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Why is Your Google Business Profile Important?

Why is Your Google Business Profile Important?

by | Mar 3, 2023 | Digital Marketing, SEO

Ever wondered how to get your business to the top of a Google search?  

Your Google Business Profile could be the key you need to open the door for new business opportunities. Google Business Profile, previously Google My Business, is an excellent SEO tool at your disposal, especially when it comes to local SEO.  

Local SEO explained 

It’s all about targeting the customers who are local to you – the ones who are within a short drive away from where you run your business. This is especially important for those with a store front. When your customers are looking for a local business who can solve their particular problem, you need to be the first name they see both on your organic search and through Google Maps. Local SEO includes optimising your Google Business Profile as well as other tricks of the trade. To find out more on how local SEO can boost your business, check out what CREATIVE in TiME can do to boost your organic rankings. 

What exactly is a Google Business Profile? 

You might be familiar with Google My Business (GMB) since the name change only happened about a year ago. But it’s the same system with even more benefits than ever for your business!  

When you search for a company on a search engine, have you noticed on the right-hand side a profile looking something like this?  

THIS is a Google Business Profile, and it can do wonders for your business! 

Google Business Profile allow you to list your business and its location on Google Maps and local search results. This helps to attract customers within the local vicinity of your place of operations.  

So why is a Google Business Profile Important? 

The short answer: it brings in leads to your business. But there’s a lot more to it than that.  

With this profile, you can clearly display important information about your organisation that your customer’s/clients are searching for. This could be anything from opening times and your website to your address and reviews by previous customers. 90% of people read reviews before converting so by having reviews appear right at the top of Google, it gives your business a higher chance of obtaining a new customer.  

When you are looking for a business on Google, how often do you go to the contact page to call them up? More often than not, users head straight to the Google Business Profile and get essential contact information from there with 94% of calls coming from the Google Business Profile alone! If you let CREATIVE in TiME work their magic on your profile, you can work your magic from there and upsell your clients on a daily basis! 

Creating a Google Business Profile 

At CREATIVE in TiME, we offer everything from uploading your businesses information to optimisation and responding to your customer’s reviews. Contact us today to get started on your Google Business Profile 

Creating a Google Business Profile is entirely free. But to optimise to and utilise in its best capacity, you need to know what the tips and tricks that Google’s robots are looking for. That’s why we are here. CREATIVE in TiME use their expertise to give your Google Business Profile a high success rate.  

5 Ways to Optimise your Google Business Profile 

1. Make sure all your information is correct.  

This might be stating the obvious, but you might be surprised how many businesses forget to update their Google Business Profile when they move locations. By providing the correct information, not only does it mean you’ll get leads sent to the right place, but you’ll also provide a good user experience for your customers, resulting in positive reviews. 

2. Add in high-quality photos  

You wouldn’t buy something without seeing the product yourself first, would you? The same goes with users when Googling for your company. When a restaurant has high quality images of their food, it can entice customers to place a booking. When you showcase behind the scenes images from your business, it shows the positive and friendly experience they will have whilst with you. A high-quality image of your company logo is also a must! 

3. Don’t forget to add video 

Online Videos Have an Audience Reach of 92% Worldwide. By adding a video to your Google Business Profile, your target audience can get a real feel for what you have to offer and the people behind the business. Ever since TikTok took the world by storm, your audience has been consuming more video content than ever before. After all, a video can say exactly what you need to say in under a minute. 

4. Write a compelling description  

Your description should help sell your business to potential customers. It needs to include your unique selling point (USP) – what makes you stand out from your competitors? Otherwise, how will they know to choose you? Your unique selling point is well unique; its what gets your customers to convert instead of looking at your competitors.  

5. Engage with your Google reviews 

Having customers leave reviews on your business sends a trust signal to potential new customers. But so does responding to the reviews you receive. By responding to positive reviews, it shows that you are engaging and building loyalty and trust with them. Alternatively, by replying to negative reviews with solutions for unhappy customers, it shows you are proactive to solve any issues. Every business has at least one negative review – it’s all about how you address them. Struggle with keeping professional? Leave it to us. 

How CREATIVE in TiME can help  

Setting up your Google Business Profile might appear easy enough at a first glance but optimising it the profile is the key to success. Creating these business profiles can be time-consuming and for a busy business owner such as yourself, this might not be your top priority. But that’s what we are here for! We discuss your goals, we set up and optimise your profile, and you get to watch the leads roll in! Contact CREATIVE in TiME today to get started. 

By opting to include more than just one of our services, you can reap the benefits from multiple directions, giving your business even more opportunities. Local SEO doesn’t just comprise of your Google Business Profile; it also includes localised keywords in your copy and building links with other businesses and organisations in your area. See our full list of services here. 

Why You Need Video Marketing in 2023

Why You Need Video Marketing in 2023

by | Jan 16, 2023 | Social Media

Last Updated: 13th March 2023

Ever wondered why people eagerly await the latest John Lewis advert right before Christmas? This is just one case of a successful video marketing strategy! 

Marketing is all about how you tell your story. Video marketing allows you to tell your story in a whole new way that engages and resonates with your audience. Videos not only grab your audience’s attention, but it holds onto it, lingering in the back of their mind until they convert.  

Did you know that 78% of marketers saw a direct increase in their business sales once implementing video marketing strategies? Who would want to miss out on that opportunity? 

In this article, you will find a comprehensive list of why CREATIVE in TiME think you need to implement video marketing in your marketing strategy in 2023. 

Rank Higher on Google   

Those who use video marketing in their strategy have noticed a significant improvement in their SEO rankings. By having SEO-optimised content and video marketing, you not only appeal to your audience but also to Google’s algorithm. YouTube video previews are a great example of how Google ranks video content for its users. 

YouTube itself allows you to add links to your website and blog in the description of your video whereas TikTok allows you to redirect viewers to your store or website when using paid advertisement on your video content. These backlinks can help to boost your SEO rankings through Off Page SEO.

Get Higher Engagement Rates 

Videos get far more views and engagement than still photo posts on your social platforms. In fact, social video generates 1200% more shares than written and image content together. But why? 

Video marketing has the power to engage your audience by using a variety of mediums including visual audio and text. Rather than relying just on one aspect, it combines multiple features into one format. It is a fully immersive experience which can capture your audience’s attention and retain it through to the conversion stage of your marketing funnel. 

User-generated video content is proven to have a direct impact on a brand’s success as they build trust that doesn’t directly come from the company.

Build Trusted Relationships 

A lot of users prefer to learn through video. So, let’s give them exactly that. 

One of the most effective ways to build a relationship with your audience is by using video marketing. Video marketing can help you build trust, which will make it easier for you to sell your products or services. It is much more personal as it provides the human element to your business – a key point in the selling process. With blog pieces such as these, you don’t get to meet the person behind the words but with video content, you can feel more connected to who you are talking to. 

Elevate Your Existing Marketing Channels 

You might have noticed that the public’s attention span is nothing like it used to be. Users switch off if something doesn’t strike them in the first few seconds. This just means that you have a few mere seconds to hook in your audience. Video content is able to do just that not only by being engaging but also by delivering information quickly and easily.  

By adding text or graphics at strategic points in your video, you’ll be able to draw attention where it matters most while keeping things interesting enough that people want to see more from you down the road. Video marketing also has great potential when it comes to other marketing strategies such as email marketing campaigns. It can help increase your click-through rate and decrease your unsubscribe rate by having a mix of content in forms that resonate with your audience more. The video element makes them stand out from other forms of promotion because they’re more personal.  

Video is one of the most powerful tools available at our disposal when it comes to reaching out to customers and potential customers. Why waste it? 

Create Highly Shareable Content 

Video content is highly shareable across any channel.  

Fully immersive video content allows your target audience to become fully engaged with your business. This leads to a higher chance of them actively connecting with your business and converting. Video allows you to stand out from the crowd and build your brand, especially on social media platforms. Social media is the perfect place for video marketing! It’s not just another form of online content but an entirely different way of communicating with people.   

A video on how to make the most out of your SEO and digital marketing for your business with Andrea Warner, co-founder of CREATIVE in TiME.

With the rise of TikTok, it’s easier than ever to create video content. All you need is a high-quality smartphone and some creativity. Video is a great way to get your message across in a compelling way as well as to help to increase brand awareness.  

By using video marketing on your social media platforms, you have created content that your target audience wants to share with others, helping to expand your reach even further. 

Repurpose Your Existing Content 

According to a survey conducted by ReferralRock, 94% of surveyed marketers repurpose their content, are you one of them? 

Say you have a blog post or a client testimonial in your case study, have you ever considered turning that into video content? You will be using the same informational content however by having it presented in video format, you can share this information across social channels and present it in a more digestible way for your audience.  

There will be members of your target audience who won’t necessarily have the time to read through your whole case study or blog but by having it shortened into a minute-long video, they will be able to consume this content in a way that works best for their needs. 

This also allows you to create one video that can be used across multiple channels, meaning businesses don’t just need to focus on one platform. A longer and informative YouTube video can be broken up into a shorter clip with a key moment that will drive your users to the YouTube video. Shorter videos can be repurposed and distributed across TikTok, Instagram Reels and YouTube Short for maximum coverage. 

Getting the Most Out of Video Marketing  

Hopping On Current Trends   

Creating short yet engaging videos on your social channels can be an effective way to hop on trends in a cost-effective manner. When it comes to TikTok, trending filters and sounds can change within a matter of days, so it is vital to hop on this trend in a way that benefits your business as soon as possible. These same trending sounds and filters are also often seen repurposed on Instagram reels. 

Evergreen Content

Evergreen content is content that can be consumed at any point in time, and it would still be relevant to the user. Instagram reels are an excellent home for evergreen content as they can be used for informative content. This will help keep your engagement up for a longer time period over trending topical content.  

The Right Social Channels

TikTok  

TikTok videos are trendy and short. They are often best for B2C businesses and to promote products such as clothing, home products etc. User-generated content thrives on this platform. 

LinkedIn 

Posting video content on LinkedIn is ideal for B2B businesses and is usually best for targeting companies over individuals. 

Instagram/Facebook 

Instagram videos are often best for B2C businesses with videos being uploaded in reels rather than on standard posts. Instagram and Facebook platforms can be linked and post the same content to both platforms. 

YouTube 

YouTube videos can be used by B2B and B2C businesses as the users on the platform vary. YouTube is known for long-form content which can often be informative.  

Twitter 

Video is not commonly used on Twitter but due to its short character limit for tweets, it can be an ideal way to show your message. Since video is not used much on this platform, it would be recommended to use the other platforms for your video content. 

So, Should You Use Video in Your Marketing Strategy?

 Absolutely!  

Video marketing is an extremely effective way to communicate with your audience and grow your brand. If you haven’t been using video marketing yet, why haven’t you? It is one of the most cost-effective marketing strategies out there. Once you have your engaging video content, you can repurpose it for any online and offline platform with the power of video editing. 

What are you waiting for? Get in touch today to find out how CREATIVE in TiME can elevate your marketing strategy with video marketing.  

5 Reasons Why You Need a Digital Marketing Strategy 

5 Reasons Why You Need a Digital Marketing Strategy 

by | Nov 18, 2022 | Digital Marketing

If you’re not sure why you need a digital marketing strategy, then you’re in the right place! 

Digital marketing can be a very tricky thing to navigate.  

A digital marketing strategy is a plan that outlines how your business will achieve its marketing goals via online channels like search and social media. 

Digital marketing covers many forms such as social media to email marketing, website SEO and strategy. In practice, any marketing which uses electronic devices is digital marketing. 

Luckily, there are lots of tools and resources available to help small businesses get started with their digital marketing efforts.  

In fact, many of them are free! Here are some reasons why we think every business should have a digital marketing strategy in place: 

1. It lets you understand where your customers are online 

A digital marketing strategy is essential to making sense of the world of online marketing. It lets you understand where your customers are online, how they interact with you and each other, as well as what kind of digital experience they want from you. 

Currently, there are more social media platforms available than we can count on both hands, this means that you need to understand where your customers are to ensure that you are posting content on the right platform. 

A good digital marketing strategy will help you see trends in customer behaviour and identify areas for improvement or innovation. This is especially useful if your product/service is a seasonal item which will naturally have peaks and troughs in engagement. 

You can also use this information to develop a content strategy that matches your audience’s needs and interests. 

2. It helps you to understand what your customers are looking for 

A digital marketing strategy helps you to understand what your customers are looking for.  

This can be achieved through customer research, customer feedback and insights. 

Each step along the way will help you to better target your audience and create more relevant content that meets their needs. 

Producing content for the sake of producing content is not a viable marketing strategy. If your audience is not interested in the content you are producing, then you are wasting valuable time and energy which could be better placed elsewhere. 

3. It will help you to become more focused with your marketing activities 

A digital marketing strategy is a plan that helps you to focus on the right activities. It also allows you to measure the success of your efforts so that you can improve them over time. 

It’s important to focus on the right things because if you don’t, then you won’t be able to achieve your business goals or meet customer expectations and this could end up costing you money and customers! 

Focusing on the wrong marketing activities, or not having a focus at all, can result in poor marketing performance overall. An example of this is keyword research. 

Keyword research is vital for SEO efforts to ensure you are ranking for the correct keywords. If you do not focus on keyword research, you may rank for keywords which no one is searching for, or you may not SEO optimise your website at all. 

4. You’ll be able to make improvements in real time 

The beauty of digital marketing is that it’s so flexible. Unlike traditional marketing strategies, you can make changes on the fly based on feedback from your customers.  

With digital marketing, you’re not committed to any one medium or channel—you can use paid advertising such as Facebook ads, or organic strategies like blogging and email marketing. 

If something isn’t working for you, stop doing it!  

After all, what’s the point of wasting money if it doesn’t work? This is why having a digital strategy helps so much: You’ll be able to see what works and what doesn’t by looking at your analytics and feedback from customers.  

Plus, if something isn’t working well enough yet but could be improved upon with more resources (like more content creation), then you won’t need to invest in other channels until these efforts eventually bear fruit. 

5. It helps create a consistent message across all of your channels 

When you have a digital marketing strategy in place, it helps you create a consistent message across all of your channels. This is important because consistency builds trust with your audience and helps build your brand and authority. 

Similarly, to using the same branding colours, logo and slogans across your channels, it is also important to use the same tone of voice in all of your writing to ensure your brand remains consistent. 

A great way to ensure your content stays consistent across all of your digital marketing channels is to repurpose content. For example, if you create a blog post, you could then split that blog post into 5 social media posts!  

In summary, you need a digital marketing strategy because it will help you to grow your business. The more focused and consistent your message is, the more likely people will be to engage with your company. 

If you want a digital marketing strategy but need help to create and execute it successfully then get in touch with CREATIVE in TiME now to find out how we can help you. 

How Can Our Digital Marketing Business Help You? 

How Can Our Digital Marketing Business Help You? 

by | Oct 14, 2022 | Digital Marketing

There has been no better day and age for digital marketing agencies to start helping your business! 

In the digital marketing world, there is more freedom and potential than ever to help your business grow and develop. 

There is a multitude of new and impressive expert tools and techniques which we have under our belt which have been developed in the ever-changing digital world. 

Digital marketing is not one-size-fits-all and we have experience with a wide range of different businesses with unique goals, audiences and budgets who have enlisted our help to grow digitally. 

We Can Deliver Measurable Results 

One way CREATIVE in TiME can help your business with digital marketing is by producing measurable results which we will monitor and track. 

We track all results weekly, ensuring that we can provide relevant and consistent updates and recommendations for your digital marketing strategy. 

Through our weekly monitoring, we are able to track all digital marketing campaigns in real time and perform immediate changes when issues arise. 

We make sure you understand how you are doing via your Google Analytics in relation to your ongoing marketing activities. We see what is working and needs improvement, and we put actions into place to achieve this for you. 

We Can Create Brand Authority 

Through content marketing, CREATIVE in TiME can develop a content marketing strategy which will be fully researched in line with our SEO service to ensure that your website is reaching the right people and gaining crucial engagement from your ideal audience. 

Our content marketing service includes creating top-notch blogs which can be repurposed across the rest of your digital marketing strategies such as in your email campaigns and social media posting. 

From keyword research to SEO optimisation, we have all of the tools available to craft interesting and informative blogs which will draw new users to your website and keep existing customers returning. 

We Can Create a Social Media Presence 

Social media is a large part of our day-to-day lives which in turn means it can be a significant aspect of your digital marketing strategy. 

To create and grow a social media presence, it has to be regular, consistent and engaging to your current and potential audiences.  

Social media is often overlooked by business owners however to create and maintain an effective social media strategy you need time, creative skills and competence to see results. 

Using expert tools, CREATIVE in TiME can take control of your social media presence and drive it in the right direction. 

Through our knowledge, we can choose which social media channels are suited to your business, goals and ideal audience to ensure that you are only posting where it will make a difference to you. 

We focus on how to make social media effective for you and your business, make it achieve objectives that you set, and ensure your overall brand awareness and message get through. 

We Can Increase Your Organic Traffic 

Search Engine Optimisation (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.  

By improving and optimising your SEO, you can drive more traffic to your website and therefore generate more sales. 

An SEO campaign can include keyword research, on-page optimisation, local SEO, copywriting, technical SEO and content marketing. SEO touches on all areas of your online presence and involves many different skill sets. 

We look at everything you do, everything you are, and where you are versus where you want to be. How could your website perform better in search? Our SEO team will do the analysis and seek out opportunities. 

How can we make the most of the search opportunities we’ve found for you? Whether you need our complete SEO services, a detailed strategy, or just a few blogs going out a month, we can deliver. 

What other Marketing Agency has the knowledge and expertise of a Chartered Engineer and an award-winning multi-business creator? We get business, we get people, and we deliver.  

We understand the people, resources, processes, and tools that go into making your business run smoothly and we get the struggles companies like yours experience with the heady world of marketing. 

We Can Create a Bespoke Marketing Plan 

A marketing plan is a detailed roadmap that contains your marketing strategies, activities, costs, and results over a specified period. It sets out the necessary marketing action to take for your business to meet its targets. 

A marketing plan is needed as it will show your business goals, your market, your activities, and chosen marketing strategies which will keep your business on track to success.  

A good marketing plan can ensure you find out what strategies work for you, what your strengths, weaknesses, and opportunities are, and where your money is being spent. 

We understand that a well-formed marketing plan can lead your business to success and profit that you would not reach otherwise which is why we create bespoke marketing plans for all of our customers. 

Who are CREATIVE in TiME?   

We are a digital marketing and business advice agency. We audit, advise, mentor, and manage your marketing requirements underpinned with business advice and support capabilities. CREATIVE in TiME specialise in SEO (search engine optimisation) and expert business advice.   

We specialise in being your partner on your business journey, and our customers appreciate having access to director-level, manager level and team-level expertise in business and marketing without the need to employ all levels at significant cost to your company.   

If you want to learn more about the individuals at CREATIVE in TiME, click here to see what our team is all about and put some faces to this work! 

What Are The 7 Types of Digital Marketing? 

What Are The 7 Types of Digital Marketing? 

by | Sep 29, 2022 | Digital Marketing

Digital marketing is a must-have service for businesses that want to be relevant and competitive in the digital world. 

Shockingly to most people, digital marketing is not a one-size-fits-all deal and there are a variety of different marketing strategies and channels which we use to grow and promote your business. 

Digital marketing channels vary depending on your business, audience and goals which means that understanding the 7 types of digital marketing, or having a marketing company that does, is vital for your business.  

7 Types of Digital Marketing

1. Content Marketing 

One of our favourite forms of digital marketing is content marketing. Did you know that your content marketing can fuel pretty much every other type of digital marketing which your business may need? 

With high-quality content already being produced, it allows other ventures such as social media marketing to run smoothly and effectively. 

Content marketing is the process of creating and sharing content which provides value to your site visitors whilst also creating interest in your business. There are many benefits to content marketing such as affordability and return on investment. 

Did you know that content marketing generates 3 times as many leads as traditional marketing techniques? 

Content marketing can include, but is not limited to: 

  • Blogs 
  • Video content 
  • Infographics 
  • Podcasts 
  • And more! 

The type of content marketing which you will create is dependent on your business goals and intended audience. 

If you are looking to begin your content marketing journey then we would suggest starting with blogging. Once you decide to create a blog then you should research the types of content that your target audience is interested in and find valuable. Don’t know how to do this? That’s where digital marketing companies such as CREATIVE in TiME come in! We can research your target audience, and their searches on Google to create high-quality content to get your business found. 

2. Website Design 

Website design is another great form of digital marketing. If you have an online business then your website is like your storefront. Once a visitor enters your website, they instantly begin to make their first impression of your business. 

If a visitor lands on your website and it is unattractive, slow to load, difficult to navigate or laid out in a confusing manner then they will likely leave your site within a few seconds of entering. 

This makes your website design vital in the way in which visitors view your brand.  

The best way to utilise website design for your digital marketing is to create an attractive and optimised website including easy-to-navigate menus, user-friendly and accessible on all devices including mobile devices. 

Did you know that over half of the total internet activity is taking place on mobile devices? 

The chances of reaching your audience via mobile are growing higher and therefore you need to take notice of this now! 

3. SEO 

Search engine optimisation (SEO) is another of our favourite types of digital marketing for businesses. 

By improving and optimising your SEO, you can drive more traffic to your website and therefore generate more sales. 

In our SEO agency, you can expect services such as SEO Audits & SEO Consultancy, Keyword Research, Technical SEO, Local SEO, On-page & Off-page optimisation, Schema, Geotagging, Google Analytics, Copywriting, Public Relations, Content Marketing, Link Building, & so much more. 

Our professional SEO services will be uniquely adapted to your business, helping you to navigate the ever-changing marketing industry. Our SEO agency has access to specialist tools and expert knowledge which will provide your business with an edge above your competitors. 

4. Social Media 

Social media is becoming more relevant with every passing day due to the ever-growing number of users. 

This means that any businesses which are not utilising social media are missing out on an important opportunity. 

Social media marketing can consist of creating a social media strategy, content creation, influencer marketing and video strategies. 

If you want to run effective social media it has to be regular, consistent, and engaging to your audience. Doing this takes creative skills (to engage), time (to be regular), and competence (consistent) to really drive results. 

Your social media presence allows your business to have a human side and connect with potential leads and customers in a more authentic and personal manner. 

Keep in mind that there are many different social media platforms out there- Facebook, Twitter, Instagram, LinkedIn, and more. You cannot have a presence on all of these sites and you shouldn’t either.  

Find the correct channels for your business and focus your efforts on those specific platforms.  

5. Email Marketing 

Email marketing has been with us for some time, but do not underestimate the power and reach of regular email marketing campaigns. 

Many businesses see emails as being outdated or unappealing to their audiences however it remains one of the most important types of digital marketing for businesses to reach their target audiences. 

Similarly to social media marketing, email marketing is a good way to engage with your audience and create brand awareness.  

Don’t worry, email marketing is not all about pushing deals and vouchers in your customer’s face! No one enjoys being bombarded with promotional emails constantly and can even turn people away from your brand if they feel forced. 

Think of your own email inbox, what emails do you like and dislike? Generally, your audience may have similar views such as disliking clickbait subject lines which are unrelated to the email content (don’t be one of those people!) 

The process of email marketing can be further developed through email segmentation, automated email workflows and email templates. To truly make the most out of your email marketing, we would suggest getting in touch with a digital marketing agency such as CREATIVE in TiME which has expert experience in email marketing strategies. 

6. PPC 

When you think about pay-per-click advertising (PPC), you may think it sounds scary and you aren’t alone!  

From identifying your budget, finding the right platforms and monitoring progress, PPC can be scary to manage as a business owner, you will likely need to work with someone you can trust to aid you in this venture. 

PPC is an ideal way to improve your reach on search engines and improve visibility on search engines however it can require weekly monitoring to ensure your budget is being spent in the best way possible and that your conversion rates are in line with your goals. 

7. Google Analytics 

The final type of digital marketing is analytics.  

Whether you have one marketing type implemented for multiple, it is vital to track your website and marketing metrics every single week to ensure that everything is performing as expected. 

This vital part of digital marketing is of utmost importance however it can be time consuming 

We make sure you understand how you are doing via your Google Analytics in relation to your ongoing marketing activities. We see what is working and needs improvement, and we put actions into place to achieve this for you. 

Often an area overlooked in many businesses, Google Analytics is your friend feeding you constant updates on how your website is performing. We work closely with Google’s tools to ensure you get the best outcome possible. 

Now that you know the 7 types of digital marketing, you can make smart decisions about what types will benefit your business and build an effective strategy around this. 

We can help you to be strategic about your marketing decisions… 

…Whilst optimising your budget! 

Whether you require a marketing strategy or for CREATIVE in TiME to run your digital marketing for your business, we are here to help. 

Get in touch now if you need help understanding what types of digital marketing are right for your business. 

CREATIVE in TiME
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