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Blogging: How to Start in 2023

Blogging: How to Start in 2023

by | Feb 4, 2022 | Digital Marketing, Uncategorized

So, you want to start a blog…GREAT! 

Blogging is an amazing way to bring more traffic to your website, become an authority in your field and build a community. 

What is Blogging? 

Blogging is the act of posting content on a website. They are informal articles written for the main purpose of showing thought leadership and expertise on a certain topic.  

Often, you will be reading a blog and won’t even know it!  

That recipe you just read, blog. 

List of fashion trends, blog. 

Technology tips, blog. 

If you’re searching for it then someone is blogging about it and vice versa, if you want to blog about something then the likelihood is that someone is searching for it. 

If you want to know the ins and outs of how to start blogging in 2023 then keep reading! 

Step 1: Choose your Blogging Host 

To get people to start reading your blog, it needs to be online! 

If you are starting from scratch, then you need to use a blog host to get your blog online. 

In this guide, we will show you how to use BlueHost for all of your blogging needs. Let me tell you a few quick reasons: 

  • They register your custom domain name for free 
  • 30-day money back guarantee 
  • Free, automatic installation of WordPress blogging software (this sounds scary but don’t panic) 
Image showing BlueHost screen showing prices for blogging hosting

Step 2: Create Your Account 

Once you visit their website, you need to select your plan. We would recommend that for a blogging beginner, you will only need the basic plan. 

Next, you need to input your domain name. Yes, this may seem like the complicated part. 

If you already have previously paid to register a domain and wish to use that to host your blog, then you can put it in the right box. If you have not, then input your chosen domain name into the left box and click “next”. 

Now for the easy part, I’m sure most of us have bought something using the internet before, so fill out your billing details on the registration page now. 

You will also need to choose your hosting package and extras, for a beginner blog, it is likely you are not going to need any extras as your account plan will have everything you need for your blog. 

You are now ready to create your BlueHost account and password! Not to be that person but please choose a secure and unique password, I don’t want any birthdays or full names here! 

Confirmation picture from Bluehost for blogging host

Once you have your account set up, you will be shown an installation helper but since you are reading this you can just click on “skip this step” to follow along with us instead (or do both!). 

The WordPress blogging platform will automatically install, and you can click on the “log into WordPress” button on the top right-hand corner to go to the administrator section of your blog. 

Step 3: Customise your blog 

This is where the fun really begins, here is your opportunity to customise the appearance of your blog! 

How you want your blog to look is personal preference, there is no right or wrong answer for how your own blog should look.  

One of the benefits of WordPress is its “themes” which can be accessed through the “appearance” tab. You should have some free WordPress themes already installed for use on your blog and unless you have a very specific design in mind, we would recommend using one of these. 

Once you pick a theme, all you need to do is hover other the theme and click activate. It’s that easy! 

If you don’t like any of these themes, just click “add new theme” to browse lots of other WordPress themes which you can install and activate. 

Step 4: Start writing 

The first step to any good blog is coming up with a title but we aren’t going to talk about that today, we already have a blog about that! Click here to find out about how to create engaging and catchy titles that people will WANT to click on. 

Step 5: Post! 

On WordPress, go to the menu on the left and click “posts”. 

Delete the post which is already there (it defaults on all new blogs and is not needed) and then click “add new”. 

You can now add in a title, your content and even extra things such as images. Don’t forget your SEO as well (what is SEO for blogging, you ask? Click here to find out). 

If you are creating your own blog, then you will also need to promote it. What’s a blog if it isn’t being read? 

Some ways to promote your blog are through social media, email marketing and search engine optimisation. 

If you are unsure of how to do this then get in touch now!  

How does blogging help SEO?

How does blogging help SEO?

by | Aug 9, 2021 | Digital Marketing

What is SEO?

Search Engine Optimisation (SEO) is the way in which you increase your website’s visibility and chances of being found in search engines.

SEO drives organic traffic onto your website. A recent study found that 28.5% of people click through on the first organic search result demonstrating that people trust an organic result more than a paid advertisement.  

What is blogging?

Blogging is the act of posting content on a website. They are informal articles written for the purpose of showing thought leadership and expertise on a topic.

Did you know that 77% of internet users read blogs regularly?

Or that over a third of all websites are blogs?

There are estimated to be over 600,000,000+ blogs on the internet today!

How does blogging help SEO?

Blogging keeps your website fresh and current: Websites that are regularly updated signal to Google that the website is alive and offering fresh content. After all, Google is King.

A blog keeps people on your website for longer: While Google hasn’t said outright that dwell time, or the time that people spend on your website once they land on it, is definitely a ranking factor, they’ve made other statements that make it clear it’s something they pay attention to and impart value to.

A quality blog gives others sites more reasons to link back to your site: For Google to see your website as trustworthy and authoritative, other sites (and respected ones) have to link back to yours. HubSpot has found that companies that have a blog on their website earn up to 97% more inbound links.

To find out how many inbound links your site has, we recommend using ubersuggest.

A blog helps you connect with your audience: When your audience reads a post they love, they’re more likely to share it, drive more traffic to it, come back to your website again to see more of your content and maybe even sign up for your email list!

When you get lots of traffic and repeat visitors, that shows Google that people like your website and raises your authority level in their algorithm.

A leading figure in the world of SEO and blogging is Neil Patel. Neil Patel is an entrepreneur and marketing specialist. We would highly recommend looking at his blogs (click here) to see how his content is structured and learn how he optimises his content for SEO.

Blogging SEO tips

The importance of blogging should now be clear, but how do you begin? Here are some of our tips for blogging.

  • Use websites like Answerthepublic and Ubersuggest to find keywords and the top questions in your industry.
  • Use engaging RELEVANT titles. There is no point catching someone’s attention if they aren’t going to actually be interested.
  • Use images with relevant alt-text (this allows search engines to know it is relevant).
  • Use internal links to draw your content together and to help search engines know their relevance to each other.
  • Keep old content up to date.

Now that you know the importance of blogging for SEO, do you want to start but don’t know how? Stuck for blog ideas? That’s where we come in.

Book a discovery call with us today to find out how our marketing business can help you!

How Blogging Helps your Business?

How Blogging Helps your Business?

by | Jun 18, 2021 | Digital Marketing

What is Blogging?

Blogging is the act of posting content on a website. They are informal articles written for the purpose of showing thought leadership and expertise on a topic. 

All sounds pretty serious right? But don’t worry, it’s not that difficult!

How Blogging Helps your Business

Blogs help your business in a number of ways. They are a great way to generate fresh new content on a website and provide a catalyst for email marketing and social media promotion to improve your SEO and drive search traffic to your website.

Is Blogging Still Relevant?

Yes! Each month, approximately 409 million people view more than 20 billion pages and 77% of internet users, read blogs. That’s a lot of people. This is why 53% of marketers prioritise blogging as their primary content marketing strategy.

Why is Blogging Important?

You will have been told, if you run a business, how important it is for your company to have it found, and to have blogs on your website.

Blogging allows you to share information about your business and its services but it also allows you to share opinions and thoughts on certain topics. It is also a great way to create a personality for your company and makes your business more credible and approachable.

How Blogging Helps SEO

First, what is SEO?

Search Engine Optimisation (SEO) is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. 

But how can blogging help SEO? 

  • It keeps your website fresh and current
  • It keeps people on your website for longer
  • A quality blog gives others sites more reasons to link back to your site
  • A blog helps you connect with your audience

Blogging: Where To Begin

Here’s our top tips for getting started with blogging:

  1. Create engaging titles and DO NOT make them misleading! They’ll only bounce straight off the blog post once they realise it’s about something completely different to what they thought it was going to be. 
  2. Use long-tail keywords throughout. These are extremely important for any SEO strategy. Half of all searches are for terms that are four words or longer. But these can be difficult to put into your pages. Don’t know how to use long-tail keywords in your blogs? Click here.
  3. Write about trending topics/questions in your industry. You can do this by searching a keyword e.g. ‘marketing’ or ‘manufacturing’ into Answer The Public or Uber Suggest and see what people are talking about. Create your content around it! 
  4. LINK LINK LINK! So much of SEO is about links and internal links are the easiest one’s for you to get since you can create them for yourself. Link to another blog post or a pricing page that’s relevant to the information you’re writing about. 
  5. Always include a Call to Action (CTA)!

Already Blogging?

Got some smashing blogs? Great…but don’t stop there! Market your blogs. Update your blogs. Back link in your blogs. Collab with your blogs.

Use blogs to look like the authority in your industry. Use blogs to answer questions your customers have, and ones they didn’t know they had. If you’re too busy to work out how to create, format and promote your content…let us!

CREATIVE in TiME are here to help. We audit, advise, mentor and manage your marketing requirements (and all your blogging needs). Click here to book a discovery call with us.