How Blogging Helps your Business?

by Fred Warner | Jun 18, 2021 | Digital Marketing

What is Blogging?

Blogging is the act of posting content on a website. They are informal articles written for the purpose of showing thought leadership and expertise on a topic. 

All sounds pretty serious right? But don’t worry, it’s not that difficult!

How Blogging Helps your Business

Blogs help your business in a number of ways. They are a great way to generate fresh new content on a website and provide a catalyst for email marketing and social media promotion to improve your SEO and drive search traffic to your website.

Is Blogging Still Relevant?

Yes! Each month, approximately 409 million people view more than 20 billion pages and 77% of internet users, read blogs. That’s a lot of people. This is why 53% of marketers prioritise blogging as their primary content marketing strategy.

Why is Blogging Important?

You will have been told, if you run a business, how important it is for your company to have it found, and to have blogs on your website.

Blogging allows you to share information about your business and its services but it also allows you to share opinions and thoughts on certain topics. It is also a great way to create a personality for your company and makes your business more credible and approachable.

How Blogging Helps SEO

First, what is SEO?

Search Engine Optimisation (SEO) is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. 

But how can blogging help SEO? 

• It keeps your website fresh and current
• It keeps people on your website for longer
• A quality blog gives others sites more reasons to link back to your site
• A blog helps you connect with your audience

Blogging: Where To Begin

Here’s our top tips for getting started with blogging:

1. Create engaging titles and DO NOT make them misleading! They’ll only bounce straight off the blog post once they realise it’s about something completely different to what they thought it was going to be. 
2. Use long-tail keywords throughout. These are extremely important for any SEO strategy. Half of all searches are for terms that are four words or longer. But these can be difficult to put into your pages. Don’t know how to use long-tail keywords in your blogs? Click here.
3. Write about trending topics/questions in your industry. You can do this by searching a keyword e.g. ‘marketing’ or ‘manufacturing’ into Answer The Public or Uber Suggest and see what people are talking about. Create your content around it! 
4. LINK LINK LINK! So much of SEO is about links and internal links are the easiest one’s for you to get since you can create them for yourself. Link to another blog post or a pricing page that’s relevant to the information you’re writing about. 
5. Always include a Call to Action (CTA)!

Already Blogging?

Got some smashing blogs? Great…but don’t stop there! Market your blogs. Update your blogs. Back link in your blogs. Collab with your blogs.

Use blogs to look like the authority in your industry. Use blogs to answer questions your customers have, and ones they didn’t know they had. If you’re too busy to work out how to create, format and promote your content…let us!

CREATIVE in TiME are here to help. We audit, advise, mentor and manage your marketing requirements (and all your blogging needs). Click here to book a discovery call with us.