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7 Steps to Boost Your Brand Through Social Media Strategy

7 Steps to Boost Your Brand Through Social Media Strategy

Are you struggling to make your mark on social media? Are your efforts falling short of achieving the desired business success? Get ready to embark on a journey that will transform your social media game from “meh” to “WOW!” with CREATIVE in TiME today! 

A carefully crafted social media strategy is the secret sauce that can take your brand to new heights, guiding your every move and ensuring that your efforts align with your overarching business goals. It empowers your brand to establish itself as an authoritative voice in your industry and captivate your target audience.  

In this blog, we’re taking things to a whole new level by diving deep into the seven critical steps that will supercharge your social media strategy and give it the boost it truly deserves. 

Step 1: Define Your Objectives 

You’re about to embark on a powerful marketing campaign that will take your business to the next level. But, before you even take your first step, make sure you define clear, concise, and measurable goals that will guide your strategy.  

When establishing your marketing goals, you need to take a holistic approach and consider both your short and long-term objectives. It can range from increasing brand awareness, driving sales leads, building stronger relationships with your customers, or other strategic priorities. 

Setting goals for your marketing campaign is like creating a roadmap that will help you stay on track. Without them, you might lose sight of your objectives and miss out on opportunities to achieve your desired outcomes. It’s about creating a sense of purpose and direction for your marketing efforts, which will help you design a comprehensive and results-driven campaign that resonates with your target audience. 

By having well-defined goals, you’ll be able to measure your success and adjust your strategy accordingly. You’ll gain valuable insights regarding what worked and what didn’t work, identifying opportunities for optimisation and improvement. Plus, having a clear set of goals can help align everyone on your team, ensuring that everyone is working towards the same objectives. 

Step 2: Research and Understand Your Target Market

Once you’ve defined your objectives, it’s time to take a journey of discovery and gain an intimate understanding of your target market. This step is absolutely crucial, as it allows you to tap into the minds of your audience and tailor your marketing messages to strike a powerful chord.  

Conducting Market Research

Picture this: you’re on The Apprentice, and the contestant next to you decides to ignore the market research, thinking they know better. Fast forward to the boardroom, and you’re facing the wrath of Lord Sugar. It’s a harsh but valuable lesson – conducting market research is crucial to understanding your target market and driving successful marketing campaigns. 

Market research uncovers those valuable data insights about your audience that can make or break your marketing campaign. Their demographics, interests, preferences, and behaviours all play a part in shaping your marketing approach. From messaging to channel selection, you must tailor every aspect of your marketing efforts to your audience. 

There are effective methods for gathering that data, such as surveys, interviews, and focus groups. These allow you to engage directly with your target audience to gain qualitative insights into their pain points, needs, and aspirations. 

But, beyond direct engagement, analysing complex data from sources like Google Analytics, social media insights, and market research reports can help detect patterns and trends in consumer behaviour. These insights enable you to make informed decisions about your marketing tactics and strategies, ensuring you stay on-trend and ahead of the competition.  

Identifying Audience Preferences and Behaviours 

Marketing is an art and a science, and understanding your audience is the foundation of both. To succeed in this game, you need to know your buyers inside and out – their likes, dislikes, quirks, and buying habits. It’s like a never-ending treasure hunt where each nugget of information takes you closer to the pot of gold. 

By crafting targeted marketing messages that resonate with your customers, you can attract their attention and build stronger relationships.  

Sounds easy, right? Not so fast.  

In today’s fast-moving business world, things can change quicker than you can say “marketing strategy.” So, it’s also essential to continuously monitor and update your understanding of your target market. 

The best way to do this is through research. Ask them what they want, what they hate, and what they wish was different. Make it personal – you’re trying to understand them on a human level, after all. Use tools like surveys, focus groups, and social media listening to get inside their heads. 

Think of it as adopting a customer-first mindset. When you understand your customers better, you can create marketing that adds value to their lives. And when you do that, they’re more likely to become loyal customers who stick around for the long haul. As a result, you’ll experience the benefits of increased engagement, better brand affinity, and ultimately, improved business outcomes. 

Step 3: Conduct a SWOT Analysis

Imagine having a secret weapon in your business arsenal – a tool that can unlock hidden potentials and steer you towards success. That’s where SWOT analysis comes in. SWOT, which stands for Strengths, Weaknesses, Opportunities, and Threats, is a game-changing technique that allows you to assess both the internal and external factors that impact your business. 

At CREATIVE in TiME, we’re all about making informed decisions. We’re masters at conducting audits and SWOT analyses for our clients – both prospective and current.  

We’ll peel back the layers, revealing your unique strengths that set you apart from the competition. We’ll also dig up any weaknesses that may be holding you back – consider them opportunities in disguise. Get in touch today. 

Assessing Strengths and Weaknesses

The journey starts with a closer look at your business’s operations. We’re talking your stellar team, your game-changing processes, your cutting-edge technology, and your endless pool of resources. These are your strengths. We’ll help you tap into these strengths and unleash them onto the business world, making your business stand tall and proud. 

But, let’s not forget about the weaknesses. Every business has them, and we’re not here to judge! And no we aren’t talking about some random dude down the street from you copying some of your social media posts; we are talking about larger threats such as major changes within your industry. 

Instead, we’ll work together to examine and address any areas of weakness. By giving these weaknesses the proper attention, you’ll reduce their impact and transform them into opportunities for growth.  

Identifying Opportunities and Threats 

Opportunities are exciting chances that can take your business to new heights. Think of emerging trends, untapped markets, and evolving customer behaviour. We’ll help you capitalise on these golden opportunities and unlock your business’s true potential. 

But beware of threats lurking in the shadows. These can pose challenges to your business, such as increased competition, economic downturns, and regulatory changes. Don’t worry, armed with knowledge, you can navigate these threats and come out even stronger. 

It’s time to supercharge your marketing strategy using the insights from your SWOT analysis. With our guidance, you can tailor your messaging and positioning to target specific market segments and seize new opportunities.  

Step 4: Define Your Unique Selling Proposition (USP) 

Your Unique Selling Proposition (USP) is the one thing that sets you apart from everyone else and highlights the outstanding value you offer to your target audience. Without it, you’re just another fish in the sea, lost in the noise of the market. CREATIVE in TiME can help you discover and articulate your USP, leveraging our expertise to develop a compelling and differentiated brand message that resonates with your customers. 

Identifying Your Competitive Advantage 

Crafting a compelling USP requires a deep dive into what makes you stand out from the crowd. From your expertise to your quality, convenience, price, or the specific problems you solve for your customers, these are the golden nuggets that help you shine. Just putting ‘we’re cheaper’ or ‘we’re better’ won’t cut it! 

But we don’t stop there. It’s time to shift our focus to your target audience. What do they need? What are their desires and pain points?  

By examining these factors and tailoring your USP to meet your audience’s needs, you can create a message that reaches right into their hearts and minds.  

Crafting a Compelling USP Statement 

Crafting your USP statement involves succinctly communicating your unique value proposition in a compelling way. It should be concise, clear, and memorable and address the following: 

  • What makes your business unique? 
  • How does your product or service solve a problem or fulfil a need? 
  • What benefits and advantages do you offer compared to your competitors? 

A strong USP statement captures the essence of your brand and positions you as the best choice in the minds of your target audience. It should communicate a compelling value proposition that motivates customers to choose you over your competitors. 

Step 5: Determine Your Marketing Channels and Tactics

Once you have defined your Unique Selling Proposition (USP), the next step is to determine the most effective marketing channels and tactics to reach your target audience and promote your business.  

Choosing the Right Social Media Platforms 

With so many social media platforms to choose from, you need to be strategic about where you focus your efforts. This means taking an in-depth look at each platform and figuring out which ones your audience is most active on. 

We’ll dive deep into the demographics and user behaviour of each platform, analysing the data and insights to identify the perfect match for your business. 

For instance, if your target audience comprises mostly young professionals, platforms like LinkedIn or Instagram may be the perfect fit. But if you’re targeting a different audience, such as mothers, then platforms like Pinterest or Facebook may be more effective.  

Selecting Effective Marketing Tactics 

Once you’ve locked in on the perfect social media platforms, it’s time to whip out your marketing wand and cast some effective tactics. But before you do, let’s take a moment to consider your marketing objectives. What’s the grand plan? And how can each tactic help you conquer those objectives?  

If you’re all about increasing brand awareness, prepare for the glitz and glam of influencer marketing or content creation. These tactics will make your brand shine brighter than your competition.  

But if you’re after website traffic and conversions, buckle up and get ready for the wild ride of search engine optimisation (SEO), pay-per-click (PPC) advertising, or email marketing.  

Now, let’s not forget to size up each tactic before we make our final decision. Analyse factors like cost, reach, targeting capabilities, and tracking metrics.  And remember, different tactics have different strengths and limitations, so consider where your audience is in the buyer’s journey. This is your chance to be a marketing wizard, after all! 

Step 6: Set a Realistic Budget 

What is your fabulous marketing goals? Do you want to rule the digital kingdom by increasing brand awareness, driving hordes of eager visitors to your website, or generating leads? Whatever it may be, your goals will guide how you splash your social media budget. It’s time to nail down your goals with a plan that will deliver the ROIs of your dreams. 

You might think you don’t know what to budget from the get-go. But that’s why we’re here to provide you with a sliding scale to help you understand your budget better. If we say to you £4,000 a month you’ll instantly know whether that’s too much or too little and we’ll continue to move the scale to get to a number you feel comfortable at. From there, we can determine what exactly we can help you with. Sound like a dream? Just pick up the phone today and get CREATIVE in TiME on the line. 

Allocating Resources for Social Media Marketing

When it comes to social media marketing, you’ve got to know exactly what you can afford to spend. Your social media budget is all about finding that sweet spot between what you can invest and what you can realistically expect for your business. 

So, let’s start by thinking about your overall financial goals. How much revenue do you want to generate, and what are your profit margins? Think about your operational expenses too. Once you’ve done this, you can start setting a social media budget that meets your needs and makes those dreams come true. 

Now, let’s get down to business – how can you best use that budget? With your budget in mind, you can allocate resources to activities such as creating eye-popping content, running targeted advertising campaigns, investing in social media management tools, and even hiring expert social media strategists. 

Keep in mind that your social media budget is not something you set and forget. You need to keep an eye on the performance of your campaigns and be ready to pivot as needed! If one campaign is winning the game, don’t hesitate to give it even more resources to reach the heart of your audience even better.  

Monitoring and Adjusting Budget as Needed

Pay attention to key metrics such as engagement, reach, click-through rates, conversions, and cost per acquisition. By monitoring these metrics, you can identify any areas where your budget may need adjustment.  

Also, be aware of any changes in your industry or the social media landscape that may impact your budget. New platforms, algorithm updates, or shifts in consumer behaviour can all influence the effectiveness of your social media marketing.   

Creating a content strategy and editorial calendar is a key step in ensuring the success of your social media marketing efforts. By developing engaging content ideas and planning a consistent publishing schedule, you can effectively engage with your audience and build a strong brand presence.   

Step 7: Create a Content Strategy and Editorial Calendar

The first step in creating a content strategy is to understand your target audience. What are their interests, pain points, and needs? By gaining insights into your audience’s preferences, you can create content that resonates with them and provides value.  

Developing Engaging Content Ideas

Now we’re getting to the fun part – let’s unleash your creative genius and dive into the exhilarating realm of content brainstorming; We love a good brainstorm session!  

When it comes to creating captivating content, the possibilities are endless! Think of yourself as a magician, pulling a variety of formats out of your hat, including blog posts, infographics, videos, podcasts, interactive quizzes, and more. As you mix those together, you will begin to craft content that is informative, entertaining, and insightful, all while perfectly aligned with your brand. Your goal is to captivate your audience, and with a bit of creativity, you can create content that truly resonates with them and keeps them coming back for more. 

In the world of content, topics and themes hold the key to your audience’s hearts. So, put on your trend-spotting goggles and scour the industry landscape for sizzling hot topics, breaking news, and timeless evergreen content. Blend together a delicious mix of educational pieces that empower your audience, thought leadership articles that showcase your expertise, behind-the-scenes sneak peeks that build anticipation, user-generated content that sparks engagement, and promotional gems that drive excitement.  

Planning and Organising Content Publishing Schedule 

An editorial calendar helps you stay consistent and organised in your content creation and distribution. There are various options to choose from when it comes to implementing your editorial calendar.  

Whether it’s a trusty spreadsheet, a versatile project management tool, or specialised software like Planable or Sprout Social, the choice is yours! These tools are specifically designed to make editorial planning a breeze and will be your secret weapon in staying on top of your content game. 

Start by defining your publishing frequency. How often will you publish content? It’s important to find the right balance between providing enough content to engage your audience without overwhelming them.  

Once you have your publishing frequency set, it’s time to unleash your creative genius and map out the specific topics, content formats, and deadlines within your calendar. Stay in sync with seasonal events, ride the wave of industry trends, and align your content with your brand’s campaigns. This way, your content will always be relevant, timely, and captivating.   

Remember to schedule time for content creation, editing, and review. It’s important to allocate enough time for quality control to ensure that your content is accurate, engaging, and aligned with your brand’s voice and style. 

Regularly review the performance of your content, gather feedback from your audience, and analyse metrics such as engagement, clicks, and conversions. Use these insights to iterate and improve your content strategy over time. 

Let CREATIVE in TiME Handle All Your Social Media Marketing  

If you’ve made it to the end of the blog, well done! We know it was quite heavy but don’t worry, if you’re feeling overwhelmed, we’ve got you.  

Our team of experts can help you create a social media strategy that aligns with your business goals and captivates your target audience. At CREATIVE in TiME, we get people, we get processes, and we get business – you’re in safe hands (maybe even the best!) 

Whether you need assistance with defining objectives, conducting market research, crafting a compelling USP, or selecting the right marketing channels and tactics, our experienced professionals are here to guide you every step of the way. 

Take control of your social media presence and build a strong brand by partnering with CREATIVE in TiME. Get in touch with us today to get started on your journey to social media success.  

The Top 3 Social Media Scheduling Tools and Why 

The Top 3 Social Media Scheduling Tools and Why 

Are you struggling to find the perfect social media scheduling tool for your business?  

With so many options out there, it can be overwhelming to know which one to choose. Each platform comes with its unique set of benefits at various price points, which is why we’ve put together this blog piece to help you choose the right platform for you.   

We will be reviewing and evaluating the following top 3 social media scheduling tools: 

  • Planable – CREATIVE in TiME’s favourite!  
  • Later  
  • Sprout Social  

Here, you will find a breakdown of the platforms, what they offer and what makes each one unique for a more informed decision for your social media scheduling. Or, of course, you can get in touch with CREATIVE in TIME, and we can take the stress of social media marketing and scheduling away from you.  


If you’re looking for social media planning software that offers a comprehensive and collaborative approach, look no further than Planable.  

This user-friendly tool allows businesses to schedule their social media posts in advance, with the added bonus of creating, previewing, and approving content for multiple platforms in one place. But what sets Planable apart is its unique collaborative features, which allow team members and clients to work together in real-time, providing feedback and suggestions on content before it goes live. However, please be aware that when more than one person is commenting etc on the platform, it will increase your monthly cost. This makes it an excellent option for agencies and businesses with multiple stakeholders involved in the social media planning process.  

Compared to Sprout Social and Later, Planable offers a more comprehensive and collaborative approach to social media planning, making it a top choice for businesses with a presence on multiple platforms. While Later is great for scheduling Instagram posts, it lacks the same level of collaboration and feedback options as Planable.  

And while Sprout Social offers similar features, it provides a different level of collaboration and integration options, making Planable the go-to choice for businesses looking to streamline their social media planning process. 


Later is the social media planning software you’ve been searching for to take your Instagram presence to the next level.  

With Later, you can easily schedule your Instagram, Facebook, Twitter, and Pinterest posts in advance, all in one place. Plus, you’ll get access to a visual content calendar and Instagram Stories scheduling, making it easier than ever to plan your social media content. 

And if you’re a small business or an individual with a limited social media presence, Later has you covered with a free plan that allows you to schedule up to 10 posts per month. With features like a drag-and-drop interface, media library, and hashtag suggestion tool, Later is a comprehensive social media planning tool that won’t break the bank. 

While Sprout Social offers similar features, it can be costly for small businesses, with plans starting at $249 (around £199) per month. However, Sprout Social does have more integration options, including LinkedIn and YouTube, making it a better fit for businesses with a presence on these platforms.  

And while Planable provides a more collaborative and comprehensive social media planning tool, Later’s Instagram-specific features make it the perfect choice for businesses looking to up their Instagram game.  

So, if you’re ready to streamline your social media planning process and take your Instagram presence to the next level, give Later a try. 

Sprout Social  

If you’re looking for a comprehensive social media planning tool, Sprout Social could be the one you’ve been searching for. 

This software allows businesses to manage and schedule their social media content across multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. With features like a content calendar, social media inbox, and social listening tool, Sprout Social provides everything you need to stay on top of your social media game. 

What sets Sprout Social apart is its focus on social media analytics. With detailed insights into social media performance and audience engagement, Sprout Social provides businesses with the data they need to make informed decisions about their social media strategy.  

However, this level of sophistication comes at a cost, with monthly plans starting at $249 (around £199) per month, which may be a drawback for small businesses. 

While Later offers a more affordable option for businesses looking to manage their Instagram presence, Sprout Social offers integration with a broader range of platforms and a more extensive suite of features, making it a better option for businesses with a more significant social media presence.  

And compared to Planable, Sprout Social offers a more comprehensive social media management tool with a focus on analytics and reporting. Does Sprout Social sound like the ideal tool for you? 

How To Know Which Social Media Scheduling Tool to Use 

Choosing the right social media scheduling tool is crucial and should align with your availability, business goals, and budget.   

Consider the most important features to you, such as team management, scheduling capabilities, and analytics.   

You should also choose a tool that fits your budget and provides the features you need to achieve your business goals. By selecting the right tool, you can streamline your social media management and achieve success on your social media platforms.  

Social Media Scheduling Tool Roundup  

So, we’ve gone over a lot right now and we know it can be overwhelming so here is a more digestible table going over the key differences between the top 3 social media scheduling tools.  

Feature  Planable Sprout Social Later 
Social Media Platforms Supported Facebook, Twitter, LinkedIn, Instagram Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube Instagram, Facebook, Twitter, Pinterest 
Content Calendar Yes Yes Yes 
Social Listening No Yes No 
Analytics Basic Advanced Basic  
Collaboration Yes Yes Yes 
Approval Workflow Yes Yes Yes 
Hashtag Recommendations Yes Yes Yes 
Bulk Scheduling Yes Yes Yes 
User Permissions Yes Yes Yes 
Customer Support Email, Live Chat Email, Phone, Live Chat Email, Live Chat 
A table showing the differences between Planable, Sprout Social and Later with their set list of features.

Take Your Social Media Stress Away with CREATIVE in TiME 

While there are social media scheduling tools out there that can make your life much easier, our marketing agency can make it a whole lot easier. Yes, with scheduling tools, the act of actually getting your posts out consistently becomes more manageable, but formulating a social media marketing plan, creating the graphics, sourcing the written imagery, writing the captions, finding the hashtags…it’s a lot of work. But it doesn’t have to be.   

CREATIVE in TIME is a creative digital marketing agency that has been developing effective social media marketing campaigns for years with a proven track record of boosting engagements and driving traffic to company websites using social media platforms.   

As a full-service marketing agency, we don’t just specialise in social media marketing; we do it all! From Search Engine Optimisation and Content Marketing to Pay-Per-Click (PPC) and Website Development, CREATIVE in TIME have the knowledge and expertise to streamline and up-level your business’s overall marketing strategy. 

Get in touch today, and we can get started on making the best out of your business’s digital presence.   

Is Social Media Marketing Important? 

Is Social Media Marketing Important? 

Be it business profiles or personal accounts which are being used to support your business, social media marketing is important for all businesses

It can help you build up your brand and generate leads, but there are some things that you need to keep in mind before diving into this enterprise.  

One drawback of social media marketing is that it can be very time-consuming. It’s not right for every business—only those who know how to implement a successful campaign. 

Did you know that customers spend 20% to 40% more money on brands they’ve interacted with on social media? 

Is Social Media Marketing Really That Important? 

If you’re looking for a way to reach your target audience and help them discover your brand, social media marketing is a great option.  

By building an online presence on social networks like Facebook, LinkedIn and Instagram, you can increase brand awareness, boost sales and even build your brand’s reputation. 

Social media marketing also gives companies the opportunity to generate leads by offering something of value in exchange for contact information.  

This could be anything from free eBooks or webinars to access to exclusive deals or discounts on purchases made through the company’s website or app store listing. 

What Is Social Media Marketing? 

Social media marketing is a form of digital marketing that uses social networks and social media platforms to drive awareness, engagement and sales.  

Social media marketing has become an essential part of the overall marketing strategy for most businesses and organisations.  

Social media marketing works because people use it every day as a source of information about topics they like or are interested in learning more about.  

When you post content on social networking sites such as Facebook or Twitter that appeals to your target audience’s interests (and when it includes links back to your website), those users will (if you’re doing it right) find it interesting enough to comment on or share with others who might be interested too! 

Why Is Social Media Marketing Important? 

We may be biased, but social media marketing is important for a number of reasons. 

Let’s start with the first reason: connecting with customers.  

When you’re looking for someone to hire or buy from you, what do you want? The ability to answer questions quickly and accurately? A great deal on something your company sells? Someone who’s responsive when it comes down to resolving problems?  

Social media gives businesses an opportunity to do all of these things by keeping their customers informed about changes in products or services—or even by offering discounts or other incentives (like free shipping). 

Another reason that social media marketing is important is that it helps build brand awareness.  

It gives potential buyers an easy way to reach out and talk directly with companies they’re interested in buying from—and that means more sales opportunities! 

Did you know that it takes 6-8 marketing touchpoints to make a sale? 

This makes social media marketing more important than ever to ensure that your potential customers have multiple touch points with your business. 

How To Get Started with Social Media Marketing? 

These are just a few of the basics of social media marketing. You can do your own research to find out more about this topic, but if you want to get started right away and make sure your profile is complete and professional, here’s what you should do: 

  • Create a social media profile for yourself or your business. This might be on Facebook, Twitter, Instagram or another platform—it doesn’t matter which one so long as it’s relevant to your industry and audience.  
  • Make sure that all the information on your profile (name of the page/profile; contact information) is completely accurate and up to date; this way, people will know whom they’re interacting with when engaging with your profile. 
  • Include your company logo as your profile images to encourage brand awareness. 
  • Remember to include links back towards your website to provide easy access to potential customers. 

What Are the Benefits of Social Media Marketing? 

Social media marketing is a great way to increase traffic to your website and make it easy for people to find you online. It also allows you to connect with potential customers and grow your audience, which can be very beneficial in terms of growing sales. 

It helps companies promote their products or services, build relationships with customers and potential customers, create communities around their brands, drive direct traffic to their websites, get new leads and make more sales. 

One benefit is the ability to increase brand awareness.  

When people see your products or services advertised on social media platforms, they may become interested in what you have to offer. They could decide that they need what you’re offering themselves, or they might want their friends (or family) to know about it as well.  

Either way, this is an effective way for companies like yours to reach new audiences who may not otherwise be aware of what products exist. 

Social media marketing is one of the best ways to reach your target audience and build brand awareness.  

It’s also important to keep in mind that while social media marketing is a great way to get started with digital marketing, it doesn’t have to be your only strategy. You can still use traditional forms of advertising and promotion as well! 

If you would like to broaden your digital marketing horizons, then we would suggest using SEO (search engine optimisation). If you would like to find out more about SEO, then click here. 

Get in touch with CREATIVE in TiME to find out how we can help you with social media marketing. 

Strategies for Social Media Marketing in 2023 

Strategies for Social Media Marketing in 2023 

Are you looking to up your social media marketing game in 2023? We think you should and now is the perfect time to get started with a new social media strategy. 

In 2023, social media marketing is more important than ever and giving your business a stellar online presence could give you an edge on your competition. 

A social media strategy for your marketing allows you to focus on what IS working and cut out what is NOT working. If you have a social media strategy already then click here to learn how to up your social media game! 

More goes into creating a social media strategy than just making an Instagram account and posting pictures of your product but what else does it need… 

What Are Your Goals? 

Before you create a social media strategy, you need to decide what your goals are going to be. You cannot form an effective social media strategy without targets to achieve. Below is a list of example goals to get you thinking, you may choose one of these or decide on your own. 

Example Goals: 

  • Increase brand awareness – Do you want your name out there? Do you want people to know your brand?  
  • Grow your audience – Do you want more followers? Bringing in new followers means that you are introducing your brand to people who haven’t heard of your brand before. 
  • Generate sales and leads – People don’t purchase your products by accident, they need encouragement and a reason to. Are you showing off your product catalogue? Showing customers new products and promotions? Running new deals?  
  • Boost engagement – Do you want followers to interact more on your social media? 
  • Increase traffic to your site – Do you want more people visiting your site from social media? 

Whatever goal you pick, make sure it is realistic for your brand and size. If you have a small business, then it is unlikely to expect to gain thousands of likes if you are currently only getting 10. Set manageable targets that you can reach, once you have reached them, set new targets and so on. 

Who is Your Social Media For? 

Once you know what your goals are, you need to find out WHO your target audience is and WHO your social media strategy should be for. 

Your target audience can determine which social media platforms you should use, what content you should put out and even what time you should post! 

Looking at your current social media can be a good start, who is currently following you? Who is engaging with your content?  

Many forms of social media have their own insights/analytics section for businesses which can show you your current demographics. 

Let me ask you this, do you monitor your metrics? Do you know if/when/how you are being interacted with? Check out our breakdown of important metrics to watch: 

  • Clicks: This is exactly how it sounds; it is the number of clicks you get on your content or account. 
  • Engagement: This is the number of social interactions divided by the number of impressions. This is how willing people are to interact with your content. 
  • Reach: Your reach is the number of unique users who see your post and how much of your content is actually reaching your users’ feeds. 

What Platform Should I Be Using? 

With the number of social media platforms, it is vital to understand that each social media platform attracts different audiences. Once you know who your target audience is, you need to find out where you should focus your efforts. 

Social media is not one size fits all!  

We have curated demographics for the most used social media platforms so that you don’t have to! It is always imperative to do your own research, but this should guide you in the right direction. 

  • Facebook: 52% of Facebook users are female whilst 48% are male. The largest demographic is between 25 and 34 years old with 11.2 million users in the UK.  
  • Instagram: The largest demographic on Instagram is 25-24 with 30.8% of users and then 18-24 with 23.1%. In 2021, 57.42% of women and 42.68% of men reported using Instagram. 
  • Pinterest: As of January 2021, 75.2% of Pinterest audiences in the UK were female and 19% were male. The main age group using Pinterest is 18-24 with 55%! Pinterest currently has 16.7 million active users in the UK. 
  • LinkedIn: As of 2021, LinkedIn had 33 million users in the UK. 57.2% were between 25-34 years old. 57% of users are male and 43% are female. 
  • YouTube: More than 35.6 million people in the UK use YouTube! 46% of users are female and 54% are male. The main demographic is 25-44 years old. 
  • TikTok: TikTok had over 3.7 million users in the UK in 2021 and the number is climbing. The main demographic of users are between 18-24 which is 26% of all users. In 2020, 65% of users were female and 35% were male. 
  • Twitter: In 2020, 58.5% of users were male and 41.5% were female. The largest demographic group of users is 18-29 which is 37%. The next largest group is 30-49 at 25%.  

Create your Content 

Now, to top it all off, you need to create your social media content! 

Once you have discovered your target audience, the social media platforms you’ll use and which goals you are trying to achieve, it is time to create your own unique content

When creating your own unique content, you should try to stick to a theme. This is something that all well-loved brands do. It means that when you see a post from that brand, it feels like theirs

This could mean sticking to a colour palette, tone of voice, writing style or even using the same fonts in all your images. If you have a website, keep your branding cohesive across all your content. This increases brand consistency and avoids any confusion. 

When building your brand presence on social media, one of our top tips is to respond to followers on social media ASAP. This is especially important for negative comments or questions. Doing this shows that you care about your customers and their experiences.  

Show off your human side! People like people, simple. Show the people behind the business and do not make every single social media post focused on sales. Post behind the scenes images, employee birthdays, the office dog, work get togethers!  

If you need more information about the do’s and don’ts of building an online presence, then click here to read our Social Media Do’s and Don’ts. 

One of the main forms of content which you may consider creating is video content, if you are wondering whether it is worthwhile…well we have a whole section below on it so what does that tell you? 

Video Content  

Don’t underestimate the impact of video! Did you know that 54% of marketers say that video is the most valuable form of content for reaching your social goals? 

Whether this is on YouTube as full videos, stories on Instagram or clips on TikTok, video is the future of social media marketing, and you should definitely include it in your social media strategy if possible. 

One great use of video content is to put faces to the business and show that your values and ethics are worth engaging with. Similarly, to other content, showing your personality and employees can help customers feel welcome and comfortable interacting. It is easier to interact with a person than a faceless brand. 

Is your Social Media Marketing Strategy sorted out for 2023? 

As this guide shows, starting up your social media presence well is more than just posting out content for the sake of it on all social media platforms. Quality over quantity is key here. 

That said, this doesn’t mean that your social media must be a chore. Your social media should serve you however, it can be a long process, if you are strapped for time and want someone else to handle your social media for you then get in touch now! 

See how CREATIVE in TiME can build you an effective and goal-driven social media strategy now through a free SEO and social media audit.

Social Media Do’s and Don’ts

Social Media Do’s and Don’ts

Social media has come to the forefront of most business’ marketing strategies, but does that mean that everyone knows how to use it? Spoiler alert…it doesn’t!! 

As a business owner you obviously want to cash in on this gold mine, but if you don’t know how to do it properly you can do more harm than good! 

Did you know that 54% of internet users use social media to research products? 

Well, you want to make the most of that, right? To make the most of social media you need to draw in new customers and ensure that your current customers stay interested.  

Providing the right content to engage both old and new customers is vital to growing your social media presence. 

Here are a few simple dos and don’ts for you to follow to get you started with your social media marketing.  

The DOs of social media  

DO Use the Right Platforms for Your Business, Not All of Them 

Don’t get on every social media site ‘just cuz’, you don’t need to be active on every single platform.  

Look at your business, your products, and your intended customers to find out which platforms are right for you, and more importantly which are right for them. 

You don’t want to be wasting your valuable time on the wrong social media, do you? 

DO Post Regularly AND Create a Posting Schedule 

WARNING! This may BLOW your mind! Did you know that you can schedule your social media posts?! 

Long gone are the days of painstakingly posting every day manually, using a scheduling tool enables you to schedule posts weeks in advance! This may be a revelation to business owners trying to do it all. 

Managing and creating a schedule for posting will benefit both you as the business owner running a social media page AND for your followers who want consistency, but not an overload of content. 

DO engage with others AND encourage engagement 

Engagement is a two-way street, businesses should be making efforts to engage with followers and other companies whenever the opportunity arises.  

Engaging on your socials demonstrates involvement and personability in the social media community. But remember…MAKE IT EASY FOR PEOPLE TO ENGAGE WITH YOUR CONTENT!  

Put up some polls or fun quizzes on your Instagram stories or Twitter. This is also beneficial for gaining feedback from your followers. Or throw a social media giveaway contest for those who post the best photo using your product!  

As a bonus, this can help your customers to feel valued and recognised…everyone likes to feel important, don’t they? 

DO Use Video Whenever Possible 

In a recent Instagram LIVE‘, Head of Instagram Adam Mosseri shared that video is “driving an immense amount of growth online for all major platforms” and stated that video will be a key focus area for Instagram over the coming months. 

The key takeaway from this is that if you want to grow online, YOU NEED TO START POSTING VIDEO CONTENT.  

The same goes for other social media platforms. What do you see as soon as you log in to any social media platform? We’ll guess that it’s a video. This is because video content typically performs BEST with most algorithms, based on the fact it captures a viewer’s attention for longer.  

Videos are growing in popularity across all channels, and it’s a fact that they get more exposure and engagement than other forms of content. We suggest that you use video wherever possible. 

DO keep your branding consistent 

Make sure you maintain brand consistency across all your social media channels, including logos, names and colours, to ensure your customers always know it’s you no matter where they are.  

DO analyse and track activity 

Social media analytics will help identify the posts that generate the most interactions. By studying posts, you can optimise your content, try to emulate the results, or even adjust them to improve the results. Cool right?! 

There are multiple tools that can be used by your business to monitor your activity, but you can also use the built-in analytics tools on the individual platforms.  

So now, here are some of the main areas to avoid… 

The DONT’s of Social Media 

DON’T fall for trolls 

It’s easy to fall victim to rude or patronizing comments, but it is not worth jeopardising your business’s reputation. Keep your personal and business thoughts and ideas separate.  

Treat a social media user as you would an upset customer in your business, give them excellent customer service and offer ways to resolve their issues. 

Click here to learn about how our own Andrea Warner deals with trolls and negative comments. 

DON’T forget to do a spelling and grammar check 

When promoting your business online, brand perception is everything. You don’t want a customer’s first impression of your business to be tainted because of improper grammar and spelling.  

To avoid this, re-read and edit your posts before you send them out. Even better, get a trusted colleague to proof-read posts, two sets of eyes are better than one!  

If you are still on the fence about something, there are many different free online grammar and spelling checks like Grammarly for you to use to fine-tune those posts. 

DON’T overdo it 

Posting too often on your business social profiles can be just as harmful as not posting often enough.  

According to research by Sprout Social, 46% of social media users will unfollow a brand for posting too many promotional messages on their profiles, which means you need to restrict your output or risk losing customers (by promotional we mean selling yourself rather than just creating engaging content for your target customer). 

Some of the best posts from companies are informative and fun rather than promoting a product, everyone has oodles of personality…use it for good! 

DON’T get hung up on numbers   

And finally, you should never get too fixated on numbers when it comes to your business social media profiles.  

Business owners tend to lose sleep over not having as many Facebook fans or Twitter followers as they’d like but, while these metrics are certainly important, they’re not the be-all and end-all.  

This is where quality over quantity really comes into play. You could have 10,000 followers, but if half are spam accounts, then your messages will be falling on deaf ears.  

Often the real value is found in the amount of engagement you’re receiving, and the type of people you’re receiving it from. These are the things that can make you the real money, so pay more attention to these instead. 

Want to up your social media game but aren’t sure where to start?  

We can help with that. Book a discovery call now with CREATIVE in TiME, let our marketing agency help your business.