When running your own business, using keyword tools for SEO can save you lots of precious time and they are often free or inexpensive.
Do you know what an SEO keyword is? If not, click here to find out.
As a small business owner, your time is valuable, and time spent finding keywords for your SEO and blogging can feel like it is taking you away from other responsibilities. We understand this and have created a comprehensive list of our top 4 keyword tools for SEO to help streamline and improve your SEO.
Learn from the experts, this is what we do!
Ubersuggest
Ubersuggest is a free to use keyword tool which assists in keyword idea generation and aids in search engine optimisation (SEO). You can also pay for it which unlocks more useful analytics and allows you to search for keywords without a limit.
When used to search for keywords, you can see search volume, keyword suggestions, how difficult it will be to rank for the keyword and even more.
You can use Ubersuggest to analyse your competitors and see what keywords they rank for. This allows you to see what is working for them so that you can adopt your strategy accordingly.
As well as seeing related keywords, you can also see a table of 100 Google search results for that keyword. It included estimated visits, a domain score, backlink numbers and how often that page is shared on social media.
A useful feature of Ubersuggest is the ability to analyse your websites SEO as it can tell you any SEO issues which need fixing such as headings and meta descriptions.
AnswerThePublic
Do you ever want to create a blog post but need help knowing what people are searching for? Or not know what questions people REALLY want the answers to?
AnswerThePublic is a free online keyword tool where you input a keyword and it will tell you the most common questions searched in relation to this keyword. The information can be viewed in a list or as a visualised infographic such as in the image below.
This is a useful tool as the keyword suggestions are based on Google and Bing’s auto-suggest feature. The free version of AnswerThePublic is great but you can also pay to be able to complete more searches per day.
SEMrush
SEMrush is an SEO tool used to perform keyword research. Using the keyword overview tool, you can find out everything that you need to know about your selected keyword such as how many people are searching for it per month, how its trend is changing and all sorts of other useful information.
You can also use it to find out similar keywords to use alongside your keyword and it also shows a list of organic search results for competitor research.
Using the topic research tool can give you an extensive set of related topics to your keyword which can guide you with your content and blogs to improve SEO.
Google Trends
You can useGoogle Trends in two ways to perform keyword research, let’s look at the first.
The first way is to enter a specific keyword and then take a look at the “related queries” section to find out what other people have been searching for regarding this keyword. This can help you find more keywords, questions that people need answering and what everyone is searching for.
The second thing you can do is view whether your keyword is growing or declining in popularity. Take the image below as an example…
In blue is the term “digital marketing” and in red is “content marketing”. You can see that digital marketing has been growing and staying at a steady search rate whereas content marketing has plateaued and is no longer gaining momentum to improve.
Now, this doesn’t mean that content marketing is a bad keyword, it is searched less which means you will have more chance at ranking highly for it whereas for digital marketing you may struggle to make a dent.
Keeping track of keyword trends allows you to switch up keywords if suddenly another keyword has a rise in searches.
All of these keyword tools for SEO are brilliant but you may wish, and we would also recommend, using multiple tools as they all serve an individual purpose. AnswerThePublic does not show the amount each keyword gets searched whereas a tool such as Ubersuggest does show keyword traffic.
If you need help with your SEO keywords and want our marketing agency to work on your keywords then get in touch now.
Search engine optimisation (SEO) is an effective way to attract customers to an online platform. With 74,000 individual search terms being typed into Google every second, it is vital to ensure your website is ranking high.
Did you know that only 0.78% of Google searchers will click on results from the 2nd page or further?
Getting your website to have top-ranking SEO performance requires attention to a multitude of trends and strategies. This guide should draw your attention to the best up-to-date SEO trends to watch out for in 2023.
1. An Effective SEO Strategy Will Need to Include Video
Video is quickly becoming one of the most effective ways to connect with consumers. It is projected to be consumed more than all other forms of content. Google recognises this and will likely show a website on the front page if it has a video alongside the written content.
Use video as part of your SEO strategy as it much more effective than a written document. BUT, always stay relevant and be optimised with keywords whilst still being user-friendly.
A great platform to start with is YouTube. It is coming to the front due to its ever-growing audience; Using keywords, along with a relevant channel name and description, can help your website rank higher in searches.
2. Increase Your Brand Awareness and Build Trust with Influencers
Influencers can influence the decisions of their followers because of their relationship with their audience and their knowledge and expertise in a particular area, e.g. fashion, travel or technology.
Influencers are often associated with trust, the more trust this person has the more people will follow their opinion. Changing your SEO marketing strategy to include an influencer can drastically increase your sales and reputation as a trustworthy business.
Choosing the right person is key, a higher follower count does not equal a good fit for your business; looking into their audience, previous partnerships, and public image is key to ensure your business will profit from this endeavour.
3. Mobile Friendliness
Almost every person you talk to will own a smartphone. As they become more and more advanced and widely used, it is crucial for your website to be mobile-friendly.
Ensuring that your website is mobile-friendly and can be accessed/read as intended on a mobile device is vital to ensure you do not eliminate this sector of your audience. It also allows you to check that everything functions as intended and that there is no compromise on quality.
As technology has improved, devices that support voice search have become very popular. It is predicted that by 2022 over 55% of households will own a smart speaker.
To optimise your content for this way of searching, you should ensure that you have effective keywords, and find longer and shorter phrases that people would use in conversation when talking about this topic. Including these phrases throughout your content can ensure better SEO optimisation for your content when using voice search.
Search engine results pages (SERPs) are the pages you encounter when doing a Google search.
Producing long-form content (not to be confused with long-tail keywords) can help to rank higher on SERPs, however, this content must still be relevant and high quality. The length of your content can affect the number of traffic/shares that your website gets. A longer read of 3,000+ words can get 3x more traffic and 4x more shares.
A longer content piece needs to keep the reader engaged and provide information that can be shared with other people. Longer content also provides you with more space to include your keywords.
To make a long piece of content more readable, you should split it into sections using subheadings to make it easier to find specific information (this is especially important when being used on a mobile device).
These 5 SEO trends to watch out for in 2023 show that SEO is constantly changing and evolving. It is critical to stay on top of these trends to keep your place in the rankings. However, it can be difficult to stay on top of the latest trends.
If you are unsure how to incorporate these trends into your business or feel like you could be doing it better, CREATIVE in TiME are here to help.
