatively . Creative In Time have offered support and advice for all aspects of Marketing including social media management, search engine optimisation, Google ads (PPC) and graphics/print management. We are only at the beginning of our journey with the team but have every faith that we will enjoy a long and fruitful relationship!” 

Do you want help from our SEO company? Get in touch with us now to see how we can help your business with SEO or check out our selection of SEO blogs below. 

What is an SEO Keyword?

What is an SEO Keyword?

by | Feb 17, 2022 | Digital Marketing, SEO

SEO keywords are ideas and topics that explain what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, you may also hear these called “search queries.”  

If you boil everything on your page down — all the images, video, copy, etc then your SEO keywords are what will get you FOUND. 

Why are keywords important?  

When you optimise your content around words and phrases that people are searching for, your website can rank higher for those terms.  

Also, ranking higher in the search engine results pages (SERPs) can help drive more targeted traffic to your website. Therefore, finding keywords people are searching for is step #1 of any successful SEO campaign. 

What makes a good SEO keyword? 

Your target keywords need to meet four criteria — significant search volume, high relevance, strong conversion value, and reasonable competition. If any of these are missing, your SEO is likely to fizzle out and not make a BANG! 

When choosing your SEO keywords, focus on keywords which have a high search volume and a low SEO difficulty. Keywords with low search volumes and high competition are not good choices for SEO keywords. 

What are examples of keywords? 

Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy a new jacket, you might type something like “men’s leather jacket” or “black leather jacket” into Google.  

Even though these phrases consist of more than one word, they are still SEO keywords. 

How many keywords should I use for SEO? 

We recommend that you focus on one main SEO keyword per page while also including two or three SEO keyword variations.  

Each of your pages should be focused on a single topic with the most important keywords for SEO purposes being included. This means that each page can rank for its individual topics by using different keywords.  

You should pick one to three keywords centred on your topic for each page. For example, if you are writing content about beds, you will struggle to rank for such a broad keyword. However, you may want to use “storage bed”, “ottoman bed” or “lift up beds” as your 3 keywords. 

How do I add SEO keywords to my website? 

First, use your main keyword in the first couple of sentences of your content, or at least within the first paragraph.  

Next, use that keyword and variations of it throughout the rest of your content. The best practice is to include latent semantic indexing (LSI) keywords rather than the exact keyword every time. 

How do I find SEO keywords? 

  1. Study your niche: Once you decide on your niche, you need to study it. Find out exactly WHAT you are looking to rank for. 
  1. Define your goals: Decide what you want from your SEO keywords, do you want to rank higher or rank for more keywords or something else?  
  1. Make a list of relevant topics: What are topics related to your niche? Make a list of all of them. 
  1. Create a list of keywords: Form a list of keywords that you would like to include. For example, if you run a cooking blog, you may want to include “quick recipes”, “vegetarian recipes” and “one-pot recipes”. 
  1. Use good keyword research tools: Use research tools like Ubersuggest and Answer The Public (more on that later) to research your keywords. 
  1. Study the search intent: What are people searching for? When are they searching? Are your keywords dependant on seasons? 
  1. Identify long tail keywords: Long tail keywords are more specific than normal keywords, these are usually less competitive and are closer in relation to how people make search queries. 
  1. Find out about your competitors. Do you know your competitors? I’m sure everyone knows a few other businesses in their niche who could be a competitor. Look into them and find out what they do. 

Now you know how to find your keywords, I’m going to let you in on a little secret. Here are some common mistakes that people make when starting out with SEO keywords: 

  • Only doing keyword research once. Where’s that going to get you?!?   
  • Targeting keywords that are too competitive. Don’t make it so difficult for your pages to rank! Target keywords that have a high search volume but low competition.  
  • Forgetting to update and expand your keyword list. We suggest performing keyword research weekly/monthly. ALWAYS update your keyword list.  

Once you have found your keywords, you need to know where to use them:  

  • Title  
  • URL  
  • Throughout the page text  
  • Image alt text 

If you want to read up more on where to use keywords and other amazing website SEO tips, click here.  

SEO Keywords Best Practices  

Google Suggest 

A lot of people struggle with SEO because they target keywords that are WAY too competitive. If you’re just starting out with SEO, we recommend focusing on long tail keywords. These keywords are far less competitive and easier to rank for.  

For example, let’s say you have a Pizza Oven business. It’s going to be super hard to rank for keywords as such as: ‘pizza’ or even ‘pizza oven’. Whereas ‘Garden Pizza Oven’, or ‘Outdoor Pizza Oven’ are not going to be too difficult to rank for.  

Finding long tail keywords has never been easier too with Google Suggest. When you hop on Google and you start typing in the search box, what appears below? Suggested keywords. Generally, you will see 3 – 5 suggestions, sometimes however 10 suggestions are displayed.  

A user that is performing the search can click on any keyword from the Google autofill list and immediately see the search results page. This experience is both fast, convenient and a method we use to perform keyword research daily. 

Answer The Public  

Do you ever want to create a blog post but don’t know what to write about? Or what questions people REALLY want the answers to?  

Answer The Public is a free online keyword research tool where you input a keyword and it will tell you the most common questions searched in relation to this keyword.  

This is useful to understand your audience and create content that will appeal to them. No one wants to waste time creating a blog that no one is going to read.  Click here to check out more of our top marketing tools for business. 

Are keywords still important for SEO? 

In 2022, keywords are still important and useful in SEO, but they aren’t the most important factor. This is because SEO is far more complex than putting SEO keywords on a page.  

Keywords are still important for SEO however there is much more to it than that. To optimise your SEO, keywords cannot be your only focus. 

If you want to optimise your SEO but do not know how to start, get in touch now! It’s what we’re good at! 

What are SEO backlinks? 

What are SEO backlinks? 

by | Jan 21, 2022 | Digital Marketing, SEO

SEO, backlinks, ranking, domain authority, do all of these words mean nothing to you currently? Well once you’re finished here you should be well versed in the world of backlinks. 

Did you know that 55.24% of pages don’t have a single backlink? 

This is even more mind-blowing when you hear that the top results on Google’s first SERP have 3.8 times more backlinks than results below them! 

Backlinks are alive and kicking and just waiting for you to make the most out of them… 

Simply put, backlinks (aka incoming links and inbound links) are links from one page to another. 

Backlinks are seen by search engines, such as Google, as “votes” for the page.  

The more backlinks a page has, the more likely it is to have high organic search rankings and be found. Here at CREATIVE in TiME, we are alllllll about being FOUND! 

A backlink can be compared to a positive vote. Each time your website receives a backlink, it tells search engines that your content is useful, relevant and trustworthy. 

As you may know, Google makes changes regularly to its algorithm however backlinks have always remained as a key ranking factor, building backlinks isn’t going out of style anytime soon so hop on the trend! 

No, having a high number of backlinks is perfect however this is only the case for high quality backlinks. 

Quality over quantity. 

Having a few high quality backlinks is more desirable than having 100 low quality backlinks. Think of it this way, are you more likely to trust a recommendation from a sketchy guy’s website or from Forbes? Exactly. 

1. It comes from a trusted website 

As we have previously mentioned, the website from which you have a backlink is important. This is called having “domain authority”. Domain authority means that the more authority a website has, the more it can pass onto your site through the link. 

Backlinks from authority sites have more weight under Google and can easily boost your organic search traffic. This does mean that quality backlinks are harder to get than low quality links, but they are absolutely worth the effort. 

2. Your target keyword is in the link’s anchor text 

What is anchor text, I hear you ask? Anchor text is the visible text part of your link which people click on.

If possible, you want the anchor text in your links to include your target keyword. Including your target keyword has been shown to cause higher rankings for said keyword. 

If you are thinking “this sounds too good to be true”, well you aren’t totally wrong. You want to be careful not to go overboard with keyword-rich anchor text as this can harm you if you’ve done too much. 

This is likely the most obvious of all, Google wants to see a relation between your website and the website which is linking to you. 

For example, you have written a blog detailing how to bake a cake. 

Google will put significantly more weight on backlinks from websites that are related such as baking, cooking and recipes as opposed to websites about fitness and electronics. 

Reach out to other people in your industry, you likely already know people who will have relevant websites and may wish to host each other’s backlinks. 

Backlinks from new websites are more effective than websites who have already linked to you. If a website links to you more than once, all links after the first will have lower returns. 

Once you have a link from a domain, do not focus your efforts on being linked to AGAIN.  

The number of websites linking to you is more important than the total number of links. 50 links from 50 websites is better than 100 links from 1 website. 

If you want to get backlinks, then you need something for people to link to. You need something that other people will recognise as being worth linking to. 

We would recommend: 

  • Blog posts 
  • Videos 
  • Quizzes 
  • Surveys 
  • Software 
  • And anything else that people will want to link to. 

For people to link to your website, it needs to be useful and relevant content. Here’s a tip, when creating your content, look at what other people AREN’T doing.  

If you are writing a guide then check out what other people are missing, maybe they haven’t included examples or do not have enough detail. If people are looking for the best guide on a topic, ensure that yours will be the most relevant. 

Another way to build backlinks is through guest posting. Writing guest posts for quality sites in the same field as you is ideal. Avoid guest posting for unrelated topics as this can look suspicious to Google. 

Find websites in your niche that support guest posting and try reaching out to get the ball rolling. 

You should now know what backlinks are, why they are important and what links are most desirable for your website. 

If your website has backlinks and is still struggling to be found, get in touch with us now. Our team of SEO experts are just waiting to get stuck in! 

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