Is Social Media Marketing Important? 

Is Social Media Marketing Important? 

Be it business profiles or personal accounts which are being used to support your business, social media marketing is important for all businesses

It can help you build up your brand and generate leads, but there are some things that you need to keep in mind before diving into this enterprise.  

One drawback of social media marketing is that it can be very time-consuming. It’s not right for every business—only those who know how to implement a successful campaign. 

Did you know that customers spend 20% to 40% more money on brands they’ve interacted with on social media? 

Is Social Media Marketing Really That Important? 

If you’re looking for a way to reach your target audience and help them discover your brand, social media marketing is a great option.  

By building an online presence on social networks like Facebook, LinkedIn and Instagram, you can increase brand awareness, boost sales and even build your brand’s reputation. 

Social media marketing also gives companies the opportunity to generate leads by offering something of value in exchange for contact information.  

This could be anything from free eBooks or webinars to access to exclusive deals or discounts on purchases made through the company’s website or app store listing. 

What Is Social Media Marketing? 

Social media marketing is a form of digital marketing that uses social networks and social media platforms to drive awareness, engagement and sales.  

Social media marketing has become an essential part of the overall marketing strategy for most businesses and organisations.  

Social media marketing works because people use it every day as a source of information about topics they like or are interested in learning more about.  

When you post content on social networking sites such as Facebook or Twitter that appeals to your target audience’s interests (and when it includes links back to your website), those users will (if you’re doing it right) find it interesting enough to comment on or share with others who might be interested too! 

Why Is Social Media Marketing Important? 

We may be biased, but social media marketing is important for a number of reasons. 

Let’s start with the first reason: connecting with customers.  

When you’re looking for someone to hire or buy from you, what do you want? The ability to answer questions quickly and accurately? A great deal on something your company sells? Someone who’s responsive when it comes down to resolving problems?  

Social media gives businesses an opportunity to do all of these things by keeping their customers informed about changes in products or services—or even by offering discounts or other incentives (like free shipping). 

Another reason that social media marketing is important is that it helps build brand awareness.  

It gives potential buyers an easy way to reach out and talk directly with companies they’re interested in buying from—and that means more sales opportunities! 

Did you know that it takes 6-8 marketing touchpoints to make a sale? 

This makes social media marketing more important than ever to ensure that your potential customers have multiple touch points with your business. 

How To Get Started with Social Media Marketing? 

These are just a few of the basics of social media marketing. You can do your own research to find out more about this topic, but if you want to get started right away and make sure your profile is complete and professional, here’s what you should do: 

  • Create a social media profile for yourself or your business. This might be on Facebook, Twitter, Instagram or another platform—it doesn’t matter which one so long as it’s relevant to your industry and audience.  
  • Make sure that all the information on your profile (name of the page/profile; contact information) is completely accurate and up to date; this way, people will know whom they’re interacting with when engaging with your profile. 
  • Include your company logo as your profile images to encourage brand awareness. 
  • Remember to include links back towards your website to provide easy access to potential customers. 

What Are the Benefits of Social Media Marketing? 

Social media marketing is a great way to increase traffic to your website and make it easy for people to find you online. It also allows you to connect with potential customers and grow your audience, which can be very beneficial in terms of growing sales. 

It helps companies promote their products or services, build relationships with customers and potential customers, create communities around their brands, drive direct traffic to their websites, get new leads and make more sales. 

One benefit is the ability to increase brand awareness.  

When people see your products or services advertised on social media platforms, they may become interested in what you have to offer. They could decide that they need what you’re offering themselves, or they might want their friends (or family) to know about it as well.  

Either way, this is an effective way for companies like yours to reach new audiences who may not otherwise be aware of what products exist. 

Social media marketing is one of the best ways to reach your target audience and build brand awareness.  

It’s also important to keep in mind that while social media marketing is a great way to get started with digital marketing, it doesn’t have to be your only strategy. You can still use traditional forms of advertising and promotion as well! 

If you would like to broaden your digital marketing horizons, then we would suggest using SEO (search engine optimisation). If you would like to find out more about SEO, then click here. 

Get in touch with CREATIVE in TiME to find out how we can help you with social media marketing. 

5 Reasons Why You Need a Digital Marketing Strategy 

5 Reasons Why You Need a Digital Marketing Strategy 

If you’re not sure why you need a digital marketing strategy, then you’re in the right place! 

Digital marketing can be a very tricky thing to navigate.  

A digital marketing strategy is a plan that outlines how your business will achieve its marketing goals via online channels like search and social media. 

Digital marketing covers many forms such as social media to email marketing, website SEO and strategy. In practice, any marketing which uses electronic devices is digital marketing. 

Luckily, there are lots of tools and resources available to help small businesses get started with their digital marketing efforts.  

In fact, many of them are free! Here are some reasons why we think every business should have a digital marketing strategy in place: 

1. It lets you understand where your customers are online 

A digital marketing strategy is essential to making sense of the world of online marketing. It lets you understand where your customers are online, how they interact with you and each other, as well as what kind of digital experience they want from you. 

Currently, there are more social media platforms available than we can count on both hands, this means that you need to understand where your customers are to ensure that you are posting content on the right platform. 

A good digital marketing strategy will help you see trends in customer behaviour and identify areas for improvement or innovation. This is especially useful if your product/service is a seasonal item which will naturally have peaks and troughs in engagement. 

You can also use this information to develop a content strategy that matches your audience’s needs and interests. 

2. It helps you to understand what your customers are looking for 

A digital marketing strategy helps you to understand what your customers are looking for.  

This can be achieved through customer research, customer feedback and insights. 

Each step along the way will help you to better target your audience and create more relevant content that meets their needs. 

Producing content for the sake of producing content is not a viable marketing strategy. If your audience is not interested in the content you are producing, then you are wasting valuable time and energy which could be better placed elsewhere. 

3. It will help you to become more focused with your marketing activities 

A digital marketing strategy is a plan that helps you to focus on the right activities. It also allows you to measure the success of your efforts so that you can improve them over time. 

It’s important to focus on the right things because if you don’t, then you won’t be able to achieve your business goals or meet customer expectations and this could end up costing you money and customers! 

Focusing on the wrong marketing activities, or not having a focus at all, can result in poor marketing performance overall. An example of this is keyword research. 

Keyword research is vital for SEO efforts to ensure you are ranking for the correct keywords. If you do not focus on keyword research, you may rank for keywords which no one is searching for, or you may not SEO optimise your website at all. 

4. You’ll be able to make improvements in real time 

The beauty of digital marketing is that it’s so flexible. Unlike traditional marketing strategies, you can make changes on the fly based on feedback from your customers.  

With digital marketing, you’re not committed to any one medium or channel—you can use paid advertising such as Facebook ads, or organic strategies like blogging and email marketing. 

If something isn’t working for you, stop doing it!  

After all, what’s the point of wasting money if it doesn’t work? This is why having a digital strategy helps so much: You’ll be able to see what works and what doesn’t by looking at your analytics and feedback from customers.  

Plus, if something isn’t working well enough yet but could be improved upon with more resources (like more content creation), then you won’t need to invest in other channels until these efforts eventually bear fruit. 

5. It helps create a consistent message across all of your channels 

When you have a digital marketing strategy in place, it helps you create a consistent message across all of your channels. This is important because consistency builds trust with your audience and helps build your brand and authority. 

Similarly, to using the same branding colours, logo and slogans across your channels, it is also important to use the same tone of voice in all of your writing to ensure your brand remains consistent. 

A great way to ensure your content stays consistent across all of your digital marketing channels is to repurpose content. For example, if you create a blog post, you could then split that blog post into 5 social media posts!  

In summary, you need a digital marketing strategy because it will help you to grow your business. The more focused and consistent your message is, the more likely people will be to engage with your company. 

If you want a digital marketing strategy but need help to create and execute it successfully then get in touch with CREATIVE in TiME now to find out how we can help you. 

How Can Our Digital Marketing Business Help You? 

How Can Our Digital Marketing Business Help You? 

There has been no better day and age for digital marketing agencies to start helping your business! 

In the digital marketing world, there is more freedom and potential than ever to help your business grow and develop. 

There is a multitude of new and impressive expert tools and techniques which we have under our belt which have been developed in the ever-changing digital world. 

Digital marketing is not one-size-fits-all and we have experience with a wide range of different businesses with unique goals, audiences and budgets who have enlisted our help to grow digitally. 

We Can Deliver Measurable Results 

One way CREATIVE in TiME can help your business with digital marketing is by producing measurable results which we will monitor and track. 

We track all results weekly, ensuring that we can provide relevant and consistent updates and recommendations for your digital marketing strategy. 

Through our weekly monitoring, we are able to track all digital marketing campaigns in real time and perform immediate changes when issues arise. 

We make sure you understand how you are doing via your Google Analytics in relation to your ongoing marketing activities. We see what is working and needs improvement, and we put actions into place to achieve this for you. 

We Can Create Brand Authority 

Through content marketing, CREATIVE in TiME can develop a content marketing strategy which will be fully researched in line with our SEO service to ensure that your website is reaching the right people and gaining crucial engagement from your ideal audience. 

Our content marketing service includes creating top-notch blogs which can be repurposed across the rest of your digital marketing strategies such as in your email campaigns and social media posting. 

From keyword research to SEO optimisation, we have all of the tools available to craft interesting and informative blogs which will draw new users to your website and keep existing customers returning. 

We Can Create a Social Media Presence 

Social media is a large part of our day-to-day lives which in turn means it can be a significant aspect of your digital marketing strategy. 

To create and grow a social media presence, it has to be regular, consistent and engaging to your current and potential audiences.  

Social media is often overlooked by business owners however to create and maintain an effective social media strategy you need time, creative skills and competence to see results. 

Using expert tools, CREATIVE in TiME can take control of your social media presence and drive it in the right direction. 

Through our knowledge, we can choose which social media channels are suited to your business, goals and ideal audience to ensure that you are only posting where it will make a difference to you. 

We focus on how to make social media effective for you and your business, make it achieve objectives that you set, and ensure your overall brand awareness and message get through. 

We Can Increase Your Organic Traffic 

Search Engine Optimisation (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.  

By improving and optimising your SEO, you can drive more traffic to your website and therefore generate more sales. 

An SEO campaign can include keyword research, on-page optimisation, local SEO, copywriting, technical SEO and content marketing. SEO touches on all areas of your online presence and involves many different skill sets. 

We look at everything you do, everything you are, and where you are versus where you want to be. How could your website perform better in search? Our SEO team will do the analysis and seek out opportunities. 

How can we make the most of the search opportunities we’ve found for you? Whether you need our complete SEO services, a detailed strategy, or just a few blogs going out a month, we can deliver. 

What other Marketing Agency has the knowledge and expertise of a Chartered Engineer and an award-winning multi-business creator? We get business, we get people, and we deliver.  

We understand the people, resources, processes, and tools that go into making your business run smoothly and we get the struggles companies like yours experience with the heady world of marketing. 

We Can Create a Bespoke Marketing Plan 

A marketing plan is a detailed roadmap that contains your marketing strategies, activities, costs, and results over a specified period. It sets out the necessary marketing action to take for your business to meet its targets. 

A marketing plan is needed as it will show your business goals, your market, your activities, and chosen marketing strategies which will keep your business on track to success.  

A good marketing plan can ensure you find out what strategies work for you, what your strengths, weaknesses, and opportunities are, and where your money is being spent. 

We understand that a well-formed marketing plan can lead your business to success and profit that you would not reach otherwise which is why we create bespoke marketing plans for all of our customers. 

Who are CREATIVE in TiME?   

We are a digital marketing and business advice agency. We audit, advise, mentor, and manage your marketing requirements underpinned with business advice and support capabilities. CREATIVE in TiME specialise in SEO (search engine optimisation) and expert business advice.   

We specialise in being your partner on your business journey, and our customers appreciate having access to director-level, manager level and team-level expertise in business and marketing without the need to employ all levels at significant cost to your company.   

If you want to learn more about the individuals at CREATIVE in TiME, click here to see what our team is all about and put some faces to this work! 

What Are The 7 Types of Digital Marketing? 

What Are The 7 Types of Digital Marketing? 

Digital marketing is a must-have service for businesses that want to be relevant and competitive in the digital world. 

Shockingly to most people, digital marketing is not a one-size-fits-all deal and there are a variety of different marketing strategies and channels which we use to grow and promote your business. 

Digital marketing channels vary depending on your business, audience and goals which means that understanding the 7 types of digital marketing, or having a marketing company that does, is vital for your business.  

7 Types of Digital Marketing

1. Content Marketing 

One of our favourite forms of digital marketing is content marketing. Did you know that your content marketing can fuel pretty much every other type of digital marketing which your business may need? 

With high-quality content already being produced, it allows other ventures such as social media marketing to run smoothly and effectively. 

Content marketing is the process of creating and sharing content which provides value to your site visitors whilst also creating interest in your business. There are many benefits to content marketing such as affordability and return on investment. 

Did you know that content marketing generates 3 times as many leads as traditional marketing techniques? 

Content marketing can include, but is not limited to: 

  • Blogs 
  • Video content 
  • Infographics 
  • Podcasts 
  • And more! 

The type of content marketing which you will create is dependent on your business goals and intended audience. 

If you are looking to begin your content marketing journey then we would suggest starting with blogging. Once you decide to create a blog then you should research the types of content that your target audience is interested in and find valuable. Don’t know how to do this? That’s where digital marketing companies such as CREATIVE in TiME come in! We can research your target audience, and their searches on Google to create high-quality content to get your business found. 

2. Website Design 

Website design is another great form of digital marketing. If you have an online business then your website is like your storefront. Once a visitor enters your website, they instantly begin to make their first impression of your business. 

If a visitor lands on your website and it is unattractive, slow to load, difficult to navigate or laid out in a confusing manner then they will likely leave your site within a few seconds of entering. 

This makes your website design vital in the way in which visitors view your brand.  

The best way to utilise website design for your digital marketing is to create an attractive and optimised website including easy-to-navigate menus, user-friendly and accessible on all devices including mobile devices. 

Did you know that over half of the total internet activity is taking place on mobile devices? 

The chances of reaching your audience via mobile are growing higher and therefore you need to take notice of this now! 

3. SEO 

Search engine optimisation (SEO) is another of our favourite types of digital marketing for businesses. 

By improving and optimising your SEO, you can drive more traffic to your website and therefore generate more sales. 

In our SEO agency, you can expect services such as SEO Audits & SEO Consultancy, Keyword Research, Technical SEO, Local SEO, On-page & Off-page optimisation, Schema, Geotagging, Google Analytics, Copywriting, Public Relations, Content Marketing, Link Building, & so much more. 

Our professional SEO services will be uniquely adapted to your business, helping you to navigate the ever-changing marketing industry. Our SEO agency has access to specialist tools and expert knowledge which will provide your business with an edge above your competitors. 

4. Social Media 

Social media is becoming more relevant with every passing day due to the ever-growing number of users. 

This means that any businesses which are not utilising social media are missing out on an important opportunity. 

Social media marketing can consist of creating a social media strategy, content creation, influencer marketing and video strategies. 

If you want to run effective social media it has to be regular, consistent, and engaging to your audience. Doing this takes creative skills (to engage), time (to be regular), and competence (consistent) to really drive results. 

Your social media presence allows your business to have a human side and connect with potential leads and customers in a more authentic and personal manner. 

Keep in mind that there are many different social media platforms out there- Facebook, Twitter, Instagram, LinkedIn, and more. You cannot have a presence on all of these sites and you shouldn’t either.  

Find the correct channels for your business and focus your efforts on those specific platforms.  

5. Email Marketing 

Email marketing has been with us for some time, but do not underestimate the power and reach of regular email marketing campaigns. 

Many businesses see emails as being outdated or unappealing to their audiences however it remains one of the most important types of digital marketing for businesses to reach their target audiences. 

Similarly to social media marketing, email marketing is a good way to engage with your audience and create brand awareness.  

Don’t worry, email marketing is not all about pushing deals and vouchers in your customer’s face! No one enjoys being bombarded with promotional emails constantly and can even turn people away from your brand if they feel forced. 

Think of your own email inbox, what emails do you like and dislike? Generally, your audience may have similar views such as disliking clickbait subject lines which are unrelated to the email content (don’t be one of those people!) 

The process of email marketing can be further developed through email segmentation, automated email workflows and email templates. To truly make the most out of your email marketing, we would suggest getting in touch with a digital marketing agency such as CREATIVE in TiME which has expert experience in email marketing strategies. 

6. PPC 

When you think about pay-per-click advertising (PPC), you may think it sounds scary and you aren’t alone!  

From identifying your budget, finding the right platforms and monitoring progress, PPC can be scary to manage as a business owner, you will likely need to work with someone you can trust to aid you in this venture. 

PPC is an ideal way to improve your reach on search engines and improve visibility on search engines however it can require weekly monitoring to ensure your budget is being spent in the best way possible and that your conversion rates are in line with your goals. 

7. Google Analytics 

The final type of digital marketing is analytics.  

Whether you have one marketing type implemented for multiple, it is vital to track your website and marketing metrics every single week to ensure that everything is performing as expected. 

This vital part of digital marketing is of utmost importance however it can be time consuming 

We make sure you understand how you are doing via your Google Analytics in relation to your ongoing marketing activities. We see what is working and needs improvement, and we put actions into place to achieve this for you. 

Often an area overlooked in many businesses, Google Analytics is your friend feeding you constant updates on how your website is performing. We work closely with Google’s tools to ensure you get the best outcome possible. 

Now that you know the 7 types of digital marketing, you can make smart decisions about what types will benefit your business and build an effective strategy around this. 

We can help you to be strategic about your marketing decisions… 

…Whilst optimising your budget! 

Whether you require a marketing strategy or for CREATIVE in TiME to run your digital marketing for your business, we are here to help. 

Get in touch now if you need help understanding what types of digital marketing are right for your business. 

Benefits of Digital Marketing for Small Businesses

Benefits of Digital Marketing for Small Businesses

As a small business owner, your #1 instinct is to get your first customers through the door and create profit to keep your business afloat. 

Since the internet has become an unavoidable part of day-to-day life, digital marketing has become more competitive and requires more intelligent marketing strategies to grow your new business venture. 

Often digital marketing can be viewed as expensive or unnecessary for small businesses; however, you should choose the most profitable and cost-effective digital marketing strategies to meet marketing goals and promote your product/service to a broader audience. 

In today’s technologically and digitally focused world, connecting with potential customers online has never been more critical. 

What is digital marketing? 

Digital marketing, also called online marketing, refers to all marketing efforts on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages. 

What are the different types of digital marketing? 

  • Search Engine Optimisation (SEO) 
  • Content Marketing 
  • Pay Per Click (PPC) 
  • Social Media Marketing 
  • Email Marketing 
  • Online Public Relations (PR) 
  • Affiliate Marketing 
  • Inbound Marketing 

+ so much more! 

What are the benefits of digital marketing for small businesses? 

Making the switch to digital marketing over traditional methods can be scary, especially if you have a tried and tested method which is no longer working the same so let us tell you a few of the many benefits of digital marketing:  

1. DIGITAL MARKETING WILL GET YOUR BUSINESS FOUND ONLINE 

It’s simple. If you’re existing or potential customers can’t easily find you online, they will likely go with another business! This makes investing in digital marketing services crucial for your business! 

This is the nature of business today. If someone wants to learn more about your brand and business, their first port of call will be to search for you online. They may be looking for business reviews, your business morals or how long your business has been operating. 

Customers want to ensure your company is a perfect fit! 

Did you know that, as of last year, around 36% of small businesses were operating without a website? Crazy. 

If you do not have a website, potential customers may think you are untrustworthy or not a serious business, especially if you are a small, unknown business. This can result in your potential customers choosing another company instead. 

Digital marketing helps small businesses compete with well-known brands in a way that is impossible without digital marketing. Customers have different expectations in this digital world. You NEED to be found online to meet these expectations, primarily if your business is geared towards a younger, tech-savvy audience. 

2. BROAD REACH 

Digital marketing allows you to reach out to a broad audience quickly. People constantly spend more and more time on screens, and digital advertisements are on almost every website we visit. By investing in digital marketing, you’ll be showcasing your brand in front of people instantly. 

Think of posting a flyer through a door. That piece of information is only able to be viewed by the people in that house. 

Now imagine posting an ad on Facebook using the same information. Which will be seen by more people? Marketing your business digitally also enables your customers to share your business with others with ease. If you know your business relies on referrals, then digital is the way to go.  

3. TRACKABLE, MEASURABLE RESULTS 

One way digital marketing excels over traditional marketing is that you can measure digital marketing in real time! You don’t have to wait until your campaign ends to gather the data and analyse the results! 

You can easily track metrics such as how many people open your email campaign, who clicked on what, how many people purchased your product on any given day, where people have landed on your website, conversions, and so much more. 

This enables you to adapt your marketing strategy as and when needed to get maximum results (and the best bang for your buck). 

4. IT’S COST-EFFECTIVE 

Many small businesses don’t have the budget to utilise costly traditional marketing services such as TV and billboard adverts, putting them at a distinct disadvantage to competitors with larger marketing budgets. 

However, many can afford digital marketing techniques to reach out and engage with ideal audiences. Digital marketing is an affordable and cost-effective option for all businesses. 

Free, organic search still dominates web traffic ahead of traffic driven by paid campaigns. Did you know that organic search drives 53% of website traffic, while paid search drives only 27%? 

For example, claiming and optimising a free Google Business Profile will: 

  • Boost your local SEO search visibility 
  • Increase foot traffic if you are a local business, especially from smartphone users 
  • Positive GBP reviews help improve a business’s online reputation free of charge. 

5. DIGITAL MARKETING BUILDS BRAND AWARENESS 

Digital marketing has become an incredibly effective tool for building trust and fostering long-term relationships. It’s essential to take advantage of social media platforms when it comes to connecting with your audience. 

By posting regularly, answering questions and queries quickly, and responding to reviews and comments – positive and negative – you are fundamentally improving brand loyalty and therefore increasing brand awareness. You are showing customers that you care about what they say and think. 

Building a community is a surefire way to keep existing customers happy and invite new customers in. 

You can also improve brand awareness through strategically planned content marketing that reflects your brand’s personality and motivations. 

Content created with your target audience in mind can ensure that your brand is reliable and approachable. Writing articles and blog posts that reflect and address their interests and pain points will encourage more engagement and highlight you as an expert within your industry. 

6. PERSONALISATION 

You can’t personalise a billboard, but you can personalise an email campaign! No matter the size of your business, you want your customers to feel important and valued, and the best way to do this is through personalisation. 

Simply including your customer’s name in an email campaign shows that thought has gone into that content to tailor it to that audience. 

Additionally, if your customer database is linked to your website, you can greet them with targeted offers whenever someone visits the site. The more they buy from you, the more you can refine your customer profile and market effectively to them. 

Everyone wants to feel valued as a customer. Whether from a small or large business, if you can make your customers feel special, they are more likely to stick around. 

Who are CREATIVE in TiME?  

We are a digital marketing and business advice agency. We audit, advise, mentor, and manage your marketing requirements underpinned with business advice and support capabilities. CREATIVE in TiMEspecialise inSEO (search engine optimisation) and expert business advice.  

We specialise in being your partner on your business journey, and our customers appreciate having access to director level, manager level and team level expertise in business and marketing without the need to employ all levels at significant cost to your company.  

If you want to learn more about the individuals at CREATIVE in TiME,  clickhere to see what our team is all about and put some faces to this work!