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Black Friday Marketing Strategies to Maximise 2023 Sales 

Black Friday Marketing Strategies to Maximise 2023 Sales 

by | Nov 18, 2021 | Digital Marketing

Do you sell a product online? If you do, then this one’s for you. Black Friday is the busiest shopping day of the year, and with the aftermath of a global pandemic, more and more shoppers are queuing in virtual stores instead of in brick-and-mortar shops. 

With potential Black Friday shoppers browsing the internet, you want to ensure you are prepared for the craziness and that you can maximise your traffic! 

The expected total spending over Black Friday weekend in the UK is 9.42 BILLION pounds. Crazy right?! 

We’ve put together a few simple marketing strategies you could consider in order to maximise your 2023 sales this Black Friday.  

1. Create your Black Friday Email List  

Our first tip is to create a Black Friday email list. Have you noticed an influx of Black Friday emails in your inbox? We bet you have. Create an email marketing list SPECIFICALLY for people who would be interested in your Black Friday deals. 

Did you know that 25.1% of sales during the Black Friday promotion season has originated from email marketing? If you aren’t utilising email marketing this Black Friday then what’s even the point!?! 

Tip: Create a pop-up on your website asking people to sign up for your newsletter and use an incentive such as early access to the sale. Use a punchy call-to-action to draw people in! 

Once you have created your marketing list, you need to create an enticing email campaign. Use a catchy subject line to intrigue people, include clear CTA’s (call to actions), and try to send out more than one email to remind people about your sale. Don’t worry you’ve still got time! 

Need some inspiration? Check out our EXAMPLE email campaign below!

2. Get creative with timing 

Black Friday is capitalised by businesses big and small; this can get overwhelming for consumers who are receiving the same marketing messages constantly. Try to offset this and grab your customers attention by changing your timing.  

Tip: Try starting your sale early, have you noticed anyone doing ‘Black Thursday’? 

Typically, you will have less business competition for your consumers attention and a head start on sales. Many people use Black Friday to buy Christmas presents at a good value, catching people early ensures they haven’t bought anything yet therefore more chance for you to make a sale. 

3. Extra offers 

Pop-ups draw in consumers attention and even better if they offer an extra discount. Virtual ‘scratch cards’, spin the wheel games (see image below!) and other interactive pop-ups are sure to be an attention grabber.  

Keeping customers on your site longer can help to prevent an abandoned cart and help push sales for people on the fence. 

Tip: Bonus offers do NOT need to be extreme. For example, offer an extra 10% off or next day delivery for £2. 

4. Loyalty programme 

Do you have a loyalty programme or a VIP club for loyal customers? These people are already happy customers and have familiarity with your brand. 

Target existing customers by offering an exclusive discount, existing customers are more likely to buy from your brand than new customers. This also builds a good reputation and encourages customers to continue to purchase from your business. People like to feel appreciated! 

Tip: Create a campaign dedicated to loyal customers. A common offer is early access to Black Friday deals. This can also encourage users to tell their friends about your AMAZING deals! 

5. Social media promotion 

Don’t underestimate the power of social media! Utilise all your social media platforms to get the word out about your involvement in Black Friday. Facebook, Instagram and Twitter are firm favourites but don’t fear branching out into TikTok. TikTok was the fastest growing app of 2020 and is no doubt the place to be in 2023!

Tip: Different social media platforms appeal to different demographics. TikTok and Instagram will appeal to a younger demographic whereas Facebook can appeal to an older audience. Who will your product appeal to? Who do you want to target? We recommend you finding this out in order to get the most from your marketing strategy.  

We hope this information has helped you and that our tips will help make this Black Friday the most successful for your business! 

Black Friday is one day a year, but you need effective marketing all year long…that’s where we come in! Get in touch with CREATIVE in TiME to get a free audit!

5 Ways to Increase Conversions on Your Site 

5 Ways to Increase Conversions on Your Site 

by | Oct 13, 2021 | Digital Marketing

Website conversions are when someone completes a predetermined desired action on your website such as buying a product or signing up to your newsletter.  

The percentage of people who complete this action is your conversion rate, hence the bigger the better!! 

Did you know that the average conversion rate is ONLY 2% and most sites only have a 0.1-0.2% conversion rate? 

That means that you could need 1000 website visitors to create one website conversion, no one is over joyed at the reality of that statistic, are they? 

Improving the conversion rate on your site is crucial to grow your business and turn more of your current visitors into customers.  Keep reading to find out 5 ways to increase conversions on your site . 

Minimise your forms 

Have you ever started filling out a form online but given up due to the amount of required fields? Using unnecessary fields is a sure-fire way to decrease your conversion rate. If all you need is an email and a first name then leave it at that. 

Don’t skip important information though, ensure that you have any needed information but skip fields which will not be of any use. Ask yourself if a field plays a key role, if the answer is no then get rid! 

The less a user has to fill in, the more likely they are to complete the form. 

Add a pop-up 

Pop-ups, when done right, can reach a 9% conversion rate and on average the conversion rate for all pop-ups is 3.09%. 

We have a few tips for creating pop-ups that will increase conversions and not annoy your customers! 

  1. Put a delay timer on the pop-up. A 30 second delay between opening the website and receiving the pop-up can avoid it becoming annoying. 
  1. Make it easy to close. Not everyone wants to interact with a pop-up so ensure that it is easy to close and will remain closed. 
  1. Following that, ensure that the pop-up only appears once per user to make sure that people are not constantly receiving the pop-up as it can become annoying and even cause people to leave the website. 
  1. Try out offers! The first offer you try might not be quite right, try a variety of products, premium content, newsletters, free stuff and PDFs until you find one this really fits in. 

Boost your CTAs 

Let me guess, your calls to action (CTAs) sound a bit like this “Start free trial” and “Sign up now”. Now there is nothing necessarily wrong with these but to get the BEST conversion rates you should look at what people psychologically want to click. 

Starting a CTA with ‘yes’ makes the customer see it in a positive way and creates a psychological desire to click. For example, which would you rather click on: “Claim discount” or “Yes, I want a discount!”. 

Making your CTA look ‘click-able’ and stand out is vital to making people want to click. Try a movement or colour change when the mouse moves over it or a different shape to the rest of the page to make you know it should be CLICKED. 

Add live chat 

Most people need to be completely sure about a purchase before making it, especially if the product/service you are offering is expensive. For some customers this may be a single question that they need answering. 

Live chats are perfect for these situations, by installing a live chat onto your website it can allow customers to have more security with their purchase and quell any worries they may have. It is easy to add to the site and is well worth it for the potential website conversions. 

Create abandoned cart email campaigns 

Do you ever go onto a website, add a product to your cart and either decide not to checkout or just forget to? Everyone does it and that means its sure to be happening on your website too. 

Creating an email campaign to follow up on these abandoned carts ensures you are maximising your chances of website conversions. 

These emails should include a reminder about the products in their carts, and potentially a discount or offer as an incentive to continue their purchase. 

A simple reminder is all it takes for some customers to continue their purchase so don’t miss out on these potential conversions! 

Now that you know 5 ways to increase conversions on your site, it’s time to put this knowledge into practice. Implementing even just one of these can have a positive impact on your conversions, and using multiple is even better. 

If you want to boost your website conversions but still aren’t sure how to or what would be best for your business, click down below to see how we can help. 

Yes, I want to speak to CiT about my conversions (check that out for a CTA!)  

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