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SEO With Google: A Guide 

SEO With Google: A Guide 

Did you know that there are 5.4 billion Google searches per day? That makes Google the most popular search engine which controls 90% of the global search engine market. 

And that’s just the tip of the iceberg! 

Almost everything about Google is in the billions which means that your website needs to live up to Google’s standards. 

Search engine optimisation is the practice of optimising a website to increase rankings in organic search results, with a priority focus on Google rankings! 

Spoiler alert: It may be easier than you think… 

In fact, SEO can involve more than just optimising your webpage, it can also include: 

  • Branding 
  • Content Marketing 
  • Web Development 
  • User Experience 
  • And more… 

To get to the point, the sites which are ranking high on Google aren’t just good at SEO, they need to be good at digital marketing in general! 

Ready for the good stuff, it’s what you’re here for right? 

SEO with Google: Keywords 

If you are looking to begin developing your SEO with Google then keywords are a great way to start. 

This is because you want your content to be optimised around keywords that people are going to type into Google. 

If you optimise your pages and content around search queries then your pages can rank for those terms, perfect! 

For example, If you are a business selling blinds and shutters, then you would likely want to use keywords such as blinds near me, shutters in Leicester, best blackout blinds and cheapest shutter options. 

We won’t natter at you for too long here, check out information about what an SEO keyword is here and how to find SEO keywords

SEO with Google: SEO-friendly Content 

Now that you have completed keyword research and have a list of keywords which your target customer will be searching on Google, it is time to put this effort to good use by writing some SEO-friendly content. 

This should be made easier by using your keyword research as a basis for your writing. 

Try using one keyword as your focus per page, this will allow you to rank well for multiple keywords across your entire site. 

Here are some top tips for using SEO keywords on your website: 

  • Use your keyword in the title tag 
  • Include your keyword in the first 50-100 words on your page 
  • Use your keyword in the page URL 
  • Use your keyword in the subheadings 
  • Include your keyword in the meta description 

SEO with Google: Blogging 

On the topic of creating SEO-friendly content, blogging is an ideal way to improve your website’s SEO as well as helping your customers with useful information. 

Blogging weekly or monthly allows you to create keyword-heavy content which is useful to potential readers.  

If you are looking to start blogging to help your Google SEO  then here are some tips on how to start writing blogs from scratch: 

  • Title: Tell the reader WHAT they are going to read. Avoid clickbait or vague titles as these will cause your readers to bounce off your content, sending bad signals to Google.  
  • Introduction: Introduce the blog, what is it about? What can readers expect to learn? Don’t be afraid to show your personality!  
  • Background Information: Include/explain any information that may be needed before answering the question. Imagine your mum is reading your content, would she understand what you are talking about without any context? Use this section of a blog to explain the details as if this is the first time your reader is hearing about this topic (which it very well could be!).  
  • Answer the Question: Answer the question clearly and honestly. You can voice an opinion however present the facts clearly and without bias.   
  • Outro: Include links to any relevant products, to your shop, your social media accounts or to other related blogs. ALWAYS link to something. Explain what your blog/business is about and why people should keep up to date with your latest content. 

SEO with Google: Link Building 

Link building is one of the most important, and hardest, parts of your SEO with Google strategy! 

Link building is the act of building one-way hyperlinks (aka backlinks) to your website. 

Without your site having backlinks to it, simply, you are likely to not rank very well on Google. It’s sad but true! And it is even more important that you don’t just have lots of backlinks but that they are high quality too. 

So, what is a high-quality link? 

Well,  think of it like this… 

Imagine you are looking to order some new clothes online (as per usual) but want to check out a new shop. 

Do you purchase from the shop being linked to by Vogue and Glamour magazine? Or do you purchase from the shop being linked to by seedy unknown companies? 

The likelihood is that you will buy from the former as you have trust in the referral and therefore confidence in the link. 

High-quality links show that your business is trustworthy, reputable and real. 

Benefits of link building include: 

  • Improve page credibility 
  • Increased web traffic 
  • Create more revenue opportunities 
  • Build brand authority 
  • Increase exposure  
  • Lower bounce rates 

To make the most out of your link-building ventures, you should aim to get referrals from high authority websites instead of buying links. 

A great way to gain links is to reach out to other businesses in your industry and offer to place a link to their business on your website in return. 

SEO with Google: Mobile Optimisation 

Did you know that over half of all web traffic comes from mobile devices? 

That’s right! So if you think you’re skating by without checking on your mobile site optimisation then I hate to tell you but…you may want to have a peep. 

Google has been prioritising mobile page load speed as a key metric when ranking your website which makes mobile optimisation one of the most important ways to rank on Google. 

Do you need help making your website mobile friendly? 

Get in touch now with CREATIVE in TiME if you need help with SEO, Content Marketing, Email Marketing, PPC, Social Media and Website Development! 

Top 4 Best Keyword Tools for SEO 

Top 4 Best Keyword Tools for SEO 

When running your own business, using keyword tools for SEO can save you lots of precious time and they are often free or inexpensive. 

Do you know what an SEO keyword is? If not, click here to find out. 

As a small business owner, your time is valuable, and time spent finding keywords for your SEO and blogging can feel like it is taking you away from other responsibilities. We understand this and have created a comprehensive list of our top 4 keyword tools for SEO to help streamline and improve your SEO.   

Learn from the experts, this is what we do! 


Ubersuggest is a free to use keyword tool which assists in keyword idea generation and aids in search engine optimisation (SEO). You can also pay for it which unlocks more useful analytics and allows you to search for keywords without a limit. 

When used to search for keywords, you can see search volume, keyword suggestions, how difficult it will be to rank for the keyword and even more.  

You can use Ubersuggest to analyse your competitors and see what keywords they rank for. This allows you to see what is working for them so that you can adopt your strategy accordingly.  

As well as seeing related keywords, you can also see a table of 100 Google search results for that keyword. It included estimated visits, a domain score, backlink numbers and how often that page is shared on social media. 

A useful feature of Ubersuggest is the ability to analyse your websites SEO as it can tell you any SEO issues which need fixing such as headings and meta descriptions. 


Do you ever want to create a blog post but need help knowing what people are searching for? Or not know what questions people REALLY want the answers to?  

AnswerThePublic is a free online keyword tool where you input a keyword and it will tell you the most common questions searched in relation to this keyword.  The information can be viewed in a list or as a visualised infographic such as in the image below. 

This is a useful tool as the keyword suggestions are based on Google and Bing’s auto-suggest feature. The free version of AnswerThePublic is great but you can also pay to be able to complete more searches per day. 


SEMrush is an SEO tool used to perform keyword research. Using the keyword overview tool, you can find out everything that you need to know about your selected keyword such as how many people are searching for it per month, how its trend is changing and all sorts of other useful information. 

You can also use it to find out similar keywords to use alongside your keyword and it also shows a list of organic search results for competitor research. 

Using the topic research tool can give you an extensive set of related topics to your keyword which can guide you with your content and blogs to improve SEO. 

Google Trends 

You can use Google Trends in two ways to perform keyword research, let’s look at the first. 

The first way is to enter a specific keyword and then take a look at the “related queries” section to find out what other people have been searching for regarding this keyword. This can help you find more keywords, questions that people need answering and what everyone is searching for. 

The second thing you can do is view whether your keyword is growing or declining in popularity. Take the image below as an example… 

In blue is the term “digital marketing” and in red is “content marketing”. You can see that digital marketing has been growing and staying at a steady search rate whereas content marketing has plateaued and is no longer gaining momentum to improve.  

Now, this doesn’t mean that content marketing is a bad keyword, it is searched less which means you will have more chance at ranking highly for it whereas for digital marketing you may struggle to make a dent. 

Keeping track of keyword trends allows you to switch up keywords if suddenly another keyword has a rise in searches. 

All of these keyword tools for SEO are brilliant but you may wish, and we would also recommend, using multiple tools as they all serve an individual purpose. AnswerThePublic does not show the amount each keyword gets searched whereas a tool such as Ubersuggest does show keyword traffic. 

If you need help with your SEO keywords and want our marketing agency to work on your keywords then get in touch now. 

SEO Company in the UK 

SEO Company in the UK 

We are CREATIVE in TiME. A Digital Marketing Agency with expertise in SEO ready to help you rise through the Google Ranking with our organic SEO expertise. 

What other SEO company do you know that has the knowledge and expertise of a Chartered Engineer and an award-winning multi-business creator? 

Fred has a background in Aerospace, rail, hydrogen fuel cell, electronics, IOT, F1, business transformation specialist. Andrea is an award-Winning Business builder, marketing guru, franchise creator. She has 20 years business experience in B2C and B2B and is a networking Queen. 

“I reached out to Creative in time recently for a discovery call and WOW what a chat it was , they came back promptly with a strategy for my SEO and Marketing for a LTD company I have. 

The value from the beginning was fab ! 

I would highly recommend speaking with the team and not sit on the fence  – I only invested a little ‘time ‘ to outline what I wanted and the best thing was they kept it simple !! you truly get VALUE and INNOVATION with this team.” 

Why Do You Need an SEO Company? 

Having an effective SEO Strategy and delivery plan is a high reward investment for your business. Out of all of the different forms of digital marketing, SEO will provide you with the best potential long-term success with your investment as it will not disappear or stop working overnight like other forms such as paid advertising.  

SEO process image

Do you want to improve your web and social presence, bring in more traffic, build credibility and trust with your customers? SEO is at the heart of all of these. 

In a nutshell, we: ⁠ 

  • Research⁠ 
  • Report & goal set⁠ 
  • Content build⁠ 
  • Page optimise⁠ 
  • Do socials & link building⁠ 
  • Deliver follow up reporting & analysis⁠ 

Let’s look at some of this in more detail… 

Our SEO strategy will involve completing detailed research into your market, industry or sector. 

We will take the time to understand the Google Trends around your target clients, keyword volumes, and create an action plan for moving forwards. 

We will perform a full technical SEO audit of your website and all content hosted on it to analyse where we can make short, medium and long term SEO improvements. Using specialist tools and Google Analytics we can identify improvements and deliver them for you. 

Analysing your website and data helps us to understand who your customers are, what they want, and how they behave. This information is then used to improve customer experience, increase sales, and retain customers. 

When optimising your SEO, we will continually research and update our knowledge to stay up to date on the trends regarding your sector and keywords. SEO is not a short term fix guarantee, it often takes months to achieve the desired results and we will always strive for the best possible outcome for your business, not the quickest fix. 

What Makes Our Company Different? 

We understand the people, the resources, the processes, and tools that go into making your business run smoothly and we get the struggles companies like yours to experience with the technical world of SEO. 

It’s no secret that SEO companies don’t have a great name. The common complaints being that they just don’t return value. We believe that the missing link time and time again is understanding. 

Understanding your business and your goals, understanding your customers and understanding your expectations. Because we spend the time in the beginning asking the ‘right’ questions, we can provide you value and achieve deliverables in record TiME. 

Our customer base is predominantly in the industry sectors of Technology, Information, Manufacturing and Engineering. Just because you may not fall into one of these categories, this does not mean we can’t help you; we help clients in other sectors too! 

“Andrea and the team at Creative In Time have been an absolute breathe of fresh air. Full and consistent transparency throughout the proposal process. They have shown their authority when it comes to PPC and SEO skills both technically and creatively . Creative In Time have offered support and advice for all aspects of Marketing including social media management, search engine optimisation, Google ads (PPC) and graphics/print management. We are only at the beginning of our journey with the team but have every faith that we will enjoy a long and fruitful relationship!” 

Do you want help from our SEO company? Get in touch with us now to see how we can help your business with SEO or check out our selection of SEO blogs below. 

What is an SEO Keyword?

What is an SEO Keyword?

SEO keywords are ideas and topics that explain what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, you may also hear these called “search queries.”  

If you boil everything on your page down — all the images, video, copy, etc then your SEO keywords are what will get you FOUND. 

Why are keywords important?  

When you optimise your content around words and phrases that people are searching for, your website can rank higher for those terms.  

Also, ranking higher in the search engine results pages (SERPs) can help drive more targeted traffic to your website. Therefore, finding keywords people are searching for is step #1 of any successful SEO campaign. 

What makes a good SEO keyword? 

Your target keywords need to meet four criteria — significant search volume, high relevance, strong conversion value, and reasonable competition. If any of these are missing, your SEO is likely to fizzle out and not make a BANG! 

When choosing your SEO keywords, focus on keywords which have a high search volume and a low SEO difficulty. Keywords with low search volumes and high competition are not good choices for SEO keywords. 

What are examples of keywords? 

Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy a new jacket, you might type something like “men’s leather jacket” or “black leather jacket” into Google.  

Even though these phrases consist of more than one word, they are still SEO keywords. 

How many keywords should I use for SEO? 

We recommend that you focus on one main SEO keyword per page while also including two or three SEO keyword variations.  

Each of your pages should be focused on a single topic with the most important keywords for SEO purposes being included. This means that each page can rank for its individual topics by using different keywords.  

You should pick one to three keywords centred on your topic for each page. For example, if you are writing content about beds, you will struggle to rank for such a broad keyword. However, you may want to use “storage bed”, “ottoman bed” or “lift up beds” as your 3 keywords. 

How do I add SEO keywords to my website? 

First, use your main keyword in the first couple of sentences of your content, or at least within the first paragraph.  

Next, use that keyword and variations of it throughout the rest of your content. The best practice is to include latent semantic indexing (LSI) keywords rather than the exact keyword every time. 

How do I find SEO keywords? 

  1. Study your niche: Once you decide on your niche, you need to study it. Find out exactly WHAT you are looking to rank for. 
  1. Define your goals: Decide what you want from your SEO keywords, do you want to rank higher or rank for more keywords or something else?  
  1. Make a list of relevant topics: What are topics related to your niche? Make a list of all of them. 
  1. Create a list of keywords: Form a list of keywords that you would like to include. For example, if you run a cooking blog, you may want to include “quick recipes”, “vegetarian recipes” and “one-pot recipes”. 
  1. Use good keyword research tools: Use research tools like Ubersuggest and Answer The Public (more on that later) to research your keywords. 
  1. Study the search intent: What are people searching for? When are they searching? Are your keywords dependant on seasons? 
  1. Identify long tail keywords: Long tail keywords are more specific than normal keywords, these are usually less competitive and are closer in relation to how people make search queries. 
  1. Find out about your competitors. Do you know your competitors? I’m sure everyone knows a few other businesses in their niche who could be a competitor. Look into them and find out what they do. 

Now you know how to find your keywords, I’m going to let you in on a little secret. Here are some common mistakes that people make when starting out with SEO keywords: 

  • Only doing keyword research once. Where’s that going to get you?!?   
  • Targeting keywords that are too competitive. Don’t make it so difficult for your pages to rank! Target keywords that have a high search volume but low competition.  
  • Forgetting to update and expand your keyword list. We suggest performing keyword research weekly/monthly. ALWAYS update your keyword list.  

Once you have found your keywords, you need to know where to use them:  

  • Title  
  • URL  
  • Throughout the page text  
  • Image alt text 

If you want to read up more on where to use keywords and other amazing website SEO tips, click here.  

SEO Keywords Best Practices  

Google Suggest 

A lot of people struggle with SEO because they target keywords that are WAY too competitive. If you’re just starting out with SEO, we recommend focusing on long tail keywords. These keywords are far less competitive and easier to rank for.  

For example, let’s say you have a Pizza Oven business. It’s going to be super hard to rank for keywords as such as: ‘pizza’ or even ‘pizza oven’. Whereas ‘Garden Pizza Oven’, or ‘Outdoor Pizza Oven’ are not going to be too difficult to rank for.  

Finding long tail keywords has never been easier too with Google Suggest. When you hop on Google and you start typing in the search box, what appears below? Suggested keywords. Generally, you will see 3 – 5 suggestions, sometimes however 10 suggestions are displayed.  

A user that is performing the search can click on any keyword from the Google autofill list and immediately see the search results page. This experience is both fast, convenient and a method we use to perform keyword research daily. 

Answer The Public  

Do you ever want to create a blog post but don’t know what to write about? Or what questions people REALLY want the answers to?  

Answer The Public is a free online keyword research tool where you input a keyword and it will tell you the most common questions searched in relation to this keyword.  

This is useful to understand your audience and create content that will appeal to them. No one wants to waste time creating a blog that no one is going to read.  Click here to check out more of our top marketing tools for business. 

Are keywords still important for SEO? 

In 2022, keywords are still important and useful in SEO, but they aren’t the most important factor. This is because SEO is far more complex than putting SEO keywords on a page.  

Keywords are still important for SEO however there is much more to it than that. To optimise your SEO, keywords cannot be your only focus. 

If you want to optimise your SEO but do not know how to start, get in touch now! It’s what we’re good at! 

SEO and How to Optimise it for your Business 

SEO and How to Optimise it for your Business 

Let me guess, you want your website to be easily found by customers and don’t want to spend time creating a stunning website if no one can see it, we get it! Have you heard of SEO and how to optimise it for your business?

With the seemingly infinite amount of content on the internet, it can be overwhelming knowing how to start. I mean, what is SEO anyway?

Search Engine Optimisation (SEO) is the way you can help customers to find your site through search engines. By improving and optimising your SEO you can drive more traffic to your website and therefore generate more sales

1. Use the right keywords 

Firstly, you need to know what your customers are searching for. Are your customers more likely to use formal or informal word/phrases? You need your website to use the same language as your potential searchers. 

Use keyword search tools to research what keywords to use for your business (check out our favourite here). If you input one keyword, keyword tools can show you the amount the term is searched, its SEO difficulty and a list of other similar keywords.  

The information you find can be used to create keywords lists. If you are promoting different products and services, then you can create a list for each to optimise each page most effectively. 

Common mistakes: 

  • Only doing keyword research once 
  • Targeting keywords that are too competitive 
  • Forgetting to update and expand your keyword list. 

Once you have found your keywords, you need to know where to use them: 

  • Title 
  • URL 
  • Throughout the page text 
  • Image alt text 

Link building is when you acquire hyperlinks to your website from other websites. A hyperlink is a word, image or phrase that you click on to travel to a different section of the current document or to a new document.  

Increasing your link building between websites is a great way to build web authority and increase your chances of ranking higher. 

Gaining links organically is ideal, you can encourage this by making your website link-worthy with useful information and interesting products/services which could be featured in a blog.  

You can also build links to your site by asking website owners to carry your link on their site in exchange for you to do the same. Remember, quality over quantity. Links from reputable directories, website and educational websites will be more useful than links from untrustworthy blogs and sketchy websites. 

3. Ensure your website is user-friendly 

Making your website user-friendly will, of course, help your users have the best experience possible but it will also improve your SEO and Google Rankings. 

Site speed is confirmed to affect your SEO, just imagine the impact it could have on your user’s experience! With the majority of websites available with no load time, if your website is slow then it can cause users to bounce out. User behaviour on your site sends signals to search engines which then can impact your ranking. 

Google wants its users to be happy and understand that load speed can have a major impact on user satisfaction. Google’s method to ranking includes using Core Web Vitals; these assess your websites loading time, visual stability and interactivity and the results of this influence your ranking. 

The faster your site speed, the higher your ranking. Simple. 

4. Look at your content length 

How long your content is can affect your SEO and your ranking. Blog posts should contain at least 300 words in order to rank well on search engines but research shows that the ideal length for a blog post is 1,600 words.  

You may be wondering; how do I know how long MY content should be? An easy way to do this is to Google your main keyword and look at the top 10 results on Google. Do these contain more than 1,600 words? If they do then yours should too, if not then look at the average length of other similar high-ranking content. 

Don’t forget, quality over quantity! 

5. Optimise your on-page SEO 

On-page SEO is the way in which you optimise your website content for search engines. Some examples of on-page SEO are headings, slugs, meta descriptions and internal links. 

Here are some top tips to get you started with optimising your on-page SEO: 

  • Meta descriptions: A meta description is the small chunk of text that appears below your page title on a search result. Make sure these are concise, accurate and relevant to your content. 
  • Headings: DON’T use misleading titles. Click-bait titles may give you more initial clicks but will lead to a high bounce-rate when your content is not what is expected. Use H1 headings for your main title to help Google understand your content. 
  • Slugs: No not those slimy things in your garden! A slug is part of your URL that identifies a particular page on your website. Try to include your keywords in your slug and keep it short and sweet! People check to slug to ensure the content is what they are looking for. 

Off-page SEO and technical SEO are also important to consider on your website…luckily for you, we have our very own guide to all things SEO! Check it out here 

If you want your SEO optimised but you are still unsure how, or maybe you simply don’t have the time, get in touch now! Here at Creative in Time we have a team of SEO experts just waiting to help you. Click here to book a discovery call now