How does blogging help SEO?

August 09, 2021

What is SEO?

Search Engine Optimisation (SEO) is the way in which you increase your website’s visibility and chances of being found in search engines.

SEO drives organic traffic onto your website. A recent study found that 28.5% of people click through on the first organic search result demonstrating that people trust an organic result more than a paid advertisement.  

What is blogging?

Blogging is the act of posting content on a website. They are informal articles written for the purpose of showing thought leadership and expertise on a topic.

Did you know that 77% of internet users read blogs regularly?

Or that over a third of all websites are blogs?

There are estimated to be over 600,000,000+ blogs on the internet today!

How does blogging help SEO?

Blogging keeps your website fresh and current: Websites that are regularly updated signal to Google that the website is alive and offering fresh content. After all, Google is King.

A blog keeps people on your website for longer: While Google hasn’t said outright that dwell time, or the time that people spend on your website once they land on it, is definitely a ranking factor, they’ve made other statements that make it clear it’s something they pay attention to and impart value to.

A quality blog gives others sites more reasons to link back to your site: For Google to see your website as trustworthy and authoritative, other sites (and respected ones) have to link back to yours. HubSpot has found that companies that have a blog on their website earn up to 97% more inbound links.

To find out how many inbound links your site has, we recommend using ubersuggest.

A blog helps you connect with your audience: When your audience reads a post they love, they’re more likely to share it, drive more traffic to it, come back to your website again to see more of your content and maybe even sign up for your email list!

When you get lots of traffic and repeat visitors, that shows Google that people like your website and raises your authority level in their algorithm.

A leading figure in the world of SEO and blogging is Neil Patel. Neil Patel is an entrepreneur and marketing specialist. We would highly recommend looking at his blogs (click here) to see how his content is structured and learn how he optimises his content for SEO.

Blogging SEO tips

The importance of blogging should now be clear, but how do you begin? Here are some of our tips for blogging.

  • Use websites like Answerthepublic and Ubersuggest to find keywords and the top questions in your industry.
  • Use engaging RELEVANT titles. There is no point catching someone’s attention if they aren’t going to actually be interested.
  • Use images with relevant alt-text (this allows search engines to know it is relevant).
  • Use internal links to draw your content together and to help search engines know their relevance to each other.
  • Keep old content up to date.

Now that you know the importance of blogging for SEO, do you want to start but don’t know how? Stuck for blog ideas? That’s where we come in.

Book a discovery call with us today to find out how our marketing business can help you!

By Fred Warner

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