SEO With Google: A Guide 

SEO With Google: A Guide 

Did you know that there are 5.4 billion Google searches per day? That makes Google the most popular search engine which controls 90% of the global search engine market. 

And that’s just the tip of the iceberg! 

Almost everything about Google is in the billions which means that your website needs to live up to Google’s standards. 

Search engine optimisation is the practice of optimising a website to increase rankings in organic search results, with a priority focus on Google rankings! 

Spoiler alert: It may be easier than you think… 

In fact, SEO can involve more than just optimising your webpage, it can also include: 

  • Branding 
  • Content Marketing 
  • Web Development 
  • User Experience 
  • And more… 

To get to the point, the sites which are ranking high on Google aren’t just good at SEO, they need to be good at digital marketing in general! 

Ready for the good stuff, it’s what you’re here for right? 

SEO with Google: Keywords 

If you are looking to begin developing your SEO with Google then keywords are a great way to start. 

This is because you want your content to be optimised around keywords that people are going to type into Google. 

If you optimise your pages and content around search queries then your pages can rank for those terms, perfect! 

For example, If you are a business selling blinds and shutters, then you would likely want to use keywords such as blinds near me, shutters in Leicester, best blackout blinds and cheapest shutter options. 

We won’t natter at you for too long here, check out information about what an SEO keyword is here and how to find SEO keywords

SEO with Google: SEO-friendly Content 

Now that you have completed keyword research and have a list of keywords which your target customer will be searching on Google, it is time to put this effort to good use by writing some SEO-friendly content. 

This should be made easier by using your keyword research as a basis for your writing. 

Try using one keyword as your focus per page, this will allow you to rank well for multiple keywords across your entire site. 

Here are some top tips for using SEO keywords on your website: 

  • Use your keyword in the title tag 
  • Include your keyword in the first 50-100 words on your page 
  • Use your keyword in the page URL 
  • Use your keyword in the subheadings 
  • Include your keyword in the meta description 

SEO with Google: Blogging 

On the topic of creating SEO-friendly content, blogging is an ideal way to improve your website’s SEO as well as helping your customers with useful information. 

Blogging weekly or monthly allows you to create keyword-heavy content which is useful to potential readers.  

If you are looking to start blogging to help your Google SEO  then here are some tips on how to start writing blogs from scratch: 

  • Title: Tell the reader WHAT they are going to read. Avoid clickbait or vague titles as these will cause your readers to bounce off your content, sending bad signals to Google.  
  • Introduction: Introduce the blog, what is it about? What can readers expect to learn? Don’t be afraid to show your personality!  
  • Background Information: Include/explain any information that may be needed before answering the question. Imagine your mum is reading your content, would she understand what you are talking about without any context? Use this section of a blog to explain the details as if this is the first time your reader is hearing about this topic (which it very well could be!).  
  • Answer the Question: Answer the question clearly and honestly. You can voice an opinion however present the facts clearly and without bias.   
  • Outro: Include links to any relevant products, to your shop, your social media accounts or to other related blogs. ALWAYS link to something. Explain what your blog/business is about and why people should keep up to date with your latest content. 

SEO with Google: Link Building 

Link building is one of the most important, and hardest, parts of your SEO with Google strategy! 

Link building is the act of building one-way hyperlinks (aka backlinks) to your website. 

Without your site having backlinks to it, simply, you are likely to not rank very well on Google. It’s sad but true! And it is even more important that you don’t just have lots of backlinks but that they are high quality too. 

So, what is a high-quality link? 

Well,  think of it like this… 

Imagine you are looking to order some new clothes online (as per usual) but want to check out a new shop. 

Do you purchase from the shop being linked to by Vogue and Glamour magazine? Or do you purchase from the shop being linked to by seedy unknown companies? 

The likelihood is that you will buy from the former as you have trust in the referral and therefore confidence in the link. 

High-quality links show that your business is trustworthy, reputable and real. 

Benefits of link building include: 

  • Improve page credibility 
  • Increased web traffic 
  • Create more revenue opportunities 
  • Build brand authority 
  • Increase exposure  
  • Lower bounce rates 

To make the most out of your link-building ventures, you should aim to get referrals from high authority websites instead of buying links. 

A great way to gain links is to reach out to other businesses in your industry and offer to place a link to their business on your website in return. 

SEO with Google: Mobile Optimisation 

Did you know that over half of all web traffic comes from mobile devices? 

That’s right! So if you think you’re skating by without checking on your mobile site optimisation then I hate to tell you but…you may want to have a peep. 

Google has been prioritising mobile page load speed as a key metric when ranking your website which makes mobile optimisation one of the most important ways to rank on Google. 

Do you need help making your website mobile friendly? 

Get in touch now with CREATIVE in TiME if you need help with SEO, Content Marketing, Email Marketing, PPC, Social Media and Website Development! 

SEO Company in the UK 

SEO Company in the UK 

We are CREATIVE in TiME. A Digital Marketing Agency with expertise in SEO ready to help you rise through the Google Ranking with our organic SEO expertise. 

What other SEO company do you know that has the knowledge and expertise of a Chartered Engineer and an award-winning multi-business creator? 

Fred has a background in Aerospace, rail, hydrogen fuel cell, electronics, IOT, F1, business transformation specialist. Andrea is an award-Winning Business builder, marketing guru, franchise creator. She has 20 years business experience in B2C and B2B and is a networking Queen. 

“I reached out to Creative in time recently for a discovery call and WOW what a chat it was , they came back promptly with a strategy for my SEO and Marketing for a LTD company I have. 

The value from the beginning was fab ! 

I would highly recommend speaking with the team and not sit on the fence  – I only invested a little ‘time ‘ to outline what I wanted and the best thing was they kept it simple !! you truly get VALUE and INNOVATION with this team.” 

Why Do You Need an SEO Company? 

Having an effective SEO Strategy and delivery plan is a high reward investment for your business. Out of all of the different forms of digital marketing, SEO will provide you with the best potential long-term success with your investment as it will not disappear or stop working overnight like other forms such as paid advertising.  

SEO process image

Do you want to improve your web and social presence, bring in more traffic, build credibility and trust with your customers? SEO is at the heart of all of these. 

In a nutshell, we: ⁠ 

  • Research⁠ 
  • Report & goal set⁠ 
  • Content build⁠ 
  • Page optimise⁠ 
  • Do socials & link building⁠ 
  • Deliver follow up reporting & analysis⁠ 

Let’s look at some of this in more detail… 

Our SEO strategy will involve completing detailed research into your market, industry or sector. 

We will take the time to understand the Google Trends around your target clients, keyword volumes, and create an action plan for moving forwards. 

We will perform a full technical SEO audit of your website and all content hosted on it to analyse where we can make short, medium and long term SEO improvements. Using specialist tools and Google Analytics we can identify improvements and deliver them for you. 

Analysing your website and data helps us to understand who your customers are, what they want, and how they behave. This information is then used to improve customer experience, increase sales, and retain customers. 

When optimising your SEO, we will continually research and update our knowledge to stay up to date on the trends regarding your sector and keywords. SEO is not a short term fix guarantee, it often takes months to achieve the desired results and we will always strive for the best possible outcome for your business, not the quickest fix. 

What Makes Our Company Different? 

We understand the people, the resources, the processes, and tools that go into making your business run smoothly and we get the struggles companies like yours to experience with the technical world of SEO. 

It’s no secret that SEO companies don’t have a great name. The common complaints being that they just don’t return value. We believe that the missing link time and time again is understanding. 

Understanding your business and your goals, understanding your customers and understanding your expectations. Because we spend the time in the beginning asking the ‘right’ questions, we can provide you value and achieve deliverables in record TiME. 

Our customer base is predominantly in the industry sectors of Technology, Information, Manufacturing and Engineering. Just because you may not fall into one of these categories, this does not mean we can’t help you; we help clients in other sectors too! 

“Andrea and the team at Creative In Time have been an absolute breathe of fresh air. Full and consistent transparency throughout the proposal process. They have shown their authority when it comes to PPC and SEO skills both technically and creatively . Creative In Time have offered support and advice for all aspects of Marketing including social media management, search engine optimisation, Google ads (PPC) and graphics/print management. We are only at the beginning of our journey with the team but have every faith that we will enjoy a long and fruitful relationship!” 

Do you want help from our SEO company? Get in touch with us now to see how we can help your business with SEO or check out our selection of SEO blogs below. 

What is an SEO Keyword?

What is an SEO Keyword?

SEO keywords are ideas and topics that explain what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, you may also hear these called “search queries.”  

If you boil everything on your page down — all the images, video, copy, etc then your SEO keywords are what will get you FOUND. 

Why are keywords important?  

When you optimise your content around words and phrases that people are searching for, your website can rank higher for those terms.  

Also, ranking higher in the search engine results pages (SERPs) can help drive more targeted traffic to your website. Therefore, finding keywords people are searching for is step #1 of any successful SEO campaign. 

What makes a good SEO keyword? 

Your target keywords need to meet four criteria — significant search volume, high relevance, strong conversion value, and reasonable competition. If any of these are missing, your SEO is likely to fizzle out and not make a BANG! 

When choosing your SEO keywords, focus on keywords which have a high search volume and a low SEO difficulty. Keywords with low search volumes and high competition are not good choices for SEO keywords. 

What are examples of keywords? 

Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy a new jacket, you might type something like “men’s leather jacket” or “black leather jacket” into Google.  

Even though these phrases consist of more than one word, they are still SEO keywords. 

How many keywords should I use for SEO? 

We recommend that you focus on one main SEO keyword per page while also including two or three SEO keyword variations.  

Each of your pages should be focused on a single topic with the most important keywords for SEO purposes being included. This means that each page can rank for its individual topics by using different keywords.  

You should pick one to three keywords centred on your topic for each page. For example, if you are writing content about beds, you will struggle to rank for such a broad keyword. However, you may want to use “storage bed”, “ottoman bed” or “lift up beds” as your 3 keywords. 

How do I add SEO keywords to my website? 

First, use your main keyword in the first couple of sentences of your content, or at least within the first paragraph.  

Next, use that keyword and variations of it throughout the rest of your content. The best practice is to include latent semantic indexing (LSI) keywords rather than the exact keyword every time. 

How do I find SEO keywords? 

  1. Study your niche: Once you decide on your niche, you need to study it. Find out exactly WHAT you are looking to rank for. 
  1. Define your goals: Decide what you want from your SEO keywords, do you want to rank higher or rank for more keywords or something else?  
  1. Make a list of relevant topics: What are topics related to your niche? Make a list of all of them. 
  1. Create a list of keywords: Form a list of keywords that you would like to include. For example, if you run a cooking blog, you may want to include “quick recipes”, “vegetarian recipes” and “one-pot recipes”. 
  1. Use good keyword research tools: Use research tools like Ubersuggest and Answer The Public (more on that later) to research your keywords. 
  1. Study the search intent: What are people searching for? When are they searching? Are your keywords dependant on seasons? 
  1. Identify long tail keywords: Long tail keywords are more specific than normal keywords, these are usually less competitive and are closer in relation to how people make search queries. 
  1. Find out about your competitors. Do you know your competitors? I’m sure everyone knows a few other businesses in their niche who could be a competitor. Look into them and find out what they do. 

Now you know how to find your keywords, I’m going to let you in on a little secret. Here are some common mistakes that people make when starting out with SEO keywords: 

  • Only doing keyword research once. Where’s that going to get you?!?   
  • Targeting keywords that are too competitive. Don’t make it so difficult for your pages to rank! Target keywords that have a high search volume but low competition.  
  • Forgetting to update and expand your keyword list. We suggest performing keyword research weekly/monthly. ALWAYS update your keyword list.  

Once you have found your keywords, you need to know where to use them:  

  • Title  
  • URL  
  • Throughout the page text  
  • Image alt text 

If you want to read up more on where to use keywords and other amazing website SEO tips, click here.  

SEO Keywords Best Practices  

Google Suggest 

A lot of people struggle with SEO because they target keywords that are WAY too competitive. If you’re just starting out with SEO, we recommend focusing on long tail keywords. These keywords are far less competitive and easier to rank for.  

For example, let’s say you have a Pizza Oven business. It’s going to be super hard to rank for keywords as such as: ‘pizza’ or even ‘pizza oven’. Whereas ‘Garden Pizza Oven’, or ‘Outdoor Pizza Oven’ are not going to be too difficult to rank for.  

Finding long tail keywords has never been easier too with Google Suggest. When you hop on Google and you start typing in the search box, what appears below? Suggested keywords. Generally, you will see 3 – 5 suggestions, sometimes however 10 suggestions are displayed.  

A user that is performing the search can click on any keyword from the Google autofill list and immediately see the search results page. This experience is both fast, convenient and a method we use to perform keyword research daily. 

Answer The Public  

Do you ever want to create a blog post but don’t know what to write about? Or what questions people REALLY want the answers to?  

Answer The Public is a free online keyword research tool where you input a keyword and it will tell you the most common questions searched in relation to this keyword.  

This is useful to understand your audience and create content that will appeal to them. No one wants to waste time creating a blog that no one is going to read.  Click here to check out more of our top marketing tools for business. 

Are keywords still important for SEO? 

In 2022, keywords are still important and useful in SEO, but they aren’t the most important factor. This is because SEO is far more complex than putting SEO keywords on a page.  

Keywords are still important for SEO however there is much more to it than that. To optimise your SEO, keywords cannot be your only focus. 

If you want to optimise your SEO but do not know how to start, get in touch now! It’s what we’re good at! 

What are SEO backlinks? 

What are SEO backlinks? 

SEO, backlinks, ranking, domain authority, do all of these words mean nothing to you currently? Well once you’re finished here you should be well versed in the world of backlinks. 

Did you know that 55.24% of pages don’t have a single backlink? 

This is even more mind-blowing when you hear that the top results on Google’s first SERP have 3.8 times more backlinks than results below them! 

Backlinks are alive and kicking and just waiting for you to make the most out of them… 

Simply put, backlinks (aka incoming links and inbound links) are links from one page to another. 

Backlinks are seen by search engines, such as Google, as “votes” for the page.  

The more backlinks a page has, the more likely it is to have high organic search rankings and be found. Here at CREATIVE in TiME, we are alllllll about being FOUND! 

A backlink can be compared to a positive vote. Each time your website receives a backlink, it tells search engines that your content is useful, relevant and trustworthy. 

As you may know, Google makes changes regularly to its algorithm however backlinks have always remained as a key ranking factor, building backlinks isn’t going out of style anytime soon so hop on the trend! 

No, having a high number of backlinks is perfect however this is only the case for high quality backlinks. 

Quality over quantity. 

Having a few high quality backlinks is more desirable than having 100 low quality backlinks. Think of it this way, are you more likely to trust a recommendation from a sketchy guy’s website or from Forbes? Exactly. 

1. It comes from a trusted website 

As we have previously mentioned, the website from which you have a backlink is important. This is called having “domain authority”. Domain authority means that the more authority a website has, the more it can pass onto your site through the link. 

Backlinks from authority sites have more weight under Google and can easily boost your organic search traffic. This does mean that quality backlinks are harder to get than low quality links, but they are absolutely worth the effort. 

What is anchor text, I hear you ask? Anchor text is the visible text part of your link which people click on.

If possible, you want the anchor text in your links to include your target keyword. Including your target keyword has been shown to cause higher rankings for said keyword. 

If you are thinking “this sounds too good to be true”, well you aren’t totally wrong. You want to be careful not to go overboard with keyword-rich anchor text as this can harm you if you’ve done too much. 

This is likely the most obvious of all, Google wants to see a relation between your website and the website which is linking to you. 

For example, you have written a blog detailing how to bake a cake. 

Google will put significantly more weight on backlinks from websites that are related such as baking, cooking and recipes as opposed to websites about fitness and electronics. 

Reach out to other people in your industry, you likely already know people who will have relevant websites and may wish to host each other’s backlinks. 

Backlinks from new websites are more effective than websites who have already linked to you. If a website links to you more than once, all links after the first will have lower returns. 

Once you have a link from a domain, do not focus your efforts on being linked to AGAIN.  

The number of websites linking to you is more important than the total number of links. 50 links from 50 websites is better than 100 links from 1 website. 

If you want to get backlinks, then you need something for people to link to. You need something that other people will recognise as being worth linking to. 

We would recommend: 

  • Blog posts 
  • Videos 
  • Quizzes 
  • Surveys 
  • Software 
  • And anything else that people will want to link to. 

For people to link to your website, it needs to be useful and relevant content. Here’s a tip, when creating your content, look at what other people AREN’T doing.  

If you are writing a guide then check out what other people are missing, maybe they haven’t included examples or do not have enough detail. If people are looking for the best guide on a topic, ensure that yours will be the most relevant. 

Another way to build backlinks is through guest posting. Writing guest posts for quality sites in the same field as you is ideal. Avoid guest posting for unrelated topics as this can look suspicious to Google. 

Find websites in your niche that support guest posting and try reaching out to get the ball rolling. 

You should now know what backlinks are, why they are important and what links are most desirable for your website. 

If your website has backlinks and is still struggling to be found, get in touch with us now. Our team of SEO experts are just waiting to get stuck in! 

How to Check Your SEO Ranking

How to Check Your SEO Ranking

You can, theoretically, rank for ANYTHING! If people are searching for it, you can rank for it (people can Google some out of the box things). For example, have you ever Googled yourself? I’m sure we’ve all done it but if you haven’t, I’d strongly recommend doing it after you read this just for a giggle.  

If you haven’t started optimising your SEO for ranking and want to start, click here to learn HOW to optimise your SEO for your business. If you’re in the process of optimising your SEO, and you’re interested in finding out how to check your SEO ranking, read on! 

Search Engine Optimisation (SEO) is the way in which you can help customers to find your site through search engines such as Google. By improving and optimising your SEO you can drive more traffic to your website and therefore generate more sales. 

How to Check Where You Rank on Google  

How many have you done this? When you want to see where you rank on Google, you type your website into the search bar and then scroll and scroll, hoping your website pops up in the first few results.  

DON’T DO THIS.  

Do you know there are websites that do this for you? We’ll touch more on this in a second.  

Did you know that web pages rank and not websites? Each of your web pages has the potential to rank, this includes blogs and articles if you write them (which you should, click here to find out why!) 

What is a website ‘Ranking Position‘ on Google? 

Google ranking systems are designed to sort through hundreds of billions of webpages in their Search index to find the most relevant, useful results in a fraction of a second, and present them in a way that helps you find what you’re looking for. 

In simple terms, to generate an ‘organic’ search result, Google matches every word or phrase you type in the search box to its index of web pages to find matches. What YOU want to do, is get your website to SHOW UP for your keywords and phrases. You do want to be found right?! 

Google displays these matches as search results which are simply lists of web pages in order of relevance. So, the first organic result is the web page Google believes to be the most relevant to your search, and so on.  

The Problem with Searching for Your Keywords 

If you do show up on the first page of Google when you search your site, this may be wrong. When you sit down at your own computer or pull out your phone and search for yourself, you may not actually be seeing accurate results. Why is this? Well… 


This could be down to:  

  • Your Physical Location: When searching, Google takes the searcher’s location into account to tailor the search results to show businesses near them. 
  • Your Browsing History: To get you the most helpful results, Google prioritises sites you’ve visited before in your search results. It will show those sites higher in the search results in case you’re looking for them again. If you visit your site often, then it will automatically show higher. 

 
So, How Can You Truly See Where You Rank on Google?  

There are a variety of websites which can be used to check your website SEO ranking and your websites ranking for specific keywords. 

UberSuggest 

Our personal suggestion would be Ubersuggest.  

On Ubersuggest, you can add your business website as a ‘project’ which allows you to see a variety of statistics about your website such as backlinks, SEO issues, and site speed.  

When using Ubersuggest to view your ranking, you should add the keywords that you are trying to rank for so that you can track where your site ranks on Google and when any changes occur such as moving up or down in the rankings. 

Top Tip: Set up a project on UberSuggest and see what keywords you rank for higher and lower over time. If you see your keyword falling in ranking, start posting more content or update your current pages with this keyword. You won’t regret it!  

Google Lighthouse  

Another great tool for checking out mobile speed and SEO is Google Lighthouse. No, we don’t mean those blinding lights that guide boats! 

Lighthouse is a page experience tool built by Google. The tool executes five audits for accessibility, performance, SEO, Progressive Web Apps and an extended list of best practices.  

Powered by the new Core Web Vitals, these audits together give you an excellent overview of the quality and performance of your mobile website as well as your desktop site, or web app. 

We find that Lighthouse is the BEST for checking out site speed. In 2022, site speed is super important to Google, and a lot of websites still don’t have mobile-optimised experiences.  

Top Tip: Take a look on Lighthouse (you can find it by right clicking on your site and inspecting element) and see what you can do to make your speed better. For example, do your images take too long to load? Don’t forget, this will need to be on the Google Chrome Browser and not Safari!  

Take it from your personal experience, would you stick on a website that is struggling to load? Or would you bounce out and find a faster one? Site speed for the win! 

Google Search Console 

Another one we swear by is Google Search Console. Through Google Search Console, you can crawl your website, see what people are searching for when they click on your website, check out which keywords get you the most traffic and clicks and so much more.  

Google Search Console is a FREE tool and it’s amazing. Every website SHOULD have it set up already, but if you don’t, click here.  

Once you have Search Console set up, navigate to the “Performance” tab on the left.  Then click the colourful buttons at the top to turn on Total Clicks, Total Impressions, Average Click-Through-Rate, and Average Position. 

Top Tip: Google Search Console is also used for submitting sitemaps. If you haven’t submitted your sitemap to Google yet, then you need to do it. NOW. For SEO, having a sitemap is critical to having your important pages indexed, demonstrating which pages are valuable, and having them indexed regularly to make sure only your most-up-to-date content is appearing in search results. 

Why should you check your SEO ranking? 

You should check your SEO ranking regularly to see where your website is ranking on Google and which keywords you are ranking for. 

If you do not keep up to date with the standard of your website, then you will not be able to improve. Find out what keywords you want to be found for and find which ones you are not currently ranking for; Use this information to include these keywords in your future website improvements and content. 

Top Tip: Blogs are a great way to be found for keywords. You do not want your website to become cluttered and disorganised due to too many keywords, blogs are a great way to be found online and for people to visit your website. 

If you have started optimising your SEO already, brilliant! If you haven’t started, first of all why? Secondly, click here to learn HOW to optimise your SEO for your business.  

If you want to check out your SEO ranking and optimise it for your business, but don’t know how, then just get in touch! Digital marketing is what we love to do. Click here to book a discovery call now to see how we can help your business.  

CiT October Roundup of Marketing News & Updates 

CiT October Roundup of Marketing News & Updates 

Bad news first, chilly weather is here to stay for a bit, the good news is that the season of festivities is beginning. Yay! Before you don your fancy dress, we’ve got a roundup of the best marketing news and straight off-the-shelf marketing updates for you! 

Not a week goes by without a change to social media or Google, it’s exhausting, we know! It is vital for your business to stay up to date though on all the latest shenanigans so that you and your business can thrive – not just survive.  

First up; 

Instagram Merges IGTV and Feed Videos 

In early October, the Instagram account @creators announced Instagram is merging IGTV and Feed videos into a single format: Instagram Video.  

Head of Instagram, Adam Mosseri, has been hinting at a more “simplified video experience” on the platform for a while. By merging IGTV with Feed videos, Instagram has a single destination for longer form video content – providing a clearer distinction between Instagram Reels. To support this change, Instagram is introducing several new features for Instagram Video:  

  • A new Video tab on Profile 
  • Trimming 
  • Ability to upload video captions 
  • People and location tagging 
  • 60-second Feed Previews 

You’ve probably already seen it by now, but the new Video tab will replace the old IGTV tab on users’ profiles, with a new “play button” icon. 

CREATIVE in TiME say:  Don’t know about you, but we likey the sound of this one! 

Goodbye Facebook? Facebook changes name to ‘Meta’

Chief executive Mark Zuckerberg has announced that Facebook is changing its name to ‘Meta’. The parent company will now be known as “Meta”, he said. It will also get a new logo, with a blue “M”.

In a presentation at the company’s annual Connect conference, Zuckerberg detailed how his company aims to build a new version of the internet, he said, “We believe the metaverse will be the successor to the mobile internet, we’ll be able to feel present – like we’re right there with people no matter how far apart we actually are”.

On Twitter, Meta announced, “The metaverse is the next evolution of social connection. It’s a collective project that will be created by people all over the world, and open to everyone. You’ll be able to socialize, learn, collaborate and play in ways that go beyond what’s possible today.”

The move comes after a tumultuous time for the social media giant. They’ve been battling criticisms from lawmakers and regulators over its market power, algorithmic decisions and the policing of abuses on its services. Not only this, but we cannot forget about the six-hour outage, on October 4th affecting all its platforms. What a crazy month for Facebook. Wait…we mean Meta?  

CREATIVE in TiME say: Things must be bad when you change one of the biggest company names in the World! 

More than Half of Marketing Emails are Threatened by iOS 15 

Apple’s popularity as an email service, and the company’s push into data privacy, means that advertiser’s ability to understand the performance of their email marketing campaigns is being challenged. This is according to data from email marketing company Litmus. 

Apple recently launched iOS 15 and as part of this Apple says the Mail Privacy Protection feature “hides your IP address, so senders can’t link it to your other online activity or determine your location. And it prevents senders from seeing if and when you’ve opened their email”. 

More than half of all emails opened are at risk – the iPhone Mail app is the market leader and is responsible for 40.3% of all email opens, with the Apple Mail app on Mac devices third (11.3%) and the iPad Mail app seventh (1.4%).  

This comes at a time when email marketing has grown in importance for many brands – it can be a cost-efficient way of enhancing first-party data and can allow personalised messaging in the absence of third-party data. 

CREATIVE in TiME say: Although e-mail still one of the most effective direct marketing tools out there, do we really need more challenges to getting them past the gatekeeper!? Sigh! 

Facebook tests option for Cross-posting Facebook posts to Instagram 

Users are currently able to cross-post their Instagram stories and posts to Facebook but in this new feature, cross-posting can flow the other way. The feature is yet to be formally announced by has begun to roll out this month to a small group of people. 

Facebook has begun to interlink their multitude of apps in recent months.  Allowing cross-communication between Instagram and Messenger users is one of the ways Facebook is connecting apps. By interlinking apps, they make it more difficult to fully leave Facebook. 

With this new feature, users will be able to cross-post: 

  • Up to 10 photos 
  • Single photos  
  • Single videos  

Currently other imaging formats such as GIFs and text-only posts are not able to be cross shared. This may be in a bid to keep Instagram relevant and popular amongst young users in response to growing popularity of other social media platforms like TikTok and Snapchat. 

CREATIVE in TiME say: Meh. Not sure this is the best rollout idea ever. We will reserve judgment though. 

Potential Google Search Algorithm Ranking Update between October 15th – October 18th

Google is known for updating its search algorithm ranking frequently and October was no exception.  

A flurry of chatter in the SEO community revealed that within this timeframe, many people noticed changes in their rankings, and most were not positive. Huge ranking changes were experienced with some people revealing 20%, 30% and higher drops in their traffic and ranking for their keywords! 

Did you experience a drop in your SEO within this period? Due to quiet changes in the algorithm, many businesses will feel the negative repercussions. If your SEO rankings and your traffic dropped, this may be why! 

Do you even know where you can find your analytics? Have you got them but don’t know what they mean? Fear not, we are here to help. Get in touch to discuss your analytics with the experts. 

CREATIVE in TiME say: Yup, some of our customers definitely felt this in the gut, some were absolutely fine. Either way we always knew what was happening because we monitor results weekly. #brushesshoulder 

News just in, every Instagram account will now have access to Instagram Stories Link Stickers. Yes, even those with less than 10K followers!

Instagram Stories link stickers were first introduced last month for accounts with 10K followers, replacing the “swipe up” link.

According to Instagram, “We made this decision based on feedback we heard from the community about how impactful it would be for creators and businesses of all sizes to benefit from link sharing to grow in the same way larger accounts do.”

So how do you add it?

  1.  Head to the Instagram Stories sticker tray and select the link sticker (if you don’t have access yet, sit tight. It’s coming don’t worry!)
  2. Paste your link into the link field.
  3. Switch the text and color by tapping on the sticker.

And hey presto! You’ve just added your first story link! You’re welcome.

CREATIVE in TiME say: We’ve been waiting on this one for a looooong time. If you’re a business, you NEED to utilise this feature!

We hope you enjoyed our monthly roundup, check back in next month for our November roundup! You can even have it delivered straight to your inbox by signing up for our newsletter! Just send your email over to [email protected] (subject to iOS 15 🙈 of course).  

Whilst you wait, does your business need a hand staying up to date? Maybe you’re struggling to keep on track with all of the new marketing changes? We’ve got your back!

Book in now for a discovery call and our marketing business can help you with all the latest strategies and changes.