26 Ways That Companies Like Yours Are Thriving

by Andrea Warner | Apr 26, 2024 | Digital Marketing

As a company, survival is no longer enough to ensure longevity; successful businesses capitalise on proven strategies and innovative ideas to thrive and rise above the competition. 

However, there are certain ideas that successful companies employ to stand above the rest.  

In this blog post, CREATIVE in TiME will explore 26 proven methods companies like yours implement to achieve remarkable success and growth. 

1. Setting Clear Goals and Strategies

Successful companies understand the critical importance of setting ambitious goals and crafting comprehensive strategies to achieve them.  

By establishing a crystal-clear vision of their future goals, these companies lay the foundation for sustained success, align every facet of the organisation towards a unified purpose, and ignite a collective drive to propel the company towards its ultimate objectives. 

2. Consistent Presence

These companies understand the importance of consistently showing up and making their presence known.  

Whether it’s through social media, events, or other channels, they ensure their brand is always in the spotlight. 

Ensuring their brand remains at the forefront of their audience’s minds is key to success. By maintaining a consistent and impactful presence, they ensure that their product or service is readily accessible when their audience needs it most. This not only establishes their business as active and operational but also reinforces their credibility and reliability in the market. 

3. Harnessing the Power of Video

Video is a versatile tool that successful companies utilise extensively. From social media content to website features to interviews, they understand the impact of engaging visuals. 

It serves as a powerful storytelling tool, evoking emotions and creating a lasting impression on viewers. By incorporating video into their marketing and communication strategies, these companies stand out and build a strong brand presence in a visually-driven world. 

4. Leveraging SEO Expertise

They enlist the assistance of SEO professionals, like CREATIVE in TiME, who help optimise their online visibility. These experts ensure their website ranks highly in search engine results, driving valuable organic traffic. 

With our extensive knowledge and experience in search engine optimisation, we go the extra mile to ensure that their website ranks highly and stands out among the sea of competitors in search engine results. 

5. Combining PPC with SEO

By combining Pay-Per-Click (PPC) advertising with Search Engine Optimisation (SEO), companies can benefit from the immediate visibility and targeted traffic of PPC ads while capitalising on the long-term organic growth and sustained visibility provided by SEO.  

This integrated approach maximises the strengths of both strategies and leads to remarkable results in online visibility, audience engagement, and overall business success. 

6. Commitment to Blogging

Successful companies understand the value of informative and engaging blog content. By regularly publishing high-quality articles, they establish themselves as industry thought leaders. 

At CREATIVE in TiME, we can help you to create optimised blog plans and blogs to ensure your website is in the best shape possible. 

7. Creating Compelling Landing Pages

Companies understand the significance of converting website visitors into customers, so they invest in creating landing pages that are valuable to visitors and compelling enough to prompt them to act. 

Landing pages play a crucial role in online marketing strategy as they are the entry point for potential customers who have clicked through an ad or a link.  

By effectively providing valuable information, showcasing products or services, and presenting compelling calls to action, companies aim to motivate visitors to take the desired action, such as purchasing, signing up for a newsletter, or requesting more information. 

8. Engaging Email Campaigns

Successful companies understand the power of email marketing as a valuable tool for communication, content sharing, and relationship building.  

By utilising email marketing strategies or instructing marketing agencies like CREATIVE in TiME, these companies can connect more personally with their target audience and establish strong and meaningful relationships. 

9. Building Strong Relationships

Building strong relationships with clients, partners, and stakeholders is paramount to long-term success in business. Successful companies understand the significance of prioritising relationship-building efforts as they pave the way for trust, loyalty, and mutual understanding. 

By nurturing these relationships, companies foster an environment of collaboration and open communication. This, in turn, leads to increased collaboration, repeat business, and a positive reputation within the market.  

When clients, partners, and stakeholders feel valued and understood, they are more inclined to engage in meaningful and long-lasting business interactions. 

10. Sales Excellence

Successful companies prioritise revenue growth by investing in skilled sales professionals and implementing efficient sales processes.  

By building a strong sales team and streamlining sales operations, these companies can drive business growth and effectively achieve their financial objectives. 

11. Strategic Networking

Thriving companies actively engage in online and in-person networking to expand their reach and connect with industry peers and potential clients. They leverage platforms like LinkedIn, attend industry events, and collaborate with other professionals to establish meaningful connections. 

Online networking through LinkedIn allows companies to connect with professionals from various industries, share insights, and explore potential business opportunities.  

By actively participating in industry-related discussions, sharing valuable content, and showcasing their expertise, these companies position themselves as thought leaders and attract the attention of relevant stakeholders. 

12. Analysing and Utilising Data

These companies consistently focus on data analysis and review analytics to gain valuable insights into customer behaviour, emerging trends, and areas for improvement.  

By leveraging data-driven approaches, they can make informed decisions that help optimise their sales and marketing strategies.  

This commitment to data analysis empowers them to stay ahead of the competition, make data-backed decisions, and continuously improve their performance to drive long-term success. 

13. Streamlined User Journey

Flourishing companies prioritise creating a seamless, user-friendly experience for their customers, making navigating and interacting with their brands easy. 

They understand that customers have countless options at their fingertips and are more likely to choose brands that offer easy navigation and interaction. 

14. Staying Ahead of Industry Trends

They actively stay informed about the latest trends, innovations, and shifts in their industry to remain competitive and better serve their customers. 

They are proactive in seeking knowledge and actively engage in continuous learning to remain competitive and provide exceptional service to their customers. 

To stay ahead of the curve, successful companies participate in industry conferences, workshops, and seminars. They join professional associations and engage in networking opportunities to connect with like-minded individuals and share insights.  

These interactions foster an environment of learning and collaboration, enabling these companies to thrive in an ever-evolving market. 

15. Continuous Self-Development

Successful companies arrange personal and professional development for their team members. They encourage accreditation, provide insurance, and establish trust in their industry. 

By empowering their employees to expand their knowledge and skills, these companies ensure that they have a highly competent and motivated workforce. 

16. Leveraging Trusted Resources

These companies understand the value of utilising internal, external, and subcontracted resources to expand their capabilities and deliver exceptional results. 

In addition, companies leverage a mix of internal talent, strategic partnerships with external organisations, and subcontracted resources to enhance their capabilities and deliver exceptional results.  

By tapping into a diverse range of resources, they adapt to changing demands and efficiently allocate expertise based on project requirements. 

17. Effective Call-to-Actions (CTAs)

These companies employ compelling calls-to-action (CTAs) as a crucial component of their marketing strategies, effectively encouraging their audience to take desired actions.  

CTAs are strategically crafted messages that prompt and persuade potential customers to take a specific action, such as purchasing, subscribing to a newsletter, or signing up for a service. 

At CREATIVE in TiME, we understand the importance of effective calls-to-action (CTAs) in driving customer engagement and conversion. 

Partnering with CREATIVE in TiME for your marketing needs means gaining access to our expertise in creating effective CTAs. We will work closely with you to develop compelling and persuasive messages that drive customer action, resulting in increased conversions and business growth. 

18. Optimising Website Performance

Thriving companies recognise the value of investing in a fast and technologically advanced website, as it is pivotal in providing visitors with a seamless and efficient browsing experience.  

Research has consistently shown that users are likelier to stay on a website that loads quickly and operates smoothly. 

If you are unsure how to optimise your website, get in touch with CREATIVE in TiME today and let’s discuss the best way to grow your website. 

19. Encouraging and Responding to Reviews

They actively encourage customers to leave reviews and respond to feedback, showing their commitment to customer satisfaction and continuous improvement. 

These companies understand the impact of customer reviews on their reputation and bottom line. They actively seek feedback and encourage customers to share their experiences through online platforms, surveys, or direct communication channels.  

By doing so, they gather valuable insights and demonstrate transparency and a willingness to listen to their customers’ voices. 

20. Maximising Google Business Profile

These companies understand the importance of having an accurately maintained Google Business Profile as an essential component of their online presence.  

By harnessing the full potential of this platform, they can provide potential customers with comprehensive and up-to-date information about their business, including operating hours, location, phone number, website, and customer reviews.  

A well-maintained Google Business Profile also enables these companies to stand out in search results. It provides valuable information upfront that users can quickly and easily access, which can influence their decision to engage with the business. 

21. Putting Customers First

These companies concentrate on customer experience and go above and beyond to exceed expectations, building loyalty and a positive reputation. 

By investing in customer-centric initiatives and strategies, they are able to build strong relationships with their customer base, fostering loyalty and trust. 

This customer-focused approach allows them to tailor their products and services to meet and anticipate customer expectations, ultimately building strong relationships built on trust and satisfaction. 

22. Nurturing their Employees

They understand that a happy and motivated workforce leads to success, so they prioritise their employees’ well-being and professional development. 

Promoting work-life balance, offering mental health resources, and encouraging self-care practices foster a culture of health and resilience within their organisation. 

Ensuring their workforce is happy means they are more likely to stay in their current role, making a lower employee turnover and a stronger team. 

23. Values-Driven Culture

Thriving organisations align their recruitment efforts and team management to their company values, ensuring a cohesive and motivated workforce. 

These organisations understand that a cohesive and motivated workforce leads to higher engagement, productivity, and overall success.  

When individuals come together around a common set of values, they work towards a shared vision, making collective decisions and overcoming challenges with purpose and commitment. 

24. Utilising AI Technologies

Growing companies recognise the potential of harnessing the power of artificial intelligence (AI) to streamline and optimise various aspects of their operations.  

These companies leverage AI and machine learning technologies to automate routine tasks, assess large quantities of data, and streamline processes. 

25. Streamlining with Automation

Successful companies leverage automation tools to streamline routine tasks, saving time and increasing productivity. 

Whether it’s automating data entry, streamlining customer interactions through chatbots, or using automated workflows, companies are harnessing the potential of these tools to achieve significant time and cost savings while enhancing the quality and consistency of their output. 

26. Having a Firm Grip on Numbers

They have a deep understanding of their financials – profit, costs, and losses. This knowledge enables them to make informed decisions and allocate resources effectively. 

By analysing profits, managing costs effectively, and learning from losses, businesses can stay competitive. This financial know-how creates a culture of responsibility and cost-consciousness. 

Get Marketing Help Today From CREATIVE in TiME

These 26 strategies exemplify how companies like yours are continuing to grow and meet their goals. 

By embracing and customising these tactics to suit your business needs, you can lay the groundwork for sustained growth and lasting success. Remember, true success is not left to chance – it results from purposeful decisions and consistent dedication.  

With the expertise of CREATIVE in TiME at your disposal, you have the tools to unlock your brand’s full potential and make a lasting impact. Take the first step towards realising your business goals today by getting in touch. 

16 Common Digital Marketing Problems That Businesses Face

by Andrea Warner | Mar 13, 2024 | Digital Marketing

Marketing. It’s the lifeblood of every business. But let’s be real, it’s not always smooth sailing. Those challenges and obstacles? They come with the territory. 

Struggling to crack the code of social media? Battling with lacklustre messaging? You’re not alone. Countless businesses face these common problems in their marketing efforts. 

But fear not! Here at CREATIVE in TiME, we’ve heard it all. From the setbacks to the stumbles, we understand the struggles you face. And guess what? It’s completely normal! 

There are solutions to it all. In this article, we’re diving deep into 16 common digital marketing problems and how we can inject life back into your marketing strategy. Buckle up because we’re about to shake things up! 

1. “Our current social media is rubbish, so we’ve put a hold on it. Essentially, we are not using social media marketing”

It’s okay to feel discouraged, but don’t give up on social media. Social media is one of the best ways to put your business out there, whether you are selling a product, a service or something else entirely! 

The likelihood is that your social media strategy needs a refresh and some innovative ideas.  

Psssst…it’s kind of our thing. 

Tip: Find your target audience, create engaging content, and spark conversations. Make sure that the content you are creating hits the right notes, and ensure that you are utilising the correct platforms. 

We can help you to do this! 

2. “We’re not ready to tell everyone about us. There’s this one thing we’re testing on organic search, but it’s not working”

Transparency and effective communication are vital for successful marketing. Put yourself in your customer’s shoes—if you find a great-looking business but cannot find any information about them online, it may cause you to look elsewhere for a more reputable company. 

Tip: Consider balancing sharing valuable information about your offerings and retaining some surprise or exclusivity. Monitor the results closely, analyse feedback, and adapt accordingly. 

3. “I’ve got a nice website, but nothing’s happening. The enquiries aren’t coming in like I thought they would”

A visually appealing website is essential, but it’s just one piece of the puzzle. There’s no point in having a great website if no one can find it! 

Tip: Ensure that your website is optimised for search engines, user-friendly, and has clear calls to action. Additionally, focus on driving targeted traffic through SEO and online advertising campaigns. 

If this sounds scary, don’t panic! You can contact a digital marketing agency such as CREATIVE in TiME, which can do it for you. 

4. “What we do is hard to explain; we’re so unique that people just don’t know what’s good for them”

If you find communicating your unique value proposition challenging, try using clear and concise messaging. Ensure that your terminology is easy to understand and accessible to everyone. If people can’t understand you, then they will not know why they should be using your business. 

Tip: Highlight your products or services’ benefits and outcomes, and consider using case studies or testimonials to showcase real-world results. 

All of this makes sure that the right people see you. 

5. “We are not getting found online. Quite simply.”

Improving your online visibility is key to increasing your reach and attracting relevant customers. It is vital that your business can be found online as it is the first place which most people will go when they are in need of a new product/service. 

Tip: Invest in search engine optimisation (SEO) strategies, local business directories, online advertising, and content marketing to enhance your online presence. 

6. “I’ve got no interest in digital marketing. I don’t get it, and I don’t want to get it”

While marketing might not be your passion, understanding its importance and seeking professional help can make a significant difference.  

Tip: Consider working with a marketing agency or consultant who can guide you and handle the marketing aspects you don’t enjoy. 

7. “I want to put myself out there a bit, but I don’t know how. Who’s going to care about my story?”

Everyone has a story to tell, and sharing your unique journey can help build a connection with your audience. People like people. It’s that simple! 

Tip: Identify your target audience’s pain points, interests, and values, and craft an authentic and compelling narrative that resonates with them. 

8. “In short, we need sales. We’ve grown from word of mouth and referrals until now”

Word-of-mouth is powerful, but it’s crucial to diversify your marketing efforts to ensure sustainable growth. Not everyone who has used your business will tell other people about you, so it is important that people can find you on their own. 

Tip: Consider exploring digital advertising, content marketing, lead generation campaigns, and partnerships to expand your customer base and increase sales. 

9. “We want to start a whole new arm of the company, but we don’t know where to begin”

Launching a new venture within your company requires careful planning and market research. It is important to ensure that your marketing has the ability to adapt and grow to incorporate the new arm of the business. 

Tip: Identify the target audience, assess competition, develop a strong value proposition, and create a comprehensive marketing strategy to introduce your new arm to the market successfully. 

10. “My website is not working. I’m thinking about investing in a new one. This will be my third”

Before investing in a new website, evaluate your current website’s functionality and performance. Often, creating a whole new website will do more harm than good if it is unnecessary! 

Tip: Consider conducting a thorough website audit to identify any issues or areas for improvement. It may be more cost-effective to optimise and redesign your existing website rather than starting from scratch. 

If you need assistance, why not get a free SEO audit from CREATIVE in TiME? 

11. “Our administrator has taken on our marketing, but it’s not working”

Marketing requires a strategic and dedicated approach. Whilst your administrator is doing their best, they may be struggling to keep up with the time demands of digital marketing, especially if they have no training or experience in the matter. 

Tip: Consider hiring a professional marketer or outsourcing your marketing activities to a specialised agency with the expertise and resources to create and execute effective marketing campaigns tailored to your business goals. An added bonus of this is that your wonderful administrator will have much more time to focus on other aspects of the business. 

12. “The business is growing really fast, but we’re not sure which service or product to focus on promoting. There’s loads we can offer”

As your business expands, it’s essential to prioritise and focus your marketing efforts.  

Tip: Conduct market research, analyse customer feedback, and identify which services or products have the highest demand and profitability. Develop targeted marketing campaigns to promote and maximise the potential of your key offerings. 

Business growth is ideal (it’s what we are all hoping for, right?), but if it is growing too fast for your marketing team to handle, consider bringing in an external marketing team who can create a bespoke strategy to incorporate your top services/products. 

13. “I need help with brand messaging. I’m unsure our current messaging is speaking to our client/prospect”

Messaging plays a vital role in attracting and engaging your target audience. In the modern day, values and morals can influence a person’s desire to purchase your business.  

Tip: Analyse your customer personas and their pain points, desires, and motivations. Craft compelling and customer-centric messaging that effectively communicates how your products or services can solve their problems and fulfil their needs.

14. “My business is dependent on Etsy or Amazon. The algorithm has changed, and I’m finding that it’s not working anymore. I need to make my website work”

Relying solely on third-party platforms can leave your business vulnerable to sudden changes. Ensuring your marketing is working on all platforms means that you won’t be caught off guard if there are changes to external platforms. 

Tip: Shift the focus to building your own online presence and driving traffic to your website. Invest in SEO, content marketing, and other strategies to increase organic traffic and reduce dependence on external platforms. 

15. “Our branding identity has changed over the last few years depending on who has been performing our marketing, so it’s really inconsistent”

Consistency is key in branding. You want your business to look the same across the internet; this includes having your brand colours and logos present and in line everywhere. 

Tip: Conduct a thorough brand audit, define your brand guidelines, and ensure that all marketing materials, from your website to social media posts, reflect a cohesive and consistent brand identity. Consider working with a professional designer or branding agency to establish a strong and consistent visual identity. 

16. “The local competition is ranking above me, and I don’t know how to get above them”

If you are a service-based business, your main marketing goal will likely be to get found in your local area, especially if you have some local competitors whom you want to rank above.  

The easiest solution to outrank your local competition is to employ local SEO strategies, but this can be tricky if you are not well-versed in digital marketing.  

Tip: Optimise your website for local search terms, create and manage a Google My Business profile, generate positive customer reviews, and build local citations. Additionally, consider collaborations and partnerships with local influencers or businesses to boost your visibility. 

Overcome Your Digital Marketing Problems With CREATIVE in TiME

In a nutshell, marketing challenges are quite common, especially if you are trying to handle them on your own!  

They can definitely be overcome with the right strategies and a positive mindset. By tackling these 16 common problems head-on and implementing some effective marketing tactics, you can set yourself on the path towards growth.  

So, let’s lace up those marketing boots, face these challenges together, and unlock the doors to success! 

Get in touch with CREATIVE in TiME today to find out more.