In this digital age, social media is now an integral part of most people’s lives. Much of the population now use it for entertainment, communication, and business.  

Social media is a great place to grow and promote your business. Studies show that 71% of consumers are more likely to recommend a brand to others if they have had a positive experience with them on social media. 

Developing an effective social media strategy is essential to creating a successful brand. Let’s look at some social media marketing tips and tricks that will help you build your brand and up your game ahead of the competition, on social media.  

ADD VALUE 

People don’t want to follow a page that just constantly sells. Your page needs to ADD VALUE. Content is key to social media marketing. Depending on your choice of social platform, you may have to produce different content, but it should all be educational, motivational, and engaging to your audience. 

Tell your brand story, demonstrate your products in action, show behind the scenes moments and keep your audience ENGAGED. Everything you post should be relevant to your business and stick by the 80/20 principle. If you’re struggling for content ideas, hop on over to our Instagramand check out our post on content ideas for your business.  

You can also use the content pillars to help you. The content pillars are 3-5 topics your business will regularly discuss, amplify, and create content around on social media. This can help to plan/create content, keep your social media consistent, and ensure it is relevant.  

Find out more about content pillars here

BE ACTIVE 

Be ACTIVE on your socials! After all, social media is all about being social, right? Interacting with your followers will help you create positive relationships. Communicating with your followers will help you grow a more loyal follower base, and loyal followers can be some of your best advocates. 

ENGAGE with your previous and your potential customers! Like, comment, share posts by your customers and other people in your industry.  

Engaging with other users’ content can encourage people to reciprocate this. Answering comments and questions will improve brand loyalty and show that your business cares about their opinions.  

Engaging with your audience and being active builds a positive public image. You want your business to seem (and be) trustworthy and inviting to new customers so that they are enticed into seeing more. 

BE CONSISTENT 

A consistent social media presence does not have to mean posting every. single. day. Your social media profile shouldn’t feel like a chore.  

Remember, QUALITY over QUANTITY.  

Posting less content that your audience will love is much better than lots of content with low engagement. Try using current news in your posts and tie it back into your business to boost your engagement. 

If you’re just starting out, we suggest posting 2-3 times a week on specific days e.g. Monday, Wednesday and Friday so your followers start to learn when to expect you. Add to your ‘stories’ in between these days to remain consistent.  

Scheduling tools can be a life-saver. Creating a social media schedule will help you produce and post on your social platforms as frequently as you can. Batch produce your content and schedule it to post.  

LIMIT YOUR PLATFORMS 

New social media platforms are constantly appearing and trying to keep on top of all of them is impossible.  

Using too many forms of social media can harm your business in the long run. You will likely receive mediocre results on all of them as you will not have the time to curate quality content. 

LESS IS MORE when it comes to social media platforms. You should understand who your target audience is and how they may respond to each platform. Define your audience’s key demographics e.g. age, gender, hobbies, occupation, etc. 

Focus on a select number of well-known platforms, learn about how they work and which posts create the most engagement. You won’t get it right all the time, but it’s about enjoying the journey and learning about your audience.  

MEASURE YOUR RESULTS 

Check out your insights! Your insights can show you which posts are being received successfully and which aren’t. If a certain type of content is performing poorly then consider trying something new or adapt it to fit your customer’s interests. 

Which content has the best engagement? Re-purpose your old content and create new posts like it. Ten birds, one stone! 

What time are most of your audience online? Post at this time to increase engagement.  

Don’t be afraid to change your social media strategy if it is not working for you, be fluid and flexible. 

Social media can be vital for businesses to build engagement, if the above seems like a lot of time and effort that you just haven’t got to spare, book a discovery call with CREATIVE in TiME.