How does blogging help SEO?

How does blogging help SEO?

What is SEO?

Search Engine Optimisation (SEO) is the way in which you increase your website’s visibility and chances of being found in search engines.

SEO drives organic traffic onto your website. A recent study found that 28.5% of people click through on the first organic search result demonstrating that people trust an organic result more than a paid advertisement.  

What is blogging?

Blogging is the act of posting content on a website. They are informal articles written for the purpose of showing thought leadership and expertise on a topic.

Did you know that 77% of internet users read blogs regularly?

Or that over a third of all websites are blogs?

There are estimated to be over 600,000,000+ blogs on the internet today!

How does blogging help SEO?

Blogging keeps your website fresh and current: Websites that are regularly updated signal to Google that the website is alive and offering fresh content. After all, Google is King.

A blog keeps people on your website for longer: While Google hasn’t said outright that dwell time, or the time that people spend on your website once they land on it, is definitely a ranking factor, they’ve made other statements that make it clear it’s something they pay attention to and impart value to.

A quality blog gives others sites more reasons to link back to your site: For Google to see your website as trustworthy and authoritative, other sites (and respected ones) have to link back to yours. HubSpot has found that companies that have a blog on their website earn up to 97% more inbound links.

To find out how many inbound links your site has, we recommend using ubersuggest.

A blog helps you connect with your audience: When your audience reads a post they love, they’re more likely to share it, drive more traffic to it, come back to your website again to see more of your content and maybe even sign up for your email list!

When you get lots of traffic and repeat visitors, that shows Google that people like your website and raises your authority level in their algorithm.

A leading figure in the world of SEO and blogging is Neil Patel. Neil Patel is an entrepreneur and marketing specialist. We would highly recommend looking at his blogs (click here) to see how his content is structured and learn how he optimises his content for SEO.

Blogging SEO tips

The importance of blogging should now be clear, but how do you begin? Here are some of our tips for blogging.

  • Use websites like Answerthepublic and Ubersuggest to find keywords and the top questions in your industry.
  • Use engaging RELEVANT titles. There is no point catching someone’s attention if they aren’t going to actually be interested.
  • Use images with relevant alt-text (this allows search engines to know it is relevant).
  • Use internal links to draw your content together and to help search engines know their relevance to each other.
  • Keep old content up to date.

Now that you know the importance of blogging for SEO, do you want to start but don’t know how? Stuck for blog ideas? That’s where we come in.

Book a discovery call with us today to find out how our marketing business can help you!

How Blogging Helps your Business?

How Blogging Helps your Business?

What is Blogging?

Blogging is the act of posting content on a website. They are informal articles written for the purpose of showing thought leadership and expertise on a topic. 

All sounds pretty serious right? But don’t worry, it’s not that difficult!

How Blogging Helps your Business

Blogs help your business in a number of ways. They are a great way to generate fresh new content on a website and provide a catalyst for email marketing and social media promotion to improve your SEO and drive search traffic to your website.

Is Blogging Still Relevant?

Yes! Each month, approximately 409 million people view more than 20 billion pages and 77% of internet users, read blogs. That’s a lot of people. This is why 53% of marketers prioritise blogging as their primary content marketing strategy.

Why is Blogging Important?

You will have been told, if you run a business, how important it is for your company to have it found, and to have blogs on your website.

Blogging allows you to share information about your business and its services but it also allows you to share opinions and thoughts on certain topics. It is also a great way to create a personality for your company and makes your business more credible and approachable.

How Blogging Helps SEO

First, what is SEO?

Search Engine Optimisation (SEO) is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. 

But how can blogging help SEO? 

  • It keeps your website fresh and current
  • It keeps people on your website for longer
  • A quality blog gives others sites more reasons to link back to your site
  • A blog helps you connect with your audience

Blogging: Where To Begin

Here’s our top tips for getting started with blogging:

  1. Create engaging titles and DO NOT make them misleading! They’ll only bounce straight off the blog post once they realise it’s about something completely different to what they thought it was going to be. 
  2. Use long-tail keywords throughout. These are extremely important for any SEO strategy. Half of all searches are for terms that are four words or longer. But these can be difficult to put into your pages. Don’t know how to use long-tail keywords in your blogs? Click here.
  3. Write about trending topics/questions in your industry. You can do this by searching a keyword e.g. ‘marketing’ or ‘manufacturing’ into Answer The Public or Uber Suggest and see what people are talking about. Create your content around it! 
  4. LINK LINK LINK! So much of SEO is about links and internal links are the easiest one’s for you to get since you can create them for yourself. Link to another blog post or a pricing page that’s relevant to the information you’re writing about. 
  5. Always include a Call to Action (CTA)!

Already Blogging?

Got some smashing blogs? Great…but don’t stop there! Market your blogs. Update your blogs. Back link in your blogs. Collab with your blogs.

Use blogs to look like the authority in your industry. Use blogs to answer questions your customers have, and ones they didn’t know they had. If you’re too busy to work out how to create, format and promote your content…let us!

CREATIVE in TiME are here to help. We audit, advise, mentor and manage your marketing requirements (and all your blogging needs). Click here to book a discovery call with us.