The ability to convert leads into paying customers is a make-or-break factor for businesses looking to thrive. It’s no longer enough to attract visitors to your website simply; you need to wow them with your charm, captivate their attention, and transform them into loyal customers! From the moment they land on your page, it’s essential to build that connection and foster their interest. With a little bit of nurturing and savvy, you can cultivate those leads.
But how can you achieve this conversion magic? Well, it’s all about understanding your visitors’ fundamental needs and desires and crafting an experience that keeps them coming back for more.
In this blog post, we’ll dive into the fascinating world of lead conversion and uncover the strategies businesses can employ to skyrocket their conversion rates.
Create Valuable Content
When your audience sees that you consistently deliver high-quality content that addresses their needs, they are more likely to perceive your brand as reliable and trustworthy. This increased trust can encourage them to become loyal customers and recommend your business to others, expanding your customer base and potential leads.
But what kind of valuable content is your audience looking for? Some examples are:
Catchy website copy that answers their questions
Informative materials they can revisit, like blogs and eBooks
Video content repurposed from blogs to reach more of your audience
Staying focused on creating engaging content can develop trust with your customers, resulting in beneficial, long-lasting relationships that can indirectly lead to better revenue. Be sure to communicate these value points with your content team to optimise their production of these valuable assets.
At CREATIVE in TiME, we understand that it is not plausible for a lot of businesses to be able to create this content without losing something else. By working with our digital marketing agency, you can ensure that valuable content is served to your customers without you having to spend a moment of your time worrying about it.
Build an SEO Strategy for Your Site
Investing your efforts in fine-tuning your SEO strategies is paramount for Google ranking, as high visibility on the search engine can generate many leads for your business. Five crucial SEO elements to focus on are the page title, URL, header, internal links, and page content. By continually updating and balancing these elements with Google’s updates on SEO best practices, you can rank high on search engine results and increase your overall visibility to potential customers.
CREATIVE in TiME are a digital marketing agency with a key focus on SEO and creativity. We can create an SEO strategy and implement it for your business effectively and efficiently.
Learn to Capture the Right Market
To successfully capture suitable leads for your business, it’s crucial to have a deep understanding of the market you’re operating in as well as the behaviour of your target audience. By leveraging various data points such as demographics, geographic information, and socio-economic factors, you can tailor your marketing efforts to show relevant content to your audience and incentivise them to convert into leads.
Regarding demographics, consider age, gender, education level, and employment status. Understanding these characteristics will allow you to create targeted messaging that resonates with your audience’s needs and interests.
Geographic data helps you identify your target audience’s location, address, region, and even country. This information allows you to localise your marketing efforts and deliver region-specific content or promotions that are more likely to capture the attention of potential leads in those areas.
Socio-economic data provides insights into your audience’s lifestyle, social class, personality traits, and attitudes. By understanding these factors, you can create content and offers that align with their values and aspirations, making them more compelling.
Segregate your Leads to Find Quality Leads
It’s common for businesses to generate many leads every month, but not all of them may be high-quality leads. To optimise your sales efforts and avoid wasting resources, it’s best to filter through your information and prioritise those that show genuine interest in your products or services.
One way to narrow your list of potential leads is to conduct thorough research on their buying intentions and interactions with your platform. By checking their last sales activities and studying relevant data, you can identify the leads most likely to convert into paying customers and prioritise your approach accordingly.
Here are the step-by-step actions you can take to segregate leads and find quality leads:
Define your ideal customer profile
Consider demographics, psychographics, and behaviour to create a detailed profile of your ideal customer.
Implement lead-capturing methods
Use various channels and strategies such as website forms, landing pages, social media ads, or email sign-ups to capture leads.
Segment leads based on initial data
Analyse the data you collect from your lead capture methods and segment leads based on key criteria such as industry, job title, location, or specific interests. This initial segmentation allows you to narrow down your focus and prioritise leads.
Establish a lead scoring system
Develop a lead scoring system that assigns points to leads based on their characteristics and engagement with your business. Assign higher scores to leads that closely match your ideal customer profile and demonstrate strong interest or engagement.
Qualify leads through targeted messaging
Craft personalised and targeted messages for different lead segments. Tailor your marketing and sales efforts to address the specific pain points and needs of each segment.
Analyse engagement and behaviour
Identify leads showing higher levels of engagement, such as frequent website visits, email opens, or content downloads. These actions indicate a higher likelihood of becoming quality leads.
Implement lead nurturing campaigns
Develop automated lead nurturing campaigns that provide valuable content and relevant information to your leads over time.
Review and refine
Analyse conversion rates, customer feedback, and sales data to make informed decisions on refining your lead segregation strategy for continuous improvement.
Once you have identified the most promising leads, it’s essential to establish contact strategically and efficiently. By focusing on the leads that are most likely to be interested in your offerings, you can optimise your sales efforts and save time and resources on leads that are unlikely to convert.
Establish Communication With your Leads as soon as they Convert
Leads are a valuable and time-sensitive resource for your business. It’s crucial to understand that their interest is often fleeting, and any delay in nurturing them can result in them losing interest and potentially shaking hands with your competitor.
To ensure you can convert leads into lifelong customers, nurturing them promptly and effectively is essential. This means immediately responding to their enquiries and engagement, showing them that you value their interest.
You can keep leads engaged and interested in your brand by providing timely and personalised follow-ups. This involves addressing their needs and concerns, providing additional information about your products or services, and offering incentives or exclusive offers to entice them to choose your brand over your competitors. Remember, capturing and nurturing leads promptly is critical to staying ahead of the competition.
Regularly Follow-Up with your Leads
Follow-ups are essential to maintain a strong connection with your target audience, demonstrating that you value their needs and are committed to providing the services they require. By keeping the lines of communication open, you can build trust and ensure your audience has all the necessary information to make informed decisions.
In your follow-ups, emphasise the key benefits and features that make your products or services stand out. Clearly articulate how your offerings can address their pain points and solve their challenges. This personalised approach demonstrates that you understand and are equipped to meet their needs effectively.
Use Effective Communication Channels
To reach your target audience, consider using various marketing channels, including email, cold calling, and social media platforms such as Facebook, LinkedIn, Twitter and Instagram.
With an endless array of social media platforms out there, it’s like stepping into a world full of possibilities.
Take a moment to explore the channels your prospects use to engage with your brand, whether it’s a trendy TikTok or a reliable Facebook post. By making the most of your marketing efforts in these channels, you’ll catch the wave to success and start generating quality leads.
Each forum has a unique set of features and audience, and selecting the appropriate channels can help you connect with prospective clients more effectively. The critical takeaway is to incorporate multiple channels into your marketing strategy to maximise your reach and engagement with your audience.
Highlight the Testimonials of your Happy Customer on your Site
Do not hesitate to ask satisfied customers for testimonials. A staggering 72% of consumers place their trust in businesses with such positive feedback, making it a vital tool for establishing credibility and building a solid reputation.
It’s essential to use your customer testimonials to your advantage. By showcasing the feedback and experiences of your happy customers, you can instil confidence in prospective clients, which is crucial in today’s competitive business landscape.
Ensure that your customer testimonials are visible and accessible to visitors on your website. Consider placing them strategically on pages that get the most traffic, such as the home page, pricing page, and blog page.
A compelling testimonial includes details of the specific products or services used, how they benefit the customer, and the overall outcome. Testimonials should be prominently displayed, accompanied by a compelling call-to-action, encouraging visitors to take the next step towards conversion.
When reaching out for testimonials for your website and Google Business Profile, don’t be afraid to prompt them to use certain SEO keywords (yes, these can help even in your reviews!). Remind your customers of the services or products they received from your business, asking them to refer to the specifics within the reviews. Not only does this improve your ranking, but if a customer mentions a specific product, for example, and a new customer is interested in the same product, they are more likely to be convinced to convert as it is specifically targeted at what they are looking for rather than a more general review.
Increase Your Lead Conversion Rates with CREATIVE in TiME
You can significantly boost your lead conversion rate by implementing key changes such as refining your content strategy, optimising your social media presence, and leveraging the power of influencer marketing.
However, implementing strategies and spending time on increasing your conversion rate can be daunting, but enlisting the help of CREATIVE in TiME can help take that stress away. With our expertise, we can help you create compelling content, devise data-driven strategies, and execute successful digital marketing campaigns.
Are you tired of pouring your heart and soul into creating copy that doesn’t convert?
Search engine optimisation (SEO) is crucial for driving traffic to your website, but more is needed to get people to your page. You need to entice them to stay, engage, and ultimately make a purchase. That’s where the art of SEO copywriting comes in.
In this blog, we’ll break down the key elements of creating SEO copy that ranks high on search engines which in turn should improve your overall annual sales.
The difference between SEO website copy and your average website copy
When it comes to website copy, there are two main types: standard and SEO website copy. Standard website copy engages audiences, tells brand stories, and creates emotional connections. SEO website copy targets search engines to rank high on SERPs for specific keywords and phrases, using meta descriptions, header tags, and keyword optimisation. While both types of website copy are important, they serve different purposes.
Standard website copy is all about connecting with your audience, while SEO website copy is about ranking your website higher on search engines. By combining the two, you can create website copy that engages your audience and drives more traffic to your website. This makes or breaks website success, as the goal is to get your website to rank higher on SERPs, ultimately driving more traffic.
Optimising your content for Google
Optimising your online content for Google is essential to improve your website’s search engine ranking and attract more traffic to your website. Here are some tips to help you optimise your online content for Google:
1. Keyword research
Keyword research is crucial for successful digital marketing. Understanding your target audience’s keywords helps create resonating content, improving search engine ranking, website traffic, and staying ahead of competitors. Relevant keywords improve search engine ranking by increasing chances of appearing at the top of search results, attracting potential customers. Keyword research identifies gaps in competitors’ content and new opportunities to target, differentiate and attract a new audience.
2. Use keywords strategically
Relevant keywords can attract potential customers, improve website user experience, and increase brand visibility. By reaching your target audience more effectively with relevant keywords, you can convert visitors into customers and establish your brand as an industry authority. Investing time and effort into keyword research and implementation can help you achieve your marketing goals and grow your business.
3. Optimise your meta tags
Optimising meta tags is crucial for on-page SEO. Meta tags provide information to search engines, with the title and meta description tags being the most important. The title tag should be concise, informative, and include the primary keyword, while the meta description tag should be compelling and informative. Header tags like H1, H2, and H3 should also be used to structure content. Optimising meta tags can improve visibility in search results and attract more potential customers.
4. Optimise your site’s images and site speed
Optimising images and site speed is essential for user experience and SEO. Unoptimised images can slow downloading speed, leading to a poor user experience and higher bounce rates. Optimising images can reduce size without sacrificing quality, improving loading speed and decreasing bounce rates. Slow-loading websites also negatively impact search engine rankings, so optimising site speed can improve user experience, reduce bounce rates, and increase rankings, attracting more potential customers and improving online presence.
5. Create high-quality content
Create high-quality, informative, and engaging content that provides value to your audience. The better your content, the more likely it is to be shared and linked to by other websites, which can help improve your search engine ranking.
Optimising your content for your audience
Optimising your online content for your audience involves creating content that is relevant, engaging, and valuable to your target audience. Here are some tips to help you optimise your online content for your audience:
1. Identify your target audience and their needs
Identifying your target audience and their needs is crucial for a successful marketing campaign. Market research provides insights into demographics, interests, and pain points, allowing tailored messaging for increased engagement and conversions. Data gathered can create customer personas, guiding marketing efforts, from messaging to channels used. Understanding interests and pain points allows messages to address needs and provide solutions, building trust and credibility for increased brand loyalty and customer retention.
2. Create high-quality content
Creating high-quality content that is valuable to your target audience is crucial for building brand awareness, engagement, and loyalty. To achieve this, consider creating content that provides solutions to your target audience’s problems or entertains them. Conduct research to understand your audience’s pain points and create content that addresses these issues. Focus on providing value to build trust and credibility with your audience and establish your brand as a trusted authority in your industry.
3. Use relevant keywords in your content
Using relevant keywords in your content can improve search engine ranking and increase visibility. Conduct keyword research to identify the right keywords and phrases. Avoid keyword stuffing, which can negatively impact ranking. Focus on creating high-quality content that provides value and incorporates relevant keywords naturally. Use tools like Google Analytics or SEMrush to track performance and refine keyword strategy for improved ranking. Use visuals to make your content more engaging
Visuals such as images, videos, and infographics can help break up text and make your content more visually appealing
4. Make your content easy to read and scan
To optimise online content for audience engagement and marketing goals, it’s important to make it easy to read and scan. Short paragraphs, subheadings, and bullet points break up text and improve readability, while also enhancing the user experience. These techniques help keep readers engaged and, on the website, longer, increasing the likelihood of them taking action. Creating reader-friendly content is essential for a successful online presence.
Writing Sales Copy is What CREATIVE in TiME is Best At!
Writing effective sales copy is all about capturing your target audience’s attention, engaging them, and ultimately convincing them to take action. And just like with SEO copywriting, crafting compelling sales copy requires a deep understanding of your audience, your brand, and your goals.
Our team of expert SEO copywriters specialise in writing sales copy that not only resonates with your target audience but also drives results. We’ll work closely with you to understand your brand’s unique voice and style, your target audience’s pain points and desires, and your goals for the campaign. Then, we’ll create sales copy that speaks directly to your ideal customer, highlighting the benefits of your product or service and persuading them to take action.
Whether you’re looking to increase your website’s conversion rates, boost your sales, or launch a new product or service, CREATIVE in TiME has the expertise and experience to help you achieve your goals.
So, if you’re ready to take your sales copy to the next level and see real results, choose CREATIVE in TiME as your digital marketing agency. We’ll help you craft sales copy that engages, persuades, and converts your target audience, driving real business growth. Get in touch today.
Are you looking to improve your website’s ranking on search engines like Google? If so, then you need to know about SEO link building. It’s a critical component of digital marketing that can help you increase your online visibility and attract more traffic to your website. But what is SEO link building, and how does it work?
In this comprehensive guide, we’ll dive into the importance of link building, discuss effective strategies, and reveal how to boost your website’s rankings. Ready to get started? Let’s dive in!
What is SEO Link Building?
Link building is an essential part of SEO. It’s how you can tell Google that your site is relevant and trustworthy, which will help it rank higher in search results.
Links act as votes of confidence from other websites, telling Google that your content is high quality and valuable enough to link back to it. They also give you more opportunities for people to learn about your site, which means higher traffic and more leads for your business!
SEO link building refers to acquiring hyperlinks from other websites to your own. These links act as a vote of confidence from other websites, indicating to Google that your website is a trustworthy and authoritative source of information. As a result, your website’s ranking in search engine results pages can improve.
But not all links are created equal. Google places a lot of emphasis on the quality of links. Therefore, acquiring high-quality links from reputable sources is essential to improve your website’s ranking. Some common link-building strategies include guest posting, broken link building, resource link building, and the skyscraper technique.
Effective SEO Link Building Strategies: A Closer Look
There are many different methods of link building from making sure your business is on the relevant directories to posting on other websites (with a link back of course) that are in the same industry. To help you succeed in your link-building efforts, let’s explore some common and proven strategies:
1. Guest Posting For Link Building
Guest posting is a marketing strategy where you write an article or blog post and submit it to another website for publication. The idea here is to get your content in front of a new audience and also to get a link back to your own website. This link is known as a backlink, and it’s essential for search engine optimization (SEO).
When you write a guest post for a high-quality website, you’re getting your content in front of a new audience and also a valuable backlink to your website. Backlinks are important because they signal to search engines like Google that your website is a credible and authoritative source of information. The more high-quality backlinks you have, the more likely it is that your website will rank higher in search engine results pages (SERPs).
So, guest posting is a great way to boost your website’s SEO and increase your organic search traffic. By writing for a website with good authority and including a link to your own site, you’re signalling to search engines that your website is also of high quality. This can improve your website’s visibility and ultimately drive more traffic to your site.
2. Broken Link Building
Broken link building is another SEO strategy that involves finding broken links on other websites and replacing them with links to your own website.
When a link on a website leads to a 404-error page (a page that doesn’t exist), it negatively impacts the user experience and the website’s SEO. By finding these broken links and offering a replacement link to your own website instead, you’re helping to improve the quality of the website and also get a backlink in the process.
While broken link-building may not be as effective as other link-building strategies like guest posting or resource link building, search engines still consider it a natural linking behaviour. When someone finds a broken link and replaces it with a new link, it’s seen as a positive action that improves the overall user experience of the internet. This means that even though broken link building may have less impact on rankings than other strategies, it’s still a valuable tool in your SEO toolkit.
Broken link building involves finding broken links on other websites and replacing them with links to your own website. This can improve the website’s quality and give you a valuable backlink. While it may not be as effective as other link-building strategies, it’s still a natural linking behaviour that can positively impact your SEO.
3. Resource Link Building
Resource link building is a powerful SEO strategy that involves creating valuable resources such as guides or tools that are related to topics people are searching for frequently. These resources can be blog posts, infographics, videos, or any other type of content that provides value to the user.
The idea behind resource link building is that when you create high-quality resources, people naturally want to link back to and share them with others. This can help increase your website’s visibility, drive traffic to your site, and improve your search engine rankings.
To implement this strategy, you’ll want to create resources that are relevant to your target audience and that provide real value. For example, if you’re a business consultant, you might create a guide on how to start your own business. Once you’ve created your resource, you can share it via email blasts or social media posts so that people can easily find it whenever they need help with something specific.
When other websites link back to your resource, it’s a strong signal to search engines that your website is a credible and authoritative source of information. This can help improve your search engine rankings, drive more traffic to your site, and ultimately help you grow your business.
Resource link building involves creating valuable resources that are relevant to your target audience and then sharing them via email blasts or social media posts. When other websites link back to your resources, it can help improve your website’s visibility and search engine rankings. This powerful SEO strategy can help you grow your business and establish yourself as an authority in your industry.
Note of Caution For Resource Link Building
Always approach link-building with care, as Google has strict guidelines regarding manipulative link-building practices. Websites that engage in such practices risk penalties or bans from search engine results pages.
Boost Your Backlinks with CREATIVE in Time
SEO link building is a vital component of digital marketing that can help you improve your online visibility and attract more traffic to your website. Acquiring high-quality links from authoritative websites can demonstrate your relevance and authority in your niche.
Here at CREATIVE in Time, we are experts in everything SEO, including increasing the number of backlinks to your website. By signing up for our FREE SEO audit, we can have a clearer image of your current SEO standing and develop a bespoke backlink strategy to establish your website as an authority within your niche.
Improve your website’s SEO with a FREE audit! Don’t miss this opportunity to boost your online presence. Get your free audit now!
What’s the point in spending days on a great marketing strategy if your customers struggle to get through to your or reach you?
Whether buying your product, booking a service or contacting your business, your customers should be able to do this easily. An overcomplicated user experience does not work for anyone!
A call to action could be your saving grace!
What is a Call to Action?
A call to action, or a CTA, is a way to guide your audience to where they need to go to generate a new lead. It’s like you giving your user direction, or a map to follow on their journey in converting.
It is a commonly used term in marketing, so this isn’t the last you’ll hear of them, and it is vital that you understand why they are so important!
See the coloured button saying, ‘Book A Discovery Call’? That’s an example of a call to action! The text before tells you what you need – to be found on Google – and how to get that by booking a discovery call with CREATIVE in TiME.
A call to action could lead the user to:
Click on your website
Subscribe to a newsletter
Buy directly from your store
Get in touch with you via phone, email or contact form
Follow your social channels
Why Do You Need a Call to Action?
Call to action links and buttons act as digital signposts for your users. Using the map analogy again, when you’re travelling you will know your desired destination, but you will still need a map or guidance to get from Point A to Point B.
A call to action is exactly that – it explicitly shows the user where they need to go from here. They’ve landed on your site or ad, so where do you want them to go next?
If it is too difficult to navigate, they may end up leaving your website all together!
CTA A/B Testing
A call to action (CTA) is the perfect opportunity for A/B testing!
CTA A/B testing is when you run two options in conjunction with one another. You then compare the data from test A and test B to know which direction to take based on the performance.
Call to actions offer a prime opportunity to test which one is more effective at the same time. Why waste time later when you could save it right now?
The words and appearance of your content have a direct impact on your conversion rate.
For example, some people will not connect with the term “free trial” or “subscribe” but will resonate better with “learn more” or “try our product today”. Same end goal, different approach.
This is because the trial and subscribe angle can show commitment and your audience might not be ready to commit yet. But, some users, love freebies and will jump on the word “free trial”.
It all depends on your specific target audience!
Understanding Call to Actions (CTA)
Call to Actions on Your Website
Call to actions on your website help to build internal links to your other pages.
By using call to actions as a form of link building, you can direct your user to where they need to go in order to buy, sign up or call your business.
For a website, it is best practice to have your call to actions spread out throughout the content.
There is usually a call to action in line with the header on eCommerce sites since the user typically already knows what they want when they land on the page.
Call to Actions on Paid Ads
Call to actions on paid ads usually link to the company website when it comes to paid search engine ads. Even on paid social ads, this is the most common link you see.
With search engine ads, you can often be limited in your character count, and when each one counts, you need to make sure that people know where they are going from here and what they are going to get out of it.
Your CTA is important but so is the lead up to it – the selling points before the user clicks on your link.
Having a call to action saying: “Get in Touch”, for example, is effective but your user needs to know exactly why. Why should they contact you? What do they get out of it? Why choose you over your competitors? Making sure your user understands the value of clicking on your CTA is vital to boost its performance.
Call to Actions on Social Media
Depending on the platform, call to actions on social media vary. They serve the same purpose in driving your users to your intended destination.
On Instagram, the most common one is to visit a link in the profile’s bio since links are not clickable on individual posts. But if your goal is to attract new followers, Instagram provides you with a CTA. When you go on your explore page, a follow button appears on the right-hand side of posts.
So, your job is easy, just creating enticing graphics and write engaging content! That’s not actually easy at all. Check out our blog on social media strategies here or get in touch with CREATIVE in TiME for a bespoke social media strategy, after all, CTAs are important across your whole marketing strategy.
On LinkedIn, we have found that links work best when they are at the end of the post. With LinkedIn, we find that we spend as much time on our above the fold content (the bit you see before clicking ‘see more’) as we do with the rest of our content. It must be enticing otherwise they’d never see the link!
Effective Call to Action Examples
For a call to action to work, it should be obvious in where to go next as well as being in line with your overall marketing message.
That’s because personalisation is always a hit! We all know that marketing isn’t personal and that marketers are targeting large groups rather than a select group of individuals. But it doesn’t have to feel that way.
In emails for example, you can have it swap out the name to the addressee – as long as their name is in the email contact information. Are you more likely to click on a more personalised call to action?
Subscribe
Users subscribe to newsletters or social channels mostly to gain information. If you are an expert in your industry, you can send out the educational pieces your users are looking for directly to them ensuring you are always at the forefront of their mind.
Not everyone in your audience will want to subscribe to a newsletter or service however, so understanding your audience needs is imperative to make sure you are reaching out in the best way.
Learn More
You will have enticed them in the copy before this with a hook that draws them in. When your audience sees that they can learn more about this, they will want to click onto your site.
It can also create a good flow through your website to bring users on an experience leading them to your goal.
Weak Call to Action Examples
Click Here
Whilst this could be attached to other text, it doesn’t tell your audience directly what they are clicking for. Are they being sent to a website? Social channel? A sign-up form? They simply don’t know.
Examples above such as ‘Subscribe’ inform your audience what they are clicking for in a more direct approach.
Do You Want to Know More?
Call to actions like these aren’t clear on where your audience should go next. Good call to action’s need to give clear instructions to the audience on their next point of action.
Try Our Free Trial
Most of the time, discounts jump out to users – especially when they are free. But that isn’t always the case. Actually, it can deter other users from converting because some free trials require you to register your bank details. You don’t want to know how often people sign up for free trials, forget, and get charged!
Where To Place Call to Actions?
Well that entirely depends on your channel!
It is proven that call to action buttons placed towards the end of your content or right at the top outperform other CTAs. But when it comes to website copy, having them spread out all over the page (not too many though!) provides a better experience for the user.
They don’t have to scroll all the way to the top or the bottom, they can click the CTA button in the exact moment they are ready to convert.
How CREATIVE in TiME Use Effective Call to Actions
With our years of experience, we have trialled new innovative ways to incorporate call to actions in all our channels. We know what has a history of working and have never worked for us.
Ever wondered how to get your business to the top of a Google search?
Your Google Business Profile could be the key you need to open the door for new business opportunities. Google Business Profile, previously Google My Business, is an excellent SEO tool at your disposal, especially when it comes to local SEO.
Local SEO explained
It’s all about targeting the customers who are local to you – the ones who are within a short drive away from where you run your business. This is especially important for those with a store front. When your customers are looking for a local business who can solve their particular problem, you need to be the first name they see both on your organic search and through Google Maps. Local SEO includes optimising your Google Business Profile as well as other tricks of the trade. To find out more on how local SEO can boost your business, check out what CREATIVE in TiME can do to boost your organic rankings.
What exactly is a Google Business Profile?
You might be familiar with Google My Business (GMB) since the name change only happened about a year ago. But it’s the same system with even more benefits than ever for your business!
When you search for a company on a search engine, have you noticed on the right-hand side a profile looking something like this?
THIS is a Google Business Profile, and it can do wonders for your business!
Google Business Profile allow you to list your business and its location on Google Maps and local search results. This helps to attract customers within the local vicinity of your place of operations.
So why is a Google Business Profile Important?
The short answer: it brings in leads to your business. But there’s a lot more to it than that.
With this profile, you can clearly display important information about your organisation that your customer’s/clients are searching for. This could be anything from opening times and your website to your address and reviews by previous customers. 90% of people read reviews before converting so by having reviews appear right at the top of Google, it gives your business a higher chance of obtaining a new customer.
When you are looking for a business on Google, how often do you go to the contact page to call them up? More often than not, users head straight to the Google Business Profile and get essential contact information from there with 94%of calls coming from the Google Business Profile alone! If you let CREATIVE in TiME work their magic on your profile, you can work your magic from there and upsell your clients on a daily basis!
Creating a Google Business Profile is entirely free. But to optimise to and utilise in its best capacity, you need to know what the tips and tricks that Google’s robots are looking for. That’s why we are here. CREATIVE in TiME use their expertise to give your Google Business Profile a high success rate.
5 Ways to Optimise your Google Business Profile
1. Make sure all your information is correct.
This might be stating the obvious, but you might be surprised how many businesses forget to update their Google Business Profile when they move locations. By providing the correct information, not only does it mean you’ll get leads sent to the right place, but you’ll also provide a good user experience for your customers, resulting in positive reviews.
2. Add in high-quality photos
You wouldn’t buy something without seeing the product yourself first, would you? The same goes with users when Googling for your company. When a restaurant has high quality images of their food, it can entice customers to place a booking. When you showcase behind the scenes images from your business, it shows the positive and friendly experience they will have whilst with you. A high-quality image of your company logo is also a must!
3. Don’t forget to add video
Online Videos Have an Audience Reach of 92% Worldwide.By adding a video to your Google Business Profile, your target audience can get a real feel for what you have to offer and the people behind the business. Ever since TikTok took the world by storm, your audience has been consuming more video content than ever before. After all, a video can say exactly what you need to say in under a minute.
4. Write a compelling description
Your description should help sell your business to potential customers. It needs to include your unique selling point (USP) – what makes you stand out from your competitors? Otherwise, how will they know to choose you? Your unique selling point is well unique; its what gets your customers to convert instead of looking at your competitors.
5. Engage with your Google reviews
Having customers leave reviews on your business sends a trust signal to potential new customers. But so does responding to the reviews you receive. By responding to positive reviews, it shows that you are engaging and building loyalty and trust with them. Alternatively, by replying to negative reviews with solutions for unhappy customers, it shows you are proactive to solve any issues. Every business has at least one negative review – it’s all about how you address them. Struggle with keeping professional? Leave it to us.
How CREATIVE in TiME can help
Setting up your Google Business Profile might appear easy enough at a first glance but optimising it the profile is the key to success. Creating these business profiles can be time-consuming and for a busy business owner such as yourself, this might not be your top priority. But that’s what we are here for! We discuss your goals, we set up and optimise your profile, and you get to watch the leads roll in! Contact CREATIVE in TiME today to get started.
By opting to include more than just one of our services, you can reap the benefits from multiple directions, giving your business even more opportunities. Local SEO doesn’t just comprise of your Google Business Profile; it also includes localised keywords in your copy and building links with other businesses and organisations in your area. See our full list of services here.
Be it business profiles or personal accounts which are being used to support your business, social media marketing is important for all businesses.
It can help you build up your brand and generate leads, but there are some things that you need to keep in mind before diving into this enterprise.
One drawback of social media marketing is that it can be very time-consuming. It’s not right for every business—only those who know how to implement a successful campaign.
Did you know that customers spend 20% to 40% more money on brands they’ve interacted with on social media?
Is Social Media Marketing Really That Important?
If you’re looking for a way to reach your target audience and help them discover your brand, social media marketing is a great option.
By building an online presence on social networks like Facebook, LinkedIn and Instagram, you can increase brand awareness, boost sales and even build your brand’s reputation.
Social media marketing also gives companies the opportunity to generate leads by offering something of value in exchange for contact information.
This could be anything from free eBooks or webinars to access to exclusive deals or discounts on purchases made through the company’s website or app store listing.
What Is Social Media Marketing?
Social media marketing is a form of digital marketing that uses social networks and social media platforms to drive awareness, engagement and sales.
Social media marketing has become an essential part of the overall marketing strategy for most businesses and organisations.
Social media marketing works because people use it every day as a source of information about topics they like or are interested in learning more about.
When you post content on social networking sites such as Facebook or Twitter that appeals to your target audience’s interests (and when it includes links back to your website), those users will (if you’re doing it right) find it interesting enough to comment on or share with others who might be interested too!
Why Is Social Media Marketing Important?
We may be biased, but social media marketing is important for a number of reasons.
Let’s start with the first reason: connecting with customers.
When you’re looking for someone to hire or buy from you, what do you want? The ability to answer questions quickly and accurately? A great deal on something your company sells? Someone who’s responsive when it comes down to resolving problems?
Social media gives businesses an opportunity to do all of these things by keeping their customers informed about changes in products or services—or even by offering discounts or other incentives (like free shipping).
Another reason that social media marketing is important is that it helps build brand awareness.
It gives potential buyers an easy way to reach out and talk directly with companies they’re interested in buying from—and that means more sales opportunities!
Did you know that it takes 6-8 marketing touchpoints to make a sale?
This makes social media marketing more important than ever to ensure that your potential customers have multiple touch points with your business.
How To Get Started with Social Media Marketing?
These are just a few of the basics of social media marketing. You can do your own research to find out more about this topic, but if you want to get started right away and make sure your profile is complete and professional, here’s what you should do:
Create a social media profile for yourself or your business. This might be on Facebook, Twitter,Instagram or another platform—it doesn’t matter which one so long as it’s relevant to your industry and audience.
Make sure that all the information on your profile (name of the page/profile; contact information) is completely accurate and up to date; this way, people will know whom they’re interacting with when engaging with your profile.
Include your company logo as your profile images to encourage brand awareness.
Remember to include links back towards your website to provide easy access to potential customers.
What Are the Benefits of Social Media Marketing?
Social media marketing is a great way to increase traffic to your website and make it easy for people to find you online. It also allows you to connect with potential customers and grow your audience, which can be very beneficial in terms of growing sales.
It helps companies promote their products or services, build relationships with customers and potential customers, create communities around their brands, drive direct traffic to their websites, get new leads and make more sales.
One benefit is the ability to increase brand awareness.
When people see your products or services advertised on social media platforms, they may become interested in what you have to offer. They could decide that they need what you’re offering themselves, or they might want their friends (or family) to know about it as well.
Either way, this is an effective way for companies like yours to reach new audiences who may not otherwise be aware of what products exist.
Social media marketing is one of the best ways to reach your target audience and build brand awareness.
It’s also important to keep in mind that while social media marketing is a great way to get started with digital marketing, it doesn’t have to be your only strategy. You can still use traditional forms of advertising and promotion as well!
If you would like to broaden your digital marketing horizons, then we would suggest usingSEO (search engine optimisation). If you would like to find out more about SEO, thenclick here.
