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Is Social Media Scheduling Worth It? 

May 26, 2023
Lady in dark purple shirt holding a phone with comment bubbles around it to represent likes shares and comments on social media.

With millions of people glued to their social media platforms every day, businesses simply can’t afford to miss out on the action. However, manually managing multiple social media platforms can take time and effort that many business owners simply don’t have the time for.  

That’s where social media scheduling tools come into play (and of course, CREATIVE in TIME’s digital marketing agency). 

With popular and powerful tools like Sprout Social, Later, and Planable, businesses can schedule their social media posts far in advance if they wish, saving your business A LOT of time and effort.   

But how do you know if social media scheduling is right for your business?    

Pros of Social Media Scheduling 

Social media scheduling platforms are designed to make your life easier and save you time so you can focus on other aspects of your social media marketing (SMM).

Consistency is KEY 

Consistency is a crucial element of social media marketing.  

By scheduling your posts consistently, you can ensure that your brand is always in the spotlight, building awareness and driving engagement. Consistent posting can help businesses stay top-of-mind with their audience, leading to increased engagement and conversions.   

Plus, when you’re consistently posting, you’re showcasing your expertise and establishing yourself as an authority figure within your industry. Ultimately, you’re building trust with your target audience and gaining more leads. 

Saving Your Business Time 

Scheduling social media posts in advance can save businesses significant time. Instead of manually posting on different platforms every day, businesses can schedule their posts for the entire week or month in one go.   

This means that social media managers can focus on other aspects of their job, such as creating content and engaging with their audience. And let’s be real, who doesn’t want more time to focus on creating amazing content and engaging with their audience?  

At CREATIVE in TIME, we are passionate about social media marketing and maximizing engagement for our clients. We have discovered that strategically scheduling our posts in advance not only saves us time, but also allows us to perfect each post for maximum impact. By utilising the data provided by our clients’ social media accounts, we can confidently post at the optimal time for their unique audience. We refuse to miss out on potential engagement and always aim to post no later than 12pm for optimal results. 

Scheduling posts in advance can help businesses to avoid the stress of last-minute posting, which can lead to mistakes and inconsistencies in their social media strategy. Streamlining social media scheduling can help businesses save time and increase productivity.  

Improved Audience Engagement 

Scheduling posts at the right time can help improve social media engagement.   

By analysing the best times to post on each platform, businesses can schedule their posts to reach their target audience when they are most active. This can increase likes, comments, and shares, increasing visibility and engagement.   

Maximize your engagement by strategically scheduling your posts at the optimal time. While online guidelines can be helpful, the most effective posting schedule is unique to your audience’s social media activity. Utilize the data provided by your business social media account to gain insight into your demographics and post with confidence. Don’t miss out on potential engagement by posting too late – aim to post no later than 12pm for optimal results.  

By posting optimally, businesses can increase their engagement and reach, leading to a more successful social media strategy.  

Getting The Data You Need with Analytics 

Most social media scheduling tools offer analytics that can help businesses track their social media performance. This data can be used to make informed decisions about future social media strategies. By analysing engagement rates, reach, and other metrics, businesses can identify what is working and what is not and adjust their social media strategy accordingly. Analysing engagement rates can show you how well different types of posts are performing, which can help you build an effective marketing strategy in the future.  

Social media analytics can help businesses identify their target audience and tailor their content to meet their needs and preferences. Social media analytics allows businesses to make data-driven decisions about their social media strategy, leading to improved engagement, reach, and conversions.  

Cons of Social Media Scheduling 

However, social media scheduling does come with its drawbacks. Social media scheduling can be difficult to get your head around and make it work effectively for your business. Get in touch with CREATIVE in TIME and let us do what we do best so you can focus on the rest of your business. 

Lack of Flexibility 

While scheduling social media posts in advance can be a time-saving and efficient strategy, it can also be limiting when it comes to responding to current events or trending topics. Businesses may need to adjust their scheduled posts to stay relevant and timely.   

For example, when a major yet sudden news event happens such as when the Queen dies, you need to be able to move your social media posting around. 

You might need to delay or cancel scheduled posts that are no longer appropriate or could be seen as insensitive. You might also want to create a new post in line with the new update. Also, if your business goals change, you might have to change your entire social media marketing strategy. 

It is crucial for businesses to strike a balance between scheduling posts in advance and leaving room for flexibility.  

At CREATIVE in TIME, we understand that many business owners don’t have the time to be able to amend their strategy suddenly, which is why we are here to work with you. As dedicated marketing experts, we are used to this sort of thing and can save you time and stress by reworking your strategy.   

The Dangers of Over-Scheduling

Scheduling too many posts in advance can overwhelm your target audience, leading to a decrease in engagement. Posting too frequently can cause followers to become overwhelmed and disinterested, leading to a decline in engagement.   

Over-scheduling can lead to a lack of authenticity, as the business may need to engage with its audience in real-time. Therefore, it is important for businesses to carefully consider the frequency and timing of their scheduled posts to avoid over-saturation and maintain engagement.  

A Costly Investment 

While social media scheduling tools can be a valuable asset for businesses, they can also be costly, especially for smaller businesses with limited budgets. Some scheduling tools require a monthly or annual subscription fee, which can add up over time, and some tools may have additional costs for advanced features or analytics.   

It is important for businesses to carefully consider the cost-benefit of using a scheduling tool and to explore different options to find one that fits their budget and needs. Businesses can also consider using free scheduling tools or relying on the scheduling features within each social media platform to save costs.  

Summary  

Scheduling social media posts in advance offers countless benefits, including saving time, maintaining consistency, boosting engagement, and providing valuable analytics. While it’s important for businesses to be aware of potential drawbacks such as limited flexibility, over-scheduling, and associated costs, the advantages of social media scheduling are truly impressive.  

When it comes to choosing a social media scheduling tool, there are dedicated tools available, with these being our top 3.  

  • Sprout Social 
  • Later 
  • Planable  

Social media scheduling can be a game-changer for businesses looking to improve their marketing efforts. With the right tool and strategy, businesses can save time, improve engagement, and reach their target audience more effectively.  

Use CREATIVE in TIME for ALL your social media marketing needs 

CREATIVE in TIME use social media scheduling tools and marketing strategies to market your business towards success. By automating the scheduling process, we can spend more time fine-tuning your marketing strategy and crafting individual posts that will blow your audience away. 

With a vast experience in the marketing industry, CREATIVE in TIME has been at the forefront of the social media landscape, providing top-notch services across all areas of marketing. Trust us to help you stay ahead of the competition and achieve your business goals  

Want to know more about social media marketing? Check out our blogs on social media for more information:  

Don’t let your social media presence fall behind. Let us help you create engaging content and effective campaigns that will drive results for your business. Contact us today at CREATIVE in TIME today. 

By Andrea Warner

Award Winning Business builder, Marketing guru, franchise creator, 20 years of business experience in B2C and B2B, Networking Queen. Brings humour and laughter to every meeting. Why wouldn’t you?

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