No matter what business you are in, making the most of your marketing efforts is something all businesses need to do!
Email marketing remains a powerful marketing tool which can bring in new customers and keep old customers returning time and time again.
In order to make the most of your email marketing, you need to use the right tools and software to take your marketing to the next level.
Check out your email inbox right now, how many emails do you have? Now, how many are you actually going to open? You have to compete with everything else in your recipient’s inbox so your email needs to STAND OUT!
Finding the right email marketing tool for your business will not only allow you to send and track some top-notch emails, but it will also allow you to control your audience, segment your marketing campaigns and grow your business.
Mailerlite
Mailerlite is the easiest email marketing software due to its drag-and-drop editor interface.
This means that no matter your previous email marketing knowledge, you can create fun and exciting designs. The clean and streamlined appearance also stops confusion and won’t get in your way.
Below we have created a comprehensive pros and cons table for Mailerlite so you can decide if it is the right email marketing software for you!
Let’s have a look at some of these pros and cons in more detail…
A large pro in favour of Mailerlite are the email statistics which you can view easily. These statistics include:
- Open rate
- Click rate
- Unsubscribed
- Hard bounce
- Soft bounce
- Which links have been clicked and how many times
You can also use these statistics to work out other important numbers such as the click-to-open rate. This combines the measures of opens and clicks to give you a better idea of your campaign’s overall performance.
These statistics are also available on the free plan for up to 1,000 contacts. The free plan is a great option if you are just starting out with email marketing or if you are a small business with a small amount of contacts.
However, if you are a larger business or need any of the pro features, you will need to get a paid plan. This can be a con if you are budget conscious or if you just want to test out email marketing for the first time.
We believe that Mailerlite is the best email marketing tool for businesses and the pros outweigh the cons significantly.
Hubspot
Hubspot is next on our list of the best tools for email marketing. It is a great all in one marketing tool as it has tools and reporting for marketing campaigns across many channels including social media and email marketing.
Lets check out our pros and cons table for Hubspot…
One of the main benefits of using Hubspot is the ability to control all of your marketing from one account. This is great if your business is looking to streamline your marketing accounts into one place especially if you are a business owner doing your marketing on your own.
Due to the fact that there are no free or low cost plans, using it solely for email marketing is not cost effective, to make the most of your money and the benefits you need to use it as an all-in-one tool.
If you are unsure whether Hubspot is the right choice for you then you can try their 14-day free trial, this is a good way to test out some of their main features before spending money.
If you do decide to use Hubspot, great! Just remember that once you have agreed to a contract, like 6 or 12 months, you are locked in and will be billed for that time even if you wish to stop.
If you are looking for an all-in-one marketing hub then Hubspot is the way to go!
Mailchimp
If you have dipped your toe into the world of email marketing then I can bet you have heard of Mailchimp. Arguably the most well known email marketing software, it is popular with all kinds of businesses and with good reason!
Mailchimp has most of the features which any business will need without overcomplications or pricy extras.
You know the drill, let’s check out the trusty pros and cons table…
Mailchimp is a great email marketing software for beginners who are simply looking for a way to send emails to their customers without complicated steps. With a free plan for up to 2,000 contacts, 10,000 monthly email sends and a simple drag-and-drop editor, it is a great contender.
This simple approach can make it less desirable for advanced marketing needs due to the design, limited premade templates and price of paid plans.
Mailchimp also provides users with great customer support, email automation and great reporting on your sent email campaigns. Reporting is an important factor on any email marketing software to understand how your contacts are perceiving your emails. This allows you to optimise your future campaigns to excite and intrigue your contacts.
Whether you like the sound of Mailerlite, Hubspot or Mailchimp, we can assure you that these 3 platforms are top notch in the world of email marketing.
If you would like to start performing email marketing for your business but aren’t sure what is effective and how to market to your ideal audience then that’s where we come in!
We have the passion and expertise to take your current and potential email client lists and use professional email mailing tools to engage, build your brand awareness, create regular touchpoints, and let you know who is really connecting with your content.
Click here to get in touch with CREATIVE in TiME now.
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