Should I Use Video Marketing in 2023? 

January 16, 2023

Did you know that 54% of consumers want to see more video content from a brand or business they support? 

Video marketing has been all the rage for years now and you’ve probably seen a video ad at some point, whether it’s on Facebook or YouTube.  

There are even videos that play before your favourite TV shows and movies! Video is a major part of our lives, but do you know why?  

Video Is Considered A Must-Have In Any Business’s Marketing Mix 

Video is a great way to stand out from the crowd and get noticed, get shared, and build your brand. Content marketers are seeing amazing results with video. Moreover, it allows you to leverage the power of social media. 

If you haven’t been using video marketing yet (or if you’re just not sure whether you should use it), this article will help answer some common questions about why it works so well for businesses like yours. 

Video Is The Perfect Way To Stand Out From The Crowd And Get Noticed, Get Shared, And Build Your Brand 

It’s easier than ever to create video content. All you need is a smartphone and some creativity. 

Did you know that: 

  • Video is a great way to get your message across in a compelling way. 
  • Video is a great way to build your brand and increase brand awareness. 
  • It’s more engaging than other types of content, so people are more likely to watch it.  
  • Video is also easier to share on social media, which means that when you create a video, you have the opportunity to reach an even wider audience. 

Video Allows You To Market Your Business In A Way That No Other Medium Can Match 

Video allows you to leverage the power of social media and the visual elements that go with it to market your business in a way that no other medium can match. 

Social media is a perfect place for video marketing in 2023 because it’s not just another form of online content but an entirely different way of communicating with people.  

Videos are able to deliver information quickly and easily while also giving viewers a reason to keep watching until the very end.  

By adding text or graphics at strategic points in your video, you’ll be able to draw attention where it matters most while keeping things interesting enough that people want to see more from you down the road. 

Video marketing also has great potential when it comes time for email marketing campaigns or any other type of outreach as well (postcards, direct mailers).  

The video element makes them stand out from other forms of promotion because they’re personal; recipients feel like they know who sent them something by watching before opening up their mailbox! 

Video is One of the Cheapest Marketing Strategies 

So, you’re sold on the idea of video marketing in 2023. Great! Let’s get started. 

First, let’s talk about the benefits of using video marketing in general. You’ve probably heard them before: it’s a great way to build trust with your audience, engage with them and show off your brand.  

But did you know that it’s also one of the cheapest ways to go about building those relationships? 

Video is one of the most powerful tools available at our disposal when it comes to reaching out to customers and potential customers alike, but more importantly, it lets us do all this while saving money on expensive production costs (like hiring actors).  

Think about it — if you can get these messages across through a short video instead of spending thousands on an elaborate commercial shoot, why wouldn’t you? 

Video Marketing Can Build Relationships Between Brands And Consumers 

One of the most effective ways to build a relationship with your audience is by using video marketing. Video marketing can help you build trust, which will make it easier for you to sell your products or services. 

If you’re trying to build relationships with potential customers, consider making a short video that teaches them about your business. This is especially useful if you have an unusual service or product that might be difficult for people to understand without seeing it in action first-hand. 

If you’re trying to build relationships with potential investors, consider creating videos that showcase how great your product/service/idea is and why they should invest money in it. 

Video Builds Trust With Your Audience 

A lot of people prefer to learn in video format, and you can use this to your advantage. 

Video is more personal than text. It’s easier to connect with someone when they’re speaking to you directly rather than through a piece of writing.  

Video also gives you a chance to show off your personality and make yourself more relatable, which will help build trust with your audience. 

Video is more engaging than text alone because it encourages viewers to interact by watching the entire video (or at least until the end).  

This way, they feel like they have invested time into learning about what you have learned about a particular topic or product, so they are more likely to think highly of it!  

Most People Would Rather Watch A Video Than Read A Blog Post 

Most people would rather watch a video than read a blog post. If you are looking for something that’s easier to digest than text, video is for you.  

Videos also make it easier for people to consume information in a way that suits them best—they don’t have to read through paragraphs of text before they get the gist of what the writer is trying to say, and they don’t have to look up words they don’t understand (which can be frustrating). 

Videos are also easy-to-share content on social media, which means your audience can spread the word about your business more easily. 

Here Are Five Reasons Why You Should Use Video 

Here are five reasons why you should use video in your business in 2023: 

  • Video is a great way to share information 
  • Video is an effective way to build trust with your audience 
  • Video is a great way to build relationships with your audience 
  • Video is a great way to build brand awareness 
  • Video is a great way to get more traffic 

So, should you use video in your marketing?  

The answer is a resounding yes! Video marketing is an extremely effective way to communicate with your audience and grow your brand. If you’re not already using it, start now! 

Get in touch now to find out how CREATIVE in TiME can help you with your video marketing strategy. 

By Andrea Warner

Award Winning Business builder, Marketing guru, franchise creator, 20 years of business experience in B2C and B2B, Networking Queen. Brings humour and laughter to every meeting. Why wouldn’t you?

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