I’ve been there, directing or managing a sales and marketing operation and needing marketing support to deliver. You don’t have dedicated marketing resources for what you need, or you do have marketing resources but there are aspects that you need more support with.
Then you get a warm referral from someone you know, you start talking needs and prices, and then you sign up with a marketing agency for support of some kind.
Maybe it’s putting articles out, or looking after your social media. Maybe it’s keeping your website updated with case studies. Or maybe it’s PR, or just maybe you go as far as wanting creative support and ideas.
Then, gradually, after several months, you find yourself wondering…
Is it all WORTH it?
You might find yourself feeling like marketing agencies are a waste of time if your experience is like many others! Feeling like you are either being pestered to provide all the content and ideas that you thought you were paying them for, or that you are chasing them to deliver what they said they were going to deliver!
You don’t have TIME to check up on these folks all the time to see if they are delivering what they promised. If you find you are being let down, you can find it is a bitter pill to swallow and it leaves you heavily biased against marketing agencies in the future!
What I Tell People Who Ask “Is a marketing agency worth it?”
Marketing is a widely misunderstood subject with a great many subcategories that are often even MORE misunderstood.
Marketing agencies are worth it if you find the right people to work with who understand your business AND have the skills to make a difference, PLUS have the time to do what they say.
If I tell people we focus on HELPING people with content marketing and organic SEO through blogs and web page updates, they mostly look at me as though I am talking in a foreign language.
When I tell people we are a marketing agency, they will often assume we make flyers and posters, or we do PR campaigns.
“If I have learnt anything through 20 years in Technology and Engineering companies, outsourcing is never easy.”
Whether that’s getting hundreds of engineers set up in a faraway country with an aim to save time and money on a multi-million-pound development (which is hit and miss), or trying to get people to understand you and your business so that they can market you, without you having to spoon-feed them constantly, it can be a thorny road.
I also know that employing people directly, trying to get as many competencies and skills in as few people as possible for the best price can be just as frustrating and challenging, not to mention how many people get comfy and a little lazy in their jobs past their probation period.
Determined to Be DIFFERENT…
So, having been down the road where so many companies find themselves, when my partner and I decided that we were going to launch a marketing agency and focus on helping people get found, I knew we were going to be DIFFERENT.
We were determined to be different.
With my background in industries like F1, Aerospace, H2 Fuel Cells, Rail, Electronics, IoT and Software through a career climbing from a project engineer to director overseeing sales & marketing operations, we knew what was MISSING from those I want to help.
How many marketing agencies have a chartered engineer and engineering fellow on hand to translate for you?
Add to that my partner, Andrea, who has 20 years of being a successful marketeer for her own business start-ups, running networking organisations, and has amazing communication skills which help her get over the line with businesses and allows her to easily translate technical terms in a simplistic way.
Let’s not forget about our marketing team who are highly motivated, always on top of the trends and full to the brim of innovative and inspiring ideas.
How many agencies have this kind of SUPPORT on hand?
Imagine a world where a techy oriented company can talk to a marketing agency, and for those marketing folks to GET what they do, really UNDERSTAND them, have TECHNICAL competence, and a passionate and motivated team focussed on getting you found?
Well, that’s what we’ve done with CREATIVE in TIME!
Working With Us
Does it sound too good to be true?
That’s because there aren’t many agencies like us. It works perfectly. Once you’ve explained your business and how you help your customers, we can delve into the technical depths of what you do. This ensures we can translate it into simple language for your customers to understand HOW you can help THEM, and WHY they would choose YOU!
I hate to say it but WHAT you do is of mostly no interest to your potential clients.
With over 20 years working around techy oriented companies, I always found myself being the bridge between the proper techies and the more financial and business’ type folks. I could understand both sides without being an expert in either.
I could explain the benefits of developing a bit of tech in a way a techie couldn’t, they will tell you all about what they need to do, I will tell you the benefits of what they need to do, and how much it will all cost.
So, we realised we would be the bridge for complex or techy companies that need marketing support, we have built a team of amazing marketing execs that get trained by us in what our customers do, how they help people and why they should work with them.
One Way We Are Different
There’s one more ingredient in our mix other than our techy know-how. Whilst we are extremely familiar with CORPORATE environments including CxO level folks, we are persuading those same types to allow a little more fun to be injected into their messaging and put a little less “corporate” out there.
People engage with FUN content, rather than the same old boring corporate messaging saying how amazing they are and how people should just buy their products over and over again.
So, if you want to engage with people in a fun (and not quite so corporate way), if you do techy things that are often hard to explain to people outside of your business, then you could do with some help from some honest, decent and hardworking marketing folks just like us! You’ll be glad you did!
Click here to get in touch with us now!
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