If you’re not sure why you need a digital marketing strategy, then you’re in the right place!
Digital marketing can be a very tricky thing to navigate.
A digital marketing strategy is a plan that outlines how your business will achieve its marketing goals via online channels like search and social media.
Digital marketing covers many forms such as social media to email marketing, website SEO and strategy. In practice, any marketing which uses electronic devices is digital marketing.
Luckily, there are lots of tools and resources available to help small businesses get started with their digital marketing efforts.
In fact, many of them are free! Here are some reasons why we think every business should have a digital marketing strategy in place:
1. It lets you understand where your customers are online
A digital marketing strategy is essential to making sense of the world of online marketing. It lets you understand where your customers are online, how they interact with you and each other, as well as what kind of digital experience they want from you.
Currently, there are more social media platforms available than we can count on both hands, this means that you need to understand where your customers are to ensure that you are posting content on the right platform.
A good digital marketing strategy will help you see trends in customer behaviour and identify areas for improvement or innovation. This is especially useful if your product/service is a seasonal item which will naturally have peaks and troughs in engagement.
You can also use this information to develop a content strategy that matches your audience’s needs and interests.
2. It helps you to understand what your customers are looking for
A digital marketing strategy helps you to understand what your customers are looking for.
This can be achieved through customer research, customer feedback and insights.
Each step along the way will help you to better target your audience and create more relevant content that meets their needs.
Producing content for the sake of producing content is not a viable marketing strategy. If your audience is not interested in the content you are producing, then you are wasting valuable time and energy which could be better placed elsewhere.
3. It will help you to become more focused with your marketing activities
A digital marketing strategy is a plan that helps you to focus on the right activities. It also allows you to measure the success of your efforts so that you can improve them over time.
It’s important to focus on the right things because if you don’t, then you won’t be able to achieve your business goals or meet customer expectations and this could end up costing you money and customers!
Focusing on the wrong marketing activities, or not having a focus at all, can result in poor marketing performance overall. An example of this is keyword research.
Keyword research is vital for SEO efforts to ensure you are ranking for the correct keywords. If you do not focus on keyword research, you may rank for keywords which no one is searching for, or you may not SEO optimise your website at all.
4. You’ll be able to make improvements in real time
The beauty of digital marketing is that it’s so flexible. Unlike traditional marketing strategies, you can make changes on the fly based on feedback from your customers.
With digital marketing, you’re not committed to any one medium or channel—you can use paid advertising such as Facebook ads, or organic strategies like blogging and email marketing.
If something isn’t working for you, stop doing it!
After all, what’s the point of wasting money if it doesn’t work? This is why having a digital strategy helps so much: You’ll be able to see what works and what doesn’t by looking at your analytics and feedback from customers.
Plus, if something isn’t working well enough yet but could be improved upon with more resources (like more content creation), then you won’t need to invest in other channels until these efforts eventually bear fruit.
5. It helps create a consistent message across all of your channels
When you have a digital marketing strategy in place, it helps you create a consistent message across all of your channels. This is important because consistency builds trust with your audience and helps build your brand and authority.
Similarly, to using the same branding colours, logo and slogans across your channels, it is also important to use the same tone of voice in all of your writing to ensure your brand remains consistent.
A great way to ensure your content stays consistent across all of your digital marketing channels is to repurpose content. For example, if you create a blog post, you could then split that blog post into 5 social media posts!
In summary, you need a digital marketing strategy because it will help you to grow your business. The more focused and consistent your message is, the more likely people will be to engage with your company.
If you want a digital marketing strategy but need help to create and execute it successfully then get in touch with CREATIVE in TiME now to find out how we can help you.