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The Ultimate Guide to SEO Link Building

The Ultimate Guide to SEO Link Building

by | May 5, 2023 | Digital Marketing, SEO

Are you looking to improve your website’s ranking on search engines like Google? If so, then you need to know about SEO link building. It’s a critical component of digital marketing that can help you increase your online visibility and attract more traffic to your website. But what is SEO link building, and how does it work?  

In this comprehensive guide, we’ll dive into the importance of link building, discuss effective strategies, and reveal how to boost your website’s rankings. Ready to get started? Let’s dive in! 

What is SEO Link Building? 

Link building is an essential part of SEO. It’s how you can tell Google that your site is relevant and trustworthy, which will help it rank higher in search results.  

Links act as votes of confidence from other websites, telling Google that your content is high quality and valuable enough to link back to it. They also give you more opportunities for people to learn about your site, which means higher traffic and more leads for your business! 

SEO link building refers to acquiring hyperlinks from other websites to your own. These links act as a vote of confidence from other websites, indicating to Google that your website is a trustworthy and authoritative source of information. As a result, your website’s ranking in search engine results pages can improve.   

But not all links are created equal. Google places a lot of emphasis on the quality of links. Therefore, acquiring high-quality links from reputable sources is essential to improve your website’s ranking. Some common link-building strategies include guest posting, broken link building, resource link building, and the skyscraper technique.  

Effective SEO Link Building Strategies: A Closer Look   

There are many different methods of link building from making sure your business is on the relevant directories to posting on other websites (with a link back of course) that are in the same industry. To help you succeed in your link-building efforts, let’s explore some common and proven strategies: 

1. Guest Posting For Link Building 

Guest posting is a marketing strategy where you write an article or blog post and submit it to another website for publication. The idea here is to get your content in front of a new audience and also to get a link back to your own website. This link is known as a backlink, and it’s essential for search engine optimization (SEO).  

When you write a guest post for a high-quality website, you’re getting your content in front of a new audience and also a valuable backlink to your website. Backlinks are important because they signal to search engines like Google that your website is a credible and authoritative source of information. The more high-quality backlinks you have, the more likely it is that your website will rank higher in search engine results pages (SERPs).  

So, guest posting is a great way to boost your website’s SEO and increase your organic search traffic. By writing for a website with good authority and including a link to your own site, you’re signalling to search engines that your website is also of high quality. This can improve your website’s visibility and ultimately drive more traffic to your site.   

2. Broken Link Building  

Broken link building is another SEO strategy that involves finding broken links on other websites and replacing them with links to your own website.  

When a link on a website leads to a 404-error page (a page that doesn’t exist), it negatively impacts the user experience and the website’s SEO. By finding these broken links and offering a replacement link to your own website instead, you’re helping to improve the quality of the website and also get a backlink in the process.  

While broken link-building may not be as effective as other link-building strategies like guest posting or resource link building, search engines still consider it a natural linking behaviour. When someone finds a broken link and replaces it with a new link, it’s seen as a positive action that improves the overall user experience of the internet. This means that even though broken link building may have less impact on rankings than other strategies, it’s still a valuable tool in your SEO toolkit.  

Broken link building involves finding broken links on other websites and replacing them with links to your own website. This can improve the website’s quality and give you a valuable backlink. While it may not be as effective as other link-building strategies, it’s still a natural linking behaviour that can positively impact your SEO.  

3. Resource Link Building  

Resource link building is a powerful SEO strategy that involves creating valuable resources such as guides or tools that are related to topics people are searching for frequently. These resources can be blog posts, infographics, videos, or any other type of content that provides value to the user.  

The idea behind resource link building is that when you create high-quality resources, people naturally want to link back to and share them with others. This can help increase your website’s visibility, drive traffic to your site, and improve your search engine rankings.  

To implement this strategy, you’ll want to create resources that are relevant to your target audience and that provide real value. For example, if you’re a business consultant, you might create a guide on how to start your own business. Once you’ve created your resource, you can share it via email blasts or social media posts so that people can easily find it whenever they need help with something specific.  

When other websites link back to your resource, it’s a strong signal to search engines that your website is a credible and authoritative source of information. This can help improve your search engine rankings, drive more traffic to your site, and ultimately help you grow your business.  

Resource link building involves creating valuable resources that are relevant to your target audience and then sharing them via email blasts or social media posts. When other websites link back to your resources, it can help improve your website’s visibility and search engine rankings. This powerful SEO strategy can help you grow your business and establish yourself as an authority in your industry.  

Note of Caution For Resource Link Building

Always approach link-building with care, as Google has strict guidelines regarding manipulative link-building practices. Websites that engage in such practices risk penalties or bans from search engine results pages. 

Boost Your Backlinks with CREATIVE in Time 

SEO link building is a vital component of digital marketing that can help you improve your online visibility and attract more traffic to your website. Acquiring high-quality links from authoritative websites can demonstrate your relevance and authority in your niche.   

Here at CREATIVE in Time, we are experts in everything SEO, including increasing the number of backlinks to your website. By signing up for our FREE SEO audit, we can have a clearer image of your current SEO standing and develop a bespoke backlink strategy to establish your website as an authority within your niche.  

Improve your website’s SEO with a FREE audit! Don’t miss this opportunity to boost your online presence. Get your free audit now! 

A Beginners Guide on Call to Actions in Marketing 

A Beginners Guide on Call to Actions in Marketing 

by | Apr 4, 2023 | Digital Marketing

What’s the point in spending days on a great marketing strategy if your customers struggle to get through to your or reach you?

Whether buying your product, booking a service or contacting your business, your customers should be able to do this easily. An overcomplicated user experience does not work for anyone!

A call to action could be your saving grace!

What is a Call to Action?

A call to action, or a CTA, is a way to guide your audience to where they need to go to generate a new lead. It’s like you giving your user direction, or a map to follow on their journey in converting.

It is a commonly used term in marketing, so this isn’t the last you’ll hear of them, and it is vital that you understand why they are so important!

See the coloured button saying, ‘Book A Discovery Call’? That’s an example of a call to action! The text before tells you what you need – to be found on Google – and how to get that by booking a discovery call with CREATIVE in TiME.

A call to action could lead the user to:

  • Click on your website 
  • Subscribe to a newsletter 
  • Buy directly from your store 
  • Get in touch with you via phone, email or contact form  
  • Follow your social channels  

Why Do You Need a Call to Action?

Call to action links and buttons act as digital signposts for your users. Using the map analogy again, when you’re travelling you will know your desired destination, but you will still need a map or guidance to get from Point A to Point B.

A call to action is exactly that – it explicitly shows the user where they need to go from here. They’ve landed on your site or ad, so where do you want them to go next?

If it is too difficult to navigate, they may end up leaving your website all together!

CTA A/B Testing

A call to action (CTA) is the perfect opportunity for A/B testing!

CTA A/B testing is when you run two options in conjunction with one another. You then compare the data from test A and test B to know which direction to take based on the performance.

Call to actions offer a prime opportunity to test which one is more effective at the same time. Why waste time later when you could save it right now?

The words and appearance of your content have a direct impact on your conversion rate.

For example, some people will not connect with the term “free trial” or “subscribe” but will resonate better with “learn more” or “try our product today”. Same end goal, different approach.

This is because the trial and subscribe angle can show commitment and your audience might not be ready to commit yet. But, some users, love freebies and will jump on the word “free trial”.

It all depends on your specific target audience!

Understanding Call to Actions (CTA)

Call to Actions on Your Website

Call to actions on your website help to build internal links to your other pages.

By using call to actions as a form of link building, you can direct your user to where they need to go in order to buy, sign up or call your business.

For a website, it is best practice to have your call to actions spread out throughout the content.

There is usually a call to action in line with the header on eCommerce sites since the user typically already knows what they want when they land on the page.

Call to Actions on Paid Ads

Call to actions on paid ads usually link to the company website when it comes to paid search engine ads. Even on paid social ads, this is the most common link you see.

With search engine ads, you can often be limited in your character count, and when each one counts, you need to make sure that people know where they are going from here and what they are going to get out of it.

Your CTA is important but so is the lead up to it – the selling points before the user clicks on your link.

Having a call to action saying: “Get in Touch”, for example, is effective but your user needs to know exactly why. Why should they contact you? What do they get out of it? Why choose you over your competitors? Making sure your user understands the value of clicking on your CTA is vital to boost its performance.

Call to Actions on Social Media

Depending on the platform, call to actions on social media vary. They serve the same purpose in driving your users to your intended destination.

On Instagram, the most common one is to visit a link in the profile’s bio since links are not clickable on individual posts. But if your goal is to attract new followers, Instagram provides you with a CTA. When you go on your explore page, a follow button appears on the right-hand side of posts.

So, your job is easy, just creating enticing graphics and write engaging content! That’s not actually easy at all. Check out our blog on social media strategies here or get in touch with CREATIVE in TiME for a bespoke social media strategy, after all, CTAs are important across your whole marketing strategy.

On LinkedIn, we have found that links work best when they are at the end of the post. With LinkedIn, we find that we spend as much time on our above the fold content (the bit you see before clicking ‘see more’) as we do with the rest of our content. It must be enticing otherwise they’d never see the link!

Effective Call to Action Examples

For a call to action to work, it should be obvious in where to go next as well as being in line with your overall marketing message.

Personalised Call to Actions

Did you know that personalised call to actions perform 202% better than basic CTAs?

That’s because personalisation is always a hit! We all know that marketing isn’t personal and that marketers are targeting large groups rather than a select group of individuals. But it doesn’t have to feel that way.

In emails for example, you can have it swap out the name to the addressee – as long as their name is in the email contact information. Are you more likely to click on a more personalised call to action?

Subscribe

Users subscribe to newsletters or social channels mostly to gain information. If you are an expert in your industry, you can send out the educational pieces your users are looking for directly to them ensuring you are always at the forefront of their mind.

Not everyone in your audience will want to subscribe to a newsletter or service however, so understanding your audience needs is imperative to make sure you are reaching out in the best way.

Learn More

You will have enticed them in the copy before this with a hook that draws them in. When your audience sees that they can learn more about this, they will want to click onto your site.

It can also create a good flow through your website to bring users on an experience leading them to your goal.

Weak Call to Action Examples

Click Here

Whilst this could be attached to other text, it doesn’t tell your audience directly what they are clicking for. Are they being sent to a website? Social channel? A sign-up form? They simply don’t know.

Examples above such as ‘Subscribe’ inform your audience what they are clicking for in a more direct approach.

Do You Want to Know More?

Call to actions like these aren’t clear on where your audience should go next. Good call to action’s need to give clear instructions to the audience on their next point of action.

Try Our Free Trial

Most of the time, discounts jump out to users – especially when they are free. But that isn’t always the case. Actually, it can deter other users from converting because some free trials require you to register your bank details. You don’t want to know how often people sign up for free trials, forget, and get charged!

Where To Place Call to Actions?

Well that entirely depends on your channel!

It is proven that call to action buttons placed towards the end of your content or right at the top outperform other CTAs. But when it comes to website copy, having them spread out all over the page (not too many though!) provides a better experience for the user.

They don’t have to scroll all the way to the top or the bottom, they can click the CTA button in the exact moment they are ready to convert.

How CREATIVE in TiME Use Effective Call to Actions

CREATIVE in TiME work in all areas of content marketing, meaning we use call to actions on a daily basis. How many can you spot on our homepage?

With our years of experience, we have trialled new innovative ways to incorporate call to actions in all our channels. We know what has a history of working and have never worked for us.

Get in touch with CREATIVE in TiME today for all your content needs! All content needs a CTA, after all!

Why is Your Google Business Profile Important?

Why is Your Google Business Profile Important?

by | Mar 3, 2023 | Digital Marketing, SEO

Ever wondered how to get your business to the top of a Google search?  

Your Google Business Profile could be the key you need to open the door for new business opportunities. Google Business Profile, previously Google My Business, is an excellent SEO tool at your disposal, especially when it comes to local SEO.  

Local SEO explained 

It’s all about targeting the customers who are local to you – the ones who are within a short drive away from where you run your business. This is especially important for those with a store front. When your customers are looking for a local business who can solve their particular problem, you need to be the first name they see both on your organic search and through Google Maps. Local SEO includes optimising your Google Business Profile as well as other tricks of the trade. To find out more on how local SEO can boost your business, check out what CREATIVE in TiME can do to boost your organic rankings. 

What exactly is a Google Business Profile? 

You might be familiar with Google My Business (GMB) since the name change only happened about a year ago. But it’s the same system with even more benefits than ever for your business!  

When you search for a company on a search engine, have you noticed on the right-hand side a profile looking something like this?  

THIS is a Google Business Profile, and it can do wonders for your business! 

Google Business Profile allow you to list your business and its location on Google Maps and local search results. This helps to attract customers within the local vicinity of your place of operations.  

So why is a Google Business Profile Important? 

The short answer: it brings in leads to your business. But there’s a lot more to it than that.  

With this profile, you can clearly display important information about your organisation that your customer’s/clients are searching for. This could be anything from opening times and your website to your address and reviews by previous customers. 90% of people read reviews before converting so by having reviews appear right at the top of Google, it gives your business a higher chance of obtaining a new customer.  

When you are looking for a business on Google, how often do you go to the contact page to call them up? More often than not, users head straight to the Google Business Profile and get essential contact information from there with 94% of calls coming from the Google Business Profile alone! If you let CREATIVE in TiME work their magic on your profile, you can work your magic from there and upsell your clients on a daily basis! 

Creating a Google Business Profile 

At CREATIVE in TiME, we offer everything from uploading your businesses information to optimisation and responding to your customer’s reviews. Contact us today to get started on your Google Business Profile 

Creating a Google Business Profile is entirely free. But to optimise to and utilise in its best capacity, you need to know what the tips and tricks that Google’s robots are looking for. That’s why we are here. CREATIVE in TiME use their expertise to give your Google Business Profile a high success rate.  

5 Ways to Optimise your Google Business Profile 

1. Make sure all your information is correct.  

This might be stating the obvious, but you might be surprised how many businesses forget to update their Google Business Profile when they move locations. By providing the correct information, not only does it mean you’ll get leads sent to the right place, but you’ll also provide a good user experience for your customers, resulting in positive reviews. 

2. Add in high-quality photos  

You wouldn’t buy something without seeing the product yourself first, would you? The same goes with users when Googling for your company. When a restaurant has high quality images of their food, it can entice customers to place a booking. When you showcase behind the scenes images from your business, it shows the positive and friendly experience they will have whilst with you. A high-quality image of your company logo is also a must! 

3. Don’t forget to add video 

Online Videos Have an Audience Reach of 92% Worldwide. By adding a video to your Google Business Profile, your target audience can get a real feel for what you have to offer and the people behind the business. Ever since TikTok took the world by storm, your audience has been consuming more video content than ever before. After all, a video can say exactly what you need to say in under a minute. 

4. Write a compelling description  

Your description should help sell your business to potential customers. It needs to include your unique selling point (USP) – what makes you stand out from your competitors? Otherwise, how will they know to choose you? Your unique selling point is well unique; its what gets your customers to convert instead of looking at your competitors.  

5. Engage with your Google reviews 

Having customers leave reviews on your business sends a trust signal to potential new customers. But so does responding to the reviews you receive. By responding to positive reviews, it shows that you are engaging and building loyalty and trust with them. Alternatively, by replying to negative reviews with solutions for unhappy customers, it shows you are proactive to solve any issues. Every business has at least one negative review – it’s all about how you address them. Struggle with keeping professional? Leave it to us. 

How CREATIVE in TiME can help  

Setting up your Google Business Profile might appear easy enough at a first glance but optimising it the profile is the key to success. Creating these business profiles can be time-consuming and for a busy business owner such as yourself, this might not be your top priority. But that’s what we are here for! We discuss your goals, we set up and optimise your profile, and you get to watch the leads roll in! Contact CREATIVE in TiME today to get started. 

By opting to include more than just one of our services, you can reap the benefits from multiple directions, giving your business even more opportunities. Local SEO doesn’t just comprise of your Google Business Profile; it also includes localised keywords in your copy and building links with other businesses and organisations in your area. See our full list of services here. 

Why You Need Video Marketing in 2023

Why You Need Video Marketing in 2023

by | Jan 16, 2023 | Social Media

Last Updated: 13th March 2023

Ever wondered why people eagerly await the latest John Lewis advert right before Christmas? This is just one case of a successful video marketing strategy! 

Marketing is all about how you tell your story. Video marketing allows you to tell your story in a whole new way that engages and resonates with your audience. Videos not only grab your audience’s attention, but it holds onto it, lingering in the back of their mind until they convert.  

Did you know that 78% of marketers saw a direct increase in their business sales once implementing video marketing strategies? Who would want to miss out on that opportunity? 

In this article, you will find a comprehensive list of why CREATIVE in TiME think you need to implement video marketing in your marketing strategy in 2023. 

Rank Higher on Google   

Those who use video marketing in their strategy have noticed a significant improvement in their SEO rankings. By having SEO-optimised content and video marketing, you not only appeal to your audience but also to Google’s algorithm. YouTube video previews are a great example of how Google ranks video content for its users. 

YouTube itself allows you to add links to your website and blog in the description of your video whereas TikTok allows you to redirect viewers to your store or website when using paid advertisement on your video content. These backlinks can help to boost your SEO rankings through Off Page SEO.

Get Higher Engagement Rates 

Videos get far more views and engagement than still photo posts on your social platforms. In fact, social video generates 1200% more shares than written and image content together. But why? 

Video marketing has the power to engage your audience by using a variety of mediums including visual audio and text. Rather than relying just on one aspect, it combines multiple features into one format. It is a fully immersive experience which can capture your audience’s attention and retain it through to the conversion stage of your marketing funnel. 

User-generated video content is proven to have a direct impact on a brand’s success as they build trust that doesn’t directly come from the company.

Build Trusted Relationships 

A lot of users prefer to learn through video. So, let’s give them exactly that. 

One of the most effective ways to build a relationship with your audience is by using video marketing. Video marketing can help you build trust, which will make it easier for you to sell your products or services. It is much more personal as it provides the human element to your business – a key point in the selling process. With blog pieces such as these, you don’t get to meet the person behind the words but with video content, you can feel more connected to who you are talking to. 

Elevate Your Existing Marketing Channels 

You might have noticed that the public’s attention span is nothing like it used to be. Users switch off if something doesn’t strike them in the first few seconds. This just means that you have a few mere seconds to hook in your audience. Video content is able to do just that not only by being engaging but also by delivering information quickly and easily.  

By adding text or graphics at strategic points in your video, you’ll be able to draw attention where it matters most while keeping things interesting enough that people want to see more from you down the road. Video marketing also has great potential when it comes to other marketing strategies such as email marketing campaigns. It can help increase your click-through rate and decrease your unsubscribe rate by having a mix of content in forms that resonate with your audience more. The video element makes them stand out from other forms of promotion because they’re more personal.  

Video is one of the most powerful tools available at our disposal when it comes to reaching out to customers and potential customers. Why waste it? 

Create Highly Shareable Content 

Video content is highly shareable across any channel.  

Fully immersive video content allows your target audience to become fully engaged with your business. This leads to a higher chance of them actively connecting with your business and converting. Video allows you to stand out from the crowd and build your brand, especially on social media platforms. Social media is the perfect place for video marketing! It’s not just another form of online content but an entirely different way of communicating with people.   

A video on how to make the most out of your SEO and digital marketing for your business with Andrea Warner, co-founder of CREATIVE in TiME.

With the rise of TikTok, it’s easier than ever to create video content. All you need is a high-quality smartphone and some creativity. Video is a great way to get your message across in a compelling way as well as to help to increase brand awareness.  

By using video marketing on your social media platforms, you have created content that your target audience wants to share with others, helping to expand your reach even further. 

Repurpose Your Existing Content 

According to a survey conducted by ReferralRock, 94% of surveyed marketers repurpose their content, are you one of them? 

Say you have a blog post or a client testimonial in your case study, have you ever considered turning that into video content? You will be using the same informational content however by having it presented in video format, you can share this information across social channels and present it in a more digestible way for your audience.  

There will be members of your target audience who won’t necessarily have the time to read through your whole case study or blog but by having it shortened into a minute-long video, they will be able to consume this content in a way that works best for their needs. 

This also allows you to create one video that can be used across multiple channels, meaning businesses don’t just need to focus on one platform. A longer and informative YouTube video can be broken up into a shorter clip with a key moment that will drive your users to the YouTube video. Shorter videos can be repurposed and distributed across TikTok, Instagram Reels and YouTube Short for maximum coverage. 

Getting the Most Out of Video Marketing  

Hopping On Current Trends   

Creating short yet engaging videos on your social channels can be an effective way to hop on trends in a cost-effective manner. When it comes to TikTok, trending filters and sounds can change within a matter of days, so it is vital to hop on this trend in a way that benefits your business as soon as possible. These same trending sounds and filters are also often seen repurposed on Instagram reels. 

Evergreen Content

Evergreen content is content that can be consumed at any point in time, and it would still be relevant to the user. Instagram reels are an excellent home for evergreen content as they can be used for informative content. This will help keep your engagement up for a longer time period over trending topical content.  

The Right Social Channels

TikTok  

TikTok videos are trendy and short. They are often best for B2C businesses and to promote products such as clothing, home products etc. User-generated content thrives on this platform. 

LinkedIn 

Posting video content on LinkedIn is ideal for B2B businesses and is usually best for targeting companies over individuals. 

Instagram/Facebook 

Instagram videos are often best for B2C businesses with videos being uploaded in reels rather than on standard posts. Instagram and Facebook platforms can be linked and post the same content to both platforms. 

YouTube 

YouTube videos can be used by B2B and B2C businesses as the users on the platform vary. YouTube is known for long-form content which can often be informative.  

Twitter 

Video is not commonly used on Twitter but due to its short character limit for tweets, it can be an ideal way to show your message. Since video is not used much on this platform, it would be recommended to use the other platforms for your video content. 

So, Should You Use Video in Your Marketing Strategy?

 Absolutely!  

Video marketing is an extremely effective way to communicate with your audience and grow your brand. If you haven’t been using video marketing yet, why haven’t you? It is one of the most cost-effective marketing strategies out there. Once you have your engaging video content, you can repurpose it for any online and offline platform with the power of video editing. 

What are you waiting for? Get in touch today to find out how CREATIVE in TiME can elevate your marketing strategy with video marketing.  

Is Social Media Marketing Important? 

Is Social Media Marketing Important? 

by | Dec 1, 2022 | Digital Marketing, Social Media

Be it business profiles or personal accounts which are being used to support your business, social media marketing is important for all businesses. 

It can help you build up your brand and generate leads, but there are some things that you need to keep in mind before diving into this enterprise.  

One drawback of social media marketing is that it can be very time-consuming. It’s not right for every business—only those who know how to implement a successful campaign. 

Did you know that customers spend 20% to 40% more money on brands they’ve interacted with on social media? 

Is Social Media Marketing Really That Important? 

If you’re looking for a way to reach your target audience and help them discover your brand, social media marketing is a great option.  

By building an online presence on social networks like Facebook, LinkedIn and Instagram, you can increase brand awareness, boost sales and even build your brand’s reputation. 

Social media marketing also gives companies the opportunity to generate leads by offering something of value in exchange for contact information.  

This could be anything from free eBooks or webinars to access to exclusive deals or discounts on purchases made through the company’s website or app store listing. 

What Is Social Media Marketing? 

Social media marketing is a form of digital marketing that uses social networks and social media platforms to drive awareness, engagement and sales.  

Social media marketing has become an essential part of the overall marketing strategy for most businesses and organisations.  

Social media marketing works because people use it every day as a source of information about topics they like or are interested in learning more about.  

When you post content on social networking sites such as Facebook or Twitter that appeals to your target audience’s interests (and when it includes links back to your website), those users will (if you’re doing it right) find it interesting enough to comment on or share with others who might be interested too! 

Why Is Social Media Marketing Important? 

We may be biased, but social media marketing is important for a number of reasons. 

Let’s start with the first reason: connecting with customers.  

When you’re looking for someone to hire or buy from you, what do you want? The ability to answer questions quickly and accurately? A great deal on something your company sells? Someone who’s responsive when it comes down to resolving problems?  

Social media gives businesses an opportunity to do all of these things by keeping their customers informed about changes in products or services—or even by offering discounts or other incentives (like free shipping). 

Another reason that social media marketing is important is that it helps build brand awareness.  

It gives potential buyers an easy way to reach out and talk directly with companies they’re interested in buying from—and that means more sales opportunities! 

Did you know that it takes 6-8 marketing touchpoints to make a sale? 

This makes social media marketing more important than ever to ensure that your potential customers have multiple touch points with your business. 

How To Get Started with Social Media Marketing? 

These are just a few of the basics of social media marketing. You can do your own research to find out more about this topic, but if you want to get started right away and make sure your profile is complete and professional, here’s what you should do: 

  • Create a social media profile for yourself or your business. This might be on Facebook, Twitter, Instagram or another platform—it doesn’t matter which one so long as it’s relevant to your industry and audience.  
  • Make sure that all the information on your profile (name of the page/profile; contact information) is completely accurate and up to date; this way, people will know whom they’re interacting with when engaging with your profile. 
  • Include your company logo as your profile images to encourage brand awareness. 
  • Remember to include links back towards your website to provide easy access to potential customers. 

What Are the Benefits of Social Media Marketing? 

Social media marketing is a great way to increase traffic to your website and make it easy for people to find you online. It also allows you to connect with potential customers and grow your audience, which can be very beneficial in terms of growing sales. 

It helps companies promote their products or services, build relationships with customers and potential customers, create communities around their brands, drive direct traffic to their websites, get new leads and make more sales. 

One benefit is the ability to increase brand awareness.  

When people see your products or services advertised on social media platforms, they may become interested in what you have to offer. They could decide that they need what you’re offering themselves, or they might want their friends (or family) to know about it as well.  

Either way, this is an effective way for companies like yours to reach new audiences who may not otherwise be aware of what products exist. 

Social media marketing is one of the best ways to reach your target audience and build brand awareness.  

It’s also important to keep in mind that while social media marketing is a great way to get started with digital marketing, it doesn’t have to be your only strategy. You can still use traditional forms of advertising and promotion as well! 

If you would like to broaden your digital marketing horizons, then we would suggest using SEO (search engine optimisation). If you would like to find out more about SEO, then click here. 

Get in touch with CREATIVE in TiME to find out how we can help you with social media marketing. 

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