Is blogging in your marketing strategy? If it is, perfect! Keep reading to find out some nifty tips and tricks to give your blogs an extra edge and find out how blogging makes money. If blogging isn’t in your marketing strategy, let me show you why it should be! 

Did you know that 77% of people regularly read blogs online?  

In 2020, the number of blogs on the internet grew to over 600 million. With such a large amount of blogs available, it may seem overwhelming to break in and succeed but trust us, it is definitely possible! 

What is blogging? 

Blogging is the act of posting content on a website. They are informal articles written for the purpose of showing thought leadership and expertise on a topic. 

Often people will be reading a blog and they don’t even know it! Maybe you search for dinner recipes or help with your tech, more often than not the webpage you end up on will be a blog.  

I’ll let you in on a secret…this is a blog! Shhh keep it quiet. Want to check out one of our other blogs on how to make your marketing cost effective? We bet you do. 

Setting up your blog 

Before you start making money, making a blog should be the first thing on your agenda. 

Your blog needs a niche to grow, it doesn’t need to be radical, it just needs to give you a unique voice. Pick something that you enjoy, I mean why would you blog about something you don’t care about. If you aren’t passionate about your blog, then it can show in your writing and people will notice. 

Once you have decided on a niche, you need to find out whether it can bring in readers, a blog can’t make you money if no one wants to read it.  A quick Google search can show if people are searching for your topic or not. 

Then…pick a name! Think catchy, short and memorable. 

Once you have decided on your blog topic and name, you need to sign up to a web hosting service, we recommend blogging with WordPress, and choose your domain name. Once this is all set up, you have your blog! 

Now, your blog will not look inviting to begin with, so you need to customise it to suit your style. If you are using WordPress as we suggested, you can click on ‘appearance’ in the sidebar and select ‘themes’. Click ‘add new’ and then select one of the many WordPress themes to add! 

Optimise your blogs for SEO 

Search engine optimisation (SEO) is vital for making money from your blog. SEO is the way in which you optimise your website to rank higher in search engines through keywords and phrases. 

If you are blogging with WordPress, you can install a plugin called Yoast SEO which gives you tips and suggestions to improve your SEO. 

Improving your blogging SEO will make your blog more visible so it is imperative to pay attention to it.  

If SEO confuses you or you would like to learn more then you click here for our beginner’s guide to SEO. Alternatively, we can do this for you too! Book a call now to find out how we can help with your SEO. 

How blogging makes money 

Using ads is one of the best ways to monetise your blog. When incorporating ads onto your blog, you should try to use targeted ads that will appeal to your readers instead of bombarding your readers with unnecessary and unrelated ads. 

Keep track of your analytics and monitor if your bounce rate changes when you add ads, if you notice a higher bounce rate then you may need to consider repositioning your ads or reducing the amount. 

If you have a product or service to sell, using your blog to do this is a great way to make money through your blog and direct traffic towards your business. 

How else does blogging benefit your business? 

Blogging has other benefits for your business other than making money such as helping your websites SEO. 

Click here to read about how blogging helps your business and how blogging helps your SEO. 

Do you need help setting up a blog? Get in touch by booking a discovery call with CREATIVE in TiME now to see how we can help you. 

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