+44 1509 440 151 [email protected]
What is Evergreen Content?

What is Evergreen Content?

Evergreen content is the kind of content that doesn’t go out of style, remaining useful and engaging well after it’s been created.

Think of it like having an evergreen plant in winter. Whilst all the summer flowers have wilted away, your plant is standing strong and catching everyone’s eye.

But why is it so important for your business, and how can you make sure to include it in your marketing strategy?

Understanding Evergreen Content

Think of evergreen content just like those hearty plants that stay green all year round. This type of content stays fresh and interesting for a long time, keeping people coming back.

It’s not like news stories or the latest trends that get old fast.

Instead, evergreen content keeps on giving, pulling in visitors, grabbing their attention, and helping you connect with more people over time.

At CREATIVE in TiME, our favourite types of evergreen content include:

  • How-to guides and tutorials
  • Resource lists
  • Product reviews and comparisons
  • Frequently asked questions (FAQs)
  • Educational content in niches

By integrating these evergreen content pieces into your digital marketing strategy with CREATIVE in TiME, your brand remains relevant, vital and engaging, no matter the season.

The Benefits of Evergreen Content

Long-Term SEO Value

Evergreen content is like a super magnet for search engines. It keeps drawing people in, which means more and more websites link back to it.

This steady flow of visitors and links gives your website a big boost in search engine rankings, making it easier for even more people to find you over time.

Consistency in Traffic Generation

Imagine content about hot topics is like fireworks – it shoots up and gets everyone’s attention for a brief moment, and then quickly fades away.

In contrast, evergreen content is like a trusty lighthouse – it’s always there, steady and dependable, guiding visitors to your site day after day. This makes it a reliable source of traffic that you can count on, even when the latest trends die down.

Building Authority and Trust

By sharing detailed and timeless information, you can become a go-to expert in your area. This helps build trust and loyalty with your audience, as people keep coming back to you for reliable insights and advice that stands the test of time.

Crafting Evergreen Content

Identifying Opportunities

Alright, let’s break it down into simple, human terms. If you want to create content that stays useful forever – you know, the kind that keeps people coming back for more – you’ve got to start by picking out topics that are always going to matter to your audience.

Pick topics that are like the bread and butter of your niche; they never go out of style.

Now, you might wonder, how do you find these ever-awesome topics? Well, that’s where cool tools like Google Trends and keyword research platforms come into play.

With keyword research platforms, you’re looking for those golden phrases that people type into search engines when they’re looking for answers in your field.

But what if diving deep into keyword research and trend analysis feels daunting or time-consuming? No worries—CREATIVE in TiME is here to light the way. Our team of digital marketing experts specialises in pinpointing those never-fade topics relevant to your niche and audience.

Creating High-Quality, Timeless Content

It all boils down to two big things: quality and relevance.

You’ve got to focus on making your content crystal clear, packed full of useful information, and super easy for your audience to use and understand.

If you were explaining something to a friend – you’d want to give them all the info they need, right? Well, that’s how your content should be.

It should answer your readers’ questions before they even have to ask them. This way, it stays valuable not just today or tomorrow but for years down the line.

Keep your content quality high and nail its relevance to your audience, and you’re looking at creating something that’s as useful in the future as it is today. That’s the secret sauce for content that stays evergreen!

Optimising for SEO

Once you have created your content, you need to make sure that people can actually find it. That’s where optimising for search engines comes into play.

First off, it’s all about choosing the right keywords. These are like the street signs that guide people to your content. You need to use words that your audience is typing into search engines when they’re looking for information related to your topic.

Next up, don’t forget about optimising your meta tags. These are the snippets of text that appear in search results – think of them as the small, enticing descriptions on a menu that make you want to try a dish.

They need to be clear and engaging, giving searchers a quick insight into what your content is about.

And finally, making your content easily navigable is crucial. You want to ensure that once people find it, they can easily explore it. This means having a clear structure, handy links to other parts of your site, and sections that are easy to read and follow.

Let CREATIVE in TiME Help You With Evergreen Content

Looking for content that keeps attracting, engaging, and informing your audience all year round? That’s the power of evergreen content, and guess what?

At CREATIVE in TiME, we specialise in crafting just that – content that’s as timeless as the evergreens.

So, how can we help? By taking the reins on strategising, developing, and refreshing evergreen content that aligns with your brand’s goals and speaks directly to your audience’s needs.

From insightful blog posts to how-to guides and FAQs, we create content that endures, ensuring your brand stands out in the digital landscape today, tomorrow, and beyond.

Ready to plant the seeds for lasting digital growth?

Let’s start the conversation. Share with us your vision, and let CREATIVE in TiME turn it into evergreen content that grows with you.

Ultimate Christmas Digital Marketing Ideas to Boost Your Business

Ultimate Christmas Digital Marketing Ideas to Boost Your Business

It’s the season of joy, warmth, and, most importantly, shopping!

As Christmas draws closer, the air fills not just with the aroma of mince pies but also the buzz of businesses gearing up for the peak time of consumer spending.

If you’re wondering how to capture the hearts of shoppers this holiday season, you’re in luck!

As a digital marketing agency that thrives on curating bespoke marketing strategies, CREATIVE in TiME can be your North Star in navigating the bustling holiday season.

Here are five Christmas marketing ideas to kickstart your sales and strengthen customer loyalty, plus a bonus tip for planning ahead.

Don your Santa hat, and let’s dive in!

1. 🎁 Create Irresistible Gift Bundles

Nothing screams “Merry Christmas” quite like a beautifully curated gift bundle.

Whether your business offers bath products, self-care treasures, food, drink delights, or anything in between, creating assortments at attractive price points is a surefire way to move products—both new and old.

Consider varying price ranges to accommodate every budget, making the holiday spirit accessible to all your customers.

Top Tip: Mix and match customer favourites with newer or less popular items to freshen up your inventory and introduce your audience to potential new loves.

2. 🚚 Offer Free Shipping and Returns

The only thing worse than a lump of coal? Unexpected shipping costs.

In a world where convenience is king, offering free shipping and returns is akin to giving your customers a Christmas hug. It removes a significant barrier to purchase and enhances the overall shopping experience.

Top Tip: Don’t hide this offer till the final checkout screen. Shout it from your digital rooftops—on your homepage, across social media, and in your newsletters.

3. 🎨 Deck Your Website in Festive Finery

Your website is your digital storefront; give it a sprinkle of Christmas magic with seasonal decorations, colours, and themes.

This isn’t just about aesthetics—it’s about connecting on an emotional level and showing that your business is in sync with your customers’ festive mood.

Top Tip: If your branding is more on the minimalist side, subtle touches like adding snowflakes to banners can invoke a festive feel without overwhelming your site’s design.

4. ✉️ Craft Enchanting Email Subject Lines

With inboxes more crowded than Santa’s sleigh, your emails need to stand out.

A dash of holiday spirit and a pinch of creativity can go a long way. Use captivating, Christmas-themed subject lines and don’t shy away from emojis—they’re the digital equivalent of holiday lights, drawing the eye and sparking curiosity.

Top Tip: Experiment with puns, holiday references, and emojis to make your emails impossible to ignore.

5. 🎶 Run a “12 Days of Christmas” Promotion

Anticipation is a powerful tool.

A “12 Days of Christmas” campaign, where each day unveils a new deal, can keep customers coming back and boost engagement across your channels.

It’s also a fantastic opportunity to clear inventory before the year ends or to spotlight different products or services.

Top Tip: Start planning early for next year! This type of promotion requires forethought but can pay dividends in customer excitement and sales.

The Most Memorable Christmas Marketing Campaigns

The Christmas season has a special way of bringing out the best in marketing, turning advertisements into moments of joy, generosity, and heartfelt connection.

It’s that magical time of the year when brands become storytellers, weaving narratives that touch our souls and remind us of the warmth of human bonds.

Take John Lewis, for example. Their Christmas ads have become much more than just commercials—they’re a beloved part of the holiday tradition that families eagerly await each year.

Some top 2024 Christmas adverts so far includes: Sainsbury’s retelling of the BFG, Disney’s short featuring the boy and the octopus, and Waitrose using our favourite Line of Duty characters in their latest ad!

With each campaign, they master the art of emotive storytelling, drawing us into tales that resonate with our deepest hopes and dreams. It’s this ability to connect on an emotional level that not only sets a high standard for holiday advertising but also cements John Lewis as a staple of British Christmas culture.

Then there’s Coca-Cola, whose “Holidays are Coming” trucks have become nothing short of iconic. The moment those twinkling lights and familiar red trucks appear on our screens, it’s as if the whole world pauses for a second to drink in the wonder.

Coca-Cola’s campaign reaches beyond the fizzy drink, igniting a sense of nostalgia and universal anticipation for the festive season. It’s a reminder of the joy and excitement that Christmas brings, shared across continents.

Both of these examples highlight how the best Christmas marketing campaigns do so much more than promote products; they enrich our holiday experience, creating moments of collective joy and nostalgia that stay with us long after the holiday season has passed.

They remind us that at the heart of Christmas is the power of a story well told—one that brings us together and celebrates the beauty of human connection.

Spreading Cheer with CREATIVE in TiME

When it comes to making your brand sparkle during the festive season, there’s nothing quite like having a digital marketing agency like CREATIVE in TiME by your side.

Think of us as your holiday elves, but instead of making toys, we craft unforgettable marketing campaigns that truly capture the spirit and joy of the season. With CREATIVE in TiME, you’re not just getting a service; you’re gaining a partner who knows just how important this time of year is for your business.

From eye-catching social media ads to heartwarming email campaigns, our team brings creativity, passion, and a sprinkle of holiday magic to everything we do. And the best part?

We tailor everything to fit your brand like a glove, ensuring your message not only reaches but deeply resonates with your audience, driving engagement and boosting sales.

So, if the thought of planning your Christmas marketing is making you feel more like the Grinch than Santa, give us a shout. We’re here to share our expertise, offer personalised advice, and, most importantly, to ensure your festive marketing brings joy


Which Social Media Platform Works Best for My Business?

Which Social Media Platform Works Best for My Business?

In today’s digital world, getting the most out of social media is super important for businesses looking to shine online.

But with so many social media platforms out there, it’s totally normal to wonder – which one is the perfect fit for my business?

Understanding Your Business Goals

When it comes to tackling the wide world of social media, the key is making sure your plan matches up with what you want to achieve.

Whether it’s getting your brand out there, finding new leads, or connecting with customers, each social media platform has its own strengths that can help you reach your goals.

Overview of Different Social Media Platforms

Facebook: Reaching Out to Everyone

Facebook, with its massive user base, remains an exceptional choice for businesses aiming to connect with a broad spectrum of individuals.

Its user demographics traverse age groups, making it a versatile platform for companies targeting a diverse audience. The platform’s versatility allows for the seamless sharing of diverse content formats, from text-based posts and shared articles to captivating visual and video content.

Additionally, the platform’s advertising tools offer businesses the potential to reach highly targeted demographics and expand their reach beyond organic content.

Instagram: Telling Stories with Pictures

For businesses with a penchant for visual storytelling or an emphasis on aesthetics, Instagram serves as an ideal platform.

With its focus on visually appealing content, including high-quality images and brief videos, brands can effectively captivate their audience and build an engaging narrative. The platform’s emphasis on aesthetic appeal and lifestyle content makes it a magnet for businesses in industries such as fashion, travel, food, and design.

Moreover, the platform’s Stories feature allows for real-time engagement with followers, fostering a deeper connection with the audience.

Twitter: Real-Time Engagement and Information Sharing

Twitter’s (now known as X) real-time nature and concise communication style make it an indispensable tool for brands seeking to participate in ongoing conversations, share quick updates, and engage with their audience on trending topics.

Its use of hashtags makes it easier for businesses to join relevant discussions and increase the visibility of their tweets.

Additionally, the platform provides a unique space for businesses to showcase their brand’s personality, humour, and timely responses, fostering a sense of authenticity and relatability with the audience.

TikTok: Fostering Creativity and Entertainment

For businesses looking to explore creative and entertaining ways to engage with their audience, TikTok offers a vibrant platform.

Known for its short-form videos, TikTok allows businesses to showcase their creativity, connect with a younger demographic, and tap into current trends. Through challenges, duets, and engaging visual content, brands can establish a unique and interactive presence on the platform and reach a wider audience.

Businesses across various industries, such as fashion, beauty, food, fitness, and entertainment, can leverage TikTok to amplify their brand presence.

For fashion and beauty brands, TikTok provides a visual playground to showcase the latest trends, launch innovative products, and connect with fashion-forward consumers through visually captivating content.

Restaurants and food businesses can tantalise taste buds with mouth-watering culinary creations, behind-the-scenes glimpses, and engaging challenges that resonate with food enthusiasts.

Fitness and wellness brands can utilise TikTok to share workout routines, wellness tips, and motivational content that inspires followers to lead a healthier lifestyle.

LinkedIn: Professional Networking and B2B Engagement

Catering to businesses focused on fostering professional relationships, engaging with industry peers, and showcasing professional accomplishments, LinkedIn provides an ideal platform.

Its user base primarily comprises professionals, making it a valuable hub for B2B networking, thought leadership, and lead generation.

The platform’s content-centric approach allows businesses to share expertise, industry insights, and career opportunities, positioning them as authoritative voices in their respective fields.

As well as B2B businesses, LinkedIn is now seeing more B2C companies getting involved. With this shift, businesses are finding new opportunities to connect with customers in a professional setting.

So, if you are a B2C business, don’t count yourself out of LinkedIn!

Identifying Your Target Audience

Understanding your target audience serves as the cornerstone for selecting the most suitable social media platform.

Conducting thorough audience research, including their demographic details, online behaviours, preferences, and content consumption habits, is essential in identifying the platform that resonates best with your audience.

Choosing the Right Platform for Your Business

Adapting your approach to fit each platform’s unique style, like the kind of users it has, the stuff people share, and how everyone chats, is super important for finding the right fit for your business.

When you match up what you need with what each platform does best, you can really make the most out of them.

Developing a Comprehensive Understanding of Your Target Audience

  • Demographics: Understanding the age, gender, location, income level, and other key demographic factors of your target audience can help you choose a platform where they are most active.
  • Psychographics: Delving into the psychographics of your audience—such as their interests, values, lifestyles, and behaviours—can provide valuable insights into the type of content and engagement that resonates with them.
  • Online Behaviour: Analysing how your target audience uses social media, including their preferred platforms, how often they engage with content, and the type of content they consume, can guide you in selecting the right platform for maximum impact.

Assessing Your Business Objectives and Content Strategy

  • Marketing Goals: Clearly defining your marketing objectives, whether it’s increasing brand awareness, driving website traffic, generating leads, or boosting sales, will assist you in aligning your platform selection with your goals.
  • Content-Type: Considering the type of content your business excels in producing—such as visuals, videos, blogs, infographics, or user-generated content—can help you identify platforms that cater to these content formats.
  • Engagement Strategy: Evaluating how you plan to engage with your audience—through regular posts, live videos, stories, polls, contests, or customer service interactions—can influence your choice of platform based on its features and functionalities.

Matching Platform Features with Your Business Needs

  • Advertising Options: If your strategy includes paid advertising, examining the advertising options available on different platforms, such as targeting capabilities, ad formats, and cost structures, can guide your decision-making process.
  • Analytics and Insights: Assessing the platform’s analytics tools and insights capabilities can help you track performance metrics, measure your ROI, and make data-driven decisions to optimise your social media strategy.
  • Community and Networking: For businesses emphasising community building, influencer partnerships, or networking opportunities, considering platforms that facilitate these interactions, such as groups, forums, or collaboration features, is essential.

Evaluating Competition and Industry Trends

  • Competitor Analysis: Studying your competitors’ social media presence, including their platforms of choice, content strategies, engagement rates, and audience interactions, can provide valuable insights into what is working in your industry.
  • Industry Trends: Staying abreast of emerging trends, innovations, features, and best practices in social media marketing can help you anticipate changes, capitalise on new opportunities, and adapt your strategy to stay ahead of the curve.

Should Your Business Be On Every Platform?

Trying to keep up on every single platform can spread you pretty thin. Focusing on a few key platforms that match up with what you want to do and who you’re talking to lets you really throw your all into making a great connection and seeing real results.

Understanding what makes your business special, who you’re talking to, and what each social media platform does best is the key to finding the perfect fit for your business. By picking the right platform and making the most of it, you can really make a splash and score big on your business goals.

Need Help With Your Social Media?

Need a hand with your social media? Look no further—CREATIVE in TiME is here to help bring out the best in your online presence!

Our expert digital marketing team doesn’t just assist with social media – we’re here to optimise your overall marketing and SEO strategy. By partnering with us, you’ll gain valuable insights into your business, target audience, and the distinctive dynamics of various social media platforms, all while enhancing your comprehensive marketing and SEO approach.

Ready to transform your social media game? Connect with CREATIVE in TiME today and start crafting a social narrative that resonates and achieves. Let’s make your digital footprint unforgettable!

26 Ways That Companies Like Yours Are Thriving

26 Ways That Companies Like Yours Are Thriving

As a company, survival is no longer enough to ensure longevity; successful businesses capitalise on proven strategies and innovative ideas to thrive and rise above the competition. 

However, there are certain ideas that successful companies employ to stand above the rest.  

In this blog post, CREATIVE in TiME will explore 26 proven methods companies like yours implement to achieve remarkable success and growth. 

1. Setting Clear Goals and Strategies

Successful companies understand the critical importance of setting ambitious goals and crafting comprehensive strategies to achieve them.  

By establishing a crystal-clear vision of their future goals, these companies lay the foundation for sustained success, align every facet of the organisation towards a unified purpose, and ignite a collective drive to propel the company towards its ultimate objectives. 

2. Consistent Presence

These companies understand the importance of consistently showing up and making their presence known.  

Whether it’s through social media, events, or other channels, they ensure their brand is always in the spotlight. 

Ensuring their brand remains at the forefront of their audience’s minds is key to success. By maintaining a consistent and impactful presence, they ensure that their product or service is readily accessible when their audience needs it most. This not only establishes their business as active and operational but also reinforces their credibility and reliability in the market. 

3. Harnessing the Power of Video

Video is a versatile tool that successful companies utilise extensively. From social media content to website features to interviews, they understand the impact of engaging visuals. 

It serves as a powerful storytelling tool, evoking emotions and creating a lasting impression on viewers. By incorporating video into their marketing and communication strategies, these companies stand out and build a strong brand presence in a visually-driven world. 

4. Leveraging SEO Expertise

They enlist the assistance of SEO professionals, like CREATIVE in TiME, who help optimise their online visibility. These experts ensure their website ranks highly in search engine results, driving valuable organic traffic. 

With our extensive knowledge and experience in search engine optimisation, we go the extra mile to ensure that their website ranks highly and stands out among the sea of competitors in search engine results. 

5. Combining PPC with SEO

By combining Pay-Per-Click (PPC) advertising with Search Engine Optimisation (SEO), companies can benefit from the immediate visibility and targeted traffic of PPC ads while capitalising on the long-term organic growth and sustained visibility provided by SEO.  

This integrated approach maximises the strengths of both strategies and leads to remarkable results in online visibility, audience engagement, and overall business success. 

6. Commitment to Blogging

Successful companies understand the value of informative and engaging blog content. By regularly publishing high-quality articles, they establish themselves as industry thought leaders. 

At CREATIVE in TiME, we can help you to create optimised blog plans and blogs to ensure your website is in the best shape possible. 

7. Creating Compelling Landing Pages

Companies understand the significance of converting website visitors into customers, so they invest in creating landing pages that are valuable to visitors and compelling enough to prompt them to act. 

Landing pages play a crucial role in online marketing strategy as they are the entry point for potential customers who have clicked through an ad or a link.  

By effectively providing valuable information, showcasing products or services, and presenting compelling calls to action, companies aim to motivate visitors to take the desired action, such as purchasing, signing up for a newsletter, or requesting more information. 

8. Engaging Email Campaigns

Successful companies understand the power of email marketing as a valuable tool for communication, content sharing, and relationship building.  

By utilising email marketing strategies or instructing marketing agencies like CREATIVE in TiME, these companies can connect more personally with their target audience and establish strong and meaningful relationships. 

9. Building Strong Relationships

Building strong relationships with clients, partners, and stakeholders is paramount to long-term success in business. Successful companies understand the significance of prioritising relationship-building efforts as they pave the way for trust, loyalty, and mutual understanding. 

By nurturing these relationships, companies foster an environment of collaboration and open communication. This, in turn, leads to increased collaboration, repeat business, and a positive reputation within the market.  

When clients, partners, and stakeholders feel valued and understood, they are more inclined to engage in meaningful and long-lasting business interactions. 

10. Sales Excellence

Successful companies prioritise revenue growth by investing in skilled sales professionals and implementing efficient sales processes.  

By building a strong sales team and streamlining sales operations, these companies can drive business growth and effectively achieve their financial objectives. 

11. Strategic Networking

Thriving companies actively engage in online and in-person networking to expand their reach and connect with industry peers and potential clients. They leverage platforms like LinkedIn, attend industry events, and collaborate with other professionals to establish meaningful connections. 

Online networking through LinkedIn allows companies to connect with professionals from various industries, share insights, and explore potential business opportunities.  

By actively participating in industry-related discussions, sharing valuable content, and showcasing their expertise, these companies position themselves as thought leaders and attract the attention of relevant stakeholders. 

12. Analysing and Utilising Data

These companies consistently focus on data analysis and review analytics to gain valuable insights into customer behaviour, emerging trends, and areas for improvement.  

By leveraging data-driven approaches, they can make informed decisions that help optimise their sales and marketing strategies.  

This commitment to data analysis empowers them to stay ahead of the competition, make data-backed decisions, and continuously improve their performance to drive long-term success. 

13. Streamlined User Journey

Flourishing companies prioritise creating a seamless, user-friendly experience for their customers, making navigating and interacting with their brands easy. 

They understand that customers have countless options at their fingertips and are more likely to choose brands that offer easy navigation and interaction. 

14. Staying Ahead of Industry Trends

They actively stay informed about the latest trends, innovations, and shifts in their industry to remain competitive and better serve their customers. 

They are proactive in seeking knowledge and actively engage in continuous learning to remain competitive and provide exceptional service to their customers. 

To stay ahead of the curve, successful companies participate in industry conferences, workshops, and seminars. They join professional associations and engage in networking opportunities to connect with like-minded individuals and share insights.  

These interactions foster an environment of learning and collaboration, enabling these companies to thrive in an ever-evolving market. 

15. Continuous Self-Development

Successful companies arrange personal and professional development for their team members. They encourage accreditation, provide insurance, and establish trust in their industry. 

By empowering their employees to expand their knowledge and skills, these companies ensure that they have a highly competent and motivated workforce. 

16. Leveraging Trusted Resources

These companies understand the value of utilising internal, external, and subcontracted resources to expand their capabilities and deliver exceptional results. 

In addition, companies leverage a mix of internal talent, strategic partnerships with external organisations, and subcontracted resources to enhance their capabilities and deliver exceptional results.  

By tapping into a diverse range of resources, they adapt to changing demands and efficiently allocate expertise based on project requirements. 

17. Effective Call-to-Actions (CTAs)

These companies employ compelling calls-to-action (CTAs) as a crucial component of their marketing strategies, effectively encouraging their audience to take desired actions.  

CTAs are strategically crafted messages that prompt and persuade potential customers to take a specific action, such as purchasing, subscribing to a newsletter, or signing up for a service. 

At CREATIVE in TiME, we understand the importance of effective calls-to-action (CTAs) in driving customer engagement and conversion. 

Partnering with CREATIVE in TiME for your marketing needs means gaining access to our expertise in creating effective CTAs. We will work closely with you to develop compelling and persuasive messages that drive customer action, resulting in increased conversions and business growth. 

18. Optimising Website Performance

Thriving companies recognise the value of investing in a fast and technologically advanced website, as it is pivotal in providing visitors with a seamless and efficient browsing experience.  

Research has consistently shown that users are likelier to stay on a website that loads quickly and operates smoothly. 

If you are unsure how to optimise your website, get in touch with CREATIVE in TiME today and let’s discuss the best way to grow your website. 

19. Encouraging and Responding to Reviews

They actively encourage customers to leave reviews and respond to feedback, showing their commitment to customer satisfaction and continuous improvement. 

These companies understand the impact of customer reviews on their reputation and bottom line. They actively seek feedback and encourage customers to share their experiences through online platforms, surveys, or direct communication channels.  

By doing so, they gather valuable insights and demonstrate transparency and a willingness to listen to their customers’ voices. 

20. Maximising Google Business Profile

These companies understand the importance of having an accurately maintained Google Business Profile as an essential component of their online presence.  

By harnessing the full potential of this platform, they can provide potential customers with comprehensive and up-to-date information about their business, including operating hours, location, phone number, website, and customer reviews.  

A well-maintained Google Business Profile also enables these companies to stand out in search results. It provides valuable information upfront that users can quickly and easily access, which can influence their decision to engage with the business. 

21. Putting Customers First

These companies concentrate on customer experience and go above and beyond to exceed expectations, building loyalty and a positive reputation. 

By investing in customer-centric initiatives and strategies, they are able to build strong relationships with their customer base, fostering loyalty and trust. 

This customer-focused approach allows them to tailor their products and services to meet and anticipate customer expectations, ultimately building strong relationships built on trust and satisfaction. 

22. Nurturing their Employees

They understand that a happy and motivated workforce leads to success, so they prioritise their employees’ well-being and professional development. 

Promoting work-life balance, offering mental health resources, and encouraging self-care practices foster a culture of health and resilience within their organisation. 

Ensuring their workforce is happy means they are more likely to stay in their current role, making a lower employee turnover and a stronger team. 

23. Values-Driven Culture

Thriving organisations align their recruitment efforts and team management to their company values, ensuring a cohesive and motivated workforce. 

These organisations understand that a cohesive and motivated workforce leads to higher engagement, productivity, and overall success.  

When individuals come together around a common set of values, they work towards a shared vision, making collective decisions and overcoming challenges with purpose and commitment. 

24. Utilising AI Technologies

Growing companies recognise the potential of harnessing the power of artificial intelligence (AI) to streamline and optimise various aspects of their operations.  

These companies leverage AI and machine learning technologies to automate routine tasks, assess large quantities of data, and streamline processes. 

25. Streamlining with Automation

Successful companies leverage automation tools to streamline routine tasks, saving time and increasing productivity. 

Whether it’s automating data entry, streamlining customer interactions through chatbots, or using automated workflows, companies are harnessing the potential of these tools to achieve significant time and cost savings while enhancing the quality and consistency of their output. 

26. Having a Firm Grip on Numbers

They have a deep understanding of their financials – profit, costs, and losses. This knowledge enables them to make informed decisions and allocate resources effectively. 

By analysing profits, managing costs effectively, and learning from losses, businesses can stay competitive. This financial know-how creates a culture of responsibility and cost-consciousness. 

Get Marketing Help Today From CREATIVE in TiME

These 26 strategies exemplify how companies like yours are continuing to grow and meet their goals. 

By embracing and customising these tactics to suit your business needs, you can lay the groundwork for sustained growth and lasting success. Remember, true success is not left to chance – it results from purposeful decisions and consistent dedication.  

With the expertise of CREATIVE in TiME at your disposal, you have the tools to unlock your brand’s full potential and make a lasting impact. Take the first step towards realising your business goals today by getting in touch

16 Common Digital Marketing Problems That Businesses Face

16 Common Digital Marketing Problems That Businesses Face

Marketing. It’s the lifeblood of every business. But let’s be real, it’s not always smooth sailing. Those challenges and obstacles? They come with the territory. 

Struggling to crack the code of social media? Battling with lacklustre messaging? You’re not alone. Countless businesses face these common problems in their marketing efforts. 

But fear not! Here at CREATIVE in TiME, we’ve heard it all. From the setbacks to the stumbles, we understand the struggles you face. And guess what? It’s completely normal! 

There are solutions to it all. In this article, we’re diving deep into 16 common digital marketing problems and how we can inject life back into your marketing strategy. Buckle up because we’re about to shake things up! 

1. “Our current social media is rubbish, so we’ve put a hold on it. Essentially, we are not using social media marketing”

It’s okay to feel discouraged, but don’t give up on social media. Social media is one of the best ways to put your business out there, whether you are selling a product, a service or something else entirely! 

The likelihood is that your social media strategy needs a refresh and some innovative ideas.  

Psssst…it’s kind of our thing. 

Tip: Find your target audience, create engaging content, and spark conversations. Make sure that the content you are creating hits the right notes, and ensure that you are utilising the correct platforms. 

We can help you to do this! 

2. “We’re not ready to tell everyone about us. There’s this one thing we’re testing on organic search, but it’s not working”

Transparency and effective communication are vital for successful marketing. Put yourself in your customer’s shoes—if you find a great-looking business but cannot find any information about them online, it may cause you to look elsewhere for a more reputable company. 

Tip: Consider balancing sharing valuable information about your offerings and retaining some surprise or exclusivity. Monitor the results closely, analyse feedback, and adapt accordingly. 

3. “I’ve got a nice website, but nothing’s happening. The enquiries aren’t coming in like I thought they would”

A visually appealing website is essential, but it’s just one piece of the puzzle. There’s no point in having a great website if no one can find it! 

Tip: Ensure that your website is optimised for search engines, user-friendly, and has clear calls to action. Additionally, focus on driving targeted traffic through SEO and online advertising campaigns. 

If this sounds scary, don’t panic! You can contact a digital marketing agency such as CREATIVE in TiME, which can do it for you. 

4. “What we do is hard to explain; we’re so unique that people just don’t know what’s good for them”

If you find communicating your unique value proposition challenging, try using clear and concise messaging. Ensure that your terminology is easy to understand and accessible to everyone. If people can’t understand you, then they will not know why they should be using your business. 

Tip: Highlight your products or services’ benefits and outcomes, and consider using case studies or testimonials to showcase real-world results. 

All of this makes sure that the right people see you. 

5. “We are not getting found online. Quite simply.”

Improving your online visibility is key to increasing your reach and attracting relevant customers. It is vital that your business can be found online as it is the first place which most people will go when they are in need of a new product/service. 

Tip: Invest in search engine optimisation (SEO) strategies, local business directories, online advertising, and content marketing to enhance your online presence. 

6. “I’ve got no interest in digital marketing. I don’t get it, and I don’t want to get it”

While marketing might not be your passion, understanding its importance and seeking professional help can make a significant difference.  

Tip: Consider working with a marketing agency or consultant who can guide you and handle the marketing aspects you don’t enjoy. 

7. “I want to put myself out there a bit, but I don’t know how. Who’s going to care about my story?”

Everyone has a story to tell, and sharing your unique journey can help build a connection with your audience. People like people. It’s that simple! 

Tip: Identify your target audience’s pain points, interests, and values, and craft an authentic and compelling narrative that resonates with them. 

8. “In short, we need sales. We’ve grown from word of mouth and referrals until now”

Word-of-mouth is powerful, but it’s crucial to diversify your marketing efforts to ensure sustainable growth. Not everyone who has used your business will tell other people about you, so it is important that people can find you on their own. 

Tip: Consider exploring digital advertising, content marketing, lead generation campaigns, and partnerships to expand your customer base and increase sales. 

9. “We want to start a whole new arm of the company, but we don’t know where to begin”

Launching a new venture within your company requires careful planning and market research. It is important to ensure that your marketing has the ability to adapt and grow to incorporate the new arm of the business. 

Tip: Identify the target audience, assess competition, develop a strong value proposition, and create a comprehensive marketing strategy to introduce your new arm to the market successfully. 

10. My website is not working. I’m thinking about investing in a new one. This will be my third”

Before investing in a new website, evaluate your current website’s functionality and performance. Often, creating a whole new website will do more harm than good if it is unnecessary! 

Tip: Consider conducting a thorough website audit to identify any issues or areas for improvement. It may be more cost-effective to optimise and redesign your existing website rather than starting from scratch. 

If you need assistance, why not get a free SEO audit from CREATIVE in TiME? 

11. “Our administrator has taken on our marketing, but it’s not working”

Marketing requires a strategic and dedicated approach. Whilst your administrator is doing their best, they may be struggling to keep up with the time demands of digital marketing, especially if they have no training or experience in the matter. 

Tip: Consider hiring a professional marketer or outsourcing your marketing activities to a specialised agency with the expertise and resources to create and execute effective marketing campaigns tailored to your business goals. An added bonus of this is that your wonderful administrator will have much more time to focus on other aspects of the business. 

12. “The business is growing really fast, but we’re not sure which service or product to focus on promoting. There’s loads we can offer”

As your business expands, it’s essential to prioritise and focus your marketing efforts.  

Tip: Conduct market research, analyse customer feedback, and identify which services or products have the highest demand and profitability. Develop targeted marketing campaigns to promote and maximise the potential of your key offerings. 

Business growth is ideal (it’s what we are all hoping for, right?), but if it is growing too fast for your marketing team to handle, consider bringing in an external marketing team who can create a bespoke strategy to incorporate your top services/products. 

13. “I need help with brand messaging. I’m unsure our current messaging is speaking to our client/prospect”

Messaging plays a vital role in attracting and engaging your target audience. In the modern day, values and morals can influence a person’s desire to purchase your business.  

Tip: Analyse your customer personas and their pain points, desires, and motivations. Craft compelling and customer-centric messaging that effectively communicates how your products or services can solve their problems and fulfil their needs.

14. “My business is dependent on Etsy or Amazon. The algorithm has changed, and I’m finding that it’s not working anymore. I need to make my website work”

Relying solely on third-party platforms can leave your business vulnerable to sudden changes. Ensuring your marketing is working on all platforms means that you won’t be caught off guard if there are changes to external platforms. 

Tip: Shift the focus to building your own online presence and driving traffic to your website. Invest in SEO, content marketing, and other strategies to increase organic traffic and reduce dependence on external platforms. 

15. “Our branding identity has changed over the last few years depending on who has been performing our marketing, so it’s really inconsistent”

Consistency is key in branding. You want your business to look the same across the internet; this includes having your brand colours and logos present and in line everywhere. 

Tip: Conduct a thorough brand audit, define your brand guidelines, and ensure that all marketing materials, from your website to social media posts, reflect a cohesive and consistent brand identity. Consider working with a professional designer or branding agency to establish a strong and consistent visual identity. 

16. “The local competition is ranking above me, and I don’t know how to get above them”

If you are a service-based business, your main marketing goal will likely be to get found in your local area, especially if you have some local competitors whom you want to rank above.  

The easiest solution to outrank your local competition is to employ local SEO strategies, but this can be tricky if you are not well-versed in digital marketing.  

Tip: Optimise your website for local search terms, create and manage a Google My Business profile, generate positive customer reviews, and build local citations. Additionally, consider collaborations and partnerships with local influencers or businesses to boost your visibility. 

Overcome Your Digital Marketing Problems With CREATIVE in TiME

In a nutshell, marketing challenges are quite common, especially if you are trying to handle them on your own!  

They can definitely be overcome with the right strategies and a positive mindset. By tackling these 16 common problems head-on and implementing some effective marketing tactics, you can set yourself on the path towards growth.  

So, let’s lace up those marketing boots, face these challenges together, and unlock the doors to success! 

Get in touch with CREATIVE in TiME today to find out more.