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How to Create SEO Website Copy That SELLS!  

June 27, 2023
an image of a desk with a laptop, notebook with a pen on top, mug on a coaster and a vase of flowers.

Are you tired of pouring your heart and soul into creating copy that doesn’t convert?   

Search engine optimisation (SEO) is crucial for driving traffic to your website, but more is needed to get people to your page. You need to entice them to stay, engage, and ultimately make a purchase. That’s where the art of SEO copywriting comes in.   

In this blog, we’ll break down the key elements of creating SEO copy that ranks high on search engines which in turn should improve your overall annual sales.  

Get ready to take your copywriting skills to the next level! Or get in contact with CREATIVE in TiME today and our talented copywriters will have got this all covered.  

The difference between SEO website copy and your average website copy  

When it comes to website copy, there are two main types: standard and SEO website copy. Standard website copy engages audiences, tells brand stories, and creates emotional connections. SEO website copy targets search engines to rank high on SERPs for specific keywords and phrases, using meta descriptions, header tags, and keyword optimisation. While both types of website copy are important, they serve different purposes. 

Standard website copy is all about connecting with your audience, while SEO website copy is about ranking your website higher on search engines. By combining the two, you can create website copy that engages your audience and drives more traffic to your website. This makes or breaks website success, as the goal is to get your website to rank higher on SERPs, ultimately driving more traffic. 

Optimising your content for Google  

Optimising your online content for Google is essential to improve your website’s search engine ranking and attract more traffic to your website. Here are some tips to help you optimise your online content for Google: 

1. Keyword research

Keyword research is crucial for successful digital marketing. Understanding your target audience’s keywords helps create resonating content, improving search engine ranking, website traffic, and staying ahead of competitors. Relevant keywords improve search engine ranking by increasing chances of appearing at the top of search results, attracting potential customers. Keyword research identifies gaps in competitors’ content and new opportunities to target, differentiate and attract a new audience. 

2. Use keywords strategically

Relevant keywords can attract potential customers, improve website user experience, and increase brand visibility. By reaching your target audience more effectively with relevant keywords, you can convert visitors into customers and establish your brand as an industry authority. Investing time and effort into keyword research and implementation can help you achieve your marketing goals and grow your business. 

3. Optimise your meta tags

Optimising meta tags is crucial for on-page SEO. Meta tags provide information to search engines, with the title and meta description tags being the most important. The title tag should be concise, informative, and include the primary keyword, while the meta description tag should be compelling and informative. Header tags like H1, H2, and H3 should also be used to structure content. Optimising meta tags can improve visibility in search results and attract more potential customers. 

4. Optimise your site’s images and site speed

Optimising images and site speed is essential for user experience and SEO. Unoptimised images can slow downloading speed, leading to a poor user experience and higher bounce rates. Optimising images can reduce size without sacrificing quality, improving loading speed and decreasing bounce rates. Slow-loading websites also negatively impact search engine rankings, so optimising site speed can improve user experience, reduce bounce rates, and increase rankings, attracting more potential customers and improving online presence. 

5. Create high-quality content

Create high-quality, informative, and engaging content that provides value to your audience. The better your content, the more likely it is to be shared and linked to by other websites, which can help improve your search engine ranking.  

Optimising your content for your audience 

Optimising your online content for your audience involves creating content that is relevant, engaging, and valuable to your target audience. Here are some tips to help you optimise your online content for your audience: 

1. Identify your target audience and their needs

Identifying your target audience and their needs is crucial for a successful marketing campaign. Market research provides insights into demographics, interests, and pain points, allowing tailored messaging for increased engagement and conversions. Data gathered can create customer personas, guiding marketing efforts, from messaging to channels used. Understanding interests and pain points allows messages to address needs and provide solutions, building trust and credibility for increased brand loyalty and customer retention. 

2. Create high-quality content

Creating high-quality content that is valuable to your target audience is crucial for building brand awareness, engagement, and loyalty. To achieve this, consider creating content that provides solutions to your target audience’s problems or entertains them. Conduct research to understand your audience’s pain points and create content that addresses these issues. Focus on providing value to build trust and credibility with your audience and establish your brand as a trusted authority in your industry. 

3. Use relevant keywords in your content

Using relevant keywords in your content can improve search engine ranking and increase visibility. Conduct keyword research to identify the right keywords and phrases. Avoid keyword stuffing, which can negatively impact ranking. Focus on creating high-quality content that provides value and incorporates relevant keywords naturally. Use tools like Google Analytics or SEMrush to track performance and refine keyword strategy for improved ranking. Use visuals to make your content more engaging 

Visuals such as images, videos, and infographics can help break up text and make your content more visually appealing  

4. Make your content easy to read and scan

To optimise online content for audience engagement and marketing goals, it’s important to make it easy to read and scan. Short paragraphs, subheadings, and bullet points break up text and improve readability, while also enhancing the user experience. These techniques help keep readers engaged and, on the website, longer, increasing the likelihood of them taking action. Creating reader-friendly content is essential for a successful online presence.  

Writing Sales Copy is What CREATIVE in TiME is Best At! 

Writing effective sales copy is all about capturing your target audience’s attention, engaging them, and ultimately convincing them to take action. And just like with SEO copywriting, crafting compelling sales copy requires a deep understanding of your audience, your brand, and your goals. 

Our team of expert SEO copywriters specialise in writing sales copy that not only resonates with your target audience but also drives results. We’ll work closely with you to understand your brand’s unique voice and style, your target audience’s pain points and desires, and your goals for the campaign. Then, we’ll create sales copy that speaks directly to your ideal customer, highlighting the benefits of your product or service and persuading them to take action. 

Whether you’re looking to increase your website’s conversion rates, boost your sales, or launch a new product or service, CREATIVE in TiME has the expertise and experience to help you achieve your goals.  

So, if you’re ready to take your sales copy to the next level and see real results, choose CREATIVE in TiME as your digital marketing agency. We’ll help you craft sales copy that engages, persuades, and converts your target audience, driving real business growth. Get in touch today.

By Andrea Warner

Award Winning Business builder, Marketing guru, franchise creator, 20 years of business experience in B2C and B2B, Networking Queen. Brings humour and laughter to every meeting. Why wouldn’t you?

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