Is Social Media Marketing Important? 

December 01, 2022

Be it business profiles or personal accounts which are being used to support your business, social media marketing is important for all businesses

It can help you build up your brand and generate leads, but there are some things that you need to keep in mind before diving into this enterprise.  

One drawback of social media marketing is that it can be very time-consuming. It’s not right for every business—only those who know how to implement a successful campaign. 

Did you know that customers spend 20% to 40% more money on brands they’ve interacted with on social media? 

Is Social Media Marketing Really That Important? 

If you’re looking for a way to reach your target audience and help them discover your brand, social media marketing is a great option.  

By building an online presence on social networks like Facebook, LinkedIn and Instagram, you can increase brand awareness, boost sales and even build your brand’s reputation. 

Social media marketing also gives companies the opportunity to generate leads by offering something of value in exchange for contact information.  

This could be anything from free eBooks or webinars to access to exclusive deals or discounts on purchases made through the company’s website or app store listing. 

What Is Social Media Marketing? 

Social media marketing is a form of digital marketing that uses social networks and social media platforms to drive awareness, engagement and sales.  

Social media marketing has become an essential part of the overall marketing strategy for most businesses and organisations.  

Social media marketing works because people use it every day as a source of information about topics they like or are interested in learning more about.  

When you post content on social networking sites such as Facebook or Twitter that appeals to your target audience’s interests (and when it includes links back to your website), those users will (if you’re doing it right) find it interesting enough to comment on or share with others who might be interested too! 

Why Is Social Media Marketing Important? 

We may be biased, but social media marketing is important for a number of reasons. 

Let’s start with the first reason: connecting with customers.  

When you’re looking for someone to hire or buy from you, what do you want? The ability to answer questions quickly and accurately? A great deal on something your company sells? Someone who’s responsive when it comes down to resolving problems?  

Social media gives businesses an opportunity to do all of these things by keeping their customers informed about changes in products or services—or even by offering discounts or other incentives (like free shipping). 

Another reason that social media marketing is important is that it helps build brand awareness.  

It gives potential buyers an easy way to reach out and talk directly with companies they’re interested in buying from—and that means more sales opportunities! 

Did you know that it takes 6-8 marketing touchpoints to make a sale? 

This makes social media marketing more important than ever to ensure that your potential customers have multiple touch points with your business. 

How To Get Started with Social Media Marketing? 

These are just a few of the basics of social media marketing. You can do your own research to find out more about this topic, but if you want to get started right away and make sure your profile is complete and professional, here’s what you should do: 

  • Create a social media profile for yourself or your business. This might be on Facebook, Twitter, Instagram or another platform—it doesn’t matter which one so long as it’s relevant to your industry and audience.  
  • Make sure that all the information on your profile (name of the page/profile; contact information) is completely accurate and up to date; this way, people will know whom they’re interacting with when engaging with your profile. 
  • Include your company logo as your profile images to encourage brand awareness. 
  • Remember to include links back towards your website to provide easy access to potential customers. 

What Are the Benefits of Social Media Marketing? 

Social media marketing is a great way to increase traffic to your website and make it easy for people to find you online. It also allows you to connect with potential customers and grow your audience, which can be very beneficial in terms of growing sales. 

It helps companies promote their products or services, build relationships with customers and potential customers, create communities around their brands, drive direct traffic to their websites, get new leads and make more sales. 

One benefit is the ability to increase brand awareness.  

When people see your products or services advertised on social media platforms, they may become interested in what you have to offer. They could decide that they need what you’re offering themselves, or they might want their friends (or family) to know about it as well.  

Either way, this is an effective way for companies like yours to reach new audiences who may not otherwise be aware of what products exist. 

Social media marketing is one of the best ways to reach your target audience and build brand awareness.  

It’s also important to keep in mind that while social media marketing is a great way to get started with digital marketing, it doesn’t have to be your only strategy. You can still use traditional forms of advertising and promotion as well! 

If you would like to broaden your digital marketing horizons, then we would suggest using SEO (search engine optimisation). If you would like to find out more about SEO, then click here. 

Get in touch with CREATIVE in TiME to find out how we can help you with social media marketing. 

By Andrea Warner

Award Winning Business builder, Marketing guru, franchise creator, 20 years of business experience in B2C and B2B, Networking Queen. Brings humour and laughter to every meeting. Why wouldn’t you?

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