marketing strategy Archives - Page 5 of 13

Want to Know How to Increase Your Lead Conversion Rates?

by Andrea Warner | Jul 11, 2023 | Digital Marketing

The ability to convert leads into paying customers is a make-or-break factor for businesses looking to thrive. It’s no longer enough to attract visitors to your website simply; you need to wow them with your charm, captivate their attention, and transform them into loyal customers! From the moment they land on your page, it’s essential to build that connection and foster their interest. With a little bit of nurturing and savvy, you can cultivate those leads.

But how can you achieve this conversion magic? Well, it’s all about understanding your visitors’ fundamental needs and desires and crafting an experience that keeps them coming back for more.

In this blog post, we’ll dive into the fascinating world of lead conversion and uncover the strategies businesses can employ to skyrocket their conversion rates.

Create Valuable Content

When your audience sees that you consistently deliver high-quality content that addresses their needs, they are more likely to perceive your brand as reliable and trustworthy. This increased trust can encourage them to become loyal customers and recommend your business to others, expanding your customer base and potential leads.

But what kind of valuable content is your audience looking for? Some examples are:

Catchy website copy that answers their questions

Informative materials they can revisit, like blogs and eBooks
Video content repurposed from blogs to reach more of your audience

Staying focused on creating engaging content can develop trust with your customers, resulting in beneficial, long-lasting relationships that can indirectly lead to better revenue. Be sure to communicate these value points with your content team to optimise their production of these valuable assets.

At CREATIVE in TiME, we understand that it is not plausible for a lot of businesses to be able to create this content without losing something else. By working with our digital marketing agency, you can ensure that valuable content is served to your customers without you having to spend a moment of your time worrying about it.

Build an SEO Strategy for Your Site

Investing your efforts in fine-tuning your SEO strategies is paramount for Google ranking, as high visibility on the search engine can generate many leads for your business. Five crucial SEO elements to focus on are the page title, URL, header, internal links, and page content. By continually updating and balancing these elements with Google’s updates on SEO best practices, you can rank high on search engine results and increase your overall visibility to potential customers.

CREATIVE in TiME are a digital marketing agency with a key focus on SEO and creativity. We can create an SEO strategy and implement it for your business effectively and efficiently.

Learn to Capture the Right Market

To successfully capture suitable leads for your business, it’s crucial to have a deep understanding of the market you’re operating in as well as the behaviour of your target audience. By leveraging various data points such as demographics, geographic information, and socio-economic factors, you can tailor your marketing efforts to show relevant content to your audience and incentivise them to convert into leads.

Regarding demographics, consider age, gender, education level, and employment status. Understanding these characteristics will allow you to create targeted messaging that resonates with your audience’s needs and interests.

Geographic data helps you identify your target audience’s location, address, region, and even country. This information allows you to localise your marketing efforts and deliver region-specific content or promotions that are more likely to capture the attention of potential leads in those areas.

Socio-economic data provides insights into your audience’s lifestyle, social class, personality traits, and attitudes. By understanding these factors, you can create content and offers that align with their values and aspirations, making them more compelling.

Segregate your Leads to Find Quality Leads

It’s common for businesses to generate many leads every month, but not all of them may be high-quality leads. To optimise your sales efforts and avoid wasting resources, it’s best to filter through your information and prioritise those that show genuine interest in your products or services.

One way to narrow your list of potential leads is to conduct thorough research on their buying intentions and interactions with your platform. By checking their last sales activities and studying relevant data, you can identify the leads most likely to convert into paying customers and prioritise your approach accordingly.

Here are the step-by-step actions you can take to segregate leads and find quality leads:

Define your ideal customer profile

Consider demographics, psychographics, and behaviour to create a detailed profile of your ideal customer.

Implement lead-capturing methods

Use various channels and strategies such as website forms, landing pages, social media ads, or email sign-ups to capture leads.

Segment leads based on initial data

Analyse the data you collect from your lead capture methods and segment leads based on key criteria such as industry, job title, location, or specific interests. This initial segmentation allows you to narrow down your focus and prioritise leads.

Establish a lead scoring system

Develop a lead scoring system that assigns points to leads based on their characteristics and engagement with your business. Assign higher scores to leads that closely match your ideal customer profile and demonstrate strong interest or engagement.

Qualify leads through targeted messaging

Craft personalised and targeted messages for different lead segments. Tailor your marketing and sales efforts to address the specific pain points and needs of each segment.

Analyse engagement and behaviour

Identify leads showing higher levels of engagement, such as frequent website visits, email opens, or content downloads. These actions indicate a higher likelihood of becoming quality leads.

Implement lead nurturing campaigns

Develop automated lead nurturing campaigns that provide valuable content and relevant information to your leads over time.

Review and refine

Analyse conversion rates, customer feedback, and sales data to make informed decisions on refining your lead segregation strategy for continuous improvement.

Once you have identified the most promising leads, it’s essential to establish contact strategically and efficiently. By focusing on the leads that are most likely to be interested in your offerings, you can optimise your sales efforts and save time and resources on leads that are unlikely to convert.

Establish Communication With your Leads as soon as they Convert

Leads are a valuable and time-sensitive resource for your business. It’s crucial to understand that their interest is often fleeting, and any delay in nurturing them can result in them losing interest and potentially shaking hands with your competitor.

To ensure you can convert leads into lifelong customers, nurturing them promptly and effectively is essential. This means immediately responding to their enquiries and engagement, showing them that you value their interest.

You can keep leads engaged and interested in your brand by providing timely and personalised follow-ups. This involves addressing their needs and concerns, providing additional information about your products or services, and offering incentives or exclusive offers to entice them to choose your brand over your competitors. Remember, capturing and nurturing leads promptly is critical to staying ahead of the competition.

Regularly Follow-Up with your Leads

Follow-ups are essential to maintain a strong connection with your target audience, demonstrating that you value their needs and are committed to providing the services they require. By keeping the lines of communication open, you can build trust and ensure your audience has all the necessary information to make informed decisions.

In your follow-ups, emphasise the key benefits and features that make your products or services stand out. Clearly articulate how your offerings can address their pain points and solve their challenges. This personalised approach demonstrates that you understand and are equipped to meet their needs effectively.

Use Effective Communication Channels

To reach your target audience, consider using various marketing channels, including email, cold calling, and social media platforms such as Facebook, LinkedIn, Twitter and Instagram.

With an endless array of social media platforms out there, it’s like stepping into a world full of possibilities.

Take a moment to explore the channels your prospects use to engage with your brand, whether it’s a trendy TikTok or a reliable Facebook post. By making the most of your marketing efforts in these channels, you’ll catch the wave to success and start generating quality leads.

Each forum has a unique set of features and audience, and selecting the appropriate channels can help you connect with prospective clients more effectively. The critical takeaway is to incorporate multiple channels into your marketing strategy to maximise your reach and engagement with your audience.

Highlight the Testimonials of your Happy Customer on your Site

Do not hesitate to ask satisfied customers for testimonials. A staggering 72% of consumers place their trust in businesses with such positive feedback, making it a vital tool for establishing credibility and building a solid reputation.

It’s essential to use your customer testimonials to your advantage. By showcasing the feedback and experiences of your happy customers, you can instil confidence in prospective clients, which is crucial in today’s competitive business landscape.

Ensure that your customer testimonials are visible and accessible to visitors on your website. Consider placing them strategically on pages that get the most traffic, such as the home page, pricing page, and blog page.

A compelling testimonial includes details of the specific products or services used, how they benefit the customer, and the overall outcome. Testimonials should be prominently displayed, accompanied by a compelling call-to-action, encouraging visitors to take the next step towards conversion.

When reaching out for testimonials for your website and Google Business Profile, don’t be afraid to prompt them to use certain SEO keywords (yes, these can help even in your reviews!). Remind your customers of the services or products they received from your business, asking them to refer to the specifics within the reviews. Not only does this improve your ranking, but if a customer mentions a specific product, for example, and a new customer is interested in the same product, they are more likely to be convinced to convert as it is specifically targeted at what they are looking for rather than a more general review.

Increase Your Lead Conversion Rates with CREATIVE in TiME

You can significantly boost your lead conversion rate by implementing key changes such as refining your content strategy, optimising your social media presence, and leveraging the power of influencer marketing.

However, implementing strategies and spending time on increasing your conversion rate can be daunting, but enlisting the help of CREATIVE in TiME can help take that stress away. With our expertise, we can help you create compelling content, devise data-driven strategies, and execute successful digital marketing campaigns.

What are you waiting for? Let’s improve your lead conversion rate today!

The Top 3 Social Media Scheduling Tools and Why

by Andrea Warner | Jun 13, 2023 | Social Media

Are you struggling to find the perfect social media scheduling tool for your business?

With so many options out there, it can be overwhelming to know which one to choose. Each platform comes with its unique set of benefits at various price points, which is why we’ve put together this blog piece to help you choose the right platform for you.

We will be reviewing and evaluating the following top 3 social media scheduling tools:

Planable – CREATIVE in TiME’s favourite!
Later
Sprout Social

Here, you will find a breakdown of the platforms, what they offer and what makes each one unique for a more informed decision for your social media scheduling. Or, of course, you can get in touch with CREATIVE in TIME, and we can take the stress of social media marketing and scheduling away from you.

Planable

If you’re looking for social media planning software that offers a comprehensive and collaborative approach, look no further than Planable.

This user-friendly tool allows businesses to schedule their social media posts in advance, with the added bonus of creating, previewing, and approving content for multiple platforms in one place. But what sets Planable apart is its unique collaborative features, which allow team members and clients to work together in real-time, providing feedback and suggestions on content before it goes live. However, please be aware that when more than one person is commenting etc on the platform, it will increase your monthly cost. This makes it an excellent option for agencies and businesses with multiple stakeholders involved in the social media planning process.

Compared to Sprout Social and Later, Planable offers a more comprehensive and collaborative approach to social media planning, making it a top choice for businesses with a presence on multiple platforms. While Later is great for scheduling Instagram posts, it lacks the same level of collaboration and feedback options as Planable.

And while Sprout Social offers similar features, it provides a different level of collaboration and integration options, making Planable the go-to choice for businesses looking to streamline their social media planning process.

Later

Later is the social media planning software you’ve been searching for to take your Instagram presence to the next level.

With Later, you can easily schedule your Instagram, Facebook, Twitter, and Pinterest posts in advance, all in one place. Plus, you’ll get access to a visual content calendar and Instagram Stories scheduling, making it easier than ever to plan your social media content.

And if you’re a small business or an individual with a limited social media presence, Later has you covered with a free plan that allows you to schedule up to 10 posts per month. With features like a drag-and-drop interface, media library, and hashtag suggestion tool, Later is a comprehensive social media planning tool that won’t break the bank.

While Sprout Social offers similar features, it can be costly for small businesses, with plans starting at $249 (around £199) per month. However, Sprout Social does have more integration options, including LinkedIn and YouTube, making it a better fit for businesses with a presence on these platforms.

And while Planable provides a more collaborative and comprehensive social media planning tool, Later’s Instagram-specific features make it the perfect choice for businesses looking to up their Instagram game.

So, if you’re ready to streamline your social media planning process and take your Instagram presence to the next level, give Later a try.

Sprout Social

If you’re looking for a comprehensive social media planning tool, Sprout Social could be the one you’ve been searching for.

This software allows businesses to manage and schedule their social media content across multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. With features like a content calendar, social media inbox, and social listening tool, Sprout Social provides everything you need to stay on top of your social media game.

What sets Sprout Social apart is its focus on social media analytics. With detailed insights into social media performance and audience engagement, Sprout Social provides businesses with the data they need to make informed decisions about their social media strategy.

However, this level of sophistication comes at a cost, with monthly plans starting at $249 (around £199) per month, which may be a drawback for small businesses.

While Later offers a more affordable option for businesses looking to manage their Instagram presence, Sprout Social offers integration with a broader range of platforms and a more extensive suite of features, making it a better option for businesses with a more significant social media presence.

And compared to Planable, Sprout Social offers a more comprehensive social media management tool with a focus on analytics and reporting. Does Sprout Social sound like the ideal tool for you?

How To Know Which Social Media Scheduling Tool to Use

Choosing the right social media scheduling tool is crucial and should align with your availability, business goals, and budget.

Consider the most important features to you, such as team management, scheduling capabilities, and analytics.

You should also choose a tool that fits your budget and provides the features you need to achieve your business goals. By selecting the right tool, you can streamline your social media management and achieve success on your social media platforms.

Social Media Scheduling Tool Roundup

So, we’ve gone over a lot right now and we know it can be overwhelming so here is a more digestible table going over the key differences between the top 3 social media scheduling tools.

Feature	Planable	Sprout Social	Later
Social Media Platforms Supported	Facebook, Twitter, LinkedIn, Instagram	Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube	Instagram, Facebook, Twitter, Pinterest
Content Calendar	Yes	Yes	Yes
Social Listening	No	Yes	No
Analytics	Basic	Advanced	Basic
Collaboration	Yes	Yes	Yes
Approval Workflow	Yes	Yes	Yes
Hashtag Recommendations	Yes	Yes	Yes
Bulk Scheduling	Yes	Yes	Yes
User Permissions	Yes	Yes	Yes
Customer Support	Email, Live Chat	Email, Phone, Live Chat	Email, Live Chat

A table showing the differences between Planable, Sprout Social and Later with their set list of features.

Take Your Social Media Stress Away with CREATIVE in TiME

While there are social media scheduling tools out there that can make your life much easier, our marketing agency can make it a whole lot easier. Yes, with scheduling tools, the act of actually getting your posts out consistently becomes more manageable, but formulating a social media marketing plan, creating the graphics, sourcing the written imagery, writing the captions, finding the hashtags…it’s a lot of work. But it doesn’t have to be.

CREATIVE in TIME is a creative digital marketing agency that has been developing effective social media marketing campaigns for years with a proven track record of boosting engagements and driving traffic to company websites using social media platforms.

As a full-service marketing agency, we don’t just specialise in social media marketing; we do it all! From Search Engine Optimisation and Content Marketing to Pay-Per-Click (PPC) and Website Development, CREATIVE in TIME have the knowledge and expertise to streamline and up-level your business’s overall marketing strategy.

Get in touch today, and we can get started on making the best out of your business’s digital presence.

Is Social Media Scheduling Worth It?

by Andrea Warner | May 26, 2023 | Blog, Social Media

With millions of people glued to their social media platforms every day, businesses simply can’t afford to miss out on the action. However, manually managing multiple social media platforms can take time and effort that many business owners simply don’t have the time for.

That’s where social media scheduling tools come into play (and of course, CREATIVE in TIME’s digital marketing agency).

With popular and powerful tools like Sprout Social, Later, and Planable, businesses can schedule their social media posts far in advance if they wish, saving your business A LOT of time and effort.

But how do you know if social media scheduling is right for your business?

Pros of Social Media Scheduling

Social media scheduling platforms are designed to make your life easier and save you time so you can focus on other aspects of your social media marketing (SMM).

Consistency is KEY

Consistency is a crucial element of social media marketing.

By scheduling your posts consistently, you can ensure that your brand is always in the spotlight, building awareness and driving engagement. Consistent posting can help businesses stay top-of-mind with their audience, leading to increased engagement and conversions.

Plus, when you’re consistently posting, you’re showcasing your expertise and establishing yourself as an authority figure within your industry. Ultimately, you’re building trust with your target audience and gaining more leads.

Saving Your Business Time

Scheduling social media posts in advance can save businesses significant time. Instead of manually posting on different platforms every day, businesses can schedule their posts for the entire week or month in one go.

This means that social media managers can focus on other aspects of their job, such as creating content and engaging with their audience. And let’s be real, who doesn’t want more time to focus on creating amazing content and engaging with their audience?

At CREATIVE in TIME, we are passionate about social media marketing and maximizing engagement for our clients. We have discovered that strategically scheduling our posts in advance not only saves us time, but also allows us to perfect each post for maximum impact. By utilising the data provided by our clients’ social media accounts, we can confidently post at the optimal time for their unique audience. We refuse to miss out on potential engagement and always aim to post no later than 12pm for optimal results.

Scheduling posts in advance can help businesses to avoid the stress of last-minute posting, which can lead to mistakes and inconsistencies in their social media strategy. Streamlining social media scheduling can help businesses save time and increase productivity.

Improved Audience Engagement

Scheduling posts at the right time can help improve social media engagement.

By analysing the best times to post on each platform, businesses can schedule their posts to reach their target audience when they are most active. This can increase likes, comments, and shares, increasing visibility and engagement.

Maximize your engagement by strategically scheduling your posts at the optimal time. While online guidelines can be helpful, the most effective posting schedule is unique to your audience’s social media activity. Utilize the data provided by your business social media account to gain insight into your demographics and post with confidence. Don’t miss out on potential engagement by posting too late – aim to post no later than 12pm for optimal results.

By posting optimally, businesses can increase their engagement and reach, leading to a more successful social media strategy.

Getting The Data You Need with Analytics

Most social media scheduling tools offer analytics that can help businesses track their social media performance. This data can be used to make informed decisions about future social media strategies. By analysing engagement rates, reach, and other metrics, businesses can identify what is working and what is not and adjust their social media strategy accordingly. Analysing engagement rates can show you how well different types of posts are performing, which can help you build an effective marketing strategy in the future.

Social media analytics can help businesses identify their target audience and tailor their content to meet their needs and preferences. Social media analytics allows businesses to make data-driven decisions about their social media strategy, leading to improved engagement, reach, and conversions.

Cons of Social Media Scheduling

However, social media scheduling does come with its drawbacks. Social media scheduling can be difficult to get your head around and make it work effectively for your business. Get in touch with CREATIVE in TIME and let us do what we do best so you can focus on the rest of your business.

Lack of Flexibility

While scheduling social media posts in advance can be a time-saving and efficient strategy, it can also be limiting when it comes to responding to current events or trending topics. Businesses may need to adjust their scheduled posts to stay relevant and timely.

For example, when a major yet sudden news event happens such as when the Queen dies, you need to be able to move your social media posting around.

You might need to delay or cancel scheduled posts that are no longer appropriate or could be seen as insensitive. You might also want to create a new post in line with the new update. Also, if your business goals change, you might have to change your entire social media marketing strategy.

It is crucial for businesses to strike a balance between scheduling posts in advance and leaving room for flexibility.

At CREATIVE in TIME, we understand that many business owners don’t have the time to be able to amend their strategy suddenly, which is why we are here to work with you. As dedicated marketing experts, we are used to this sort of thing and can save you time and stress by reworking your strategy.

The Dangers of Over-Scheduling

Scheduling too many posts in advance can overwhelm your target audience, leading to a decrease in engagement. Posting too frequently can cause followers to become overwhelmed and disinterested, leading to a decline in engagement.

Over-scheduling can lead to a lack of authenticity, as the business may need to engage with its audience in real-time. Therefore, it is important for businesses to carefully consider the frequency and timing of their scheduled posts to avoid over-saturation and maintain engagement.

A Costly Investment

While social media scheduling tools can be a valuable asset for businesses, they can also be costly, especially for smaller businesses with limited budgets. Some scheduling tools require a monthly or annual subscription fee, which can add up over time, and some tools may have additional costs for advanced features or analytics.

It is important for businesses to carefully consider the cost-benefit of using a scheduling tool and to explore different options to find one that fits their budget and needs. Businesses can also consider using free scheduling tools or relying on the scheduling features within each social media platform to save costs.

Summary

Scheduling social media posts in advance offers countless benefits, including saving time, maintaining consistency, boosting engagement, and providing valuable analytics. While it’s important for businesses to be aware of potential drawbacks such as limited flexibility, over-scheduling, and associated costs, the advantages of social media scheduling are truly impressive.

When it comes to choosing a social media scheduling tool, there are dedicated tools available, with these being our top 3.

Sprout Social
Later
Planable

Social media scheduling can be a game-changer for businesses looking to improve their marketing efforts. With the right tool and strategy, businesses can save time, improve engagement, and reach their target audience more effectively.

Use CREATIVE in TIME for ALL your social media marketing needs

CREATIVE in TIME use social media scheduling tools and marketing strategies to market your business towards success. By automating the scheduling process, we can spend more time fine-tuning your marketing strategy and crafting individual posts that will blow your audience away.

With a vast experience in the marketing industry, CREATIVE in TIME has been at the forefront of the social media landscape, providing top-notch services across all areas of marketing. Trust us to help you stay ahead of the competition and achieve your business goals

Want to know more about social media marketing? Check out our blogs on social media for more information:

Don’t let your social media presence fall behind. Let us help you create engaging content and effective campaigns that will drive results for your business. Contact us today at CREATIVE in TIME today.

The Ultimate Guide to SEO Link Building

by Andrea Warner | May 5, 2023 | Digital Marketing, SEO

Are you looking to improve your website’s ranking on search engines like Google? If so, then you need to know about SEO link building. It’s a critical component of digital marketing that can help you increase your online visibility and attract more traffic to your website. But what is SEO link building, and how does it work?

In this comprehensive guide, we’ll dive into the importance of link building, discuss effective strategies, and reveal how to boost your website’s rankings. Ready to get started? Let’s dive in!

What is SEO Link Building?

Link building is an essential part of SEO. It’s how you can tell Google that your site is relevant and trustworthy, which will help it rank higher in search results.

Links act as votes of confidence from other websites, telling Google that your content is high quality and valuable enough to link back to it. They also give you more opportunities for people to learn about your site, which means higher traffic and more leads for your business!

SEO link building refers to acquiring hyperlinks from other websites to your own. These links act as a vote of confidence from other websites, indicating to Google that your website is a trustworthy and authoritative source of information. As a result, your website’s ranking in search engine results pages can improve.

But not all links are created equal. Google places a lot of emphasis on the quality of links. Therefore, acquiring high-quality links from reputable sources is essential to improve your website’s ranking. Some common link-building strategies include guest posting, broken link building, resource link building, and the skyscraper technique.

Effective SEO Link Building Strategies: A Closer Look

There are many different methods of link building from making sure your business is on the relevant directories to posting on other websites (with a link back of course) that are in the same industry. To help you succeed in your link-building efforts, let’s explore some common and proven strategies:

1. Guest Posting For Link Building

Guest posting is a marketing strategy where you write an article or blog post and submit it to another website for publication. The idea here is to get your content in front of a new audience and also to get a link back to your own website. This link is known as a backlink, and it’s essential for search engine optimization (SEO).

When you write a guest post for a high-quality website, you’re getting your content in front of a new audience and also a valuable backlink to your website. Backlinks are important because they signal to search engines like Google that your website is a credible and authoritative source of information. The more high-quality backlinks you have, the more likely it is that your website will rank higher in search engine results pages (SERPs).

So, guest posting is a great way to boost your website’s SEO and increase your organic search traffic. By writing for a website with good authority and including a link to your own site, you’re signalling to search engines that your website is also of high quality. This can improve your website’s visibility and ultimately drive more traffic to your site.

2. Broken Link Building

Broken link building is another SEO strategy that involves finding broken links on other websites and replacing them with links to your own website.

When a link on a website leads to a 404-error page (a page that doesn’t exist), it negatively impacts the user experience and the website’s SEO. By finding these broken links and offering a replacement link to your own website instead, you’re helping to improve the quality of the website and also get a backlink in the process.

While broken link-building may not be as effective as other link-building strategies like guest posting or resource link building, search engines still consider it a natural linking behaviour. When someone finds a broken link and replaces it with a new link, it’s seen as a positive action that improves the overall user experience of the internet. This means that even though broken link building may have less impact on rankings than other strategies, it’s still a valuable tool in your SEO toolkit.

Broken link building involves finding broken links on other websites and replacing them with links to your own website. This can improve the website’s quality and give you a valuable backlink. While it may not be as effective as other link-building strategies, it’s still a natural linking behaviour that can positively impact your SEO.

3. Resource Link Building

Resource link building is a powerful SEO strategy that involves creating valuable resources such as guides or tools that are related to topics people are searching for frequently. These resources can be blog posts, infographics, videos, or any other type of content that provides value to the user.

The idea behind resource link building is that when you create high-quality resources, people naturally want to link back to and share them with others. This can help increase your website’s visibility, drive traffic to your site, and improve your search engine rankings.

To implement this strategy, you’ll want to create resources that are relevant to your target audience and that provide real value. For example, if you’re a business consultant, you might create a guide on how to start your own business. Once you’ve created your resource, you can share it via email blasts or social media posts so that people can easily find it whenever they need help with something specific.

When other websites link back to your resource, it’s a strong signal to search engines that your website is a credible and authoritative source of information. This can help improve your search engine rankings, drive more traffic to your site, and ultimately help you grow your business.

Resource link building involves creating valuable resources that are relevant to your target audience and then sharing them via email blasts or social media posts. When other websites link back to your resources, it can help improve your website’s visibility and search engine rankings. This powerful SEO strategy can help you grow your business and establish yourself as an authority in your industry.

Note of Caution For Resource Link Building

Always approach link-building with care, as Google has strict guidelines regarding manipulative link-building practices. Websites that engage in such practices risk penalties or bans from search engine results pages.

Boost Your Backlinks with CREATIVE in Time

SEO link building is a vital component of digital marketing that can help you improve your online visibility and attract more traffic to your website. Acquiring high-quality links from authoritative websites can demonstrate your relevance and authority in your niche.

Here at CREATIVE in Time, we are experts in everything SEO, including increasing the number of backlinks to your website. By signing up for our FREE SEO audit, we can have a clearer image of your current SEO standing and develop a bespoke backlink strategy to establish your website as an authority within your niche.

Improve your website’s SEO with a FREE audit! Don’t miss this opportunity to boost your online presence. Get your free audit now!

A Beginners Guide on Call to Actions in Marketing

by Andrea Warner | Apr 4, 2023 | Digital Marketing

What’s the point in spending days on a great marketing strategy if your customers struggle to get through to your or reach you?

Whether buying your product, booking a service or contacting your business, your customers should be able to do this easily. An overcomplicated user experience does not work for anyone!

A call to action could be your saving grace!

What is a Call to Action?

A call to action, or a CTA, is a way to guide your audience to where they need to go to generate a new lead. It’s like you giving your user direction, or a map to follow on their journey in converting.

It is a commonly used term in marketing, so this isn’t the last you’ll hear of them, and it is vital that you understand why they are so important!

See the coloured button saying, ‘Book A Discovery Call’? That’s an example of a call to action! The text before tells you what you need – to be found on Google – and how to get that by booking a discovery call with CREATIVE in TiME.

A call to action could lead the user to:

Click on your website
Subscribe to a newsletter
Buy directly from your store
Get in touch with you via phone, email or contact form
Follow your social channels

Why Do You Need a Call to Action?

Call to action links and buttons act as digital signposts for your users. Using the map analogy again, when you’re travelling you will know your desired destination, but you will still need a map or guidance to get from Point A to Point B.

A call to action is exactly that – it explicitly shows the user where they need to go from here. They’ve landed on your site or ad, so where do you want them to go next?

If it is too difficult to navigate, they may end up leaving your website all together!

CTA A/B Testing

A call to action (CTA) is the perfect opportunity for A/B testing!

CTA A/B testing is when you run two options in conjunction with one another. You then compare the data from test A and test B to know which direction to take based on the performance.

Call to actions offer a prime opportunity to test which one is more effective at the same time. Why waste time later when you could save it right now?

The words and appearance of your content have a direct impact on your conversion rate.

For example, some people will not connect with the term “free trial” or “subscribe” but will resonate better with “learn more” or “try our product today”. Same end goal, different approach.

This is because the trial and subscribe angle can show commitment and your audience might not be ready to commit yet. But, some users, love freebies and will jump on the word “free trial”.

It all depends on your specific target audience!

Understanding Call to Actions (CTA)

Call to Actions on Your Website

Call to actions on your website help to build internal links to your other pages.

By using call to actions as a form of link building, you can direct your user to where they need to go in order to buy, sign up or call your business.

For a website, it is best practice to have your call to actions spread out throughout the content.

There is usually a call to action in line with the header on eCommerce sites since the user typically already knows what they want when they land on the page.

Call to Actions on Paid Ads

Call to actions on paid ads usually link to the company website when it comes to paid search engine ads. Even on paid social ads, this is the most common link you see.

With search engine ads, you can often be limited in your character count, and when each one counts, you need to make sure that people know where they are going from here and what they are going to get out of it.

Your CTA is important but so is the lead up to it – the selling points before the user clicks on your link.

Having a call to action saying: “Get in Touch”, for example, is effective but your user needs to know exactly why. Why should they contact you? What do they get out of it? Why choose you over your competitors? Making sure your user understands the value of clicking on your CTA is vital to boost its performance.

Call to Actions on Social Media

Depending on the platform, call to actions on social media vary. They serve the same purpose in driving your users to your intended destination.

On Instagram, the most common one is to visit a link in the profile’s bio since links are not clickable on individual posts. But if your goal is to attract new followers, Instagram provides you with a CTA. When you go on your explore page, a follow button appears on the right-hand side of posts.

So, your job is easy, just creating enticing graphics and write engaging content! That’s not actually easy at all. Check out our blog on social media strategies here or get in touch with CREATIVE in TiME for a bespoke social media strategy, after all, CTAs are important across your whole marketing strategy.

On LinkedIn, we have found that links work best when they are at the end of the post. With LinkedIn, we find that we spend as much time on our above the fold content (the bit you see before clicking ‘see more’) as we do with the rest of our content. It must be enticing otherwise they’d never see the link!

Effective Call to Action Examples

For a call to action to work, it should be obvious in where to go next as well as being in line with your overall marketing message.

Personalised Call to Actions

Did you know that personalised call to actions perform 202% better than basic CTAs?

That’s because personalisation is always a hit! We all know that marketing isn’t personal and that marketers are targeting large groups rather than a select group of individuals. But it doesn’t have to feel that way.

In emails for example, you can have it swap out the name to the addressee – as long as their name is in the email contact information. Are you more likely to click on a more personalised call to action?

Users subscribe to newsletters or social channels mostly to gain information. If you are an expert in your industry, you can send out the educational pieces your users are looking for directly to them ensuring you are always at the forefront of their mind.

Not everyone in your audience will want to subscribe to a newsletter or service however, so understanding your audience needs is imperative to make sure you are reaching out in the best way.

Learn More

You will have enticed them in the copy before this with a hook that draws them in. When your audience sees that they can learn more about this, they will want to click onto your site.

It can also create a good flow through your website to bring users on an experience leading them to your goal.

Weak Call to Action Examples

Click Here

Whilst this could be attached to other text, it doesn’t tell your audience directly what they are clicking for. Are they being sent to a website? Social channel? A sign-up form? They simply don’t know.

Examples above such as ‘Subscribe’ inform your audience what they are clicking for in a more direct approach.

Do You Want to Know More?

Call to actions like these aren’t clear on where your audience should go next. Good call to action’s need to give clear instructions to the audience on their next point of action.

Try Our Free Trial

Most of the time, discounts jump out to users – especially when they are free. But that isn’t always the case. Actually, it can deter other users from converting because some free trials require you to register your bank details. You don’t want to know how often people sign up for free trials, forget, and get charged!

Where To Place Call to Actions?

Well that entirely depends on your channel!

It is proven that call to action buttons placed towards the end of your content or right at the top outperform other CTAs. But when it comes to website copy, having them spread out all over the page (not too many though!) provides a better experience for the user.

They don’t have to scroll all the way to the top or the bottom, they can click the CTA button in the exact moment they are ready to convert.

How CREATIVE in TiME Use Effective Call to Actions

CREATIVE in TiME work in all areas of content marketing, meaning we use call to actions on a daily basis. How many can you spot on our homepage?

With our years of experience, we have trialled new innovative ways to incorporate call to actions in all our channels. We know what has a history of working and have never worked for us.

Get in touch with CREATIVE in TiME today for all your content needs! All content needs a CTA, after all!

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