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Want to Know How to Increase Your Lead Conversion Rates?  

Want to Know How to Increase Your Lead Conversion Rates?  

The ability to convert leads into paying customers is a make-or-break factor for businesses looking to thrive. It’s no longer enough to attract visitors to your website simply; you need to wow them with your charm, captivate their attention, and transform them into loyal customers! From the moment they land on your page, it’s essential to build that connection and foster their interest. With a little bit of nurturing and savvy, you can cultivate those leads.  

But how can you achieve this conversion magic? Well, it’s all about understanding your visitors’ fundamental needs and desires and crafting an experience that keeps them coming back for more.   

In this blog post, we’ll dive into the fascinating world of lead conversion and uncover the strategies businesses can employ to skyrocket their conversion rates. 

Create Valuable Content 

When your audience sees that you consistently deliver high-quality content that addresses their needs, they are more likely to perceive your brand as reliable and trustworthy. This increased trust can encourage them to become loyal customers and recommend your business to others, expanding your customer base and potential leads.   

But what kind of valuable content is your audience looking for? Some examples are: 

  • Catchy website copy that answers their questions 
  • Informative materials they can revisit, like blogs and eBooks 
  • Video content repurposed from blogs to reach more of your audience 

Staying focused on creating engaging content can develop trust with your customers, resulting in beneficial, long-lasting relationships that can indirectly lead to better revenue. Be sure to communicate these value points with your content team to optimise their production of these valuable assets. 

At CREATIVE in TiME, we understand that it is not plausible for a lot of businesses to be able to create this content without losing something else. By working with our digital marketing agency, you can ensure that valuable content is served to your customers without you having to spend a moment of your time worrying about it.  

Build an SEO Strategy for Your Site 

Investing your efforts in fine-tuning your SEO strategies is paramount for Google ranking, as high visibility on the search engine can generate many leads for your business. Five crucial SEO elements to focus on are the page title, URL, header, internal links, and page content. By continually updating and balancing these elements with Google’s updates on SEO best practices, you can rank high on search engine results and increase your overall visibility to potential customers.  

CREATIVE in TiME are a digital marketing agency with a key focus on SEO and creativity. We can create an SEO strategy and implement it for your business effectively and efficiently.  

Learn to Capture the Right Market 

To successfully capture suitable leads for your business, it’s crucial to have a deep understanding of the market you’re operating in as well as the behaviour of your target audience. By leveraging various data points such as demographics, geographic information, and socio-economic factors, you can tailor your marketing efforts to show relevant content to your audience and incentivise them to convert into leads.  

Regarding demographics, consider age, gender, education level, and employment status. Understanding these characteristics will allow you to create targeted messaging that resonates with your audience’s needs and interests.  

Geographic data helps you identify your target audience’s location, address, region, and even country. This information allows you to localise your marketing efforts and deliver region-specific content or promotions that are more likely to capture the attention of potential leads in those areas. 

Socio-economic data provides insights into your audience’s lifestyle, social class, personality traits, and attitudes. By understanding these factors, you can create content and offers that align with their values and aspirations, making them more compelling. 

Segregate your Leads to Find Quality Leads  

It’s common for businesses to generate many leads every month, but not all of them may be high-quality leads. To optimise your sales efforts and avoid wasting resources, it’s best to filter through your information and prioritise those that show genuine interest in your products or services.  

One way to narrow your list of potential leads is to conduct thorough research on their buying intentions and interactions with your platform. By checking their last sales activities and studying relevant data, you can identify the leads most likely to convert into paying customers and prioritise your approach accordingly.  

Here are the step-by-step actions you can take to segregate leads and find quality leads: 

Define your ideal customer profile 

Consider demographics, psychographics, and behaviour to create a detailed profile of your ideal customer. 

Implement lead-capturing methods 

Use various channels and strategies such as website forms, landing pages, social media ads, or email sign-ups to capture leads.   

Segment leads based on initial data

Analyse the data you collect from your lead capture methods and segment leads based on key criteria such as industry, job title, location, or specific interests. This initial segmentation allows you to narrow down your focus and prioritise leads. 

Establish a lead scoring system 

Develop a lead scoring system that assigns points to leads based on their characteristics and engagement with your business. Assign higher scores to leads that closely match your ideal customer profile and demonstrate strong interest or engagement. 

Qualify leads through targeted messaging 

Craft personalised and targeted messages for different lead segments. Tailor your marketing and sales efforts to address the specific pain points and needs of each segment.   

Analyse engagement and behaviour

Identify leads showing higher levels of engagement, such as frequent website visits, email opens, or content downloads. These actions indicate a higher likelihood of becoming quality leads. 

Implement lead nurturing campaigns

Develop automated lead nurturing campaigns that provide valuable content and relevant information to your leads over time.  

Review and refine 

Analyse conversion rates, customer feedback, and sales data to make informed decisions on refining your lead segregation strategy for continuous improvement. 

Once you have identified the most promising leads, it’s essential to establish contact strategically and efficiently. By focusing on the leads that are most likely to be interested in your offerings, you can optimise your sales efforts and save time and resources on leads that are unlikely to convert. 

Establish Communication With your Leads as soon as they Convert  

Leads are a valuable and time-sensitive resource for your business. It’s crucial to understand that their interest is often fleeting, and any delay in nurturing them can result in them losing interest and potentially shaking hands with your competitor.  

To ensure you can convert leads into lifelong customers, nurturing them promptly and effectively is essential. This means immediately responding to their enquiries and engagement, showing them that you value their interest.  

You can keep leads engaged and interested in your brand by providing timely and personalised follow-ups. This involves addressing their needs and concerns, providing additional information about your products or services, and offering incentives or exclusive offers to entice them to choose your brand over your competitors. Remember, capturing and nurturing leads promptly is critical to staying ahead of the competition. 

Regularly Follow-Up with your Leads 

Follow-ups are essential to maintain a strong connection with your target audience, demonstrating that you value their needs and are committed to providing the services they require. By keeping the lines of communication open, you can build trust and ensure your audience has all the necessary information to make informed decisions.  

In your follow-ups, emphasise the key benefits and features that make your products or services stand out. Clearly articulate how your offerings can address their pain points and solve their challenges. This personalised approach demonstrates that you understand and are equipped to meet their needs effectively.  

Use Effective Communication Channels  

To reach your target audience, consider using various marketing channels, including email, cold calling, and social media platforms such as Facebook, LinkedIn, Twitter and Instagram.  

With an endless array of social media platforms out there, it’s like stepping into a world full of possibilities. 

Take a moment to explore the channels your prospects use to engage with your brand, whether it’s a trendy TikTok or a reliable Facebook post. By making the most of your marketing efforts in these channels, you’ll catch the wave to success and start generating quality leads. 

Each forum has a unique set of features and audience, and selecting the appropriate channels can help you connect with prospective clients more effectively. The critical takeaway is to incorporate multiple channels into your marketing strategy to maximise your reach and engagement with your audience.  

Highlight the Testimonials of your Happy Customer on your Site

Do not hesitate to ask satisfied customers for testimonials. A staggering 72% of consumers place their trust in businesses with such positive feedback, making it a vital tool for establishing credibility and building a solid reputation.  

It’s essential to use your customer testimonials to your advantage. By showcasing the feedback and experiences of your happy customers, you can instil confidence in prospective clients, which is crucial in today’s competitive business landscape.  

Ensure that your customer testimonials are visible and accessible to visitors on your website. Consider placing them strategically on pages that get the most traffic, such as the home page, pricing page, and blog page.   

A compelling testimonial includes details of the specific products or services used, how they benefit the customer, and the overall outcome. Testimonials should be prominently displayed, accompanied by a compelling call-to-action, encouraging visitors to take the next step towards conversion.  

When reaching out for testimonials for your website and Google Business Profile, don’t be afraid to prompt them to use certain SEO keywords (yes, these can help even in your reviews!). Remind your customers of the services or products they received from your business, asking them to refer to the specifics within the reviews. Not only does this improve your ranking, but if a customer mentions a specific product, for example, and a new customer is interested in the same product, they are more likely to be convinced to convert as it is specifically targeted at what they are looking for rather than a more general review. 

Increase Your Lead Conversion Rates with CREATIVE in TiME 

You can significantly boost your lead conversion rate by implementing key changes such as refining your content strategy, optimising your social media presence, and leveraging the power of influencer marketing.   

However, implementing strategies and spending time on increasing your conversion rate can be daunting, but enlisting the help of CREATIVE in TiME can help take that stress away. With our expertise, we can help you create compelling content, devise data-driven strategies, and execute successful digital marketing campaigns.   

What are you waiting for? Let’s improve your lead conversion rate today! 

A Beginners Guide on Call to Actions in Marketing 

A Beginners Guide on Call to Actions in Marketing 

What’s the point in spending days on a great marketing strategy if your customers struggle to get through to your or reach you?

Whether buying your product, booking a service or contacting your business, your customers should be able to do this easily. An overcomplicated user experience does not work for anyone!

A call to action could be your saving grace!

What is a Call to Action?

A call to action, or a CTA, is a way to guide your audience to where they need to go to generate a new lead. It’s like you giving your user direction, or a map to follow on their journey in converting.

It is a commonly used term in marketing, so this isn’t the last you’ll hear of them, and it is vital that you understand why they are so important!

See the coloured button saying, ‘Book A Discovery Call’? That’s an example of a call to action! The text before tells you what you need – to be found on Google – and how to get that by booking a discovery call with CREATIVE in TiME.

A call to action could lead the user to:

  • Click on your website 
  • Subscribe to a newsletter 
  • Buy directly from your store 
  • Get in touch with you via phone, email or contact form  
  • Follow your social channels  

Why Do You Need a Call to Action?

Call to action links and buttons act as digital signposts for your users. Using the map analogy again, when you’re travelling you will know your desired destination, but you will still need a map or guidance to get from Point A to Point B.

A call to action is exactly that – it explicitly shows the user where they need to go from here. They’ve landed on your site or ad, so where do you want them to go next?

If it is too difficult to navigate, they may end up leaving your website all together!

CTA A/B Testing

A call to action (CTA) is the perfect opportunity for A/B testing!

CTA A/B testing is when you run two options in conjunction with one another. You then compare the data from test A and test B to know which direction to take based on the performance.

Call to actions offer a prime opportunity to test which one is more effective at the same time. Why waste time later when you could save it right now?

The words and appearance of your content have a direct impact on your conversion rate.

For example, some people will not connect with the term “free trial” or “subscribe” but will resonate better with “learn more” or “try our product today”. Same end goal, different approach.

This is because the trial and subscribe angle can show commitment and your audience might not be ready to commit yet. But, some users, love freebies and will jump on the word “free trial”.

It all depends on your specific target audience!

Understanding Call to Actions (CTA)

Call to Actions on Your Website

Call to actions on your website help to build internal links to your other pages.

By using call to actions as a form of link building, you can direct your user to where they need to go in order to buy, sign up or call your business.

For a website, it is best practice to have your call to actions spread out throughout the content.

There is usually a call to action in line with the header on eCommerce sites since the user typically already knows what they want when they land on the page.

Call to Actions on Paid Ads

Call to actions on paid ads usually link to the company website when it comes to paid search engine ads. Even on paid social ads, this is the most common link you see.

With search engine ads, you can often be limited in your character count, and when each one counts, you need to make sure that people know where they are going from here and what they are going to get out of it.

Your CTA is important but so is the lead up to it – the selling points before the user clicks on your link.

Having a call to action saying: “Get in Touch”, for example, is effective but your user needs to know exactly why. Why should they contact you? What do they get out of it? Why choose you over your competitors? Making sure your user understands the value of clicking on your CTA is vital to boost its performance.

Call to Actions on Social Media

Depending on the platform, call to actions on social media vary. They serve the same purpose in driving your users to your intended destination.

On Instagram, the most common one is to visit a link in the profile’s bio since links are not clickable on individual posts. But if your goal is to attract new followers, Instagram provides you with a CTA. When you go on your explore page, a follow button appears on the right-hand side of posts.

So, your job is easy, just creating enticing graphics and write engaging content! That’s not actually easy at all. Check out our blog on social media strategies here or get in touch with CREATIVE in TiME for a bespoke social media strategy, after all, CTAs are important across your whole marketing strategy.

On LinkedIn, we have found that links work best when they are at the end of the post. With LinkedIn, we find that we spend as much time on our above the fold content (the bit you see before clicking ‘see more’) as we do with the rest of our content. It must be enticing otherwise they’d never see the link!

Effective Call to Action Examples

For a call to action to work, it should be obvious in where to go next as well as being in line with your overall marketing message.

Personalised Call to Actions

Did you know that personalised call to actions perform 202% better than basic CTAs?

That’s because personalisation is always a hit! We all know that marketing isn’t personal and that marketers are targeting large groups rather than a select group of individuals. But it doesn’t have to feel that way.

In emails for example, you can have it swap out the name to the addressee – as long as their name is in the email contact information. Are you more likely to click on a more personalised call to action?


Users subscribe to newsletters or social channels mostly to gain information. If you are an expert in your industry, you can send out the educational pieces your users are looking for directly to them ensuring you are always at the forefront of their mind.

Not everyone in your audience will want to subscribe to a newsletter or service however, so understanding your audience needs is imperative to make sure you are reaching out in the best way.

Learn More

You will have enticed them in the copy before this with a hook that draws them in. When your audience sees that they can learn more about this, they will want to click onto your site.

It can also create a good flow through your website to bring users on an experience leading them to your goal.

Weak Call to Action Examples

Click Here

Whilst this could be attached to other text, it doesn’t tell your audience directly what they are clicking for. Are they being sent to a website? Social channel? A sign-up form? They simply don’t know.

Examples above such as ‘Subscribe’ inform your audience what they are clicking for in a more direct approach.

Do You Want to Know More?

Call to actions like these aren’t clear on where your audience should go next. Good call to action’s need to give clear instructions to the audience on their next point of action.

Try Our Free Trial

Most of the time, discounts jump out to users – especially when they are free. But that isn’t always the case. Actually, it can deter other users from converting because some free trials require you to register your bank details. You don’t want to know how often people sign up for free trials, forget, and get charged!

Where To Place Call to Actions?

Well that entirely depends on your channel!

It is proven that call to action buttons placed towards the end of your content or right at the top outperform other CTAs. But when it comes to website copy, having them spread out all over the page (not too many though!) provides a better experience for the user.

They don’t have to scroll all the way to the top or the bottom, they can click the CTA button in the exact moment they are ready to convert.

How CREATIVE in TiME Use Effective Call to Actions

CREATIVE in TiME work in all areas of content marketing, meaning we use call to actions on a daily basis. How many can you spot on our homepage?

With our years of experience, we have trialled new innovative ways to incorporate call to actions in all our channels. We know what has a history of working and have never worked for us.

Get in touch with CREATIVE in TiME today for all your content needs! All content needs a CTA, after all!