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An Interview With Andrea Warner

An Interview With Andrea Warner

Starting your own business can appear daunting, and making it succeed can feel like an uphill battle. Andrea Warner, Director of CREATIVE in TiME, talks to Darren Jones from Instinct HR and gives her unique insights into the world of business.

I am an entrepreneur with a business focus” says Andrea.

Darren has captured some of Andrea’s most insightful quotes here. Learn about the mindset of a successful businesswoman and hop to the end to listen to the podcast in full!

What Is Your Approach To Business?

Andrea has a hand in running multiple businesses both alone and with her husband, Fred Warner, and has experience both good and bad in business. Her approach is to not spread yourself too thin and to know when you need assistance.

Andrea said “Business owners take on all of the tasks by themselves and it doesn’t help growing quickly. You just can’t do it by yourself.”

Having a great team is very important, Andrea told Darren about how her team is evolving and growing: “I have a great team, we recently employed a couple of kickstarters and they are amazing! Abbie and Elizabeth are just wonderful, and we don’t have an office, so everything is virtual. The girls are eager and they want to be exceptional, if I ask for some work, they always over deliver. You can’t ask for more than that…I am so excited to help them develop..”

What Drives You To Succeed?

“I’ve always succeeded in spite of others support until I met Fred and now I’m succeeding because of his support.” 

With new husband, Fred Warner (who is equally as impressive a businessman), they have enjoyed creating and growing their successful Marketing and Business Agency ‘CREATIVE in TiME’ together and are looking to create their very own unique brand “Fred & Dre” where they will take us on their business and life journey from day one.

What Is One Piece Of Advice You Have To Offer

“One piece of advice, I would say follow your own heart with things…listen to yourself and your gut instinct. When I stop listening to my gut instinct, it always comes back to bite me. Don’t always listen to fear in others.” 

This is a memorable piece of advice, businesses cannot be entirely based on statistics, listening to your own gut instinct can motivate you to make your business the best it can be.

What Lessons Have You Learnt In Business?

Andrea has had experience in a variety of jobs and from a young age has been working: “I was a door to door salesgirl at 13. I had to get used to rejection real fast” said Andrea.

“I want to do my due diligence now, I’ve learned a lot of lessons in growing businesses over the years so now I’m more hesitant about things but equally I want to always get excited about the stuff that is worth getting excited about.” 

We would recommend for any business owner or entrepreneur to listen to this podcast in full, there is a wealth of knowledge that could not be included in one blog.

Click Here To Listen To The Podcast

If you would like help from Andrea and her team with all things Marketing & Business, click here to book a discovery call with CREATIVE in TiME.

Want to up Your Social Media Game?

Want to up Your Social Media Game?

In this digital age, social media is now an integral part of most people’s lives. Much of the population now use it for entertainment, communication, and business.  

Social media is a great place to grow and promote your business. Studies show that 71% of consumers are more likely to recommend a brand to others if they have had a positive experience with them on social media. 

Developing an effective social media strategy is essential to creating a successful brand. Let’s look at some social media marketing tips and tricks that will help you build your brand and up your game ahead of the competition, on social media.  

ADD VALUE 

People don’t want to follow a page that just constantly sells. Your page needs to ADD VALUE. Content is key to social media marketing. Depending on your choice of social platform, you may have to produce different content, but it should all be educational, motivational, and engaging to your audience. 

Tell your brand story, demonstrate your products in action, show behind the scenes moments and keep your audience ENGAGED. Everything you post should be relevant to your business and stick by the 80/20 principle. If you’re struggling for content ideas, hop on over to our Instagramand check out our post on content ideas for your business.  

You can also use the content pillars to help you. The content pillars are 3-5 topics your business will regularly discuss, amplify, and create content around on social media. This can help to plan/create content, keep your social media consistent, and ensure it is relevant.  

Find out more about content pillars here

BE ACTIVE 

Be ACTIVE on your socials! After all, social media is all about being social, right? Interacting with your followers will help you create positive relationships. Communicating with your followers will help you grow a more loyal follower base, and loyal followers can be some of your best advocates. 

ENGAGE with your previous and your potential customers! Like, comment, share posts by your customers and other people in your industry.  

Engaging with other users’ content can encourage people to reciprocate this. Answering comments and questions will improve brand loyalty and show that your business cares about their opinions.  

Engaging with your audience and being active builds a positive public image. You want your business to seem (and be) trustworthy and inviting to new customers so that they are enticed into seeing more. 

BE CONSISTENT 

A consistent social media presence does not have to mean posting every. single. day. Your social media profile shouldn’t feel like a chore.  

Remember, QUALITY over QUANTITY.  

Posting less content that your audience will love is much better than lots of content with low engagement. Try using current news in your posts and tie it back into your business to boost your engagement. 

If you’re just starting out, we suggest posting 2-3 times a week on specific days e.g. Monday, Wednesday and Friday so your followers start to learn when to expect you. Add to your ‘stories’ in between these days to remain consistent.  

Scheduling tools can be a life-saver. Creating a social media schedule will help you produce and post on your social platforms as frequently as you can. Batch produce your content and schedule it to post.  

LIMIT YOUR PLATFORMS 

New social media platforms are constantly appearing and trying to keep on top of all of them is impossible.  

Using too many forms of social media can harm your business in the long run. You will likely receive mediocre results on all of them as you will not have the time to curate quality content. 

LESS IS MORE when it comes to social media platforms. You should understand who your target audience is and how they may respond to each platform. Define your audience’s key demographics e.g. age, gender, hobbies, occupation, etc. 

Focus on a select number of well-known platforms, learn about how they work and which posts create the most engagement. You won’t get it right all the time, but it’s about enjoying the journey and learning about your audience.  

MEASURE YOUR RESULTS 

Check out your insights! Your insights can show you which posts are being received successfully and which aren’t. If a certain type of content is performing poorly then consider trying something new or adapt it to fit your customer’s interests. 

Which content has the best engagement? Re-purpose your old content and create new posts like it. Ten birds, one stone! 

What time are most of your audience online? Post at this time to increase engagement.  

Don’t be afraid to change your social media strategy if it is not working for you, be fluid and flexible. 

Social media can be vital for businesses to build engagement, if the above seems like a lot of time and effort that you just haven’t got to spare, book a discovery call with CREATIVE in TiME.