Digital marketing is a must-have service for businesses that want to be relevant and competitive in the digital world.
Shockingly to most people, digital marketing is not a one-size-fits-all deal and there are a variety of different marketing strategies and channels which we use to grow and promote your business.
Digital marketing channels vary depending on your business, audience and goals which means that understanding the 7 types of digital marketing, or having a marketing company that does, is vital for your business.
7 Types of Digital Marketing
1. Content Marketing
One of our favourite forms of digital marketing is content marketing. Did you know that your content marketing can fuel pretty much every other type of digital marketing which your business may need?
With high-quality content already being produced, it allows other ventures such as social media marketing to run smoothly and effectively.
Content marketing is the process of creating and sharing content which provides value to your site visitors whilst also creating interest in your business. There are many benefits to content marketing such as affordability and return on investment.
Did you know that content marketing generates 3 times as many leads as traditional marketing techniques?
Content marketing can include, but is not limited to:
The type of content marketing which you will create is dependent on your business goals and intended audience.
If you are looking to begin your content marketing journey then we would suggest starting with blogging. Once you decide to create a blog then you should research the types of content that your target audience is interested in and find valuable. Don’t know how to do this? That’s where digital marketing companies such as CREATIVE in TiME come in! We can research your target audience, and their searches on Google to create high-quality content to get your business found.
2. Website Design
Website design is another great form of digital marketing. If you have an online business then your website is like your storefront. Once a visitor enters your website, they instantly begin to make their first impression of your business.
If a visitor lands on your website and it is unattractive, slow to load, difficult to navigate or laid out in a confusing manner then they will likely leave your site within a few seconds of entering.
This makes your website design vital in the way in which visitors view your brand.
The best way to utilise website design for your digital marketing is to create an attractive and optimised website including easy-to-navigate menus, user-friendly and accessible on all devices including mobile devices.
Did you know that over half of the total internet activity is taking place on mobile devices?
The chances of reaching your audience via mobile are growing higher and therefore you need to take notice of this now!
By improving and optimising your SEO, you can drive more traffic to your website and therefore generate more sales.
In our SEO agency, you can expect services such as SEO Audits & SEO Consultancy, Keyword Research, Technical SEO, Local SEO, On-page & Off-page optimisation, Schema, Geotagging, Google Analytics, Copywriting, Public Relations, Content Marketing, Link Building, & so much more.
Our professional SEO services will be uniquely adapted to your business, helping you to navigate the ever-changing marketing industry. Our SEO agency has access to specialist tools and expert knowledge which will provide your business with an edge above your competitors.
4. Social Media
Social media is becoming more relevant with every passing day due to the ever-growing number of users.
This means that any businesses which are not utilising social media are missing out on an important opportunity.
Social media marketing can consist of creating a social media strategy, content creation, influencer marketing and video strategies.
If you want to run effective social media it has to be regular, consistent, and engaging to your audience. Doing this takes creative skills (to engage), time (to be regular), and competence (consistent) to really drive results.
Your social media presence allows your business to have a human side and connect with potential leads and customers in a more authentic and personal manner.
Keep in mind that there are many different social media platforms out there- Facebook, Twitter, Instagram, LinkedIn, and more. You cannot have a presence on all of these sites and you shouldn’t either.
Find the correct channels for your business and focus your efforts on those specific platforms.
5. Email Marketing
Email marketing has been with us for some time, but do not underestimate the power and reach of regular email marketing campaigns.
Many businesses see emails as being outdated or unappealing to their audiences however it remains one of the most important types of digital marketing for businesses to reach their target audiences.
Similarly to social media marketing, email marketing is a good way to engage with your audience and create brand awareness.
Don’t worry, email marketing is not all about pushing deals and vouchers in your customer’s face! No one enjoys being bombarded with promotional emails constantly and can even turn people away from your brand if they feel forced.
Think of your own email inbox, what emails do you like and dislike? Generally, your audience may have similar views such as disliking clickbait subject lines which are unrelated to the email content (don’t be one of those people!)
The process of email marketing can be further developed through email segmentation, automated email workflows and email templates. To truly make the most out of your email marketing, we would suggest getting in touch with a digital marketing agency such as CREATIVE in TiME which has expert experience in email marketing strategies.
When you think about pay-per-click advertising (PPC), you may think it sounds scary and you aren’t alone!
From identifying your budget, finding the right platforms and monitoring progress, PPC can be scary to manage as a business owner, you will likely need to work with someone you can trust to aid you in this venture.
PPC is an ideal way to improve your reach on search engines and improve visibility on search engines however it can require weekly monitoring to ensure your budget is being spent in the best way possible and that your conversion rates are in line with your goals.
7. Google Analytics
The final type of digital marketing is analytics.
Whether you have one marketing type implemented for multiple, it is vital to track your website and marketing metrics every single week to ensure that everything is performing as expected.
This vital part of digital marketing is of utmost importance however it can be time consuming
We make sure you understand how you are doing via your Google Analytics in relation to your ongoing marketing activities. We see what is working and needs improvement, and we put actions into place to achieve this for you.
Often an area overlooked in many businesses, Google Analytics is your friend feeding you constant updates on how your website is performing. We work closely with Google’s tools to ensure you get the best outcome possible.
Now that you know the 7 types of digital marketing, you can make smart decisions about what types will benefit your business and build an effective strategy around this.
We can help you to be strategic about your marketing decisions…
…Whilst optimising your budget!
Whether you require a marketing strategy or for CREATIVE in TiME to run your digital marketing for your business, we are here to help.
Get in touch now if you need help understanding what types of digital marketing are right for your business.
When running your business, your main focus is often how to get people in the door, whether literally or metaphorically if you are an online business.
Just like the old faithful dress which you have had since you were 17, many people will turn to the failsafe traditional forms of marketing such as posters, newspaper adverts and flyers.
Others may believe in their product/service so much that it is just a matter of time before customers fall at their feet, lucky for some!
Now, people who follow these strategies will find some customers and gain a trickle of business, but this is totally unsustainable! So, “Is digital marketing right for me?” I hear you ask…
No matter how old or new your business is, digital marketing is a great way to generate leads and turn these leads into loyal customers.
Are you ready to be out with the old and in with the new? We’ve got a sneaky feeling that you are!
Though you might need to know the answers to these questions first: what is digital marketing? How can digital marketing benefit me? And how you can start your digital marketing journey today!
What is Digital Marketing?
Digital marketing is referring to all marketing efforts which take place on the internet.
Your digital marketing could involve all of these or just a couple. There is no right or wrong way to do digital marketing, every business is unique and will have a different goal.
Digital marketing doesn’t just have to bring in customers, it can be used to achieve various goals such as building brand authority in your industry, keeping customers returning and rebranding your business.
You may be thinking, “brand authority, what’s that?” but it’s more common than you think!
Let me guess, if you think of trainers, do you think of Nike? They have made their Swoosh (yes, that is the technical name for that tick) a renowned icon and their business is one of the most well known in their industry. THAT is building brand authority.
Did you know that 72% of marketing budgets in the UK wen on digital marketing?
There’s actually more to digital marketing than you may think! Wayyyy too much to cover in here, if only there was somewhere else you could check it out… (pssst! Here!)
How Can Digital Marketing Benefit Me?
Digital marketing can benefit you and your business in many ways. First of all, the number of potential customers you can attract online is a much larger number than any you could attract using local (traditional) marketing.
Let’s look at an example:
If you run a business selling shoes, you may put out a poster on a street advertising your brand. This poster will only be seen by people who walk down that specific street and consciously look at the poster. There is no guarantee that on any given day a person who is intending on buying shoes will see your poster.
Now, imagine you are the same company, but instead you decide to set up a website. You can make that website SEO-friendly (more on this here) and immediately your brand is more likely to be found by the right audience.
By having marketing that is directed toward your ideal demographic, you are ensuring that none of your marketing efforts is wasted on people who would never buy your product in the first place!
Now that you have read our example, let’s take a look at some of the other benefits of digital marketing which you could achieve:
Remove geographical boundaries: Traditional marketing techniques are often focused on a small geographical area whereas digital marketing can target anywhere in the world.
Personalisation: You cannot personalise a flyer or poster for every single potential customer however, you can personalise an email campaign to include the recipient’s name, fancy!
Tracking: One key benefit of digital marketing is the ability to see your marketing analytics. You can track how many people visit your website, how much engagement your social media posts receive and even where someone clicks on your email campaigns! This allows you to edit your marketing strategy in real-time to maximise these statistics. Don’t worry, you don’t have to be a nerd to appreciate a good graph every now and again.
Here’s a statistic for you right now!
75% of agency marketers rated email marketing as the most effective means of digital marketing in terms of return on investment (ROI)
How To Get Started
Now that we have shown you the magic of digital marketing, we bet you are rearing to get started but where should you begin?
Well, this truly depends on the amount of time you are able to commit to digital marketing. Whether you can spend 1 hour a month, 1 hour a week or 1 hour a day, any time spent doing digital marketing will be worthwhile!
Most of us already are familiar with social media, this is a great place to start when it comes to digital marketing. Of course, any business can use any social media, however below are our top recommendations for social media platforms.
For B2B businesses (business-to-business) we would recommend using:
For B2C businesses (business-to-customer) we would recommend using:
In 2022, social media marketing is more important than ever and giving your business a stellar online presence could give you an edge on your competition. Do you want to find out more about social media strategies to use in 2022?
Most businesses will also benefit from using a video-based platform such as TikTok. You may think that TikTok is only for young people doing dances in skimpy outfits (technically, they are there, but that’s not all of TikTok, we swear!) but, trust me, you can find any and all business types on there; even CREATIVE in TiME!
Is Digital Marketing Right For Me?
So, after all this, let us answer “Is digital marketing right for me?”
We think that digital marketing is for EVERYBODY!
The brilliant thing about digital marketing is that it is not one-size-fits-all, when you use a digital marketing agency such as CREATIVE in TiME you will get a bespoke marketing strategy to suit you and your business.
If digital marketing just isn’t your style, it is definitely ours!
“Andrea, Fred and the team are not only experts in the marketing field, but approach businesses with the enthusiasm and drive that you would expect from a leader within your own team. They truly care about their clients and you can really feel that in all that they do.”
It’s no secret that Marketing Agencies don’t have a great name. The common complaint is that they just don’t return value. We believe that the missing link time and time again is understanding.
Understanding your business and your goals, understanding your customers and understanding your expectations. Because we spend the time in the beginning asking the ‘right’ questions, we can provide you value and achieve deliverables in record TiME.
Get in touch now to find out how we can help get your business up and running in the world of marketing.
No matter what business you are in, making the most of your marketing efforts is something all businesses need to do!
Email marketing remains a powerful marketing tool which can bring in new customers and keep old customers returning time and time again.
In order to make the most of your email marketing, you need to use the right tools and software to take your marketing to the next level.
Check out your email inbox right now, how many emails do you have? Now, how many are you actually going to open? You have to compete with everything else in your recipient’s inbox so your email needs to STAND OUT!
Finding the right email marketing tool for your business will not only allow you to send and track some top-notch emails, but it will also allow you to control your audience, segment your marketing campaigns and grow your business.
Mailerliteis the easiest email marketing software due to its drag-and-drop editor interface.
This means that no matter your previous email marketing knowledge, you can create fun and exciting designs. The clean and streamlined appearance also stops confusion and won’t get in your way.
Below we have created a comprehensive pros and cons table for Mailerlite so you can decide if it is the right email marketing software for you!
Let’s have a look at some of these pros and cons in more detail…
A large pro in favour of Mailerlite are the email statistics which you can view easily. These statistics include:
Which links have been clicked and how many times
You can also use these statistics to work out other important numbers such as the click-to-open rate. This combines the measures of opens and clicks to give you a better idea of your campaign’s overall performance.
These statistics are also available on the free plan for up to 1,000 contacts. The free plan is a great option if you are just starting out with email marketing or if you are a small business with a small amount of contacts.
However, if you are a larger business or need any of the pro features, you will need to get a paid plan. This can be a con if you are budget conscious or if you just want to test out email marketing for the first time.
We believe that Mailerlite is the best email marketing tool for businesses and the pros outweigh the cons significantly.
Hubspot is next on our list of the best tools for email marketing. It is a great all in one marketing tool as it has tools and reporting for marketing campaigns across many channels including social media and email marketing.
Lets check out our pros and cons table for Hubspot…
One of the main benefits of using Hubspot is the ability to control all of your marketing from one account. This is great if your business is looking to streamline your marketing accounts into one place especially if you are a business owner doing your marketing on your own.
Due to the fact that there are no free or low cost plans, using it solely for email marketing is not cost effective, to make the most of your money and the benefits you need to use it as an all-in-one tool.
If you are unsure whether Hubspot is the right choice for you then you can try their 14-day free trial, this is a good way to test out some of their main features before spending money.
If you do decide to use Hubspot, great! Just remember that once you have agreed to a contract, like 6 or 12 months, you are locked in and will be billed for that time even if you wish to stop.
If you are looking for an all-in-one marketing hub then Hubspot is the way to go!
If you have dipped your toe into the world of email marketing then I can bet you have heard of Mailchimp. Arguably the most well known email marketing software, it is popular with all kinds of businesses and with good reason!
Mailchimp has most of the features which any business will need without overcomplications or pricy extras.
You know the drill, let’s check out the trusty pros and cons table…
Mailchimp is a great email marketing software for beginners who are simply looking for a way to send emails to their customers without complicated steps. With a free plan for up to 2,000 contacts, 10,000 monthly email sends and a simple drag-and-drop editor, it is a great contender.
This simple approach can make it less desirable for advanced marketing needs due to the design, limited premade templates and price of paid plans.
Mailchimp also provides users with great customer support, email automation and great reporting on your sent email campaigns. Reporting is an important factor on any email marketing software to understand how your contacts are perceiving your emails. This allows you to optimise your future campaigns to excite and intrigue your contacts.
Whether you like the sound of Mailerlite,Hubspot or Mailchimp, we can assure you that these 3 platforms are top notch in the world of email marketing.
If you would like to start performing email marketing for your business but aren’t sure what is effective and how to market to your ideal audience then that’s where we come in!
We have the passion and expertise to take your current and potential email client lists and use professional email mailing tools to engage, build your brand awareness, create regular touchpoints, and let you know who is really connecting with your content.
Click here to get in touch with CREATIVE in TiME now.
Digital marketing. It’s one of those phrases which gets said often but most people don’t really know what it means. Is it the latest viral Stranger Things meme or is it those helpful online guides telling you everything from cooking to cats?
Well, I can tell you this…it can be both! Now, not every business will need guides and not all businesses fancy a spicy meme but what does your business want?
Digital marketing which can also be called online marketing is a phrase referring to all marketing efforts that take place on the internet.
It can cover many forms such as social media (yes, that can include a good meme) to email marketing, website SEO and strategy. In practice, any marketing which uses electronic devices is digital marketing.
Digital marketing is usually compared to ‘tradition marketing’ methods which are not found on the internet, this could include billboards and flyers. There are differences between digital marketing and traditional marketing, other than the obvious which we will cover later.
Read on to find out about the different types of digital marketing, what the difference is between digital marketing and traditional marketing, and how digital marketing can benefit your business…
Types of Digital Marketing
As previously mentioned, there are many different forms of digital marketing to ensure that you can reach all audiences depending on your marketing needs. Many people will use multiple, if not all, of these types of digital marketing on their business journey, so let’s take a closer look:
Search Engine Optimisation (SEO)
Search engine optimisation, also known as SEO, is the way in which you can get your website found online. By improving and optimising your SEO you can drive more traffic to your website and therefore generate more sales (no one’s going to be complaining about that!).
SEO includes many factors which you need to consider including:
The main reason is to rank higher on Google, the algorithm is like a living organism which is always changing which makes it important to monitor the success of your website and make SEO changes accordingly.Click here if you want to find out your SEO ranking now.
We love creating articles (blogs), posts, quotes, and top-notch content to deliver to your audience through your website, email campaigns, and social media.
Did you know that 90% of digital marketers who used content marketing in 2021 have continued to invest the same amount in 2022?
Content marketing and SEO go hand in hand, with SEO perfectly complementing your content. Using these forms of digital marketing in sync will ensure that your content reaches the right people and your ideal clients.
Email has been with us for some time, but do not underestimate the power and reach of regular email marketing campaigns.
With current digital technology, you can make your email marketing campaigns completely unique to your business and reach your clients in their own inboxes.
Small business? Try including your customers’ names in the subject line to make it personable.
Quirky brand? Don’t be afraid of emojis and puns!
When in doubt, play on current events! Here in the UK, we have just dealt with a heatwave turning sunbathing into sun-baking! Use current affairs in your email and subject line to intrigue your customers.
One of our last email campaigns which got our HIGHEST open rate was titled “DO YOU HAVE TOO MANY POINTS OF ENTRY? 😉”
Email marketing software allows you to create personalised marketing campaigns which then can automatically be sent to your mailing list/s and then will collect analytics such as the open rate. Many websites, such as Mailerlite, are drag-and-drop editors which means you can create interesting emails without having technical knowledge!
Social Media Marketing
Today, social media is used by the majority of the population and most businesses for good reason. Social media marketing is the way in which you can drive traffic and build brand awareness by engaging your audience online.
The main social media platforms which businesses should utilise, depending on your specific audience, are:
Social media marketing is becoming more popular every day with it being the most popular form of B2C marketing at 96%! Social media marketing involves audience participation and is therefore a great way to connect with your audience through posts, videos and even MEMES. Depending on your targeted platform, many have built-in engagement metrics which allow you to track how well your business is performing.
Your main goal of social media marketing may not to create a direct impulse purchase. If your target audience is older or if your product/service is not appropriate for impulse purchases then you may focus on building a community, starting the dialogue and being informative.
Pay-per-click Marketing (PPC)
PPC marketing is when you post an ad on a platform (such as social media) and pay every time someone clicks on it.
The complicated part is how and when people see your ad. On Google, for example, the algorithm will prioritise ad slots based on many factors such as ad quality, keyword relevance and page quality.
PPC campaigns are built towards goal conversions such as signing up for a newsletter or making a call. You can choose your target goal conversions which you can then track to see how well your campaign is performing.
What is the Difference between Digital Marketing and Traditional Marketing?
Digital marketing and traditional marketing are both valid forms of marketing, but they serve different purposes.
Traditional marketing focuses on media such as magazines and newspapers whereas digital marketing looks at websites and social media. Some businesses utilise both forms of marketing, but it often depends on your business.
Digital marketing has overtaken traditional marketing in effectiveness and cost so let’s take a deeper dive into the benefits of digital marketing…
Benefits of Digital Marketing
It is no secret that digital marketing is becoming more and more popular in this technological age. People are using the internet more and more often so it only makes sense that your marketing should take place there too.
Making the switch to digital marketing over traditional methods can be scary, especially if you have a tried and tested method which is no longer working the same so let us tell you a few of the many benefits of digital marketing:
Broad reach. Think of posting a flyer through a door, that piece of information is only able to be viewed by the people in that house. Now imagine posting an ad on Facebook using the same information, which is going to be seen by more people? Marketing your business digitally also enables your customers to share your business with others with ease. If you know your business relies on referrals, then digital is the way to go.
Measurable results. One way in which digital marketing excels over traditional marketing is that you can measure digital marketing. You can view how many people open your email campaign, how many people purchased your product on any given day, where people have landed on your website and more. This allows you to change your marketing strategy as and when you need to so that you get maximum results.
Personalisation. You can’t personalise a billboard but you can personalise an email campaign! No matter the size of your business, you want your customers to feel important and valued and the best way to do this is through personalisation. Simply including your customer’s name in an email campaign shows that thought has gone into that content to tailor it to that audience.
Who are CREATIVE in TiME?
We are a digital marketing and business advice agency. We audit, advise, mentor and manage your marketing requirements underpinned with business advice and support capabilities. CREATIVE in TiMEspecialise in SEO (search engine optimisation) and expert business advice.
We specialise in being your partner on your business journey, and our customers appreciate having access to director level, manager at level and team level expertise in business and marketing without the need to employ all levels at great cost to your company.
If you would like to find out more about the individuals at CREATIVE in TiME then click here to see what our team is all about and put some faces to this work!
If you want bang for your buck, then digital marketing is for you. It is considerably less expensive than more traditional forms of marketing, however, this is dependent on what you are doing, but generally, overall spending tends to be lower with a higher impact.
It is also more affordable as you can narrow down where your money needs to go by selecting the correct platforms. If your followers are most active on Instagram, then you should focus your efforts there and not on Twitter. If you are looking to advertise to other businesses, then try LinkedIn rather than Facebook.
Digital marketing can save you time and money by excluding people who would never buy from you and digital marketing agencies can often be more affordable than hiring a marketing team for your business.
Did you know that over 48 million people in the UK use their mobile phones to go about their business such as mobile shopping and social networking? If you are looking to reach this large audience, then you will need to hone in on this mobile market.
When someone is interested in your niche, business or product, the first thing they will do is take to the internet to research you. In the age of mobile phones, this can be done with just a few taps on a screen making it even more important to take care of your online presence.
If your customer can’t find you online or finds you have a subpar online presence then they may assume your business is illegitimate, inactive or just not worth buying from.
You need to make sure that your website is mobile-friendly so that visitors can experience your content easily. You do not want large blank areas or cut off text boxes, no one likes having to scroll to see full images or menus. This may involve creating a different page structure for desktop vs mobile.
Look at your website from a user perspective, what would you change?
When you market yourself digitally, you open a wide range of possibilities for strategies, and with your marketing strategy at your fingertips, you can make real-time changes such as stopping poorly performing campaigns.
You can make tweaks and changes depending on the interest you receive; this is something you would not be able to do if you used a different form of marketing such as using paper leaflets.
Flexibility also means that you do not have to wait to produce leaflets, flyers and posters. You can create content and post it immediately, perfect for keeping up with special dates, doing flash offers and even amending typos.
If you are looking for creativity, then digital marketing will steal your heart! You have the opportunity to create banners, email campaigns, social media posts, blogs, and the list goes on and on! With digital marketing, you have the creative freedom to bring your visions to life using your brand colours and style.
Your creativity should flow across all of your digital marketing streams to create a cohesive brand image. When a user views your social media or a blog post, they should instantly know it is your business. If you are interested in creating a social media strategy, then click here to find out the best strategies for social media marketing in 2022.
Top Tip: Avoid using different names, colour schemes and writing styles as this can give the impression of different businesses which have the same/similar names.
As well as connecting and communicating with customers, digital marketing allows you to track their activities. You can see how many people open your email campaigns, how many people engage with your social media platforms, where people spend time on your website and how they get to your website amongst other things.
This is valuable information to hone in on your target audience and find out what is or isn’t working and adjust your strategies accordingly.
When dealing with an audience, a marketing strategy which you think will do amazing could flop or vice versa so it is vital to keep track of how each part of your strategy is performing.
Digital marketing is a valuable asset to any business and is important in all the previously mentioned ways, it can however be time-consuming to get right especially since you will need to research and implement an effective digital marketing strategy to get the full potential out of your marketing.
Yes, unfortunately, digital marketing isn’t a one-hit-wonder and needs constant work!
If you are a business owner who wants to improve their digital marketing but doesn’t have the time or expertise, that is where digital marketing agencies such as CREATIVE in TiME come in.
We understand the people, the resources, the processes, and the tools that go into making your business run smoothly and we get the struggles which businesses experience in the world of digital marketing.
Do you need help with your digital marketing? Get in touch now to find out how we can help you.
Picture this, you have a business (old or new) and you are ready to smash your target market but have you considered your content marketing strategy?
Your strategy which worked in 2019 may have been successful then, but the likelihood is that it will not be successful in 2022. Traditional marketing methods of the past are becoming less desirable, irrelevant paid ads are a great example of this.
People want to search for solutions as and when they need to, this is where content marketing is king and creating an effective strategy can leave you victorious.
So, what is content marketing and why does your business need an effective strategy?
What is Content Marketing?
Content marketing is a form of marketing that involves creating and sharing online content such as blogs. The objective of content marketing is not to explicitly promote your brand but to pique interest in your services/products and build your authority on the topic.
When people consistently notice your content being informative and worthwhile, your business will be at the top of their minds when they need to buy what you sell.
Now, you may be thinking “Great!” but still be wondering what content marketing actually entails.
Different Types of Content Marketing
There are many forms of content marketing but that does not mean your business needs to utilise every single one to be effective. You need to know which forms of content marketing are appropriate for your business, audience and products.
To help you along this journey, let’s look at the most common and effective forms of content marketing which you may wish to implement for your business.
When you think of content marketing, I’m sure the first thing that came to mind was blogging and for good reason, blog posts are the most popular form of content marketing and the easiest to start with.
All you need to create blog posts is a website and content.
Blogging is an ever-growing market and the need for information from the internet is constantly increasing. There are currently over 600 million blogs in the world!
Well-written blogs are key for both your business and your users. For you, they provide more traffic to your website, increased lead generation and build site authority. For your users, they provide useful information, create trust and become a source of information in the future.
Video content is the up-and-coming new kid on the block in terms of content marketing. It has swiftly become one of the most popular forms of content marketing and that is down to one platform…YouTube.
Where blog posts can often lack creativity and engagement, videos soar and thrive on their interactivity and ease of distributing information.
Some of the best ways to use video in content marketing are:
Behind the scenes videos: people love seeing the people behind the brand, it allows for a human connection and shows authenticity. Customers get to experience your brand and may view it in a new light, especially if you are a small business.
Demonstrations: whether your product is simple or complicated, has two steps or 20, you can bet someone out there needs help using it for the first time! These should be descriptive, informative and clear- imagine you are explaining it to your mum, would she understand it?
Customer testimonials: never underestimate the power of a review, videos of customers are high-quality pieces of content marketing that you can use on all platforms.
Following the use of video, another form of content marketing is podcasts.
Podcasts have the opposite pull than videos as they are solely focused on audio instead of visible information.
A podcast is the most convenient form of content marketing, all you need to do is press play and listen! This allows your listeners to multi-task whilst listening especially since 69% of podcast listeners use a mobile device to listen. This can be especially important if you are marketing your product to another business, busy people need accessible information otherwise they won’t listen.
Podcasts are also a vital way in which you can become a thought leader in your industry and build credibility in your business. If you are providing valuable content which helps or educates your listeners, then they will begin to think of you and your business as an expert in the field.
Try answering customer questions, problem-solving, discussing how the product is made, any industry news which could be relevant, having guests on your podcast to bring in new listeners, and making sure your podcast is engaging and entertaining.
Infographics are another engaging form of content marketing due to their eye-catching and fun nature.
This makes them great to use in all forms of content such as the previously mentioned blogs and videos. Being able to repurpose your content is key to success, spreading it to all platforms is vital to reaching the widest audience.
Infographics have another benefit…they make you look smart! Sharing content that is both colourful, valuable and informative is a sure-fire way to gain interest from other people in your industry, especially on social media platforms such as LinkedIn.
They are also a great way to show tangible data in a digestible way that people can understand without technical knowledge. Similarly, they can be a game-changer in niches that could be called “boring” as they capture and retain user attention.
Why is Content Marketing Important?
We have just explained to you the most prominent forms of content marketing to begin your journey, but why is it important?
Content marketing is a vital form of marketing, did you know that 70% of marketers actively invest in content marketing? This is because, in comparison to other forms of digital marketing, it has a greater return on investment (ROI) in the long run, exactly what you want to hear!
Content marketing has many benefits for you and your customers, let us tell you some now:
Improve ranking in search engine results (SEO)
Builds a community
Builds customer relationships
Helps with lead conversion
Raises brand awareness
So, does content marketing sound like it could benefit your business? Depending on your business, you may wish to implement one of these forms of content marketing or all of them! There is no right or wrong amount as long as they are relevant to your business.
If you want to start but need some expert help to get you off on the right foot, get in touch now!