There are no two ways about it, now more than ever, the world has gone digital. We have absolutely no choice, both your staff and your customers are being actively or legally encouraged to stay home by the Government. We still need to pay the bills, we still need to buy basics and luxuries, we still need to connect with the outside World. In some ways we should feel blessed that we are as advanced ‘tech wise’, as we are!
That however, doesn’t answer why a smartphone App is the best move for your business this year…so let us break it down for you.
1. Nearly 90% of mobile internet time is spent in smartphone Apps. (eMarketer)
In 2020, eMarketer predicted that adult smartphone users would be spending about 4 hours per day using mobile internet, and 90% of that time will be spent in smartphone apps. Read that again, 90%! If you are not connecting with your customers this way, your competition probably are.
2. Brand exposure, conscious AND unconscious
Let me take you on a journey (it’s really quick, I promise). Your customers are online almost every day. Your personally branded App from Creative in TECH sits right there every time they open up their phone screen. Your branded icon App acts like a mini-advertisement for your brand even when users are not actively using it. The presence of an app on your customers device helps influence their perception about a brand because subconsciously our brain records every image and text we go through! Have an app ‘in the way’ of scrolling, will not just increase your visibility but help your business to grow.
Is there a better regular encounter opportunity for exposing your brand than this? I’ll wait….
3. Push Notifications
You have probably heard about these, nothing exciting here, except they are notifications which users can receive regardless of any activity they are doing on their mobile device. They can achieve click-through rates of 40%. No big deal, huh? (yes, this is my personal brand of sarcasm).
4. Mo’ Money
It will come as no surprise to you that people (you, me, everyone) spends more money via their phone. Convenience is the name of the game. Most are even willing to pay a premium to have things done with minimal effort.
Having the app already installed on your customer’s phone means they do not have to remember a specific web address or even use a search engine to find your business.
With online booking or click & collect at your customers finger tips, it has never been easier for your them to spend money with you. If that’s not the goal, I’m in the wrong game!
If you want to discuss how a smartphone App might work for you, in simple terms, no bamboozling, talking to Creative in TiME should be your first step.