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What Are The 7 Types of Digital Marketing? 

What Are The 7 Types of Digital Marketing? 

by | Sep 29, 2022 | Digital Marketing

Digital marketing is a must-have service for businesses that want to be relevant and competitive in the digital world. 

Shockingly to most people, digital marketing is not a one-size-fits-all deal and there are a variety of different marketing strategies and channels which we use to grow and promote your business. 

Digital marketing channels vary depending on your business, audience and goals which means that understanding the 7 types of digital marketing, or having a marketing company that does, is vital for your business.  

7 Types of Digital Marketing

1. Content Marketing 

One of our favourite forms of digital marketing is content marketing. Did you know that your content marketing can fuel pretty much every other type of digital marketing which your business may need? 

With high-quality content already being produced, it allows other ventures such as social media marketing to run smoothly and effectively. 

Content marketing is the process of creating and sharing content which provides value to your site visitors whilst also creating interest in your business. There are many benefits to content marketing such as affordability and return on investment. 

Did you know that content marketing generates 3 times as many leads as traditional marketing techniques? 

Content marketing can include, but is not limited to: 

  • Blogs 
  • Video content 
  • Infographics 
  • Podcasts 
  • And more! 

The type of content marketing which you will create is dependent on your business goals and intended audience. 

If you are looking to begin your content marketing journey then we would suggest starting with blogging. Once you decide to create a blog then you should research the types of content that your target audience is interested in and find valuable. Don’t know how to do this? That’s where digital marketing companies such as CREATIVE in TiME come in! We can research your target audience, and their searches on Google to create high-quality content to get your business found. 

2. Website Design 

Website design is another great form of digital marketing. If you have an online business then your website is like your storefront. Once a visitor enters your website, they instantly begin to make their first impression of your business. 

If a visitor lands on your website and it is unattractive, slow to load, difficult to navigate or laid out in a confusing manner then they will likely leave your site within a few seconds of entering. 

This makes your website design vital in the way in which visitors view your brand.  

The best way to utilise website design for your digital marketing is to create an attractive and optimised website including easy-to-navigate menus, user-friendly and accessible on all devices including mobile devices. 

Did you know that over half of the total internet activity is taking place on mobile devices? 

The chances of reaching your audience via mobile are growing higher and therefore you need to take notice of this now! 

3. SEO 

Search engine optimisation (SEO) is another of our favourite types of digital marketing for businesses. 

By improving and optimising your SEO, you can drive more traffic to your website and therefore generate more sales. 

In our SEO agency, you can expect services such as SEO Audits & SEO Consultancy, Keyword Research, Technical SEO, Local SEO, On-page & Off-page optimisation, Schema, Geotagging, Google Analytics, Copywriting, Public Relations, Content Marketing, Link Building, & so much more. 

Our professional SEO services will be uniquely adapted to your business, helping you to navigate the ever-changing marketing industry. Our SEO agency has access to specialist tools and expert knowledge which will provide your business with an edge above your competitors. 

4. Social Media 

Social media is becoming more relevant with every passing day due to the ever-growing number of users. 

This means that any businesses which are not utilising social media are missing out on an important opportunity. 

Social media marketing can consist of creating a social media strategy, content creation, influencer marketing and video strategies. 

If you want to run effective social media it has to be regular, consistent, and engaging to your audience. Doing this takes creative skills (to engage), time (to be regular), and competence (consistent) to really drive results. 

Your social media presence allows your business to have a human side and connect with potential leads and customers in a more authentic and personal manner. 

Keep in mind that there are many different social media platforms out there- Facebook, Twitter, Instagram, LinkedIn, and more. You cannot have a presence on all of these sites and you shouldn’t either.  

Find the correct channels for your business and focus your efforts on those specific platforms.  

5. Email Marketing 

Email marketing has been with us for some time, but do not underestimate the power and reach of regular email marketing campaigns. 

Many businesses see emails as being outdated or unappealing to their audiences however it remains one of the most important types of digital marketing for businesses to reach their target audiences. 

Similarly to social media marketing, email marketing is a good way to engage with your audience and create brand awareness.  

Don’t worry, email marketing is not all about pushing deals and vouchers in your customer’s face! No one enjoys being bombarded with promotional emails constantly and can even turn people away from your brand if they feel forced. 

Think of your own email inbox, what emails do you like and dislike? Generally, your audience may have similar views such as disliking clickbait subject lines which are unrelated to the email content (don’t be one of those people!) 

The process of email marketing can be further developed through email segmentation, automated email workflows and email templates. To truly make the most out of your email marketing, we would suggest getting in touch with a digital marketing agency such as CREATIVE in TiME which has expert experience in email marketing strategies. 

6. PPC 

When you think about pay-per-click advertising (PPC), you may think it sounds scary and you aren’t alone!  

From identifying your budget, finding the right platforms and monitoring progress, PPC can be scary to manage as a business owner, you will likely need to work with someone you can trust to aid you in this venture. 

PPC is an ideal way to improve your reach on search engines and improve visibility on search engines however it can require weekly monitoring to ensure your budget is being spent in the best way possible and that your conversion rates are in line with your goals. 

7. Google Analytics 

The final type of digital marketing is analytics.  

Whether you have one marketing type implemented for multiple, it is vital to track your website and marketing metrics every single week to ensure that everything is performing as expected. 

This vital part of digital marketing is of utmost importance however it can be time consuming 

We make sure you understand how you are doing via your Google Analytics in relation to your ongoing marketing activities. We see what is working and needs improvement, and we put actions into place to achieve this for you. 

Often an area overlooked in many businesses, Google Analytics is your friend feeding you constant updates on how your website is performing. We work closely with Google’s tools to ensure you get the best outcome possible. 

Now that you know the 7 types of digital marketing, you can make smart decisions about what types will benefit your business and build an effective strategy around this. 

We can help you to be strategic about your marketing decisions… 

…Whilst optimising your budget! 

Whether you require a marketing strategy or for CREATIVE in TiME to run your digital marketing for your business, we are here to help. 

Get in touch now if you need help understanding what types of digital marketing are right for your business. 

Benefits of Digital Marketing for Small Businesses

Benefits of Digital Marketing for Small Businesses

by | Sep 9, 2022 | Digital Marketing

As a small business owner, your #1 instinct is to get your first customers through the door and create profit to keep your business afloat. 

Since the internet has become an unavoidable part of day-to-day life, digital marketing has become more competitive and requires more intelligent marketing strategies to grow your new business venture. 

Often digital marketing can be viewed as expensive or unnecessary for small businesses; however, you should choose the most profitable and cost-effective digital marketing strategies to meet marketing goals and promote your product/service to a broader audience. 

In today’s technologically and digitally focused world, connecting with potential customers online has never been more critical. 

What is digital marketing? 

Digital marketing, also called online marketing, refers to all marketing efforts on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages. 

What are the different types of digital marketing? 

  • Search Engine Optimisation (SEO) 
  • Content Marketing 
  • Pay Per Click (PPC) 
  • Social Media Marketing 
  • Email Marketing 
  • Online Public Relations (PR) 
  • Affiliate Marketing 
  • Inbound Marketing 

+ so much more! 

What are the benefits of digital marketing for small businesses? 

Making the switch to digital marketing over traditional methods can be scary, especially if you have a tried and tested method which is no longer working the same so let us tell you a few of the many benefits of digital marketing:  

1. DIGITAL MARKETING WILL GET YOUR BUSINESS FOUND ONLINE 

It’s simple. If you’re existing or potential customers can’t easily find you online, they will likely go with another business! This makes investing in digital marketing services crucial for your business! 

This is the nature of business today. If someone wants to learn more about your brand and business, their first port of call will be to search for you online. They may be looking for business reviews, your business morals or how long your business has been operating. 

Customers want to ensure your company is a perfect fit! 

Did you know that, as of last year, around 36% of small businesses were operating without a website? Crazy. 

If you do not have a website, potential customers may think you are untrustworthy or not a serious business, especially if you are a small, unknown business. This can result in your potential customers choosing another company instead. 

Digital marketing helps small businesses compete with well-known brands in a way that is impossible without digital marketing. Customers have different expectations in this digital world. You NEED to be found online to meet these expectations, primarily if your business is geared towards a younger, tech-savvy audience. 

2. BROAD REACH 

Digital marketing allows you to reach out to a broad audience quickly. People constantly spend more and more time on screens, and digital advertisements are on almost every website we visit. By investing in digital marketing, you’ll be showcasing your brand in front of people instantly. 

Think of posting a flyer through a door. That piece of information is only able to be viewed by the people in that house. 

Now imagine posting an ad on Facebook using the same information. Which will be seen by more people? Marketing your business digitally also enables your customers to share your business with others with ease. If you know your business relies on referrals, then digital is the way to go.  

3. TRACKABLE, MEASURABLE RESULTS 

One way digital marketing excels over traditional marketing is that you can measure digital marketing in real time! You don’t have to wait until your campaign ends to gather the data and analyse the results! 

You can easily track metrics such as how many people open your email campaign, who clicked on what, how many people purchased your product on any given day, where people have landed on your website, conversions, and so much more. 

This enables you to adapt your marketing strategy as and when needed to get maximum results (and the best bang for your buck). 

4. IT’S COST-EFFECTIVE 

Many small businesses don’t have the budget to utilise costly traditional marketing services such as TV and billboard adverts, putting them at a distinct disadvantage to competitors with larger marketing budgets. 

However, many can afford digital marketing techniques to reach out and engage with ideal audiences. Digital marketing is an affordable and cost-effective option for all businesses. 

Free, organic search still dominates web traffic ahead of traffic driven by paid campaigns. Did you know that organic search drives 53% of website traffic, while paid search drives only 27%? 

For example, claiming and optimising a free Google Business Profile will: 

  • Boost your local SEO search visibility 
  • Increase foot traffic if you are a local business, especially from smartphone users 
  • Positive GBP reviews help improve a business’s online reputation free of charge. 

5. DIGITAL MARKETING BUILDS BRAND AWARENESS 

Digital marketing has become an incredibly effective tool for building trust and fostering long-term relationships. It’s essential to take advantage of social media platforms when it comes to connecting with your audience. 

By posting regularly, answering questions and queries quickly, and responding to reviews and comments – positive and negative – you are fundamentally improving brand loyalty and therefore increasing brand awareness. You are showing customers that you care about what they say and think. 

Building a community is a surefire way to keep existing customers happy and invite new customers in. 

You can also improve brand awareness through strategically planned content marketing that reflects your brand’s personality and motivations. 

Content created with your target audience in mind can ensure that your brand is reliable and approachable. Writing articles and blog posts that reflect and address their interests and pain points will encourage more engagement and highlight you as an expert within your industry. 

6. PERSONALISATION 

You can’t personalise a billboard, but you can personalise an email campaign! No matter the size of your business, you want your customers to feel important and valued, and the best way to do this is through personalisation. 

Simply including your customer’s name in an email campaign shows that thought has gone into that content to tailor it to that audience. 

Additionally, if your customer database is linked to your website, you can greet them with targeted offers whenever someone visits the site. The more they buy from you, the more you can refine your customer profile and market effectively to them. 

Everyone wants to feel valued as a customer. Whether from a small or large business, if you can make your customers feel special, they are more likely to stick around. 

Who are CREATIVE in TiME?  

We are a digital marketing and business advice agency. We audit, advise, mentor, and manage your marketing requirements underpinned with business advice and support capabilities. CREATIVE in TiME specialise in SEO (search engine optimisation) and expert business advice.  

We specialise in being your partner on your business journey, and our customers appreciate having access to director level, manager level and team level expertise in business and marketing without the need to employ all levels at significant cost to your company.  

If you want to learn more about the individuals at CREATIVE in TiME,  click here to see what our team is all about and put some faces to this work! 

What Does Google’s ‘Helpful Content Update’ Mean For You?

What Does Google’s ‘Helpful Content Update’ Mean For You?

by | Aug 19, 2022 | Digital Marketing, SEO, Uncategorized

Google will soon rollout a change to its search ranking algorithm that may prove be one of the most significant changes in over a decade. 

Google announced yesterday that it’s rolling out new Search updates over the next few weeks that will aim to make it easier for people to find high-quality content. Google call it the helpful content update. So, how helpful is it really? 

Google says that the update will especially target content that has been created primarily for ranking on search engines, known as “SEO-first” content, rather than human-first content. 

What is Google’s helpful content update? 

Google’s new helpful content update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.” 

The purpose of this algorithm update is to help searchers find high-quality content. Google wants to reward better and more useful content that was written for humans and to help users instead of only benefiting the website owner. 

Content written for the purpose of ranking in search engines – what you might call “search engine-first content” or “SEO content,” has been frequently written about lately and discussed across social media. 

In short, searchers are getting frustrated when they land on unhelpful webpages that rank well in search because they were designed to rank well but without providing the required content.  

Google’s new algorithm aims to downgrade those types of websites while promoting more helpful websites, designed for humans, above content which is designed for search engines.  

Google said this is an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in search.” 

If you are a frequent Google searcher, then time to rejoice! 

Google Suggests Instagram and TikTok are eating into Google’s core products, Search and Maps 

The launch of the new Search updates come as Google recently acknowledged that TikTok is cutting into its Search product. 

Senior vice president Prabhakar Raghavan, who runs Google’s Knowledge & Information organisation, recently noted that younger users are often turning to apps like Instagram and TikTok instead of Google Search or Maps for discovery purposes.  

For instance, Raghavan said nearly 40% of young people go to TikTok or Instagram when looking for a place to eat, as opposed to Google Maps or Search. Google therefore is attempting to create a better user experience via the helpful content update. 

 
This just highlights that for those businesses who are yet to delve into the world of video content as a means of promoting your business, they could be missing out on nearly 40% of search traffic. Are you one of those businesses? 

It’s time to stop ignoring the power of TikTok for your business. It’s not just a ‘teenager thing’. Over 60% of users are 20-49 and these could be your key customers.  

Our TikTok Tips 

  • Jump on those trends and show some personality. TikTok is a perfect example of why people buy from people. Express yourself! 
  • Be consistent. Have a schedule and stick to it but don’t be scared to be reactive. Some posts might be getting only a couple of views, but some might get 1000s! 
  • Don’t try to make it perfect. Creating content takes time but try not to worry about the small imperfections. Imperfect content is better than no content! 

With these upcoming ranking improvements, Google is likely looking to regain users’ trust when it comes to delivering relevant and high-quality results. We recommend hitting the TikTok trend whilst it’s hot. 

What types of content will the helpful content update impact? 

While Google algorithms do not specifically target any specific niche, Google said these types of content may be impacted the most: 

  • Online educational materials. 
  • Arts and entertainment. 
  • Shopping. 
  • Tech-related. 

This is because content written in those areas has historically been written more for search engines than humans.  

For example, Google say:  

“If you search for information about a new movie, you might have previously encountered articles that aggregated reviews from other sites without adding perspectives beyond what’s available elsewhere on the web. This isn’t very helpful if you’re expecting to read something new.”  

With this update, you’ll see more results with unique information, so you’re more likely to read something you haven’t seen before. If you are a website owner, make sure that any content you are producing is unique and useful to any potential readers! 

More helpful product reviews written by experts 

In addition to announcing the search results ranking improvements, Google also said it’s launching an update in the coming weeks to make it easier to find high-quality and original reviews.  

Product review videos are a notable part of TikTok, so it’s no surprise that Google is working to surface higher-quality reviews on its search results page. This is in order ensure that people come to its platform for reviews, as opposed to social media. 

What will be impacted?  

Google said this update may, in the future, impact those who “create product reviews in any language,” but Google said the initial rollout will be “English-language product reviews.” Google added they have seen “positive effects” from this update in the past and the search company “plans to open up product review support for more languages” in the future. 

As a business, it is SO important to be obtaining regular in-depth, high-quality reviews of your product/service in order to be found in the right ways. Positive reviews will earn you search engines trust.  

If you don’t have a Google Business Profile (formerly Google My Business), or if you do and you aren’t managing it, and receiving/responding to reviews then you’re missing a trick.  

Google Business Profiles are often overlooked at SEO agencies, but that’s where CREATIVE in TiME are different.  

We can set up and manage your Google Business Profile to improve your local SEO and get you found. Through uniquely tailored review responses, useful Google posts and closely monitored insights, CREATIVE in TiME can take your Google Business Profile from Zero to Hero. 

Conclusion

In short, here’s what you need to do now:  

  • Create human-first content. Follow Google’s long-standing advice and guidelines to create content for people, not for search engines. Find these guidelines via a quick Google Search. 
  • Create video content. It’s time to stop ignoring the power of TikTok for your business. It’s not just a ‘teenager thing’. Over 60% of users are 20-49 and these could be your key customers. 
  • Get more reviews and make sure your Google Business Profile (formerly, Google My Business) is up to date.  
SEO With Google: A Guide 

SEO With Google: A Guide 

by | Aug 17, 2022 | Digital Marketing, SEO

Did you know that there are 5.4 billion Google searches per day? That makes Google the most popular search engine which controls 90% of the global search engine market. 

And that’s just the tip of the iceberg! 

Almost everything about Google is in the billions which means that your website needs to live up to Google’s standards. 

Search engine optimisation is the practice of optimising a website to increase rankings in organic search results, with a priority focus on Google rankings! 

Spoiler alert: It may be easier than you think… 

In fact, SEO can involve more than just optimising your webpage, it can also include: 

  • Branding 
  • Content Marketing 
  • Web Development 
  • User Experience 
  • And more… 

To get to the point, the sites which are ranking high on Google aren’t just good at SEO, they need to be good at digital marketing in general! 

Ready for the good stuff, it’s what you’re here for right? 

SEO with Google: Keywords 

If you are looking to begin developing your SEO with Google then keywords are a great way to start. 

This is because you want your content to be optimised around keywords that people are going to type into Google. 

If you optimise your pages and content around search queries then your pages can rank for those terms, perfect! 

For example, If you are a business selling blinds and shutters, then you would likely want to use keywords such as blinds near me, shutters in Leicester, best blackout blinds and cheapest shutter options. 

We won’t natter at you for too long here, check out information about what an SEO keyword is here and how to find SEO keywords! 

SEO with Google: SEO-friendly Content 

Now that you have completed keyword research and have a list of keywords which your target customer will be searching on Google, it is time to put this effort to good use by writing some SEO-friendly content. 

This should be made easier by using your keyword research as a basis for your writing. 

Try using one keyword as your focus per page, this will allow you to rank well for multiple keywords across your entire site. 

Here are some top tips for using SEO keywords on your website: 

  • Use your keyword in the title tag 
  • Include your keyword in the first 50-100 words on your page 
  • Use your keyword in the page URL 
  • Use your keyword in the subheadings 
  • Include your keyword in the meta description 

SEO with Google: Blogging 

On the topic of creating SEO-friendly content, blogging is an ideal way to improve your website’s SEO as well as helping your customers with useful information. 

Blogging weekly or monthly allows you to create keyword-heavy content which is useful to potential readers.  

If you are looking to start blogging to help your Google SEO  then here are some tips on how to start writing blogs from scratch: 

  • Title: Tell the reader WHAT they are going to read. Avoid clickbait or vague titles as these will cause your readers to bounce off your content, sending bad signals to Google.  
  • Introduction: Introduce the blog, what is it about? What can readers expect to learn? Don’t be afraid to show your personality!  
  • Background Information: Include/explain any information that may be needed before answering the question. Imagine your mum is reading your content, would she understand what you are talking about without any context? Use this section of a blog to explain the details as if this is the first time your reader is hearing about this topic (which it very well could be!).  
  • Answer the Question: Answer the question clearly and honestly. You can voice an opinion however present the facts clearly and without bias.   
  • Outro: Include links to any relevant products, to your shop, your social media accounts or to other related blogs. ALWAYS link to something. Explain what your blog/business is about and why people should keep up to date with your latest content. 

SEO with Google: Link Building 

Link building is one of the most important, and hardest, parts of your SEO with Google strategy! 

Link building is the act of building one-way hyperlinks (aka backlinks) to your website. 

Without your site having backlinks to it, simply, you are likely to not rank very well on Google. It’s sad but true! And it is even more important that you don’t just have lots of backlinks but that they are high quality too. 

So, what is a high-quality link? 

Well,  think of it like this… 

Imagine you are looking to order some new clothes online (as per usual) but want to check out a new shop. 

Do you purchase from the shop being linked to by Vogue and Glamour magazine? Or do you purchase from the shop being linked to by seedy unknown companies? 

The likelihood is that you will buy from the former as you have trust in the referral and therefore confidence in the link. 

High-quality links show that your business is trustworthy, reputable and real. 

Benefits of link building include: 

  • Improve page credibility 
  • Increased web traffic 
  • Create more revenue opportunities 
  • Build brand authority 
  • Increase exposure  
  • Lower bounce rates 

To make the most out of your link-building ventures, you should aim to get referrals from high authority websites instead of buying links. 

A great way to gain links is to reach out to other businesses in your industry and offer to place a link to their business on your website in return. 

SEO with Google: Mobile Optimisation 

Did you know that over half of all web traffic comes from mobile devices? 

That’s right! So if you think you’re skating by without checking on your mobile site optimisation then I hate to tell you but…you may want to have a peep. 

Google has been prioritising mobile page load speed as a key metric when ranking your website which makes mobile optimisation one of the most important ways to rank on Google. 

Do you need help making your website mobile friendly? 

Get in touch now with CREATIVE in TiME if you need help with SEO, Content Marketing, Email Marketing, PPC, Social Media and Website Development! 

Is Digital Marketing Right For Me? 

Is Digital Marketing Right For Me? 

by | Aug 4, 2022 | Digital Marketing

When running your business, your main focus is often how to get people in the door, whether literally or metaphorically if you are an online business. 

Just like the old faithful dress which you have had since you were 17, many people will turn to the failsafe traditional forms of marketing such as posters, newspaper adverts and flyers. 

Others may believe in their product/service so much that it is just a matter of time before customers fall at their feet, lucky for some! 

Now, people who follow these strategies will find some customers and gain a trickle of business, but this is totally unsustainable! So, “Is digital marketing right for me?” I hear you ask…

No matter how old or new your business is, digital marketing is a great way to generate leads and turn these leads into loyal customers. 

Are you ready to be out with the old and in with the new? We’ve got a sneaky feeling that you are!  

Though you might need to know the answers to these questions first: what is digital marketing? How can digital marketing benefit me? And how you can start your digital marketing journey today! 

What is Digital Marketing? 

Digital marketing is referring to all marketing efforts which take place on the internet.  

We’re talking: 

  • Social Media 
  • Email Marketing  
  • SEO 
  • Blogging 
  • PPC 
  • Website Development 

Your digital marketing could involve all of these or just a couple. There is no right or wrong way to do digital marketing, every business is unique and will have a different goal. 

Digital marketing doesn’t just have to bring in customers, it can be used to achieve various goals such as building brand authority in your industry, keeping customers returning and rebranding your business. 

You may be thinking, “brand authority, what’s that?” but it’s more common than you think! 

Let me guess, if you think of trainers, do you think of Nike? They have made their Swoosh (yes, that is the technical name for that tick) a renowned icon and their business is one of the most well known in their industry. THAT is building brand authority. 

Did you know that 72% of marketing budgets in the UK wen on digital marketing? 

There’s actually more to digital marketing than you may think! Wayyyy too much to cover in here, if only there was somewhere else you could check it out… (pssst! Here!) 

How Can Digital Marketing Benefit Me? 

Digital marketing can benefit you and your business in many ways. First of all, the number of potential customers you can attract online is a much larger number than any you could attract using local (traditional) marketing. 

Let’s look at an example: 

If you run a business selling shoes, you may put out a poster on a street advertising your brand. This poster will only be seen by people who walk down that specific street and consciously look at the poster. There is no guarantee that on any given day a person who is intending on buying shoes will see your poster. 

Now, imagine you are the same company, but instead you decide to set up a website. You can make that website SEO-friendly (more on this here) and immediately your brand is more likely to be found by the right audience.  

By having marketing that is directed toward your ideal demographic, you are ensuring that none of your marketing efforts is wasted on people who would never buy your product in the first place!  

Now that you have read our example, let’s take a look at some of the other benefits of digital marketing which you could achieve: 
  • Remove geographical boundaries: Traditional marketing techniques are often focused on a small geographical area whereas digital marketing can target anywhere in the world. 
  • Personalisation: You cannot personalise a flyer or poster for every single potential customer however, you can personalise an email campaign to include the recipient’s name, fancy! 
  • Tracking: One key benefit of digital marketing is the ability to see your marketing analytics. You can track how many people visit your website, how much engagement your social media posts receive and even where someone clicks on your email campaigns! This allows you to edit your marketing strategy in real-time to maximise these statistics. Don’t worry, you don’t have to be a nerd to appreciate a good graph every now and again. 

Here’s a statistic for you right now! 

75% of agency marketers rated email marketing as the most effective means of digital marketing in terms of return on investment (ROI) 

How To Get Started 

Now that we have shown you the magic of digital marketing, we bet you are rearing to get started but where should you begin? 

Well, this truly depends on the amount of time you are able to commit to digital marketing. Whether you can spend 1 hour a month, 1 hour a week or 1 hour a day, any time spent doing digital marketing will be worthwhile! 

Most of us already are familiar with social media, this is a great place to start when it comes to digital marketing. Of course, any business can use any social media, however below are our top recommendations for social media platforms. 

For B2B businesses (business-to-business) we would recommend using: 

  • LinkedIn 
  • Instagram 

For B2C businesses (business-to-customer) we would recommend using: 

  • Instagram 
  • Facebook 
  • Pinterest 

In 2022, social media marketing is more important than ever and giving your business a stellar online presence could give you an edge on your competition. Do you want to find out more about social media strategies to use in 2022?  

Most businesses will also benefit from using a video-based platform such as TikTok. You may think that TikTok is only for young people doing dances in skimpy outfits (technically, they are there, but that’s not all of TikTok, we swear!) but, trust me, you can find any and all business types on there; even CREATIVE in TiME! 

Is Digital Marketing Right For Me? 

So, after all this, let us answer “Is digital marketing right for me?”

We think that digital marketing is for EVERYBODY! 

The brilliant thing about digital marketing is that it is not one-size-fits-all, when you use a digital marketing agency such as CREATIVE in TiME you will get a bespoke marketing strategy to suit you and your business. 

If digital marketing just isn’t your style, it is definitely ours! 

“Andrea, Fred and the team are not only experts in the marketing field, but approach businesses with the enthusiasm and drive that you would expect from a leader within your own team. They truly care about their clients and you can really feel that in all that they do.” 

It’s no secret that Marketing Agencies don’t have a great name. The common complaint is that they just don’t return value. We believe that the missing link time and time again is understanding. 

Understanding your business and your goals, understanding your customers and understanding your expectations. Because we spend the time in the beginning asking the ‘right’ questions, we can provide you value and achieve deliverables in record TiME. 

Get in touch now to find out how we can help get your business up and running in the world of marketing. 

CREATIVE in TiME
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