+44 1509 440 151 [email protected]
SEO With Google: A Guide 

SEO With Google: A Guide 

by | Aug 17, 2022 | Digital Marketing, SEO

Did you know that there are 5.4 billion Google searches per day? That makes Google the most popular search engine which controls 90% of the global search engine market. 

And that’s just the tip of the iceberg! 

Almost everything about Google is in the billions which means that your website needs to live up to Google’s standards. 

Search engine optimisation is the practice of optimising a website to increase rankings in organic search results, with a priority focus on Google rankings! 

Spoiler alert: It may be easier than you think… 

In fact, SEO can involve more than just optimising your webpage, it can also include: 

  • Branding 
  • Content Marketing 
  • Web Development 
  • User Experience 
  • And more… 

To get to the point, the sites which are ranking high on Google aren’t just good at SEO, they need to be good at digital marketing in general! 

Ready for the good stuff, it’s what you’re here for right? 

SEO with Google: Keywords 

If you are looking to begin developing your SEO with Google then keywords are a great way to start. 

This is because you want your content to be optimised around keywords that people are going to type into Google. 

If you optimise your pages and content around search queries then your pages can rank for those terms, perfect! 

For example, If you are a business selling blinds and shutters, then you would likely want to use keywords such as blinds near me, shutters in Leicester, best blackout blinds and cheapest shutter options. 

We won’t natter at you for too long here, check out information about what an SEO keyword is here and how to find SEO keywords! 

SEO with Google: SEO-friendly Content 

Now that you have completed keyword research and have a list of keywords which your target customer will be searching on Google, it is time to put this effort to good use by writing some SEO-friendly content. 

This should be made easier by using your keyword research as a basis for your writing. 

Try using one keyword as your focus per page, this will allow you to rank well for multiple keywords across your entire site. 

Here are some top tips for using SEO keywords on your website: 

  • Use your keyword in the title tag 
  • Include your keyword in the first 50-100 words on your page 
  • Use your keyword in the page URL 
  • Use your keyword in the subheadings 
  • Include your keyword in the meta description 

SEO with Google: Blogging 

On the topic of creating SEO-friendly content, blogging is an ideal way to improve your website’s SEO as well as helping your customers with useful information. 

Blogging weekly or monthly allows you to create keyword-heavy content which is useful to potential readers.  

If you are looking to start blogging to help your Google SEO  then here are some tips on how to start writing blogs from scratch: 

  • Title: Tell the reader WHAT they are going to read. Avoid clickbait or vague titles as these will cause your readers to bounce off your content, sending bad signals to Google.  
  • Introduction: Introduce the blog, what is it about? What can readers expect to learn? Don’t be afraid to show your personality!  
  • Background Information: Include/explain any information that may be needed before answering the question. Imagine your mum is reading your content, would she understand what you are talking about without any context? Use this section of a blog to explain the details as if this is the first time your reader is hearing about this topic (which it very well could be!).  
  • Answer the Question: Answer the question clearly and honestly. You can voice an opinion however present the facts clearly and without bias.   
  • Outro: Include links to any relevant products, to your shop, your social media accounts or to other related blogs. ALWAYS link to something. Explain what your blog/business is about and why people should keep up to date with your latest content. 

SEO with Google: Link Building 

Link building is one of the most important, and hardest, parts of your SEO with Google strategy! 

Link building is the act of building one-way hyperlinks (aka backlinks) to your website. 

Without your site having backlinks to it, simply, you are likely to not rank very well on Google. It’s sad but true! And it is even more important that you don’t just have lots of backlinks but that they are high quality too. 

So, what is a high-quality link? 

Well,  think of it like this… 

Imagine you are looking to order some new clothes online (as per usual) but want to check out a new shop. 

Do you purchase from the shop being linked to by Vogue and Glamour magazine? Or do you purchase from the shop being linked to by seedy unknown companies? 

The likelihood is that you will buy from the former as you have trust in the referral and therefore confidence in the link. 

High-quality links show that your business is trustworthy, reputable and real. 

Benefits of link building include: 

  • Improve page credibility 
  • Increased web traffic 
  • Create more revenue opportunities 
  • Build brand authority 
  • Increase exposure  
  • Lower bounce rates 

To make the most out of your link-building ventures, you should aim to get referrals from high authority websites instead of buying links. 

A great way to gain links is to reach out to other businesses in your industry and offer to place a link to their business on your website in return. 

SEO with Google: Mobile Optimisation 

Did you know that over half of all web traffic comes from mobile devices? 

That’s right! So if you think you’re skating by without checking on your mobile site optimisation then I hate to tell you but…you may want to have a peep. 

Google has been prioritising mobile page load speed as a key metric when ranking your website which makes mobile optimisation one of the most important ways to rank on Google. 

Do you need help making your website mobile friendly? 

Get in touch now with CREATIVE in TiME if you need help with SEO, Content Marketing, Email Marketing, PPC, Social Media and Website Development! 

Is Digital Marketing Right For Me? 

Is Digital Marketing Right For Me? 

by | Aug 4, 2022 | Digital Marketing

When running your business, your main focus is often how to get people in the door, whether literally or metaphorically if you are an online business. 

Just like the old faithful dress which you have had since you were 17, many people will turn to the failsafe traditional forms of marketing such as posters, newspaper adverts and flyers. 

Others may believe in their product/service so much that it is just a matter of time before customers fall at their feet, lucky for some! 

Now, people who follow these strategies will find some customers and gain a trickle of business, but this is totally unsustainable! So, “Is digital marketing right for me?” I hear you ask…

No matter how old or new your business is, digital marketing is a great way to generate leads and turn these leads into loyal customers. 

Are you ready to be out with the old and in with the new? We’ve got a sneaky feeling that you are!  

Though you might need to know the answers to these questions first: what is digital marketing? How can digital marketing benefit me? And how you can start your digital marketing journey today! 

What is Digital Marketing? 

Digital marketing is referring to all marketing efforts which take place on the internet.  

We’re talking: 

  • Social Media 
  • Email Marketing  
  • SEO 
  • Blogging 
  • PPC 
  • Website Development 

Your digital marketing could involve all of these or just a couple. There is no right or wrong way to do digital marketing, every business is unique and will have a different goal. 

Digital marketing doesn’t just have to bring in customers, it can be used to achieve various goals such as building brand authority in your industry, keeping customers returning and rebranding your business. 

You may be thinking, “brand authority, what’s that?” but it’s more common than you think! 

Let me guess, if you think of trainers, do you think of Nike? They have made their Swoosh (yes, that is the technical name for that tick) a renowned icon and their business is one of the most well known in their industry. THAT is building brand authority. 

Did you know that 72% of marketing budgets in the UK wen on digital marketing? 

There’s actually more to digital marketing than you may think! Wayyyy too much to cover in here, if only there was somewhere else you could check it out… (pssst! Here!) 

How Can Digital Marketing Benefit Me? 

Digital marketing can benefit you and your business in many ways. First of all, the number of potential customers you can attract online is a much larger number than any you could attract using local (traditional) marketing. 

Let’s look at an example: 

If you run a business selling shoes, you may put out a poster on a street advertising your brand. This poster will only be seen by people who walk down that specific street and consciously look at the poster. There is no guarantee that on any given day a person who is intending on buying shoes will see your poster. 

Now, imagine you are the same company, but instead you decide to set up a website. You can make that website SEO-friendly (more on this here) and immediately your brand is more likely to be found by the right audience.  

By having marketing that is directed toward your ideal demographic, you are ensuring that none of your marketing efforts is wasted on people who would never buy your product in the first place!  

Now that you have read our example, let’s take a look at some of the other benefits of digital marketing which you could achieve: 
  • Remove geographical boundaries: Traditional marketing techniques are often focused on a small geographical area whereas digital marketing can target anywhere in the world. 
  • Personalisation: You cannot personalise a flyer or poster for every single potential customer however, you can personalise an email campaign to include the recipient’s name, fancy! 
  • Tracking: One key benefit of digital marketing is the ability to see your marketing analytics. You can track how many people visit your website, how much engagement your social media posts receive and even where someone clicks on your email campaigns! This allows you to edit your marketing strategy in real-time to maximise these statistics. Don’t worry, you don’t have to be a nerd to appreciate a good graph every now and again. 

Here’s a statistic for you right now! 

75% of agency marketers rated email marketing as the most effective means of digital marketing in terms of return on investment (ROI) 

How To Get Started 

Now that we have shown you the magic of digital marketing, we bet you are rearing to get started but where should you begin? 

Well, this truly depends on the amount of time you are able to commit to digital marketing. Whether you can spend 1 hour a month, 1 hour a week or 1 hour a day, any time spent doing digital marketing will be worthwhile! 

Most of us already are familiar with social media, this is a great place to start when it comes to digital marketing. Of course, any business can use any social media, however below are our top recommendations for social media platforms. 

For B2B businesses (business-to-business) we would recommend using: 

  • LinkedIn 
  • Instagram 

For B2C businesses (business-to-customer) we would recommend using: 

  • Instagram 
  • Facebook 
  • Pinterest 

In 2022, social media marketing is more important than ever and giving your business a stellar online presence could give you an edge on your competition. Do you want to find out more about social media strategies to use in 2022?  

Most businesses will also benefit from using a video-based platform such as TikTok. You may think that TikTok is only for young people doing dances in skimpy outfits (technically, they are there, but that’s not all of TikTok, we swear!) but, trust me, you can find any and all business types on there; even CREATIVE in TiME! 

Is Digital Marketing Right For Me? 

So, after all this, let us answer “Is digital marketing right for me?”

We think that digital marketing is for EVERYBODY! 

The brilliant thing about digital marketing is that it is not one-size-fits-all, when you use a digital marketing agency such as CREATIVE in TiME you will get a bespoke marketing strategy to suit you and your business. 

If digital marketing just isn’t your style, it is definitely ours! 

“Andrea, Fred and the team are not only experts in the marketing field, but approach businesses with the enthusiasm and drive that you would expect from a leader within your own team. They truly care about their clients and you can really feel that in all that they do.” 

It’s no secret that Marketing Agencies don’t have a great name. The common complaint is that they just don’t return value. We believe that the missing link time and time again is understanding. 

Understanding your business and your goals, understanding your customers and understanding your expectations. Because we spend the time in the beginning asking the ‘right’ questions, we can provide you value and achieve deliverables in record TiME. 

Get in touch now to find out how we can help get your business up and running in the world of marketing. 

Is Blogging Dead? 

Is Blogging Dead? 

by | Jul 8, 2022 | Blog

Is blogging dead? This is an inevitable question which comes up time and time again every year but the swift answer is NO! 

Blogging is absolutely still relevant in 2022! 

However, the practice of blogging is everchanging and getting your blogs seen by an audience may be harder than ever. 

Blogging is still a totally viable digital marketing strategy in 2022 and beyond, which is why we are going to share with you our 5 top tips on how to ensure your blog can thrive in 2022… 

Share Your Blogs 

Whilst blogging will primarily occur on your website, other platforms can grow your audience and create more engagement with your blogs. 

Platforms such as YouTube, Instagram, LinkedIn, TikTok and others can drastically improve your popularity. Which platform you choose will depend on your content and your audience. If your content is formal and business-focused then LinkedIn will be the spot for you, whereas if you write informal and chatty stories or guides then YouTube could be your friend. 

The best way to share your content to these sites is through repurposing. 

Repurposing is the act of using content you already have and creating something new with it. 

You can repurpose your content by: 

  • Creating a video: This could be of yourself talking about your content or an infographic video showing a how-to guide. 
  • Social media posts: If you have written a blog then you will have lots of written content ready and available. Use a website like Canva to create visually appealing text posts using the most important parts of your content. Use more content to create an appealing caption and link out to your blog. 

If you are not confident appearing visually in person, don’t worry! You can create videos and social media posts anonymously without your face or, if you are posting as a business, you can find another employee who is willing to be involved! 

In 2022, your blog will not be found as easily as in the past therefore you need to make yourself stand out more especially when you are just getting started. 

Create Visual Content 

People love visual content and it is a great addition to your blogs to keep your audience engaged. 

When most people find your blog, they will not have searched for your website specifically and have no prior connection to your blog. This means that you need to keep them interested and engaged from the outset. 

Using videos and images, you can break up your text into more manageable chunks and brighten up your page. 

When including images on your page, you need to include ‘Alt Text’. For those of you who do not know that that is, alt text is the writing which will be displayed in place of an image if the image fails to load or to help visually impaired users. 

Your alt text should describe the image clearly and in detail for your audience. 

Update Old Content 

If you have had a blog for a period of time then it is common to have old content which may now be out of date or in need of a refresh. 

Taking time to update this content can be just as useful as creating new content. As you create blogs, you will learn skills, develop your writing style and the world will change. 

Giving your blogs a (metaphorical) facelift can be all you need, here are a few tips to look out for in your old blogs: 

  • Outdated statistics. If you have outdated statistics from years ago then your audience will presume the rest of the content is outdated. Make sure to update your statistics often even if this means that you need to update the rest of the content of the blog.  
  • Broken links. If your blog links out to other sources, websites, brands or products then you should check that these are all functioning and in use. If any of your links are broken then you should change these. Search for other links that can serve the same purpose to avoid reader disappointment. 
  • Outdated strategies. If your blog is business-related or notes the best practices in an industry then it is important that this is current and accurate information. 

Use Email Marketing to Promote Your Blog 

Once your blog is reaching an audience, you need a way to keep them connected and engaged with your blogs even when they aren’t reading them. 

Creating an email marketing strategy for your readers and attaching a  button/link to your blogs ensures they can be notified every time you post a new blog. 

Using a platform such as Mailerlite allows you to easily create email campaigns with a drag-and-drop editor. This means that you can create your own emails even with no prior experience or knowledge. 

The main items you should include in your emails are: 

  • A catchy title 
  • An intriguing subject line 
  • CTA’s. These can be in the form of links in the text or interactive buttons 
  • High-quality images 

Make Your Website User-Friendly 

So far, all of our tips have been directed towards the content of your blog and sharing it with new audiences however this tip is regarding your website. 

Having amazing content is great however you need your readers to be able to access your blog easily. 

How many times have you been on a website and immediately left because it was taking too long to load? Or because on your mobile phone, the text and images didn’t fit on your screen properly? 

Most readers are now searching on their mobile which means that your blog not only needs to be optimised on desktops, but also for phones. Below are a few things to consider when making your website user-friendly: 

  • Ensure quick loading times 
  • Simple website navigation 
  • Display social media icons 
  • Use a chatbot 
  • Use high-quality images 

So, is blogging dead? No! By using these 5 tips, you can keep your blog relevant and thriving in 2022. 

Do you need help creating your own blog in 2022? Look no further… 

We love creating articles (blogs), posts, quotes, and top-notch content to deliver to your audience through your website, email campaigns, and social media. 

We work with you to develop a content strategy which will also be researched in line with our SEO service to ensure we maximise the reach and engage the right people, your ideal clients. 

Get in touch now to find out how CREATIVE in TiME can help you. 

What is Digital Marketing? 

What is Digital Marketing? 

by | Jun 20, 2022 | Digital Marketing

Digital marketing. It’s one of those phrases which gets said often but most people don’t really know what it means. Is it the latest viral Stranger Things meme or is it those helpful online guides telling you everything from cooking to cats? 

Well, I can tell you this…it can be both! Now, not every business will need guides and not all businesses fancy a spicy meme but what does your business want?  

Digital marketing which can also be called online marketing is a phrase referring to all marketing efforts that take place on the internet. 

It can cover many forms such as social media (yes, that can include a good meme) to email marketing, website SEO and strategy. In practice, any marketing which uses electronic devices is digital marketing. 

Digital marketing is usually compared to ‘tradition marketing’ methods which are not found on the internet, this could include billboards and flyers. There are differences between digital marketing and traditional marketing, other than the obvious which we will cover later. 

Read on to find out about the different types of digital marketing, what the difference is between digital marketing and traditional marketing, and how digital marketing can benefit your business… 

Types of Digital Marketing 

As previously mentioned, there are many different forms of digital marketing to ensure that you can reach all audiences depending on your marketing needs. Many people will use multiple, if not all, of these types of digital marketing on their business journey, so let’s take a closer look: 

Search Engine Optimisation (SEO) 

Search engine optimisation, also known as SEO, is the way in which you can get your website found online. By improving and optimising your SEO you can drive more traffic to your website and therefore generate more sales (no one’s going to be complaining about that!). 

SEO includes many factors which you need to consider including: 

  • Mobile-friendliness 
  • Keywords 
  • Backlinks 
  • Meta descriptions 
  • Headings 

The main reason is to rank higher on Google, the algorithm is like a living organism which is always changing which makes it important to monitor the success of your website and make SEO changes accordingly. Click here if you want to find out your SEO ranking now. 

Content Marketing  

We love creating articles (blogs), posts, quotes, and top-notch content to deliver to your audience through your website, email campaigns, and social media. 

Did you know that 90% of digital marketers who used content marketing in 2021 have continued to invest the same amount in 2022? 

Content marketing and SEO go hand in hand, with SEO perfectly complementing your content. Using these forms of digital marketing in sync will ensure that your content reaches the right people and your ideal clients. 

Email Marketing 

Email has been with us for some time, but do not underestimate the power and reach of regular email marketing campaigns. 

With current digital technology, you can make your email marketing campaigns completely unique to your business and reach your clients in their own inboxes. 

Small business? Try including your customers’ names in the subject line to make it personable. 

Quirky brand? Don’t be afraid of emojis and puns! 

When in doubt, play on current events! Here in the UK, we have just dealt with a heatwave turning sunbathing into sun-baking! Use current affairs in your email and subject line to intrigue your customers. 

One of our last email campaigns which got our HIGHEST open rate was titled “DO YOU HAVE TOO MANY POINTS OF ENTRY? 😉” 

Email marketing software allows you to create personalised marketing campaigns which then can automatically be sent to your mailing list/s and then will collect analytics such as the open rate. Many websites, such as Mailerlite,  are drag-and-drop editors which means you can create interesting emails without having technical knowledge! 

Social Media Marketing 

Today, social media is used by the majority of the population and most businesses for good reason. Social media marketing is the way in which you can drive traffic and build brand awareness by engaging your audience online. 

The main social media platforms which businesses should utilise, depending on your specific audience, are: 

  • TikTok 
  • LinkedIn 
  • Pinterest 

Social media marketing is becoming more popular every day with it being the most popular form of B2C marketing at 96%! Social media marketing involves audience participation and is therefore a great way to connect with your audience through posts, videos and even MEMES. Depending on your targeted platform, many have built-in engagement metrics which allow you to track how well your business is performing. 

Your main goal of social media marketing may not to create a direct impulse purchase. If your target audience is older or if your product/service is not appropriate for impulse purchases then you may focus on building a community, starting the dialogue and being informative. 

Pay-per-click Marketing (PPC) 

PPC marketing is when you post an ad on a platform (such as social media) and pay every time someone clicks on it. 

The complicated part is how and when people see your ad. On Google, for example, the algorithm will prioritise ad slots based on many factors such as ad quality, keyword relevance and page quality. 

PPC campaigns are built towards goal conversions such as signing up for a newsletter or making a call. You can choose your target goal conversions which you can then track to see how well your campaign is performing. 

What is the Difference between Digital Marketing and Traditional Marketing? 

Digital marketing and traditional marketing are both valid forms of marketing, but they serve different purposes.  

Traditional marketing focuses on media such as magazines and newspapers whereas digital marketing looks at websites and social media. Some businesses utilise both forms of marketing, but it often depends on your business. 

Digital marketing has overtaken traditional marketing in effectiveness and cost so let’s take a deeper dive into the benefits of digital marketing… 

Benefits of Digital Marketing 

It is no secret that digital marketing is becoming more and more popular in this technological age. People are using the internet more and more often so it only makes sense that your marketing should take place there too.  

Making the switch to digital marketing over traditional methods can be scary, especially if you have a tried and tested method which is no longer working the same so let us tell you a few of the many benefits of digital marketing: 

  • Broad reach. Think of posting a flyer through a door, that piece of information is only able to be viewed by the people in that house. Now imagine posting an ad on Facebook using the same information, which is going to be seen by more people? Marketing your business digitally also enables your customers to share your business with others with ease. If you know your business relies on referrals, then digital is the way to go. 
  • Measurable results. One way in which digital marketing excels over traditional marketing is that you can measure digital marketing. You can view how many people open your email campaign, how many people purchased your product on any given day, where people have landed on your website and more. This allows you to change your marketing strategy as and when you need to so that you get maximum results.  
  • Personalisation. You can’t personalise a billboard but you can personalise an email campaign! No matter the size of your business, you want your customers to feel important and valued and the best way to do this is through personalisation. Simply including your customer’s name in an email campaign shows that thought has gone into that content to tailor it to that audience.  

Who are CREATIVE in TiME? 

We are a digital marketing and business advice agency. We audit, advise, mentor and manage your marketing requirements underpinned with business advice and support capabilities. CREATIVE in TiME specialise in SEO (search engine optimisation) and expert business advice. 

We specialise in being your partner on your business journey, and our customers appreciate having access to director level, manager at level and team level expertise in business and marketing without the need to employ all levels at great cost to your company. 

If you would like to find out more about the individuals at CREATIVE in TiME then click here to see what our team is all about and put some faces to this work! 

CREATIVE in TiME
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.