Is Digital Marketing Right For Me? 

Is Digital Marketing Right For Me? 

by | Aug 4, 2022 | Digital Marketing

When running your business, your main focus is often how to get people in the door, whether literally or metaphorically if you are an online business. 

Just like the old faithful dress which you have had since you were 17, many people will turn to the failsafe traditional forms of marketing such as posters, newspaper adverts and flyers. 

Others may believe in their product/service so much that it is just a matter of time before customers fall at their feet, lucky for some! 

Now, people who follow these strategies will find some customers and gain a trickle of business, but this is totally unsustainable! So, “Is digital marketing right for me?” I hear you ask…

No matter how old or new your business is, digital marketing is a great way to generate leads and turn these leads into loyal customers. 

Are you ready to be out with the old and in with the new? We’ve got a sneaky feeling that you are!  

Though you might need to know the answers to these questions first: what is digital marketing? How can digital marketing benefit me? And how you can start your digital marketing journey today! 

What is Digital Marketing? 

Digital marketing is referring to all marketing efforts which take place on the internet.  

We’re talking: 

  • Social Media 
  • Email Marketing  
  • SEO 
  • Blogging 
  • PPC 
  • Website Development 

Your digital marketing could involve all of these or just a couple. There is no right or wrong way to do digital marketing, every business is unique and will have a different goal. 

Digital marketing doesn’t just have to bring in customers, it can be used to achieve various goals such as building brand authority in your industry, keeping customers returning and rebranding your business. 

You may be thinking, “brand authority, what’s that?” but it’s more common than you think! 

Let me guess, if you think of trainers, do you think of Nike? They have made their Swoosh (yes, that is the technical name for that tick) a renowned icon and their business is one of the most well known in their industry. THAT is building brand authority. 

Did you know that 72% of marketing budgets in the UK wen on digital marketing? 

There’s actually more to digital marketing than you may think! Wayyyy too much to cover in here, if only there was somewhere else you could check it out… (pssst! Here!) 

How Can Digital Marketing Benefit Me? 

Digital marketing can benefit you and your business in many ways. First of all, the number of potential customers you can attract online is a much larger number than any you could attract using local (traditional) marketing. 

Let’s look at an example: 

If you run a business selling shoes, you may put out a poster on a street advertising your brand. This poster will only be seen by people who walk down that specific street and consciously look at the poster. There is no guarantee that on any given day a person who is intending on buying shoes will see your poster. 

Now, imagine you are the same company, but instead you decide to set up a website. You can make that website SEO-friendly (more on this here) and immediately your brand is more likely to be found by the right audience.  

By having marketing that is directed toward your ideal demographic, you are ensuring that none of your marketing efforts is wasted on people who would never buy your product in the first place!  

Now that you have read our example, let’s take a look at some of the other benefits of digital marketing which you could achieve: 
  • Remove geographical boundaries: Traditional marketing techniques are often focused on a small geographical area whereas digital marketing can target anywhere in the world. 
  • Personalisation: You cannot personalise a flyer or poster for every single potential customer however, you can personalise an email campaign to include the recipient’s name, fancy! 
  • Tracking: One key benefit of digital marketing is the ability to see your marketing analytics. You can track how many people visit your website, how much engagement your social media posts receive and even where someone clicks on your email campaigns! This allows you to edit your marketing strategy in real-time to maximise these statistics. Don’t worry, you don’t have to be a nerd to appreciate a good graph every now and again. 

Here’s a statistic for you right now! 

75% of agency marketers rated email marketing as the most effective means of digital marketing in terms of return on investment (ROI) 

How To Get Started 

Now that we have shown you the magic of digital marketing, we bet you are rearing to get started but where should you begin? 

Well, this truly depends on the amount of time you are able to commit to digital marketing. Whether you can spend 1 hour a month, 1 hour a week or 1 hour a day, any time spent doing digital marketing will be worthwhile! 

Most of us already are familiar with social media, this is a great place to start when it comes to digital marketing. Of course, any business can use any social media, however below are our top recommendations for social media platforms. 

For B2B businesses (business-to-business) we would recommend using: 

  • LinkedIn 
  • Instagram 

For B2C businesses (business-to-customer) we would recommend using: 

  • Instagram 
  • Facebook 
  • Pinterest 

In 2022, social media marketing is more important than ever and giving your business a stellar online presence could give you an edge on your competition. Do you want to find out more about social media strategies to use in 2022?  

Most businesses will also benefit from using a video-based platform such as TikTok. You may think that TikTok is only for young people doing dances in skimpy outfits (technically, they are there, but that’s not all of TikTok, we swear!) but, trust me, you can find any and all business types on there; even CREATIVE in TiME! 

Is Digital Marketing Right For Me? 

So, after all this, let us answer “Is digital marketing right for me?”

We think that digital marketing is for EVERYBODY! 

The brilliant thing about digital marketing is that it is not one-size-fits-all, when you use a digital marketing agency such as CREATIVE in TiME you will get a bespoke marketing strategy to suit you and your business. 

If digital marketing just isn’t your style, it is definitely ours! 

“Andrea, Fred and the team are not only experts in the marketing field, but approach businesses with the enthusiasm and drive that you would expect from a leader within your own team. They truly care about their clients and you can really feel that in all that they do.” 

It’s no secret that Marketing Agencies don’t have a great name. The common complaint is that they just don’t return value. We believe that the missing link time and time again is understanding. 

Understanding your business and your goals, understanding your customers and understanding your expectations. Because we spend the time in the beginning asking the ‘right’ questions, we can provide you value and achieve deliverables in record TiME. 

Get in touch now to find out how we can help get your business up and running in the world of marketing. 

SEO Company in the UK 

SEO Company in the UK 

by | Mar 10, 2022 | Marketing Consultancy, SEO

We are CREATIVE in TiME. A Digital Marketing Agency with expertise in SEO ready to help you rise through the Google Ranking with our organic SEO expertise. 

What other SEO company do you know that has the knowledge and expertise of a Chartered Engineer and an award-winning multi-business creator? 

Fred has a background in Aerospace, rail, hydrogen fuel cell, electronics, IOT, F1, business transformation specialist. Andrea is an award-Winning Business builder, marketing guru, franchise creator. She has 20 years business experience in B2C and B2B and is a networking Queen. 

“I reached out to Creative in time recently for a discovery call and WOW what a chat it was , they came back promptly with a strategy for my SEO and Marketing for a LTD company I have. 

The value from the beginning was fab ! 

I would highly recommend speaking with the team and not sit on the fence  – I only invested a little ‘time ‘ to outline what I wanted and the best thing was they kept it simple !! you truly get VALUE and INNOVATION with this team.” 

Why Do You Need an SEO Company? 

Having an effective SEO Strategy and delivery plan is a high reward investment for your business. Out of all of the different forms of digital marketing, SEO will provide you with the best potential long-term success with your investment as it will not disappear or stop working overnight like other forms such as paid advertising.  

SEO process image

Do you want to improve your web and social presence, bring in more traffic, build credibility and trust with your customers? SEO is at the heart of all of these. 

In a nutshell, we: ⁠ 

  • Research⁠ 
  • Report & goal set⁠ 
  • Content build⁠ 
  • Page optimise⁠ 
  • Do socials & link building⁠ 
  • Deliver follow up reporting & analysis⁠ 

Let’s look at some of this in more detail… 

Our SEO strategy will involve completing detailed research into your market, industry or sector. 

We will take the time to understand the Google Trends around your target clients, keyword volumes, and create an action plan for moving forwards. 

We will perform a full technical SEO audit of your website and all content hosted on it to analyse where we can make short, medium and long term SEO improvements. Using specialist tools and Google Analytics we can identify improvements and deliver them for you. 

Analysing your website and data helps us to understand who your customers are, what they want, and how they behave. This information is then used to improve customer experience, increase sales, and retain customers. 

When optimising your SEO, we will continually research and update our knowledge to stay up to date on the trends regarding your sector and keywords. SEO is not a short term fix guarantee, it often takes months to achieve the desired results and we will always strive for the best possible outcome for your business, not the quickest fix. 

What Makes Our Company Different? 

We understand the people, the resources, the processes, and tools that go into making your business run smoothly and we get the struggles companies like yours to experience with the technical world of SEO. 

It’s no secret that SEO companies don’t have a great name. The common complaints being that they just don’t return value. We believe that the missing link time and time again is understanding. 

Understanding your business and your goals, understanding your customers and understanding your expectations. Because we spend the time in the beginning asking the ‘right’ questions, we can provide you value and achieve deliverables in record TiME. 

Our customer base is predominantly in the industry sectors of Technology, Information, Manufacturing and Engineering. Just because you may not fall into one of these categories, this does not mean we can’t help you; we help clients in other sectors too! 

“Andrea and the team at Creative In Time have been an absolute breathe of fresh air. Full and consistent transparency throughout the proposal process. They have shown their authority when it comes to PPC and SEO skills both technically and creatively . Creative In Time have offered support and advice for all aspects of Marketing including social media management, search engine optimisation, Google ads (PPC) and graphics/print management. We are only at the beginning of our journey with the team but have every faith that we will enjoy a long and fruitful relationship!” 

Do you want help from our SEO company? Get in touch with us now to see how we can help your business with SEO or check out our selection of SEO blogs below. 

Marketing Agencies, Are They Worth It?

Marketing Agencies, Are They Worth It?

by | Feb 10, 2022 | Digital Marketing, Marketing Consultancy

I’ve been there, directing or managing a sales and marketing operation and needing marketing support to deliver. You don’t have dedicated marketing resources for what you need, or you do have marketing resources but there are aspects that you need more support with.   

Then you get a warm referral from someone you know, you start talking needs and prices, and then you sign up with a marketing agency for support of some kind.   

Maybe it’s putting articles out, or looking after your social media. Maybe it’s keeping your website updated with case studies. Or maybe it’s PR, or just maybe you go as far as wanting creative support and ideas.  

Then, gradually, after several months, you find yourself wondering… 

Is it all WORTH it? 

You might find yourself feeling like marketing agencies are a waste of time if your experience is like many others! Feeling like you are either being pestered to provide all the content and ideas that you thought you were paying them for, or that you are chasing them to deliver what they said they were going to deliver!  

You don’t have TIME to check up on these folks all the time to see if they are delivering what they promised. If you find you are being let down, you can find it is a bitter pill to swallow and it leaves you heavily biased against marketing agencies in the future!   

What I Tell People Who Ask “Is a marketing agency worth it?” 

Marketing is a widely misunderstood subject with a great many subcategories that are often even MORE misunderstood.  

Marketing agencies are worth it if you find the right people to work with who understand your business AND have the skills to make a difference, PLUS have the time to do what they say.   

If I tell people we focus on HELPING people with content marketing and organic SEO through blogs and web page updates, they mostly look at me as though I am talking in a foreign language.  

When I tell people we are a marketing agency, they will often assume we make flyers and posters, or we do PR campaigns.  

“If I have learnt anything through 20 years in Technology and Engineering companies, outsourcing is never easy.” 

Whether that’s getting hundreds of engineers set up in a faraway country with an aim to save time and money on a multi-million-pound development (which is hit and miss), or trying to get people to understand you and your business so that they can market you, without you having to spoon-feed them constantly, it can be a thorny road.  

I also know that employing people directly, trying to get as many competencies and skills in as few people as possible for the best price can be just as frustrating and challenging, not to mention how many people get comfy and a little lazy in their jobs past their probation period.  

Determined to Be DIFFERENT… 

So, having been down the road where so many companies find themselves, when my partner and I decided that we were going to launch a marketing agency and focus on helping people get found, I knew we were going to be DIFFERENT.  

We were determined to be different. 

With my background in industries like F1, Aerospace, H2 Fuel Cells, Rail, Electronics, IoT and Software through a career climbing from a project engineer to director overseeing sales & marketing operations, we knew what was MISSING from those I want to help.  

How many marketing agencies have a chartered engineer and engineering fellow on hand to translate for you?  

Add to that my partner, Andrea, who has 20 years of being a successful marketeer for her own business start-ups, running networking organisations, and has amazing communication skills which help her get over the line with businesses and allows her to easily translate technical terms in a simplistic way.  

Let’s not forget about our marketing team who are highly motivated, always on top of the trends and full to the brim of innovative and inspiring ideas. 

Andrea and Fred, Marketing agency

How many agencies have this kind of SUPPORT on hand?  

Imagine a world where a techy oriented company can talk to a marketing agency, and for those marketing folks to GET what they do, really UNDERSTAND them, have TECHNICAL competence, and a passionate and motivated team focussed on getting you found?  

Well, that’s what we’ve done with CREATIVE in TIME!   

Working With Us 

Does it sound too good to be true?  

That’s because there aren’t many agencies like us. It works perfectly. Once you’ve explained your business and how you help your customers, we can delve into the technical depths of what you do. This ensures we can translate it into simple language for your customers to understand HOW you can help THEM, and WHY they would choose YOU!  

I hate to say it but WHAT you do is of mostly no interest to your potential clients.  

With over 20 years working around techy oriented companies, I always found myself being the bridge between the proper techies and the more financial and business’ type folks. I could understand both sides without being an expert in either.  

I could explain the benefits of developing a bit of tech in a way a techie couldn’t, they will tell you all about what they need to do, I will tell you the benefits of what they need to do, and how much it will all cost.  

So, we realised we would be the bridge for complex or techy companies that need marketing support, we have built a team of amazing marketing execs that get trained by us in what our customers do, how they help people and why they should work with them.  

One Way We Are Different 

There’s one more ingredient in our mix other than our techy know-how. Whilst we are extremely familiar with CORPORATE environments including CxO level folks, we are persuading those same types to allow a little more fun to be injected into their messaging and put a little less “corporate” out there. 

People engage with FUN content, rather than the same old boring corporate messaging saying how amazing they are and how people should just buy their products over and over again.  

So, if you want to engage with people in a fun (and not quite so corporate way), if you do techy things that are often hard to explain to people outside of your business, then you could do with some help from some honest, decent and hardworking marketing folks just like us! You’ll be glad you did!  

Click here to get in touch with us now!

Fred RJ Warner