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How does blogging help SEO?

How does blogging help SEO?

by | Aug 9, 2021 | Digital Marketing

What is SEO?

Search Engine Optimisation (SEO) is the way in which you increase your website’s visibility and chances of being found in search engines.

SEO drives organic traffic onto your website. A recent study found that 28.5% of people click through on the first organic search result demonstrating that people trust an organic result more than a paid advertisement.  

What is blogging?

Blogging is the act of posting content on a website. They are informal articles written for the purpose of showing thought leadership and expertise on a topic.

Did you know that 77% of internet users read blogs regularly?

Or that over a third of all websites are blogs?

There are estimated to be over 600,000,000+ blogs on the internet today!

How does blogging help SEO?

Blogging keeps your website fresh and current: Websites that are regularly updated signal to Google that the website is alive and offering fresh content. After all, Google is King.

A blog keeps people on your website for longer: While Google hasn’t said outright that dwell time, or the time that people spend on your website once they land on it, is definitely a ranking factor, they’ve made other statements that make it clear it’s something they pay attention to and impart value to.

A quality blog gives others sites more reasons to link back to your site: For Google to see your website as trustworthy and authoritative, other sites (and respected ones) have to link back to yours. HubSpot has found that companies that have a blog on their website earn up to 97% more inbound links.

To find out how many inbound links your site has, we recommend using ubersuggest.

A blog helps you connect with your audience: When your audience reads a post they love, they’re more likely to share it, drive more traffic to it, come back to your website again to see more of your content and maybe even sign up for your email list!

When you get lots of traffic and repeat visitors, that shows Google that people like your website and raises your authority level in their algorithm.

A leading figure in the world of SEO and blogging is Neil Patel. Neil Patel is an entrepreneur and marketing specialist. We would highly recommend looking at his blogs (click here) to see how his content is structured and learn how he optimises his content for SEO.

Blogging SEO tips

The importance of blogging should now be clear, but how do you begin? Here are some of our tips for blogging.

  • Use websites like Answerthepublic and Ubersuggest to find keywords and the top questions in your industry.
  • Use engaging RELEVANT titles. There is no point catching someone’s attention if they aren’t going to actually be interested.
  • Use images with relevant alt-text (this allows search engines to know it is relevant).
  • Use internal links to draw your content together and to help search engines know their relevance to each other.
  • Keep old content up to date.

Now that you know the importance of blogging for SEO, do you want to start but don’t know how? Stuck for blog ideas? That’s where we come in.

Book a discovery call with us today to find out how our marketing business can help you!

A Beginners Guide to SEO

A Beginners Guide to SEO

by | Jul 27, 2021 | Digital Marketing

What is SEO?

Search Engine Optimisation (SEO) is the way in which you increase your website’s visibility and chances of being found in search engines.

SEO drives organic traffic onto your website. A recent study found that 28.5% of people click through on the first organic search result demonstrating that people trust an organic result more than a paid advertisement.  Therefore, the higher you rank, the more organic traffic you should receive.

In our guide we aim to show you what SEO is and how to utilise SEO strategies in your website.

How Search Engines Work

To understand SEO, you need to understand the basics of a search engine.

Firstly, search engines are machines which scour the internet for content to determine which is most relevant to your search.

To scour the internet, search engines work through a three-step process:

  1. Crawling: They look through the internet for content and read the text/code from each URL. They do this to discover new and fresh pages with updates, images and videos. The exact amount that Google crawls a day is unknown but can be estimated at 45,000 pages a second.
  2. Indexing: Google then files the findings of their crawling into an organised index to be displayed to searchers on a search page. Check how your site pages are indexed by heading to Google and typing “site:yourdomain.com” into the search bar.
  3. Ranking: The final step is ordering organic content on a search page from most to least relevant in relation to the original search query.

Did you know there are three types of SEO?

On-page SEO

On-page SEO are activities on your website that help search engines to understand & rank your content e.g., keywords, image optimisation, content quality, and title tags.

Without On-page SEO you miss out on opportunities to rank for search enquiries related to your business. SEO is one of the most popular and cost-effective digital marketing strategies

Here are our top tips for optimising your webpage!

  • Title: The reader will see your title before they even reach your page. Create interesting and stand out titles to catch the reader’s attention. Use KEYWORDS to help the search engine understand your content.
  • Meta descriptions: This is the small piece of text below your page title on a search result. REMEMBER to always add these and edit these to be concise and useful.
  • Headings: Make sure to use the correct headings, they should match the search page title. People will stop reading if they are not relevant or informative.
  • Share-worthy content: Make content that people will want to share and link to. Add all the keywords that are relevant, make sure that you completely answer the question asked.

Off-page SEO

Off-page SEO is any SEO strategies that occur outside of your website. These could be link building, social media, reviews, and more.

It is important to monitor off-page SEO as you will potentially rank higher than a competitor if your off-page SEO is higher. It is a factor in determining how valuable your page is to a search question, a website with no off-page SEO is unlikely to be found.

We have compiled some easy tips to get you started with your off-page SEO:

  • Links: Ensure that you have no broken links. You can build links to your website by guest posting on authoritative sites and submitting work to high-quality directories.
  • Social media: Build connections with influencers and create unique content to form a positive social media presence. REMEMBER to keep your audience in mind and ensure your content is compatible.
  • Content: Make quality content to make it easier to get backlinks to your site. Long-lasting, quality backlinks are very useful to off-page SEO.

Technical SEO

Technical SEO refers to the parts of your website that are not content such as behind the scenes elements that are not visible to the public (yes, these do matter!), e.g., indexation, site speed, and accessibility.

These activities directly impact the indexing and crawling of your site by search engines. By making your website as search engine friendly as you can, you ensure that it can easily index your pages, and make it readily available to searchers.

This can seem intimidating to a beginner, but here are a few simple steps to start:

  • Make sure your website is mobile-friendly (check now by clicking here) to ensure your page can be accessed from anywhere, by anyone.
  • Check how quickly your website loads (check now by clicking here), the faster your website loads, the more pages are indexed and the higher it will rank. Site speed is a very important ranking factor for Google.

SEO can be daunting when starting out, if you are feeling lost or feel like your business could use support, click here to book a discovery call with CREATIVE in TiME, our marketing business would love to help!

How Blogging Helps your Business?

How Blogging Helps your Business?

by | Jun 18, 2021 | Digital Marketing

What is Blogging?

Blogging is the act of posting content on a website. They are informal articles written for the purpose of showing thought leadership and expertise on a topic. 

All sounds pretty serious right? But don’t worry, it’s not that difficult!

How Blogging Helps your Business

Blogs help your business in a number of ways. They are a great way to generate fresh new content on a website and provide a catalyst for email marketing and social media promotion to improve your SEO and drive search traffic to your website.

Is Blogging Still Relevant?

Yes! Each month, approximately 409 million people view more than 20 billion pages and 77% of internet users, read blogs. That’s a lot of people. This is why 53% of marketers prioritise blogging as their primary content marketing strategy.

Why is Blogging Important?

You will have been told, if you run a business, how important it is for your company to have it found, and to have blogs on your website.

Blogging allows you to share information about your business and its services but it also allows you to share opinions and thoughts on certain topics. It is also a great way to create a personality for your company and makes your business more credible and approachable.

How Blogging Helps SEO

First, what is SEO?

Search Engine Optimisation (SEO) is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. 

But how can blogging help SEO? 

  • It keeps your website fresh and current
  • It keeps people on your website for longer
  • A quality blog gives others sites more reasons to link back to your site
  • A blog helps you connect with your audience

Blogging: Where To Begin

Here’s our top tips for getting started with blogging:

  1. Create engaging titles and DO NOT make them misleading! They’ll only bounce straight off the blog post once they realise it’s about something completely different to what they thought it was going to be. 
  2. Use long-tail keywords throughout. These are extremely important for any SEO strategy. Half of all searches are for terms that are four words or longer. But these can be difficult to put into your pages. Don’t know how to use long-tail keywords in your blogs? Click here.
  3. Write about trending topics/questions in your industry. You can do this by searching a keyword e.g. ‘marketing’ or ‘manufacturing’ into Answer The Public or Uber Suggest and see what people are talking about. Create your content around it! 
  4. LINK LINK LINK! So much of SEO is about links and internal links are the easiest one’s for you to get since you can create them for yourself. Link to another blog post or a pricing page that’s relevant to the information you’re writing about. 
  5. Always include a Call to Action (CTA)!

Already Blogging?

Got some smashing blogs? Great…but don’t stop there! Market your blogs. Update your blogs. Back link in your blogs. Collab with your blogs.

Use blogs to look like the authority in your industry. Use blogs to answer questions your customers have, and ones they didn’t know they had. If you’re too busy to work out how to create, format and promote your content…let us!

CREATIVE in TiME are here to help. We audit, advise, mentor and manage your marketing requirements (and all your blogging needs). Click here to book a discovery call with us.

5 Tips for Landing a Technology Consultant

5 Tips for Landing a Technology Consultant

by | Dec 5, 2020 | Digital Marketing, Marketing Consultancy

So, you need help, advice and support with the technologies in your company and want to hire a Technology Consultant, but you’re at a loss on what to look for?

Never fear, let us take you through our five top tips for finding your technology guru. 

1. Demonstrate Relevant Experience (DRE)

A technology consultant needs to demonstrate they have relevant experience and understanding of your specific needs and challenges, whether you are an SME, corporation or a non-profit organisation, you will benefit from a technology consultant who has experience in your specific challenges. 

On a similar note, it’s very important to drill down into what the consultant/consultancy firm specialises in, an relatable example of this is in marketing, often “marketing” companies are actually website designers rather than a fully comprehensive marketing business. Are you speaking to people with very specific skills, or do they provide a wider range? Both are fine, but you need to understand what they are great at, and what they can signpost you to.

Whatever they excel in, does it complement the needs of your business?

Relevant experience will give you, as an employer, peace of mind that they can deliver on their promises. If they can’t, then it’s time to move on.

2. Communication

Communication between you and your technology consultant is critical for establishing a good working relationship that yields efficient and impressive results. If you don’t feel the communication is great within the first one or two contact points (email/ phone / video/ meeting), why would it work out. Being able to communicate with human beings is critical and you must not overlook it. Not only that, but the world of technology can be a daunting place for your other employees.

Your consultant must be able to communicate any technical speak in ‘layman’s terms’ to ensure clarity and reduce the chances of miscommunication. This is why it’s imperative your potential consultant will keep you up to date about any progress, set-backs, and developments.

So, do your due diligence, and see whether any of their previous clients/employers can vouch for their communication skills. 

3. Innovative ideas and involvement

A technology consultant must be able to come up with solutions to rectify any tech problems you’re experiencing. A great technology consultant will look to the future and determine what will benefit your business needs moving forward. 

Whether it’s improved online customer service or enhancing your digital consumer experience, it’s up to your tech consultant to provide innovative ideas.

In short, the more involved your consultant is, the more benefits you will reap.  

A key aspect to understand here is that the landscape out in the “tech” space is changing constantly. Your consultant needs to be constantly researching new solutions coming to market and have experience in other companies implementation experience to guide you. Consultants that are pedalling old solutions as its all they understand should be avoided. 

4. Processes and teamwork

Your technology consultant must understand what their role entails, what your role entails, and how that interacts with others in your company. This means making it clear what work is required of them within the organisation or infrastructure of your company. They must be organised and able to delegate work to team members to ensure quality control and productivity.

Efficient processes and a team that has clear process and teamwork is essential for their success and ultimately yours. As a consultancy firm, they should be able to adapt to suit your needs and overarching business goals. 

5. Adaptability and a Willingness to Learn

Any technology consultant worth their salt will know their industry inside out, but that in itself isn’t enough, they also need to be willing to learn about whatever sector you’re operating in.

Combining the world of tech with your niche is critical for expanding your business’s horizons and increasing revenue. 

Needless to say, this involves your consultant adopting a 360-degree perspective to your business plan.This goes a long way to ensure each and every one of your needs are addressed and looked after.

To learn more, get in touch with us today.

This blog was produced in collaboration with Remote Resource: Your web and software development outsource management team; and producers of Comfortable Shoes: Jhuti.

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