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Is Your Manufacturing Brand Making These Common  Marketing Mistakes?

Is Your Manufacturing Brand Making These Common  Marketing Mistakes?

by | Aug 27, 2021 | Digital Marketing

Marketing is a vital function of every business but it can be a confusing venture. There are many common marketing mistakes that can be made by manufacturing brands, but don’t worry! We can help you rectify these issues to ensure your brand is achieving its highest potential, let us give you our top marketing agency tips.

Let’s look at some of the common marketing mistakes you could be making and how they can be fixed or straight up avoided. 

Poor product imagery  

When people are looking to buy your product, imagery is very important. Your product may be of good quality but if the images of it are unprofessional, it may be dismissed before you even get over the starting line. Lets be honest, no one wants to be dismissed. 

Ensure the images you use for marketing purposes are professional, show your product in the best light and show it in use (if possible). 

The person buying your product may not have extensive knowledge in the area, if you make information easily accessible to your prospective customers, they will be far more likely to pick your product.  

Why would a customer buy your product if they don’t understand it or why they need it? 

Not monitoring results 

When utilising digital marketing, think of your analytics as a gold mine! Not keeping track of them is like winning the lottery but not cashing in. 

Monitoring your results will help you understand what is/isn’t working so you can change your strategy accordingly. 

Not keeping track of results can cause your business to spend unnecessary money on marketing which isn’t bringing in business. 

Revisit your marketing strategy to keep track of and maximise your reach and lower your costs. Want to design your marketing process to be as cost-effective as possible? Click here to find our top tips. 

Not modernising your marketing 

Manufacturing brands are often family businesses that have been running for a number of years. If this is the case for your business, you need to ensure that your marketing techniques are as fresh and dynamic as they can be.  

Businesses that rely on paper adverts, brochures and local events will struggle if they do not embrace the digital world.  

Social media, email campaigns, and blogging are all forms of digital marketing that could significantly improve your brand’s exposure. 

Lack of website upkeep 

There are very few businesses without a website, but is it working how it should?  

Just having a website is not enough, it needs maintenance and attention like all aspects of your business. You wouldn’t leave your machinery operating with faults, would you? Your website is just as integral to your success, trust us! 

Use quick fixes and outsource website work if your business is unable to keep on top of or doesn’t have the resources to complete to a high standard. 

Generalising customers 

Customers want to feel appreciated for their purchase. Viewing customers as accounts or numbers can expose your business as generic and impersonal. Researching and understanding your customer’s individual needs can lead to return purchases and help you build brand loyalty. 

It’s likely you have competition and your customer therefore has multiple purchasing options for this product, you need to demonstrate why yours is the best choice. Do you have special expertise? Can you offer advice like no other? Customers appreciate businesses that can offer more than just the product. They want the story, the experience and quality of service.  

Building strong client relationships is vital to gain returning customers and referrals. Don’t underestimate the value of customer loyalty! 

Is your manufacturing brand making these common marketing mistakes? Let’s get you back on track, the best time to start is now! Book a discovery call with CREATIVE in TiME now.  

Want to up Your Social Media Game?

Want to up Your Social Media Game?

by | Jul 15, 2021 | Digital Marketing

In this digital age, social media is now an integral part of most people’s lives. Much of the population now use it for entertainment, communication, and business.  

Social media is a great place to grow and promote your business. Studies show that 71% of consumers are more likely to recommend a brand to others if they have had a positive experience with them on social media. 

Developing an effective social media strategy is essential to creating a successful brand. Let’s look at some social media marketing tips and tricks that will help you build your brand and up your game ahead of the competition, on social media.  

ADD VALUE 

People don’t want to follow a page that just constantly sells. Your page needs to ADD VALUE. Content is key to social media marketing. Depending on your choice of social platform, you may have to produce different content, but it should all be educational, motivational, and engaging to your audience. 

Tell your brand story, demonstrate your products in action, show behind the scenes moments and keep your audience ENGAGED. Everything you post should be relevant to your business and stick by the 80/20 principle. If you’re struggling for content ideas, hop on over to our Instagram, and check out our post on content ideas for your business.  

You can also use the content pillars to help you. The content pillars are 3-5 topics your business will regularly discuss, amplify, and create content around on social media. This can help to plan/create content, keep your social media consistent, and ensure it is relevant.  

Find out more about content pillars here. 

BE ACTIVE 

Be ACTIVE on your socials! After all, social media is all about being social, right? Interacting with your followers will help you create positive relationships. Communicating with your followers will help you grow a more loyal follower base, and loyal followers can be some of your best advocates. 

ENGAGE with your previous and your potential customers! Like, comment, share posts by your customers and other people in your industry.  

Engaging with other users’ content can encourage people to reciprocate this. Answering comments and questions will improve brand loyalty and show that your business cares about their opinions.  

Engaging with your audience and being active builds a positive public image. You want your business to seem (and be) trustworthy and inviting to new customers so that they are enticed into seeing more. 

BE CONSISTENT 

A consistent social media presence does not have to mean posting every. single. day. Your social media profile shouldn’t feel like a chore.  

Remember, QUALITY over QUANTITY.  

Posting less content that your audience will love is much better than lots of content with low engagement. Try using current news in your posts and tie it back into your business to boost your engagement. 

If you’re just starting out, we suggest posting 2-3 times a week on specific days e.g. Monday, Wednesday and Friday so your followers start to learn when to expect you. Add to your ‘stories’ in between these days to remain consistent.  

Scheduling tools can be a life-saver. Creating a social media schedule will help you produce and post on your social platforms as frequently as you can. Batch produce your content and schedule it to post.  

LIMIT YOUR PLATFORMS 

New social media platforms are constantly appearing and trying to keep on top of all of them is impossible.  

Using too many forms of social media can harm your business in the long run. You will likely receive mediocre results on all of them as you will not have the time to curate quality content. 

LESS IS MORE when it comes to social media platforms. You should understand who your target audience is and how they may respond to each platform. Define your audience’s key demographics e.g. age, gender, hobbies, occupation, etc. 

Focus on a select number of well-known platforms, learn about how they work and which posts create the most engagement. You won’t get it right all the time, but it’s about enjoying the journey and learning about your audience.  

MEASURE YOUR RESULTS 

Check out your insights! Your insights can show you which posts are being received successfully and which aren’t. If a certain type of content is performing poorly then consider trying something new or adapt it to fit your customer’s interests. 

Which content has the best engagement? Re-purpose your old content and create new posts like it. Ten birds, one stone! 

What time are most of your audience online? Post at this time to increase engagement.  

Don’t be afraid to change your social media strategy if it is not working for you, be fluid and flexible. 

Social media can be vital for businesses to build engagement, if the above seems like a lot of time and effort that you just haven’t got to spare, book a discovery call with CREATIVE in TiME. 

CREATIVE in TiME
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