Ever wondered how to get your business to the top of a Google search?
Your Google Business Profile could be the key you need to open the door for new business opportunities. Google Business Profile, previously Google My Business, is an excellent SEO tool at your disposal, especially when it comes to local SEO.
Local SEO explained
It’s all about targeting the customers who are local to you – the ones who are within a short drive away from where you run your business. This is especially important for those with a store front. When your customers are looking for a local business who can solve their particular problem, you need to be the first name they see both on your organic search and through Google Maps. Local SEO includes optimising your Google Business Profile as well as other tricks of the trade. To find out more on how local SEO can boost your business, check out what CREATIVE in TiME can do to boost your organic rankings.
What exactly is a Google Business Profile?
You might be familiar with Google My Business (GMB) since the name change only happened about a year ago. But it’s the same system with even more benefits than ever for your business!
When you search for a company on a search engine, have you noticed on the right-hand side a profile looking something like this?
THIS is a Google Business Profile, and it can do wonders for your business!
Google Business Profile allow you to list your business and its location on Google Maps and local search results. This helps to attract customers within the local vicinity of your place of operations.
So why is a Google Business Profile Important?
The short answer: it brings in leads to your business. But there’s a lot more to it than that.
With this profile, you can clearly display important information about your organisation that your customer’s/clients are searching for. This could be anything from opening times and your website to your address and reviews by previous customers. 90% of people read reviews before converting so by having reviews appear right at the top of Google, it gives your business a higher chance of obtaining a new customer.
When you are looking for a business on Google, how often do you go to the contact page to call them up? More often than not, users head straight to the Google Business Profile and get essential contact information from there with 94%of calls coming from the Google Business Profile alone! If you let CREATIVE in TiME work their magic on your profile, you can work your magic from there and upsell your clients on a daily basis!
Creating a Google Business Profile is entirely free. But to optimise to and utilise in its best capacity, you need to know what the tips and tricks that Google’s robots are looking for. That’s why we are here. CREATIVE in TiME use their expertise to give your Google Business Profile a high success rate.
5 Ways to Optimise your Google Business Profile
1. Make sure all your information is correct.
This might be stating the obvious, but you might be surprised how many businesses forget to update their Google Business Profile when they move locations. By providing the correct information, not only does it mean you’ll get leads sent to the right place, but you’ll also provide a good user experience for your customers, resulting in positive reviews.
2. Add in high-quality photos
You wouldn’t buy something without seeing the product yourself first, would you? The same goes with users when Googling for your company. When a restaurant has high quality images of their food, it can entice customers to place a booking. When you showcase behind the scenes images from your business, it shows the positive and friendly experience they will have whilst with you. A high-quality image of your company logo is also a must!
3. Don’t forget to add video
Online Videos Have an Audience Reach of 92% Worldwide.By adding a video to your Google Business Profile, your target audience can get a real feel for what you have to offer and the people behind the business. Ever since TikTok took the world by storm, your audience has been consuming more video content than ever before. After all, a video can say exactly what you need to say in under a minute.
4. Write a compelling description
Your description should help sell your business to potential customers. It needs to include your unique selling point (USP) – what makes you stand out from your competitors? Otherwise, how will they know to choose you? Your unique selling point is well unique; its what gets your customers to convert instead of looking at your competitors.
5. Engage with your Google reviews
Having customers leave reviews on your business sends a trust signal to potential new customers. But so does responding to the reviews you receive. By responding to positive reviews, it shows that you are engaging and building loyalty and trust with them. Alternatively, by replying to negative reviews with solutions for unhappy customers, it shows you are proactive to solve any issues. Every business has at least one negative review – it’s all about how you address them. Struggle with keeping professional? Leave it to us.
How CREATIVE in TiME can help
Setting up your Google Business Profile might appear easy enough at a first glance but optimising it the profile is the key to success. Creating these business profiles can be time-consuming and for a busy business owner such as yourself, this might not be your top priority. But that’s what we are here for! We discuss your goals, we set up and optimise your profile, and you get to watch the leads roll in! Contact CREATIVE in TiME today to get started.
By opting to include more than just one of our services, you can reap the benefits from multiple directions, giving your business even more opportunities. Local SEO doesn’t just comprise of your Google Business Profile; it also includes localised keywords in your copy and building links with other businesses and organisations in your area. See our full list of services here.
Did you know that there are 5.4 billion Google searches per day? That makes Google the most popular search engine which controls 90% of the global search engine market.
And that’s just the tip of the iceberg!
Almost everything about Google is in the billions which means that your website needs to live up to Google’s standards.
Search engine optimisation is the practice of optimising a website to increase rankings in organic search results, with a priority focus on Google rankings!
Spoiler alert: It may be easier than you think…
In fact, SEO can involve more than just optimising your webpage, it can also include:
To get to the point, the sites which are ranking high on Google aren’t just good at SEO, they need to be good at digital marketing in general!
Ready for the good stuff, it’s what you’re here for right?
SEO with Google: Keywords
If you are looking to begin developing your SEO with Google then keywords are a great way to start.
This is because you want your content to be optimised around keywords that people are going to type into Google.
If you optimise your pages and content around search queries then your pages can rank for those terms, perfect!
For example, If you are a business selling blinds and shutters, then you would likely want to use keywords such as blinds near me, shutters in Leicester, best blackout blinds and cheapest shutter options.
Now that you have completed keyword research and have a list of keywords which your target customer will be searching on Google, it is time to put this effort to good use by writing some SEO-friendly content.
This should be made easier by using your keyword research as a basis for your writing.
Try using one keyword as your focus per page, this will allow you to rank well for multiple keywords across your entire site.
Here are some top tips for using SEO keywords on your website:
Use your keyword in the title tag
Include your keyword in the first 50-100 words on your page
Use your keyword in the page URL
Use your keyword in the subheadings
Include your keyword in the meta description
SEO with Google: Blogging
On the topic of creating SEO-friendly content, blogging is an ideal way to improve your website’s SEO as well as helping your customers with useful information.
Blogging weekly or monthly allows you to create keyword-heavy content which is useful to potential readers.
If you are looking to start blogging to help your Google SEO then here are some tips on how to start writing blogs from scratch:
Title: Tell the reader WHAT they are going to read. Avoid clickbait or vague titles as these will cause your readers to bounce off your content, sending bad signals to Google.
Introduction: Introduce the blog, what is it about? What can readers expect to learn? Don’t be afraid to show your personality!
Background Information: Include/explain any information that may be needed before answering the question. Imagine your mum is reading your content, would she understand what you are talking about without any context? Use this section of a blog to explain the details as if this is the first time your reader is hearing about this topic (which it very well could be!).
Answer the Question: Answer the question clearly and honestly. You can voice an opinion however present the facts clearly and without bias.
Outro: Include links to any relevant products, to your shop, your social media accounts or to other related blogs. ALWAYS link to something. Explain what your blog/business is about and why people should keep up to date with your latest content.
SEO with Google: Link Building
Link building is one of the most important, and hardest, parts of your SEO with Google strategy!
Link building is the act of building one-way hyperlinks (aka backlinks) to your website.
Without your site having backlinks to it, simply, you are likely to not rank very well on Google. It’s sad but true! And it is even more important that you don’t just have lots of backlinks but that they are high quality too.
So, what is a high-quality link?
Well, think of it like this…
Imagine you are looking to order some new clothes online (as per usual) but want to check out a new shop.
Do you purchase from the shop being linked to by Vogue and Glamour magazine? Or do you purchase from the shop being linked to by seedy unknown companies?
The likelihood is that you will buy from the former as you have trust in the referral and therefore confidence in the link.
High-quality links show that your business is trustworthy, reputable and real.
Benefits of link building include:
Improve page credibility
Increased web traffic
Create more revenue opportunities
Build brand authority
Lower bounce rates
To make the most out of your link-building ventures, you should aim to get referrals from high authority websites instead of buying links.
A great way to gain links is to reach out to other businesses in your industry and offer to place a link to their business on your website in return.
SEO with Google: Mobile Optimisation
Did you know that over half of all web traffic comes from mobile devices?
That’s right! So if you think you’re skating by without checking on your mobile site optimisation then I hate to tell you but…you may want to have a peep.
Google has been prioritising mobile page load speed as a key metric when ranking your website which makes mobile optimisation one of the most important ways to rank on Google.
Do you need help making your website mobile friendly?
Get in touch now with CREATIVE in TiME if you need help with SEO, Content Marketing, Email Marketing, PPC, Social Media and Website Development!
We are CREATIVE in TiME. A Digital Marketing Agency with expertise in SEO ready to help you rise through the Google Ranking with our organic SEO expertise.
What other SEO company do you know that has the knowledge and expertise of a Chartered Engineer and an award-winning multi-business creator?
Fred has a background in Aerospace, rail, hydrogen fuel cell, electronics, IOT, F1, business transformation specialist. Andrea is an award-Winning Business builder, marketing guru, franchise creator. She has 20 years business experience in B2C and B2B and is a networking Queen.
“I reached out to Creative in time recently for a discovery call and WOW what a chat it was , they came back promptly with a strategy for my SEO and Marketing for a LTD company I have.
The value from the beginning was fab !
I would highly recommend speaking with the team and not sit on the fence – I only invested a little ‘time ‘ to outline what I wanted and the best thing was they kept it simple !! you truly get VALUE and INNOVATION with this team.”
Why Do You Need an SEO Company?
Having an effective SEO Strategy and delivery plan is a high reward investment for your business. Out of all of the different forms of digital marketing, SEO will provide you with the best potential long-term success with your investment as it will not disappear or stop working overnight like other forms such as paid advertising.
Do you want to improve your web and social presence, bring in more traffic, build credibility and trust with your customers? SEO is at the heart of all of these.
In a nutshell, we:
Report & goal set
Do socials & link building
Deliver follow up reporting & analysis
Let’s look at some of this in more detail…
Our SEO strategy will involve completing detailed research into your market, industry or sector.
We will take the time to understand the Google Trends around your target clients, keyword volumes, and create an action plan for moving forwards.
We will perform a full technical SEO audit of your website and all content hosted on it to analyse where we can make short, medium and long term SEO improvements. Using specialist tools and Google Analytics we can identify improvements and deliver them for you.
Analysing your website and data helps us to understand who your customers are, what they want, and how they behave. This information is then used to improve customer experience, increase sales, and retain customers.
When optimising your SEO, we will continually research and update our knowledge to stay up to date on the trends regarding your sector and keywords. SEO is not a short term fix guarantee, it often takes months to achieve the desired results and we will always strive for the best possible outcome for your business, not the quickest fix.
What Makes Our Company Different?
We understand the people, the resources, the processes, and tools that go into making your business run smoothly and we get the struggles companies like yours to experience with the technical world of SEO.
It’s no secret that SEO companies don’t have a great name. The common complaints being that they just don’t return value. We believe that the missing link time and time again is understanding.
Understanding your business and your goals, understanding your customers and understanding your expectations. Because we spend the time in the beginning asking the ‘right’ questions, we can provide you value and achieve deliverables in record TiME.
Our customer base is predominantly in the industry sectors of Technology, Information, Manufacturing and Engineering. Just because you may not fall into one of these categories, this does not mean we can’t help you; we help clients in other sectors too!
“Andrea and the team at Creative In Time have been an absolute breathe of fresh air. Full and consistent transparency throughout the proposal process. They have shown their authority when it comes to PPC and SEO skills both technically and creatively . Creative In Time have offered support and advice for all aspects of Marketing including social media management, search engine optimisation, Google ads (PPC) and graphics/print management. We are only at the beginning of our journey with the team but have every faith that we will enjoy a long and fruitful relationship!”
Do you want help from our SEO company?Get in touch with us now to see how we can help your business with SEO or check out our selection of SEO blogs below.
SEO keywords are ideas and topics that explain what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, you may also hear these called “search queries.”
If you boil everything on your page down — all the images, video, copy, etc then your SEO keywords are what will get you FOUND.
Why are keywords important?
When you optimise your content around words and phrases that people are searching for, your website can rank higher for those terms.
Also, ranking higher in the search engine results pages (SERPs) can help drive more targeted traffic to your website. Therefore, finding keywords people are searching for is step #1 of any successful SEO campaign.
What makes a good SEO keyword?
Your target keywords need to meet four criteria — significant search volume, high relevance, strong conversion value, and reasonable competition. If any of these are missing, your SEO is likely to fizzle out and not make a BANG!
When choosing your SEO keywords, focus on keywords which have a high search volume and a low SEO difficulty. Keywords with low search volumes and high competition are not good choices for SEO keywords.
What are examples of keywords?
Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy a new jacket, you might type something like “men’s leather jacket” or “black leather jacket” into Google.
Even though these phrases consist of more than one word, they are still SEO keywords.
How many keywords should I use for SEO?
We recommend that you focus on one main SEO keyword per page while also including two or three SEO keyword variations.
Each of your pages should be focused on a single topic with the most important keywords for SEO purposes being included. This means that each page can rank for its individual topics by using different keywords.
You should pick one to three keywords centred on your topic for each page. For example, if you are writing content about beds, you will struggle to rank for such a broad keyword. However, you may want to use “storage bed”, “ottoman bed” or “lift up beds” as your 3 keywords.
How do I add SEO keywords to my website?
First, use your main keyword in the first couple of sentences of your content, or at least within the first paragraph.
Next, use that keyword and variations of it throughout the rest of your content. The best practice is to include latent semantic indexing (LSI) keywords rather than the exact keyword every time.
How do I find SEO keywords?
Study your niche: Once you decide on your niche, you need to study it. Find out exactly WHAT you are looking to rank for.
Define your goals: Decide what you want from your SEO keywords, do you want to rank higher or rank for more keywords or something else?
Make a list of relevant topics: What are topics related to your niche? Make a list of all of them.
Create a list of keywords: Form a list of keywords that you would like to include. For example, if you run a cooking blog, you may want to include “quick recipes”, “vegetarian recipes” and “one-pot recipes”.
Use good keyword research tools: Use research tools like Ubersuggest and Answer The Public (more on that later) to research your keywords.
Study the search intent: What are people searching for? When are they searching? Are your keywords dependant on seasons?
Identify long tail keywords: Long tail keywords are more specific than normal keywords, these are usually less competitive and are closer in relation to how people make search queries.
Find out about your competitors. Do you know your competitors? I’m sure everyone knows a few other businesses in their niche who could be a competitor. Look into them and find out what they do.
Now you know how to find your keywords, I’m going to let you in on a little secret. Here are some common mistakes that people make when starting out with SEO keywords:
Only doing keyword research once. Where’s that going to get you?!?
Targeting keywords that are too competitive. Don’t make it so difficult for your pages to rank! Target keywords that have a high search volume but low competition.
Forgetting to update and expand your keyword list. We suggest performing keyword research weekly/monthly. ALWAYS update your keyword list.
Once you have found your keywords, you need to know where to use them:
Throughout the page text
Image alt text
If you want to read up more on where to use keywords and other amazing website SEO tips, click here.
SEO Keywords Best Practices
A lot of people struggle with SEO because they target keywords that are WAY too competitive. If you’re just starting out with SEO, we recommend focusing onlong tail keywords. These keywords are far less competitive and easier to rank for.
For example, let’s say you have a Pizza Oven business. It’s going to be super hard to rank for keywords as such as: ‘pizza’ or even ‘pizza oven’. Whereas ‘Garden Pizza Oven’, or ‘Outdoor Pizza Oven’ are not going to be too difficult to rank for.
Finding long tail keywords has never been easier too with Google Suggest. When you hop on Google and you start typing in the search box, what appears below? Suggested keywords. Generally, you will see 3 – 5 suggestions, sometimes however 10 suggestions are displayed.
A user that is performing the search can click on any keyword from the Google autofill list and immediately see the search results page. This experience is both fast, convenient and a method we use to perform keyword research daily.
Answer The Public
Do you ever want to create a blog post but don’t know what to write about? Or what questions people REALLY want the answers to?
Answer The Public is a free online keyword research tool where you input a keyword and it will tell you the most common questions searched in relation to this keyword.
This is useful to understand your audience and create content that will appeal to them. No one wants to waste time creating a blog that no one is going to read. Click here to check out more of our top marketing tools for business.
Are keywords still important for SEO?
In 2022, keywords are still important and useful in SEO, but they aren’t the most important factor. This is because SEO is far more complex than putting SEO keywords on a page.
Keywords are still important for SEO however there is much more to it than that. To optimise your SEO, keywords cannot be your only focus.
If you want to optimise your SEO but do not know how to start, get in touch now! It’s what we’re good at!
You can, theoretically, rank for ANYTHING! If people are searching for it, you can rank for it (people can Google some out-of-the-box things). For example, have you ever Googled yourself? I’m sure we’ve all done it, but if you haven’t, I’d strongly recommend doing it after you read this just for a giggle.
If you haven’t started optimising your SEO ranking and want to start, click here to learn HOW to optimise your SEO for your business. If you’re in the process of optimising your SEO, and you’re interested in finding out how to check your SEO ranking, read on!
Search Engine Optimisation (SEO) is the way in which you can help customers to find your site through search engines such as Google. By improving and optimising your SEO you can drive more traffic to your website and therefore generate more sales.
How to Check Where You Rank on Google
How many have you done this? When you want to see where you rank on Google, you type your website into the search bar and then scroll and scroll, hoping your website pops up in the first few results.
DON’T DO THIS.
Do you know there are websites that do this for you? We’ll touch more on this in a second.
Did you know that web pages rank and not websites? Each of your web pages has the potential to rank, this includes blogs and articles if you write them (which you should, click here to find out why!)
What is a website’s ‘SEO Ranking Position’ on Google?
Google ranking systems are designed to sort through hundreds of billions of webpages in their Search index to find the most relevant, useful results in a fraction of a second and present them in a way that helps you find what you’re looking for.
In simple terms, to generate an ‘organic’ search result, Google matches every word or phrase you type in the search box to its index of web pages to find matches. What YOU want to do, is get your website to SHOW UP for your keywords and phrases. You do want to be found, right?!
Google displays these matches as search results which are simply lists of web pages in order of relevance. So, the first organic result is the web page Google believes to be the most relevant to your search, and so on.
The Problem with Searching for Your Keywords
If you do show up on the first page of Google when you search your site, this may be wrong. When you sit down at your own computer or pull out your phone and search for yourself, you may not actually be seeing accurate results. Why is this? Well…
This could be down to:
Your Physical Location: When searching, Google takes the searcher’s location into account to tailor the search results to show businesses near them.
Your Browsing History: To get you the most helpful results, Google prioritises sites you’ve visited before in your search results. It will show those sites higher in the search results in case you’re looking for them again. If you visit your site often, then it will automatically show higher.
So, How Can You Truly See Your Accurate SEO Ranking?
There are a variety of websites which can be used to check your website’s SEO ranking and your websites ranking for specific keywords.
On Ubersuggest, you can add your business website as a ‘project’ which allows you to see a variety of statistics about your website such as backlinks, SEO issues, and site speed.
When using Ubersuggest to view your ranking, you should add the keywords that you are trying to rank for so that you can track where your site ranks on Google and when any changes occur such as moving up or down in the rankings.
Top Tip: Set up a project on UberSuggest and see what keywords you rank for higher and lower over time. If you see your keyword falling in ranking, start posting more content or update your current pages with this keyword. You won’t regret it!
Another great tool for checking out mobile speed and SEO is Google Lighthouse.No, we don’t mean those blinding lights that guide boats!
Lighthouse is a page experience tool built by Google. The tool executes five audits for accessibility, performance, SEO, Progressive Web Apps and an extended list of best practices.
Powered by the new Core Web Vitals, these audits together give you an excellent overview of the quality and performance of your mobile website as well as your desktop site, or web app.
We find that Lighthouse is the BEST for checking out site speed. In 2022, site speed is super important to Google, and a lot of websites still don’t have mobile-optimised experiences.
Top Tip: Take a look on Lighthouse (you can find it by right clicking on your site and inspecting element) and see what you can do to make your speed better. For example, do your images take too long to load? Don’t forget, this will need to be on the Google Chrome Browser and not Safari!
Take it from your personal experience, would you stick on a website that is struggling to load? Or would you bounce out and find a faster one? Site speed for the win!
Google Search Console
Another one we swear by is Google Search Console. Through Google Search Console, you can crawl your website, see what people are searching for when they click on your website, check out which keywords get you the most traffic and clicks and so much more.
Google Search Console is a FREE tool and it’s amazing. Every website SHOULD have it set up already, but if you don’t, click here.
Once you have Search Console set up, navigate to the “Performance” tab on the left. Then click the colourful buttons at the top to turn on Total Clicks, Total Impressions, Average Click-Through-Rate, and Average Position.
Top Tip: Google Search Console is also used for submitting sitemaps. If you haven’t submitted your sitemap to Google yet, then you need to do it. NOW. For SEO, having a sitemap is critical to having your important pages indexed, demonstrating which pages are valuable, and having them indexed regularly to make sure only your most-up-to-date content is appearing in search results.
Why should you check your SEO ranking?
You should check your SEO ranking regularly to see where your website is ranking on Google and which keywords you are ranking for.
If you do not keep up to date with the standard of your website, then you will not be able to improve. Find out what keywords you want to be found for and find which ones you are not currently ranking for; Use this information to include these keywords in your future website improvements and content.
Top Tip: Blogs are a great way to be found for keywords. You do not want your website to become cluttered and disorganised due to too many keywords, blogs are a great way to be found online and for people to visit your website.
If you have started optimising your SEO already, brilliant! If you haven’t started, first of all why? Secondly,click here to learn HOW to optimise your SEO for your business.
If you want to check out your SEO ranking and optimise it for your business but don’t know how, then just get in touch! Digital marketing is what we love to do. Click here to book a discovery call now to see how we can help your business.