Digital marketing is a must-have service for businesses that want to be relevant and competitive in the digital world.
Shockingly to most people, digital marketing is not a one-size-fits-all deal and there are a variety of different marketing strategies and channels which we use to grow and promote your business.
Digital marketing channels vary depending on your business, audience and goals which means that understanding the 7 types of digital marketing, or having a marketing company that does, is vital for your business.
7 Types of Digital Marketing
1. Content Marketing
One of our favourite forms of digital marketing is content marketing. Did you know that your content marketing can fuel pretty much every other type of digital marketing which your business may need?
With high-quality content already being produced, it allows other ventures such as social media marketing to run smoothly and effectively.
Content marketing is the process of creating and sharing content which provides value to your site visitors whilst also creating interest in your business. There are many benefits to content marketing such as affordability and return on investment.
Did you know that content marketing generates 3 times as many leads as traditional marketing techniques?
Content marketing can include, but is not limited to:
- Video content
- And more!
The type of content marketing which you will create is dependent on your business goals and intended audience.
If you are looking to begin your content marketing journey then we would suggest starting with blogging. Once you decide to create a blog then you should research the types of content that your target audience is interested in and find valuable. Don’t know how to do this? That’s where digital marketing companies such as CREATIVE in TiME come in! We can research your target audience, and their searches on Google to create high-quality content to get your business found.
2. Website Design
Website design is another great form of digital marketing. If you have an online business then your website is like your storefront. Once a visitor enters your website, they instantly begin to make their first impression of your business.
If a visitor lands on your website and it is unattractive, slow to load, difficult to navigate or laid out in a confusing manner then they will likely leave your site within a few seconds of entering.
This makes your website design vital in the way in which visitors view your brand.
The best way to utilise website design for your digital marketing is to create an attractive and optimised website including easy-to-navigate menus, user-friendly and accessible on all devices including mobile devices.
Did you know that over half of the total internet activity is taking place on mobile devices?
The chances of reaching your audience via mobile are growing higher and therefore you need to take notice of this now!
Search engine optimisation (SEO) is another of our favourite types of digital marketing for businesses.
By improving and optimising your SEO, you can drive more traffic to your website and therefore generate more sales.
In our SEO agency, you can expect services such as SEO Audits & SEO Consultancy, Keyword Research, Technical SEO, Local SEO, On-page & Off-page optimisation, Schema, Geotagging, Google Analytics, Copywriting, Public Relations, Content Marketing, Link Building, & so much more.
Our professional SEO services will be uniquely adapted to your business, helping you to navigate the ever-changing marketing industry. Our SEO agency has access to specialist tools and expert knowledge which will provide your business with an edge above your competitors.
4. Social Media
Social media is becoming more relevant with every passing day due to the ever-growing number of users.
This means that any businesses which are not utilising social media are missing out on an important opportunity.
Social media marketing can consist of creating a social media strategy, content creation, influencer marketing and video strategies.
If you want to run effective social media it has to be regular, consistent, and engaging to your audience. Doing this takes creative skills (to engage), time (to be regular), and competence (consistent) to really drive results.
Your social media presence allows your business to have a human side and connect with potential leads and customers in a more authentic and personal manner.
Keep in mind that there are many different social media platforms out there- Facebook, Twitter, Instagram, LinkedIn, and more. You cannot have a presence on all of these sites and you shouldn’t either.
Find the correct channels for your business and focus your efforts on those specific platforms.
5. Email Marketing
Email marketing has been with us for some time, but do not underestimate the power and reach of regular email marketing campaigns.
Many businesses see emails as being outdated or unappealing to their audiences however it remains one of the most important types of digital marketing for businesses to reach their target audiences.
Similarly to social media marketing, email marketing is a good way to engage with your audience and create brand awareness.
Don’t worry, email marketing is not all about pushing deals and vouchers in your customer’s face! No one enjoys being bombarded with promotional emails constantly and can even turn people away from your brand if they feel forced.
Think of your own email inbox, what emails do you like and dislike? Generally, your audience may have similar views such as disliking clickbait subject lines which are unrelated to the email content (don’t be one of those people!)
The process of email marketing can be further developed through email segmentation, automated email workflows and email templates. To truly make the most out of your email marketing, we would suggest getting in touch with a digital marketing agency such as CREATIVE in TiME which has expert experience in email marketing strategies.
When you think about pay-per-click advertising (PPC), you may think it sounds scary and you aren’t alone!
From identifying your budget, finding the right platforms and monitoring progress, PPC can be scary to manage as a business owner, you will likely need to work with someone you can trust to aid you in this venture.
PPC is an ideal way to improve your reach on search engines and improve visibility on search engines however it can require weekly monitoring to ensure your budget is being spent in the best way possible and that your conversion rates are in line with your goals.
7. Google Analytics
The final type of digital marketing is analytics.
Whether you have one marketing type implemented for multiple, it is vital to track your website and marketing metrics every single week to ensure that everything is performing as expected.
This vital part of digital marketing is of utmost importance however it can be time consuming
We make sure you understand how you are doing via your Google Analytics in relation to your ongoing marketing activities. We see what is working and needs improvement, and we put actions into place to achieve this for you.
Often an area overlooked in many businesses, Google Analytics is your friend feeding you constant updates on how your website is performing. We work closely with Google’s tools to ensure you get the best outcome possible.
Now that you know the 7 types of digital marketing, you can make smart decisions about what types will benefit your business and build an effective strategy around this.
We can help you to be strategic about your marketing decisions…
…Whilst optimising your budget!
Whether you require a marketing strategy or for CREATIVE in TiME to run your digital marketing for your business, we are here to help.
Get in touch now if you need help understanding what types of digital marketing are right for your business.