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What is SEO on WordPress? 

What is SEO on WordPress? 

by | Jan 14, 2022 | Digital Marketing

What even is WordPress?  

At its most basic, WordPress is the simplest and most popular way to create your own website.  

Did you know that WordPress contains over 43.0% of all the websites on the Internet? That means that more than one in four websites that you visit are probably powered by WordPress.  

What websites can WordPress create? 

WordPress is a free, open-source content management system (CMS) which allows the user to create: 

  • eCommerce shops 
  • Blogs 
  • Forums 
  • Social networks 
  • Business sites 
  • And pretty much anything else you can think of! 

What is SEO on WordPress? 

SEO stands for search engine optimisation; this is the way in which you can get your website found online. For those of you who are unfamiliar with the term “SEO”, I would recommend clicking here to read our Beginners Guide to SEO.  

WordPress is very SEO-friendly from the beginning, this is vital as when you are creating new pages, you want them to start ranking on Google from the get-go. A webpage is only useful if people are looking at it. 

Earlier we mentioned that WordPress is a content management system (CMS), Google has openly said that Google doesn’t consider CMS as a ranking factor however they do care about how accessible and useful your webpages are. WordPress just so happens to be the best CMS for facilitation of accessible and useful webpages.  

This is one reason why we favour WordPress! 

Why is WordPress the BEST for SEO? 

With the wide variety of CMS to use for your business (such as Shopify, Wix and Squarespace just to name a few) you may be wondering why WordPress is superior, let us explain. 

We believe that there are 3 important elements of WordPress that contribute to the overall SEO-friendliness. 

  • There is a diverse and high-quality range of SEO WordPress plugins available which improve the functionality of your website. 
  • WordPress has SEO friendly themes that can also aid in improving your SEO. 
  • Finally, the WordPress CMS itself is inherently user-friendly, functional and is a low cost for the features provided. 


WordPress SEO Basics

Before we get into the nitty-gritty details on HOW you can properly optimise your SEO on WordPress, there are a few basics that you need to make sure you have covered to be confident that you are working with a concrete build. 

  1. Choose a Reliable Hosting Provider: You NEED to make sure your website with a reliable hosting provider. To rank on search engines, fast, reliable web hosting is ESSENTIAL to the success of any SEO campaign. Google’s algorithm has consistently taken the user experience into account, so speedy websites are rewarded with improved Google rankings. 
  1. Install an SEO-friendly WordPress Theme: There are thousands of themes to choose from, but how do you know which are SEO-friendly? Many claim to be SEO-friendly but come with a vast array of scripts and plugins that you will not use, and that will slow your site’s performance down. Before installing a theme, run its demo through Google’s web.dev tool to get insights on potential performance and SEO issues. 
  1. Install a Free WordPress SEO Plugin: Before you begin to optimise your site, you need an SEO plugin. We recommend Yoast SEO. Install Yoast SEO in the admin panel and navigate to the ‘add new’ plugin page down the left-hand menu. Once it is installed, you need to activate the plugin. 
  1. Verify Your Site with Google Search Console & Submit Your XML Sitemap: THIS IS A MUST! Not done it before? Check out this article written by Google on how to verify your site here. Follow the verification steps listed and choose the ‘HTML tag’ method (the easiest method!). A sitemap tells Google which pages and files you think are important in your site, and also provides valuable information about these files so this is a MEGA important step!  

Tips for Optimising SEO on WordPress 

Once you have implemented the WordPress SEO basics, you are ready to get started optimising your site and working through the things that will make a real difference to how you rank. 

Here are our Top 7 ways you can optimise your content and pages:  

  • Carry Out Keyword Research: You can’t optimise your content/pages without doing any keyword research now, can we? This is an ESSENTIAL step to optimising your website.  
  • Set Custom URLs for Pages & Posts: Default URL’s can be lengthy and sometimes be cut off on SERPs. Re-write and shorten your URL’s.  
  • Use Optimised Page Headings: Don’t forget to use your H1, H2, & H3 headings! A page’s H1 heading is intended to give context on what your page is about to both users and search engines. 
  • Craft Unique Optimised Title Tags & Meta Descriptions: Meta descriptions can significantly increase the chance of someone clicking on your content in the search results. If you choose not to add an optimized and intriguing meta description, the search engine will typically add the first sentence of the page. Usually, that will not be enough to pique the interest of the person searching and they might not click.  
  • Use Internal Linking: Internal links help Google to understand the most important pages on your website. 
  • Add Alt Text to Images: The purpose of alt text is to improve accessibility by describing what an image is showing to visitors who do not have the ability to see them. However, it also helps search engine crawlers and so improves SEO. Don’t forget to do this!  

Want us to do it for you? 😏 SEO is what we love to do. Click here to book a discovery call now to see how we can help your business.   

Want to find out how to check your SEO ranking? Click here.

How to Check Your SEO Ranking

How to Check Your SEO Ranking

by | Jan 7, 2022 | Digital Marketing, SEO

You can, theoretically, rank for ANYTHING! If people are searching for it, you can rank for it (people can Google some out-of-the-box things). For example, have you ever Googled yourself? I’m sure we’ve all done it, but if you haven’t, I’d strongly recommend doing it after you read this just for a giggle.  

If you haven’t started optimising your SEO ranking and want to start, click here to learn HOW to optimise your SEO for your business. If you’re in the process of optimising your SEO, and you’re interested in finding out how to check your SEO ranking, read on! 

Search Engine Optimisation (SEO) is the way in which you can help customers to find your site through search engines such as Google. By improving and optimising your SEO you can drive more traffic to your website and therefore generate more sales. 

How to Check Where You Rank on Google  

How many have you done this? When you want to see where you rank on Google, you type your website into the search bar and then scroll and scroll, hoping your website pops up in the first few results.  

DON’T DO THIS.  

Do you know there are websites that do this for you? We’ll touch more on this in a second.  

Did you know that web pages rank and not websites? Each of your web pages has the potential to rank, this includes blogs and articles if you write them (which you should, click here to find out why!) 

What is a website’s ‘SEO Ranking Position’ on Google? 

Google ranking systems are designed to sort through hundreds of billions of webpages in their Search index to find the most relevant, useful results in a fraction of a second and present them in a way that helps you find what you’re looking for. 

In simple terms, to generate an ‘organic’ search result, Google matches every word or phrase you type in the search box to its index of web pages to find matches. What YOU want to do, is get your website to SHOW UP for your keywords and phrases. You do want to be found, right?! 

Google displays these matches as search results which are simply lists of web pages in order of relevance. So, the first organic result is the web page Google believes to be the most relevant to your search, and so on.  

The Problem with Searching for Your Keywords 

If you do show up on the first page of Google when you search your site, this may be wrong. When you sit down at your own computer or pull out your phone and search for yourself, you may not actually be seeing accurate results. Why is this? Well… 


This could be down to:  

  • Your Physical Location: When searching, Google takes the searcher’s location into account to tailor the search results to show businesses near them. 
  • Your Browsing History: To get you the most helpful results, Google prioritises sites you’ve visited before in your search results. It will show those sites higher in the search results in case you’re looking for them again. If you visit your site often, then it will automatically show higher. 

 
So, How Can You Truly See Your Accurate SEO Ranking?   

There are a variety of websites which can be used to check your website’s SEO ranking and your websites ranking for specific keywords. 

UberSuggest 

Our personal suggestion would be Ubersuggest.  

On Ubersuggest, you can add your business website as a ‘project’ which allows you to see a variety of statistics about your website such as backlinks, SEO issues, and site speed.  

When using Ubersuggest to view your ranking, you should add the keywords that you are trying to rank for so that you can track where your site ranks on Google and when any changes occur such as moving up or down in the rankings. 

Top Tip: Set up a project on UberSuggest and see what keywords you rank for higher and lower over time. If you see your keyword falling in ranking, start posting more content or update your current pages with this keyword. You won’t regret it!  

Google Lighthouse  

Another great tool for checking out mobile speed and SEO is Google Lighthouse. No, we don’t mean those blinding lights that guide boats! 

Lighthouse is a page experience tool built by Google. The tool executes five audits for accessibility, performance, SEO, Progressive Web Apps and an extended list of best practices.  

Powered by the new Core Web Vitals, these audits together give you an excellent overview of the quality and performance of your mobile website as well as your desktop site, or web app. 

We find that Lighthouse is the BEST for checking out site speed. In 2022, site speed is super important to Google, and a lot of websites still don’t have mobile-optimised experiences.  

Top Tip: Take a look on Lighthouse (you can find it by right clicking on your site and inspecting element) and see what you can do to make your speed better. For example, do your images take too long to load? Don’t forget, this will need to be on the Google Chrome Browser and not Safari!  

Take it from your personal experience, would you stick on a website that is struggling to load? Or would you bounce out and find a faster one? Site speed for the win! 

Google Search Console 

Another one we swear by is Google Search Console. Through Google Search Console, you can crawl your website, see what people are searching for when they click on your website, check out which keywords get you the most traffic and clicks and so much more.  

Google Search Console is a FREE tool and it’s amazing. Every website SHOULD have it set up already, but if you don’t, click here.  

Once you have Search Console set up, navigate to the “Performance” tab on the left.  Then click the colourful buttons at the top to turn on Total Clicks, Total Impressions, Average Click-Through-Rate, and Average Position. 

Top Tip: Google Search Console is also used for submitting sitemaps. If you haven’t submitted your sitemap to Google yet, then you need to do it. NOW. For SEO, having a sitemap is critical to having your important pages indexed, demonstrating which pages are valuable, and having them indexed regularly to make sure only your most-up-to-date content is appearing in search results. 

Why should you check your SEO ranking? 

You should check your SEO ranking regularly to see where your website is ranking on Google and which keywords you are ranking for. 

If you do not keep up to date with the standard of your website, then you will not be able to improve. Find out what keywords you want to be found for and find which ones you are not currently ranking for; Use this information to include these keywords in your future website improvements and content. 

Top Tip: Blogs are a great way to be found for keywords. You do not want your website to become cluttered and disorganised due to too many keywords, blogs are a great way to be found online and for people to visit your website. 

If you have started optimising your SEO already, brilliant! If you haven’t started, first of all why? Secondly, click here to learn HOW to optimise your SEO for your business.  

If you want to check out your SEO ranking and optimise it for your business but don’t know how, then just get in touch! Digital marketing is what we love to do. Click here to book a discovery call now to see how we can help your business.  

Top 5 Marketing Trends to Watch in 2023

Top 5 Marketing Trends to Watch in 2023

by | Dec 30, 2021 | Digital Marketing

Marketing is changing faster than ever. I mean, there are ALWAYS new algorithm and Google updates, which means sometimes it can be hard to keep track of all the new marketing trends. 

As we head into the New Year, we thought it would be only fitting to share some of the most important marketing trends that will continue in 2023 to aid you in your long-term marketing planning. 

1. Chatbots can Increase Engagement 

Many websites have handy chatbots that can answer user queries. Chatbot usage has doubled since 2020 and we can only predict this trend will continue. Chatbot technology is proving to be very successful for many reasons;  

  • Automates customer service 
  • Keeps customers on your webpage for longer 
  • Improves overall website efficiency for users 
  • Creates a better user experience.  

Online shopping is one trend that will continue to prevail and grow in 2023 therefore increasing customer engagement is vital. 

If you DON’T have an active chatbot on your website, we recommend adding one. If you DO have a chatbot on your website, we recommend optimising your automated messages and ensuring that actual people are available to chat as well. 

2. Video is Vital 

Video has always been a part of digital marketing, but in this past year, it has come to the forefront and is now one of the most effective forms of marketing.  

With TikTok reaching 1 BILLION active users (to put that into perspective, the population of India is 1.3 billion!), it is a hotspot for small businesses to reach new customers, generate engagement and make sales. 

Do not underestimate the power of video, video exclusive platforms such as TikTok are ideal for promoting your business via video, however, don’t forget about your trusty favourite social platforms. 

For example, reels on Instagram can go viral and produce an extraordinary number of views and engagements. Customers like video content as it is often more personal, informative and shows the real person behind the business. 

Want to see this in practice? Click here to visit our Instagram page and see how we use reels in our marketing strategies. 

3. Mobile Site Speed can NEVER be too Fast! 

Website traffic is overwhelmingly mobile; however, most websites still don’t have fully mobile-optimized experiences.  

How often do you surf the web on your phone vs a computer? If you are like the majority, you will search on your phone more than a computer, 50.47% of the time to be exact. 

When undertaking website optimisation, you should make sure the user experience is excellent for all devices. To get you started, these are a few things to watch out for: 

  • Check all images fit on a phone screen without needing to scroll 
  • Ensure titles fit fully on the screen 
  • When using moving graphics/text make sure that it does not harm your load speed. Too many movements can harm your speed and visually impact user experience. 

4. Step it Up with Social Media Shopping 

For most, online shopping has become a staple way to purchase items from the comfort of your own home (whether that is due to the pandemic or just enjoying browsing Amazon from your bed! No judgement here), but how about making purchases through your social media platforms? 

With the likes of TikTok and Instagram launching their own shopping features this year, this new way to buy is likely to grow in popularity during 2023. 

81% of consumers currently research potential product purchases using social media, and with these features cutting out the process of going to an external website, social media shops should be included in your marketing strategy. 

Keep an eye out for any updates, changes or new features available on these shopping sections to make the most out of your consumers. Each additional step your customer has to take is an opportunity for you to lose their custom. 

5. Will the Metaverse be Mighty? 

When Mark Zuckerberg announced that Facebook would become ‘Meta’, it caused speculation as to how this would affect the world of social media marketing. With some marketing strategies revolving solely around Facebook, the name change alone was confusing but the unveiling of his plans for a virtual reality world was even more mind-blowing. 

This Zuckerbergian digital universe isn’t quite ready yet but we can only imagine how virtual reality worlds could change the face of marketing. 

On Twitter, Meta announced, “The metaverse is the next evolution of social connection. It’s a collective project that will be created by people all over the world, and open to everyone. You’ll be able to socialize, learn, collaborate and play in ways that go beyond what’s possible today.” 

Marketing may not directly be affected, however, new products and services will be on the horizon which could produce a need for more creative marketing styles. 

Summary for marketing in 2023

There are many trends and new developments to the world of digital marketing that we should all watch out for. If you are involved in digital marketing, it is vital that you stay up to date to make the most out of your marketing strategy. 

Think about what you want your marketing strategy to achieve, do you want more traffic to your website? More engagement? Do you want sales on other platforms? Use the latest trends and news to reach your goals as hopping on every marketing trend will not help if it is not relevant. 

Lastly, don’t forget the basics. Customers still like to read reviews, customer photos will continue to build trust and a sense of personality from your business can go a long way. 

Marketing shouldn’t be scary, it should work FOR your business and not AGAINST it. If you find yourself overwhelmed or confused about what marketing strategy is right for you then look no further. 

We understand the people, the resources, the processes and tools that go into making your business run smoothly and we get the struggles companies like yours experience with the heady world of marketing. 

If you want help with your marketing strategy in 2023 from a marketing agency who will understand you then get in touch now to see if a New Year can mean a new start for your marketing. 

Our TOP Blogging Tips: With Examples!

Our TOP Blogging Tips: With Examples!

by | Dec 23, 2021 | Digital Marketing

Are you looking to get into blogging? Or perhaps you are an experienced blogger looking to refresh your memory, we’ve got you either way! 

Blogging is a sure-fire way to keep your website fresh and inviting, it keeps your website active and keeps people on your website for longer. A quality blog gives other sites a reason to link back to your site which can build trust. 

Keep reading all about HOW to make your blog the best it can be, and some of our personal favourite tools (shhh…it’s just between us!) 

Write About Topics People are Searching For 

Once you have decided blogging is for you, you will need to find your blog’s topic. You can write blogs about ANYTHING! If someone is searching for it, you can blog about it. Technically you can blog about something no one is searching for, but no one will see it so…what’s the point? 

What do you enjoy? What are you passionate about? Your topic should reflect this. If you are not passionate or even interested in your topic then it will show through in your writing. 

Blogging tips: 

  • Use short paragraphs – Short paragraphs invite readers in whereas long paragraphs are daunting. 
  • Include multimedia – Images, GIFs and videos can illustrate your point without more text and can provide relief from reading. 
  • Use short sentences – Most people read in their mind’s voice and using short sentences can be easier to follow. 
  • Read your work out loud – This helps point out areas that your content is boring or doesn’t flow right. Don’t worry, you don’t have to read to anyone else, just yourself! 

One of CiT’s favourite blog writers is Neil Patel. With a mass of blogs, his website is a goldmine for seeing how a blog SHOULD look. Click here to check out his blog about improving your blogs now. 

Use Engaging and Catchy Titles 

Your blog title is so important! A brilliant blog title will improve the click-through rate of your blog. What is a click-through rate, I hear you ask. It is the ratio of users who click on a specific link versus the number of total users who view the page. 

Here’s an easy way to get the best blog title. First, decide on your topic, then decide what sort of title you are looking for… Is it a guide? An answer to a question? A list of things? Then you can create a basic working title for your blog and develop it into the BEST title. 

Check out our examples below! 

Example blog titles – Guides 

  • “A Start-To-Finish Guide…” 
  • “…: A Step-By-Step Guide” 
  • “An Experts Guide to…” 

Topic: Using WordPress 

Okay Title: A Guide to Using WordPress 

Great Title: A Simple Guide to Using WordPress 

Best Title: An In-Depth Guide to Using WordPress Efficiently 

Example blog titles – Listicles 

  • “5 Myths About…” 
  • “10 Reasons Why…” 
  • “The 8 Best Tools For…” 

Topic: Writing a Blog 

Okay Title: 5 Blogging Tips 

Great Title: 5 Blogging Tips Everyone Should Know 

Best Title: 5 Amazing Blogging Tips That You Might Not Know 

Example blog titles – Questions 

  • “…? Here’s How…” 
  • “What Is… And How Should You…?” 
  • “…? These Tips Will…” 

Topic: Social Media 

Okay Title: What Social Media Should You Use? 

Great Title: What Social Media Should You Use? 10 Questions. 

Best Title: What Social Media Should You Use? 10 Questions to Help You Decide 

This is not an exhaustive list of titles, there are hundreds of phrases to choose from, the key is to make it catchy yet to the point. Your readers want to know WHAT they are going to read before they even click. 

Check Out Our Favourite Tools 

Now that you know your topic, it is time to start researching your blog! Before you start writing your blog, you should find out what people are SEARCHING for and what people WANT to know. 

If you want your blog to be found, you need to know what people are searching for. Using a tool such as Ubersuggest will allow you to find keywords to use in your blog. 

Keywords are what people enter in a search engine to find a website. Using relevant keywords throughout your blog can improve your ranking on Google and increase the chances of your blog being found. 

Want to find out more about how blogs help you get found? Click here to check out our content on how blogging helps SEO. 

Another blog writing tool is AnswerThePublic. This tool is used to research what people are searching for on search engines. When you know your blog topic, this tool is useful for deciding what information to include and can be useful for writing subheadings. 

Another amazing tool for your blogs, to ensure your grammar and spelling are up to scratch, is Grammarly. If your blogs have spelling errors or grammatical mistakes, people may not trust what you say or can even leave your website all together! Harsh but true.  

Now, Go Forth and BLOG! 

With your new found knowledge you should be all set to venture into the world of blogging!  

We have lots of our own blogs on our website to help with all things blogging, SEO, social media and digital marketing. Click here to visit our website now or click here to have a chat with us! 

Christmas Marketing Ideas

Christmas Marketing Ideas

by | Dec 17, 2021 | Digital Marketing

It’s almost Christmas! We don’t blame you if you munch on a mince pie whilst you read. If you are running a business this Christmas, you will know that it is a peak time for consumers to make large purchases. 

 
Not sure how to make the most of the holiday season? We’ve got you covered. 🎄 Here’s 4 Christmas Marketing Ideas to start now that can help you make more sales and increase customer loyalty. Read to the end to check out one Christmas tip for next year! ⬇️ 

1. Create gift bundles 

Does your business sell a product? If so, you can create gift bundles for your customers to get a selection of products at a discounted rate.  

Commonly you will see gift bundles consisting of bath products, self-care items, and food and drink products, however, you can create a bundle of almost anything! 

Top Tip: Try coupling a few new products with customer favourites and older stock to get it moving. Offer bundles with different price ranges to try and allow all your customer base to make a purchase. 

2. Offer free shipping and returns 

There is nothing worse than having to pay for shipping AND potentially paying for a return. Offering both for free is an incentive for your customers to make a purchase as they know they can return it at no expense. 

Top Tip: Spread the word! Promote it using website banners and social media so that people know. Don’t wait for customers to see it at the checkout! 

3. Create a holiday theme for your website 

Give your website that extra sparkle this Christmas. Think Christmas banners, festive colours, and fun backgrounds.  

While promotional discounts and special offers are the core of your holiday sales, it’s the look of your site that creates the emotional desire to buy. Updating your website to be up to date with the holiday period shows that your business is active, and fresh. 

So rather than having a straightforward theme all year round, seasonal design elements help you to resonate with your audience on a personal level. 

Want to learn how to make your branding effective all year round? Click here to read how important branding REALLY is. 

Top Tip: If your website has specific branding in place, e.g. a colour scheme, try adding small decorations to banners and images such as snowflakes. 

4. Spruce up your email subject lines 

At this time of the year, email inboxes are being flooded with emails, I’m sure you will have noticed your own following this trend too.  

When you are trying to compete with other businesses for attention, you need to ensure that you email subject lines are catchy and entice people to want to know more. 

Think Christmas themed and short. We are partial to a good Christmas pun ourselves! Here’s some general Christmas themed email subject lines you could use in your marketing:  

  • There’s still time…🎁🎅🎄 
  • Christmas Deals Hot Enough to Warm Up Jack Frost 
  • Have you been naughty or nice this year? 😈😇 
  • Spoil yourself with our 2-for-1 deal this Christmas 
  • Free Shipping Until December 25th! 
  • Open to receive your Christmas gift from us 🎁🎄 
  • Last Chance for Guaranteed Delivery Before Christmas! 
  • The Ultimate Last-Minute Guide to Holiday Shopping 
  • You Can Still Get It in Time for Christmas! 
  • 🚚 Free Delivery for Christmas 

Top Tip: USE CHRISTMAS THEMED EMOJIS. Using emojis in your email subject lines can be an effective and attention-generating technique to increase your email open rates and get more people engaging with your campaigns. 

5. Run a “12 Days of Christmas” promotion 

It’s never too early to start thinking about next year! Whilst it’s too late to implement this now, running this promotion is a sure-fire way to reel in the customers. 

Large businesses are usually the most likely to implement this however any size business can make it their own. 

A “12 Days of Christmas” promotion is when a business promotes a different offer on each day for 12 days. This could be a sitewide discount, a specific item on offer, 3 for 2 on selected lines or even a free small gift on orders over a certain amount. 

These offers do not have to be ground-breaking or cause detriment to your business. These promotions should be used to entice customers to check back for the next offer. 

Promoting it on social media can also cause your follower count to rise and improve engagement as people want to stay up to date for the next deal. Don’t underestimate the power of referral marketing. People will tell their friends and family about good deals and therefore spread word of your business without you doing anything! 

Top Tip: It’s never too early to start a PLAN for next year’s Christmas Marketing. Planning early can ensure your marketing is in tip top shape. 

Spread some CHEER this Christmas… 

This year has been difficult for us all but has hit some people harder than others. Donating to a food bank or charity this Christmas can help someone have a magical Christmas!  One of our wonderful clients, National Safety Inspections, has been collecting food to donate to food banks across Leeds. 

We would encourage everyone who can to donate to a food bank this year, however big or small, by dropping off food or donating online! Click here to donate online. 

If you are unable to donate, there are lots of other ways to give back this Christmas. Small acts of kindness can have just as big an impact on someone’s life, tell someone that corny joke you’ve been holding in! Go on, we give you permission. 

We hope these tips help. If you’re planning on running any promotions or getting creative with your marketing this Christmas, let us know down in the comments section. We’d also love to hear if you are giving back in any way this festive season!  

If you need any help with your marketing, we available all year round! A marketing agency isn’t just for Christmas! Click here to book a discovery call now. 

How Blogging makes Money

How Blogging makes Money

by | Dec 9, 2021 | Digital Marketing

Is blogging in your marketing strategy? If it is, perfect! Keep reading to find out some nifty tips and tricks to give your blogs an extra edge and find out how blogging makes money. If blogging isn’t in your marketing strategy, let me show you why it should be! 

Did you know that 77% of people regularly read blogs online?  

In 2020, the number of blogs on the internet grew to over 600 million. With such a large amount of blogs available, it may seem overwhelming to break in and succeed but trust us, it is definitely possible! 

What is blogging? 

Blogging is the act of posting content on a website. They are informal articles written for the purpose of showing thought leadership and expertise on a topic. 

Often people will be reading a blog and they don’t even know it! Maybe you search for dinner recipes or help with your tech, more often than not the webpage you end up on will be a blog.  

I’ll let you in on a secret…this is a blog! Shhh keep it quiet. Want to check out one of our other blogs on how to make your marketing cost effective? We bet you do. 

Setting up your blog 

Before you start making money, making a blog should be the first thing on your agenda. 

Your blog needs a niche to grow, it doesn’t need to be radical, it just needs to give you a unique voice. Pick something that you enjoy, I mean why would you blog about something you don’t care about. If you aren’t passionate about your blog, then it can show in your writing and people will notice. 

Once you have decided on a niche, you need to find out whether it can bring in readers, a blog can’t make you money if no one wants to read it.  A quick Google search can show if people are searching for your topic or not. 

Then…pick a name! Think catchy, short and memorable. 

Once you have decided on your blog topic and name, you need to sign up to a web hosting service, we recommend blogging with WordPress, and choose your domain name. Once this is all set up, you have your blog! 

Now, your blog will not look inviting to begin with, so you need to customise it to suit your style. If you are using WordPress as we suggested, you can click on ‘appearance’ in the sidebar and select ‘themes’. Click ‘add new’ and then select one of the many WordPress themes to add! 

Optimise your blogs for SEO 

Search engine optimisation (SEO) is vital for making money from your blog. SEO is the way in which you optimise your website to rank higher in search engines through keywords and phrases. 

If you are blogging with WordPress, you can install a plugin called Yoast SEO which gives you tips and suggestions to improve your SEO. 

Improving your blogging SEO will make your blog more visible so it is imperative to pay attention to it.  

If SEO confuses you or you would like to learn more then you click here for our beginner’s guide to SEO. Alternatively, we can do this for you too! Book a call now to find out how we can help with your SEO. 

How blogging makes money 

Using ads is one of the best ways to monetise your blog. When incorporating ads onto your blog, you should try to use targeted ads that will appeal to your readers instead of bombarding your readers with unnecessary and unrelated ads. 

Keep track of your analytics and monitor if your bounce rate changes when you add ads, if you notice a higher bounce rate then you may need to consider repositioning your ads or reducing the amount. 

If you have a product or service to sell, using your blog to do this is a great way to make money through your blog and direct traffic towards your business. 

How else does blogging benefit your business? 

Blogging has other benefits for your business other than making money such as helping your websites SEO. 

Click here to read about how blogging helps your business and how blogging helps your SEO. 

Do you need help setting up a blog? Get in touch by booking a discovery call with CREATIVE in TiME now to see how we can help you. 

CREATIVE in TiME
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