Search engine optimisation (SEO) is an effective way to attract customers to an online platform. With 74,000 individual search terms being typed into Google every second, it is vital to ensure your website is ranking high.  

Did you know that only 0.78% of Google searchers will click on results from the 2nd page or further? 

Getting your website to have top-ranking SEO performance requires attention to a multitude of trends and strategies. This guide should draw your attention to the best up-to-date SEO trends to watch out for in 2021.  

1. An Effective SEO Strategy Will Need to Include Video 

Video is quickly becoming one of the most effective ways to connect with consumers. It is projected to be consumed more than all other forms of content. Google recognises this and will likely show a website on the front page if it has a video alongside the written content. 

Use video as part of your SEO strategy as it much more effective than a written document.  BUT, always stay relevant and be optimised with keywords whilst still being user-friendly.  

A great platform to start with is YouTube. It is coming to the front due to its ever-growing audience; Using keywords, along with a relevant channel name and description, can help your website rank higher in searches.  

2. Increase Your Brand Awareness and Build Trust with Influencers 

Influencers can influence the decisions of their followers because of their relationship with their audience and their knowledge and expertise in a particular area, e.g. fashion, travel or technology.  

Influencers are often associated with trust, the more trust this person has the more people will follow their opinion. Changing your SEO marketing strategy to include an influencer can drastically increase your sales and reputation as a trustworthy business.  

Choosing the right person is key, a higher follower count does not equal a good fit for your business; looking into their audience, previous partnerships, and public image is key to ensure your business will profit from this endeavour. 

3. Mobile Friendliness 

Almost every person you talk to will own a smartphone. As they become more and more advanced and widely used, it is crucial for your website to be mobile-friendly.  

Ensuring that your website is mobile-friendly and can be accessed/read as intended on a mobile device is vital to ensure you do not eliminate this sector of your audience. It also allows you to check that everything functions as intended and that there is no compromise on quality.  

Google has a mobile-friendly test that can be used to check this. 

4. Voice Search 

As technology has improved, devices that support voice search have become very popular. It is predicted that by 2022 over 55% of households will own a smart speaker. 

To optimise your content for this way of searching, you should ensure that you have effective keywords, and find longer and shorter phrases that people would use in conversation when talking about this topic. Including these phrases throughout your content can ensure better SEO optimisation for your content when using voice search. 

If this feels foreign to you, we can help! Book a discovery call here

5. Long-Form Content Will Help Improve SERPs  

Search engine results pages (SERPs) are the pages you encounter when doing a Google search.  

Producing long-form content (not to be confused with long-tail keywords) can help to rank higher on SERPs, however, this content must still be relevant and high quality. The length of your content can affect the number of traffic/shares that your website gets. A longer read of 3,000+ words can get 3x more traffic and 4x more shares.  

A longer content piece needs to keep the reader engaged and provide information that can be shared with other people. Longer content also provides you with more space to include your keywords. 

To make a long piece of content more readable, you should split it into sections using subheadings to make it easier to find specific information (this is especially important when being used on a mobile device). 

These 5 SEO trends to watch out for in 2021 show that SEO is constantly changing and evolving. It is critical to stay on top of these trends to keep your place in the rankings, however, it can be difficult to stay on top of the latest trends. 

If you are unsure how to incorporate these trends into your business or feel like you could be doing it better, CREATIVE in TiME are here to help, book in for a discovery call here.