Marketing Agencies, Are They Worth It?

Marketing Agencies, Are They Worth It?

I’ve been there, directing or managing a sales and marketing operation and needing marketing support to deliver. You don’t have dedicated marketing resources for what you need, or you do have marketing resources but there are aspects that you need more support with.   

Then you get a warm referral from someone you know, you start talking needs and prices, and then you sign up with a marketing agency for support of some kind.   

Maybe it’s putting articles out, or looking after your social media. Maybe it’s keeping your website updated with case studies. Or maybe it’s PR, or just maybe you go as far as wanting creative support and ideas.  

Then, gradually, after several months, you find yourself wondering… 

Is it all WORTH it? 

You might find yourself feeling like marketing agencies are a waste of time if your experience is like many others! Feeling like you are either being pestered to provide all the content and ideas that you thought you were paying them for, or that you are chasing them to deliver what they said they were going to deliver!  

You don’t have TIME to check up on these folks all the time to see if they are delivering what they promised. If you find you are being let down, you can find it is a bitter pill to swallow and it leaves you heavily biased against marketing agencies in the future!   

What I Tell People Who Ask “Is a marketing agency worth it?” 

Marketing is a widely misunderstood subject with a great many subcategories that are often even MORE misunderstood.  

Marketing agencies are worth it if you find the right people to work with who understand your business AND have the skills to make a difference, PLUS have the time to do what they say.   

If I tell people we focus on HELPING people with content marketing and organic SEO through blogs and web page updates, they mostly look at me as though I am talking in a foreign language.  

When I tell people we are a marketing agency, they will often assume we make flyers and posters, or we do PR campaigns.  

“If I have learnt anything through 20 years in Technology and Engineering companies, outsourcing is never easy.” 

Whether that’s getting hundreds of engineers set up in a faraway country with an aim to save time and money on a multi-million-pound development (which is hit and miss), or trying to get people to understand you and your business so that they can market you, without you having to spoon-feed them constantly, it can be a thorny road.  

I also know that employing people directly, trying to get as many competencies and skills in as few people as possible for the best price can be just as frustrating and challenging, not to mention how many people get comfy and a little lazy in their jobs past their probation period.  

Determined to Be DIFFERENT… 

So, having been down the road where so many companies find themselves, when my partner and I decided that we were going to launch a marketing agency and focus on helping people get found, I knew we were going to be DIFFERENT.  

We were determined to be different. 

With my background in industries like F1, Aerospace, H2 Fuel Cells, Rail, Electronics, IoT and Software through a career climbing from a project engineer to director overseeing sales & marketing operations, we knew what was MISSING from those I want to help.  

How many marketing agencies have a chartered engineer and engineering fellow on hand to translate for you?  

Add to that my partner, Andrea, who has 20 years of being a successful marketeer for her own business start-ups, running networking organisations, and has amazing communication skills which help her get over the line with businesses and allows her to easily translate technical terms in a simplistic way.  

Let’s not forget about our marketing team who are highly motivated, always on top of the trends and full to the brim of innovative and inspiring ideas. 

Andrea and Fred, Marketing agency

How many agencies have this kind of SUPPORT on hand?  

Imagine a world where a techy oriented company can talk to a marketing agency, and for those marketing folks to GET what they do, really UNDERSTAND them, have TECHNICAL competence, and a passionate and motivated team focussed on getting you found?  

Well, that’s what we’ve done with CREATIVE in TIME!   

Working With Us 

Does it sound too good to be true?  

That’s because there aren’t many agencies like us. It works perfectly. Once you’ve explained your business and how you help your customers, we can delve into the technical depths of what you do. This ensures we can translate it into simple language for your customers to understand HOW you can help THEM, and WHY they would choose YOU!  

I hate to say it but WHAT you do is of mostly no interest to your potential clients.  

With over 20 years working around techy oriented companies, I always found myself being the bridge between the proper techies and the more financial and business’ type folks. I could understand both sides without being an expert in either.  

I could explain the benefits of developing a bit of tech in a way a techie couldn’t, they will tell you all about what they need to do, I will tell you the benefits of what they need to do, and how much it will all cost.  

So, we realised we would be the bridge for complex or techy companies that need marketing support, we have built a team of amazing marketing execs that get trained by us in what our customers do, how they help people and why they should work with them.  

One Way We Are Different 

There’s one more ingredient in our mix other than our techy know-how. Whilst we are extremely familiar with CORPORATE environments including CxO level folks, we are persuading those same types to allow a little more fun to be injected into their messaging and put a little less “corporate” out there. 

People engage with FUN content, rather than the same old boring corporate messaging saying how amazing they are and how people should just buy their products over and over again.  

So, if you want to engage with people in a fun (and not quite so corporate way), if you do techy things that are often hard to explain to people outside of your business, then you could do with some help from some honest, decent and hardworking marketing folks just like us! You’ll be glad you did!  

Click here to get in touch with us now!

Fred RJ Warner 

Blogging: How to Start in 2022 

Blogging: How to Start in 2022 

So, you want to start a blog…GREAT! 

Blogging is an amazing way to bring more traffic to your website, become an authority in your field and build a community. 

What is Blogging? 

Blogging is the act of posting content on a website. They are informal articles written for the main purpose of showing thought leadership and expertise on a certain topic.  

Often, you will be reading a blog and won’t even know it!  

That recipe you just read, blog. 

List of fashion trends, blog. 

Technology tips, blog. 

If you’re searching for it then someone is blogging about it and vice versa, if you want to blog about something then the likelihood is that someone is searching for it. 

If you want to know the ins and outs of how to start blogging in 2022 then keep reading! 

Step 1: Choose your Blogging Host 

To get people to start reading your blog, it needs to be online! 

If you are starting from scratch, then you need to use a blog host to get your blog online. 

In this guide, we will show you how to use BlueHost for all of your blogging needs. Let me tell you a few quick reasons: 

  • They register your custom domain name for free 
  • 30-day money back guarantee 
  • Free, automatic installation of WordPress blogging software (this sounds scary but don’t panic) 
Image showing BlueHost screen showing prices for blogging hosting

Step 2: Create Your Account 

Once you visit their website, you need to select your plan. We would recommend that for a blogging beginner, you will only need the basic plan. 

Next, you need to input your domain name. Yes, this may seem like the complicated part. 

If you already have previously paid to register a domain and wish to use that to host your blog, then you can put it in the right box. If you have not, then input your chosen domain name into the left box and click “next”. 

Now for the easy part, I’m sure most of us have bought something using the internet before, so fill out your billing details on the registration page now. 

You will also need to choose your hosting package and extras, for a beginner blog it is likely you are not going to need any extras as your account plan will have everything you need for your blog. 

You are now ready to create your BlueHost account and password! Not to be that person but please choose a secure and unique password, I don’t want any birthdays or full names here! 

Confirmation picture from Bluehost for blogging host

Once you have your account set up, you will be shown an installation helper but since you are reading this you can just click on “skip this step” to follow along with us instead (or do both!). 

The WordPress blogging platform will automatically install, and you can click on the “log into WordPress” button on the top right-hand corner to go to the administrator section of your blog. 

Step 3: Customise your blog 

This is where the fun really begins, here is your opportunity to customise the appearance of your blog! 

How you want your blog to look is personal preference, there is no right or wrong answer for how your own blog should look.  

One of the benefits of WordPress is its “themes” which can be accessed through the “appearance” tab. You should have some free WordPress themes already installed for use on your blog and unless you have a very specific design in mind, we would recommend using one of these. 

Once you pick a theme, all you need to do is hover other the theme and click activate. It’s that easy! 

If you don’t like any of these themes, just click “add new theme” to browse lots of other WordPress themes which you can install and activate. 

Step 4: Start writing 

The first step to any good blog is coming up with a title but we aren’t going to talk about that today, we already have a blog about that! Click here to find out about how to create engaging and catchy titles that people will WANT to click on. 

Step 5: Post! 

On WordPress, go to the menu on the left and click “posts”. 

Delete the post which is already there (it defaults on all new blogs and is not needed) and then click “add new”. 

You can now add in a title, your content and even extra things such as images. Don’t forget your SEO as well (what is SEO for blogging, you ask? Click here to find out). 

If you are creating your own blog, then you will also need to promote it. What’s a blog if it isn’t being read? 

Some ways to promote your blog are through social media, email marketing and search engine optimisation. 

If you are unsure of how to do this then get in touch now 

Business Support is a Critical Resource for SMEs following COVID Lockdown

Business Support is a Critical Resource for SMEs following COVID Lockdown

Remember life before COVID?

Do you remember life before COVID? It probably feels like a long distant memory of more stable days and greater freedoms, when stories of ‘BirdFlu’, ‘SARS’, ‘Ebola’, ‘Hand, Foot & Mouth Disease’ and ‘Swine Flu’ would grace our Smart Phone and TV news screens as we went about our daily lives, never really impacting us here in Europe and the UK.

A chance to reflect for business owners?

Now, as we approach the end of the second year of COVID mania and media sensations regarding ‘Coronavirus’, ‘Lockdown Announcements’ and ‘Business Support’ through ‘Furlough Schemes’, is it time to reflect on how lockdown has changed our lives? Again and again, we ask how did lockdown affect small businesses? What should businesses do after lockdown? Will there be another lockdown announcement? What business support will be available?

How Lockdown affected Business Owners?

Businesses in the UK have not only faced repeated lockdowns forcing many to close, but we’re also seeing inflation running at its highest for many years, driving up the cost of materials and labour, and we really don’t know what is going to happen over the next 12 months regarding the coronavirus pandemic, economic health and spiralling debt levels.

Businesses are being told to help their staff work from home wherever they can, encourage people to get fully vaccinated, get booster vaccines, limit close contact with people, implement social distancing, let fresh air into your workplaces (which is a great idea as long as it isn’t too cold), and to wear a face-covering when possible.

To add pressure to all of this, business owners are facing increasing challenges regarding the emotional wellbeing and mental health of their workforce. SME leaders in particular tend to have the least support available to them to support staff who feel worried, feel anxious, have mental health concerns, or who are less able to cope with lockdown restrictions due to the nature and size of their business.

Business owners need to provide compassion to their employees for the loss of loved ones or family requiring hospitalisation, and for employees needing support for long covid symptoms, all the while not really having a yardstick of any kind to know how honest or loyal employees are really being.

From Furlough to Fear for Business Owners

Business owners initially cheered when the government announced the furlough scheme and provided debt funding to prop them up, and most business leaders assumed that things would be settling after a year or so at the most.

We are now soon to enter the third year of the COVID pandemic and the mounting concerns for SME owners are also centred around their rising debt levels, facing a higher risk of financial exposure than ever due to spiralling material costs and a shortage of labour available to bring home their potential revenue, knowing that further COVID restrictions could finish them off for good.

Acting the part for your employees

In addition to the financial pressures thanks to COVID and government regulations, as employers you are expected to turn up looking positive and strong for your employees.

Offering advice and understanding for their mental health, support for their anxiety and sympathy for their positive COVID test after positive test requiring them to self isolate.

Along with making sure you have hawk-like reactions for anyone displaying symptoms or showing symptoms, and ensuring your own mental health is in good shape, whilst wondering if coronavirus and national lockdowns will ever end.

COVID impacts businesses differently

One thing that has been absolutely clear as a result of the coronavirus pandemic is that the impact is certainly not the same for all companies. Not only do different sizes of businesses cope in different ways, but the services the business provides and the manner in which they provide them makes for a wide variation across the sector, in particular SMEs.

We were all used to seeing the growing dominance of Amazon pre-covid, and they were certainly in the right place for when it hit. Internet shopping became a must for many regardless of their inclination regarding shopping this way, and Amazon has been able to grow and dominate during this time.

The hospitality sector has found that if people are either not allowed or too frightened to eat and drink out then their businesses are not viable. But what about all of the businesses that don’t get much of a mention in the media?

The UK’s Business Makeup

Our nation is made up of a wide variety of companies from manufacturing, R&D, engineering, financial services, legal services, construction, tourism, technology and so many more. This provides a level of resilience for hard times, but how are we distributed in terms of sizes?

How many businesses are there in the UK?

According to the UK government report on ‘business statistics’ published in 2020, there are almost 6 million private companies in the UK, up from 3.5 million in 2000, however, the proportion that employs people has fallen from 32% in 2000 to 24% in 2020, representing a huge rise in self-employment.

How many self employed business owners are there?

Of the 6 million businesses, 4.5 million have no employees, meaning these are generally self-employed. Considering they make up 76% of business in the UK, they contribute 7% of turnover generated in the private sector.

How many UK businesses are less than 9 employees?

Approximately 1.4 million have 1-9 employees and extracting the data in the report we can approximate that they provide around 14% of the turnover generated and makeup 23% of UK businesses.

How many UK businesses have 10-49 employees?

There are around 200,000 businesses in the UK that employ 10-49 people, making 15% of the turnover generated by private companies, whilst representing 4% of the total number of businesses.

How many Medium & Large business?

There are 36,000 medium (50-249 employees) and 8,000 large employers (over 250) in the UK. They generate 16% and 48% of the turnover nationally, meaning in reality that 8,000 companies out of 6 million generate 48% of the turnover in the sector. The large sector employs 39% of people and medium employ 16%. The 8,000 large companies will involve many day to day names you recognise and you probably know several people that work for them.

So what does that mean for UK Business Support?

These numbers may be very interesting to you or even not very interesting at all, but what does it mean? Different businesses have different needs, and the people they serve are very different.

Is there a Coronavirus grant funding to support businesses in the UK?

The good news for many UK companies during lockdown was the launching or availability of multiple business support initiatives by the government. We’ve had the furlough scheme, Kickstarter scheme, business rates relief, VAT breaks, the recovery loan scheme, bounce back loans, ‘eat out to help out’ to name but a few.

The funding schemes provided through channels such as the British Business Bank, high street banks and their associated partners have helped a multitude of businesses stave off collapse due to the impact of COVID19.

Business Support of varying natures can be accessed through growth hubs like the Leicestershire Business Growth Hub, with business advisers available to listen to your challenges and signpost you to either available funding, support, resources and more. If you are wondering about more support, read on to the bottom of this article to find more resources.

Different Business owner approaches to lockdown measures

The nature of businesses and the opinions of their respective leaders have had a high impact on the measures taken during the national and local lockdowns of 2020-2021. We’ve seen a large scale moving of office workers to a work from home culture and the subsequent explosion in the use of video meetings and video networking events, many with some really positive outcomes. How you can operate also had some dependency on whether you were deemed as an ‘essential worker’ or ‘essential service’.

Many companies rely on their staff being co-located to have efficient operations, especially in fast-paced environments where different teams tend to shout across to each other throughout the day to carry out their jobs effectively. There is also the reality that a lot of low skilled roles have a tenuous but undeniable link to work integrity.

Managing people remotely compared to sitting in a room with a team is also very different and has forced large scale changes to the work approach.

Some business owners shut down their operations very quickly and often unnecessarily at the beginning of the pandemic, whilst others hung on too long before facing the reality. The furlough scheme was used very differently, with many businesses taking the opportunity to dodge furlough and move straight to redundancy knowing few questions will be asked.

Others used the furlough schemes even when they had the work and revenue for their staff and used the scheme as an opportunity to protect or even enhance their bottom line (EBIT or profit). How many times have you phoned an organisation and heard them using COVID as an excuse for providing you terrible customer service? Sometimes this was genuine, but it’s also been used to increase profits at the expense of customers.

Is working from home really the answer?

We’ve gone from having to think about your support bubble, social contact and social distancing to facing a reality for many in having very little human contact day to day causing a wide variety of mental wellbeing issues. How to reduce pressure on the NHS? We are told we have to work from home.

We also have to consider what age group people are in when we ask this question. It is a very different prospect for a healthy 25 year old to attend the workplace than for a 60 year with health complications. The medical reasons for people having a different approach are self-explanatory, but as an employer, it makes it a very difficult prospect to deal with.

Working from home comes with many potential benefits. People spend less time travelling to work and have more time in the day, people can get out and walk during the day in their local surroundings improving their physical health, there has been a widespread uptake in people getting pets and enjoying the outdoors.

People talk about work-life balance now in a way they would never have dared before, taking care of themselves, talking about their mental health. But it’s not all as rosy as people like to often make out.

How can working from home have a negative impact?

Training and developing staff can be more challenging remotely, and creating a team environment of people working together remotely can be really difficult. Ensuring staff get enough social contact during the day whilst also ensuring people are working when they are meant to be working (and not slacking off) are all issues faced by business owners.

The net result is that there really isn’t a single ‘one size fits all’ approach to this problem, and working from home on a temporary basis is in no way similar to making it a long term measure. Of course, no one talks about what facilities people have in their homes.

Some have the fortune to have a home office, garden room or nice environment, but for many they are sharing a small house with a number of other people and working from their bed all day (particularly young people), making for a very negative potential outcome on mental wellbeing for these groups, not to mention the physical health aspects of using a laptop sitting on a bed day in day out.

How can we move forwards with Business Support?

For many companies, the business support they need can be grouped into categories as outlined below, and taking action in each of these areas will make a real difference:

Revenue: Can I sell my products and services effectively?

Revenue for a business has become a challenge for many new reasons, from not having enough customers to having plenty of potential customers and no way to service their needs. This can be from staff shortages or a lack of material availability as we’ve seen in the construction industry.

Cash flow: Can I pay everyone’s wages whilst revenues fall?

For many businesses, the winter COVID makes people afraid to go out. There is no support from the government financially whilst they put measures in place effectively scaring people from going to the hairdressers, eating out with friends or having their Christmas party with their work. With more than half of businesses expected to not have a Christmas party for their staff this year, it is grim reading for many hospitality outlets that would otherwise be very busy.

Mental health and wellbeing

Keeping up with the demands of UK expectations on employers with respect to mental health, COVID support, understanding the need to self-isolate, getting your head around different restrictions from week to week is enough to deter many people from wanting to employ at all, and may be enough for many small business owners to give up altogether.

Digital Transformation

Many companies have moved forwards tremendously with digital transformation during the COVID pandemic, and a wide variety of funding has been made available to support these initiatives through local enterprise partnerships (LEPs) and growth hubs, but many companies simply have not done enough to cope with the shift towards being a digital online business.

For business owners that aren’t technically advanced there is a real risk of finding a partner to assist with transformation to later find they have not served you well but relieved you of a lot of your money.

Outsourcing

Business owners are often very adverse to reaching out for help from other companies. If you really know what you are doing in a particular area it can be great to train and mentor staff internally, but so many business leaders hurt their company by refusing to seek help from outside agencies and consultants without having a deep knowledge of a particular area.

One example of this is in Digital Marketing, where owners seldom know how to develop their online business to improve the chances of being found, not realising that most website designers have little knowledge in this area, and thinking marketing is about creating leaflets and fliers.

Digital Marketing is one example of a business function that most SMEs benefit significantly from outsourcing due to the owners lack of knowledge in this area. For more on Digital Marketing refer to CREATIVE in TiME.

Networking

Speaking to other like-minded business leaders and owners can be a really helpful way of staying positive, finding out different ways to solve your challenges, meet new people, get access to vital support that you were not aware even existed, understand the best way to implement workplace rules, get more information about other business support initiatives, to name a few.

But where are these? Some private companies have successfully created networking events, whilst there are many others that are paid and require a lot of commitment and input from their members, which many do not have the time or desire to be part of.

Awareness

One of the biggest challenges for business owners is that they are simply not AWARE of the business support available to them either as a result of lockdown announcements, COVID and the pandemic.

If you speak to many SME owners they are so busy fighting day to day to win and deliver their offering to customers that they do not find the time to research the kind of funding and support on offer.

If you are a business owner or leader, reach out to your local growth hub and LEP (local enterprise partnership) to find what is available for you!

More information

If you would like more information on these topics, feel free to reach out to the author, Fred Warner, who is a Business Champion at the Leicestershire Business Growth Hub or find more information on the Business Growth Hub website.

About the Author Fred Warner

Fred Warner is a Business Mentor, Adviser and Consultant to a wide variety of SMEs both small and large. Fred has a passion for helping small businesses grow, plan, create strategies, and deliver. In addition, Fred also runs a Digital Marketing Agency called CREATIVE in TiME Ltd with his partner. Fred has 20+ years in leadership, sales & marketing, technology & products, transformation & business change in industries from F1, Aerospace, Rail, Electronics, Software to Beauty & Leisure.

What are SEO backlinks? 

What are SEO backlinks? 

SEO, backlinks, ranking, domain authority, do all of these words mean nothing to you currently? Well once you’re finished here you should be well versed in the world of backlinks. 

Did you know that 55.24% of pages don’t have a single backlink? 

This is even more mind-blowing when you hear that the top results on Google’s first SERP have 3.8 times more backlinks than results below them! 

Backlinks are alive and kicking and just waiting for you to make the most out of them… 

Simply put, backlinks (aka incoming links and inbound links) are links from one page to another. 

Backlinks are seen by search engines, such as Google, as “votes” for the page.  

The more backlinks a page has, the more likely it is to have high organic search rankings and be found. Here at CREATIVE in TiME, we are alllllll about being FOUND! 

A backlink can be compared to a positive vote. Each time your website receives a backlink, it tells search engines that your content is useful, relevant and trustworthy. 

As you may know, Google makes changes regularly to its algorithm however backlinks have always remained as a key ranking factor, building backlinks isn’t going out of style anytime soon so hop on the trend! 

No, having a high number of backlinks is perfect however this is only the case for high quality backlinks. 

Quality over quantity. 

Having a few high quality backlinks is more desirable than having 100 low quality backlinks. Think of it this way, are you more likely to trust a recommendation from a sketchy guy’s website or from Forbes? Exactly. 

1. It comes from a trusted website 

As we have previously mentioned, the website from which you have a backlink is important. This is called having “domain authority”. Domain authority means that the more authority a website has, the more it can pass onto your site through the link. 

Backlinks from authority sites have more weight under Google and can easily boost your organic search traffic. This does mean that quality backlinks are harder to get than low quality links, but they are absolutely worth the effort. 

What is anchor text, I hear you ask? Anchor text is the visible text part of your link which people click on.

If possible, you want the anchor text in your links to include your target keyword. Including your target keyword has been shown to cause higher rankings for said keyword. 

If you are thinking “this sounds too good to be true”, well you aren’t totally wrong. You want to be careful not to go overboard with keyword-rich anchor text as this can harm you if you’ve done too much. 

This is likely the most obvious of all, Google wants to see a relation between your website and the website which is linking to you. 

For example, you have written a blog detailing how to bake a cake. 

Google will put significantly more weight on backlinks from websites that are related such as baking, cooking and recipes as opposed to websites about fitness and electronics. 

Reach out to other people in your industry, you likely already know people who will have relevant websites and may wish to host each other’s backlinks. 

Backlinks from new websites are more effective than websites who have already linked to you. If a website links to you more than once, all links after the first will have lower returns. 

Once you have a link from a domain, do not focus your efforts on being linked to AGAIN.  

The number of websites linking to you is more important than the total number of links. 50 links from 50 websites is better than 100 links from 1 website. 

If you want to get backlinks, then you need something for people to link to. You need something that other people will recognise as being worth linking to. 

We would recommend: 

  • Blog posts 
  • Videos 
  • Quizzes 
  • Surveys 
  • Software 
  • And anything else that people will want to link to. 

For people to link to your website, it needs to be useful and relevant content. Here’s a tip, when creating your content, look at what other people AREN’T doing.  

If you are writing a guide then check out what other people are missing, maybe they haven’t included examples or do not have enough detail. If people are looking for the best guide on a topic, ensure that yours will be the most relevant. 

Another way to build backlinks is through guest posting. Writing guest posts for quality sites in the same field as you is ideal. Avoid guest posting for unrelated topics as this can look suspicious to Google. 

Find websites in your niche that support guest posting and try reaching out to get the ball rolling. 

You should now know what backlinks are, why they are important and what links are most desirable for your website. 

If your website has backlinks and is still struggling to be found, get in touch with us now. Our team of SEO experts are just waiting to get stuck in! 

What is SEO on WordPress? 

What is SEO on WordPress? 

What even is WordPress?  

At its most basic, WordPress is the simplest and most popular way to create your own website.  

Did you know that WordPress contains over 43.0% of all the websites on the Internet? That means that more than one in four websites that you visit are probably powered by WordPress.  

What websites can WordPress create? 

WordPress is a free, open-source content management system (CMS) which allows the user to create: 

  • eCommerce shops 
  • Blogs 
  • Forums 
  • Social networks 
  • Business sites 
  • And pretty much anything else you can think of! 

What is SEO on WordPress? 

SEO stands for search engine optimisation; this is the way in which you can get your website found online. For those of you who are unfamiliar with the term “SEO”, I would recommend clicking here to read our Beginners Guide to SEO.  

WordPress is very SEO-friendly from the beginning, this is vital as when you are creating new pages, you want them to start ranking on Google from the get-go. A webpage is only useful if people are looking at it. 

Earlier we mentioned that WordPress is a content management system (CMS), Google has openly said that Google doesn’t consider CMS as a ranking factor however they do care about how accessible and useful your webpages are. WordPress just so happens to be the best CMS for facilitation of accessible and useful webpages.  

This is one reason why we favour WordPress! 

Why is WordPress the BEST for SEO? 

With the wide variety of CMS to use for your business (such as Shopify, Wix and Squarespace just to name a few) you may be wondering why WordPress is superior, let us explain. 

We believe that there are 3 important elements of WordPress that contribute to the overall SEO-friendliness. 

  • There is a diverse and high-quality range of SEO WordPress plugins available which improve the functionality of your website. 
  • WordPress has SEO friendly themes that can also aid in improving your SEO. 
  • Finally, the WordPress CMS itself is inherently user-friendly, functional and is a low cost for the features provided. 


WordPress SEO Basics

Before we get into the nitty-gritty details on HOW you can properly optimise your SEO on WordPress, there are a few basics that you need to make sure you have covered to be confident that you are working with a concrete build. 

  1. Choose a Reliable Hosting Provider: You NEED to make sure your website with a reliable hosting provider. To rank on search engines, fast, reliable web hosting is ESSENTIAL to the success of any SEO campaign. Google’s algorithm has consistently taken the user experience into account, so speedy websites are rewarded with improved Google rankings. 
  1. Install an SEO-friendly WordPress ThemeThere are thousands of themes to choose from, but how do you know which are SEO-friendly? Many claim to be SEO-friendly but come with a vast array of scripts and plugins that you will not use, and that will slow your site’s performance down. Before installing a theme, run its demo through Google’s web.dev tool to get insights on potential performance and SEO issues. 
  1. Install a Free WordPress SEO Plugin: Before you begin to optimise your site, you need an SEO plugin. We recommend Yoast SEO. Install Yoast SEO in the admin panel and navigate to the ‘add new’ plugin page down the left-hand menu. Once it is installed, you need to activate the plugin. 
  1. Verify Your Site with Google Search Console & Submit Your XML Sitemap: THIS IS A MUST! Not done it before? Check out this article written by Google on how to verify your site here. Follow the verification steps listed and choose the ‘HTML tag’ method (the easiest method!). A sitemap tells Google which pages and files you think are important in your site, and also provides valuable information about these files so this is a MEGA important step!  

Tips for Optimising SEO on WordPress 

Once you have implemented the WordPress SEO basics, you are ready to get started optimising your site and working through the things that will make a real difference to how you rank. 

Here are our Top 7 ways you can optimise your content and pages:  

  • Carry Out Keyword Research: You can’t optimise your content/pages without doing any keyword research now, can we? This is an ESSENTIAL step to optimising your website.  
  • Set Custom URLs for Pages & Posts: Default URL’s can be lengthy and sometimes be cut off on SERPs. Re-write and shorten your URL’s.  
  • Use Optimised Page Headings: Don’t forget to use your H1, H2, & H3 headings! A page’s H1 heading is intended to give context on what your page is about to both users and search engines. 
  • Craft Unique Optimised Title Tags & Meta Descriptions: Meta descriptions can significantly increase the chance of someone clicking on your content in the search results. If you choose not to add an optimized and intriguing meta description, the search engine will typically add the first sentence of the page. Usually, that will not be enough to pique the interest of the person searching and they might not click.  
  • Use Internal Linking: Internal links help Google to understand the most important pages on your website. 
  • Add Alt Text to Images: The purpose of alt text is to improve accessibility by describing what an image is showing to visitors who do not have the ability to see them. However, it also helps search engine crawlers and so improves SEO. Don’t forget to do this!  

Want us to do it for you? 😏 SEO is what we love to do. Click here to book a discovery call now to see how we can help your business.   

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